• Title/Summary/Keyword: in Chinese Universities

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Moderating Effect of Instruction and Curriculum on Relationship between Educational Service Quality and Student satisfaction in Universities in China (대학교육서비스 품질요인과 학생만족도에 대한 교수방법 및 교육과정의 조절효과 연구)

  • Kim, Yeong-gil
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.73-86
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    • 2019
  • The authors of this study conducted research on universities located in China, and the primary purpose of the study was to test whether the quality factors of university education service have a positive (+) effect on student satisfaction. The secondary purpose of the study was to identify and analyze whether university instruction and curriculum variables had a positive regulatory effect on the relationship between quality factors and student satisfaction. First, Research Hypothesis 1, which suggested that university education service quality factors would have a positive effect on student satisfaction, was adopted. As the second analytical process of the study, controlled regression analysis was used to verify whether instruction and the curriculum had a regulatory effect on the relationship between the university education service quality factors and student satisfaction. When the two variables were analyzed as control variables, the results showed that curriculum had a significant positive regulatory effect, and instruction was shown to not be suitable for generating win-win cooperation or synergistic effects. The contributions of the theoretical perspective of this study were the analysis of the relationship between university education service quality factors in Chinese universities and student satisfaction, and systematically linking instructions and the curriculum and analyzing the impact on student satisfaction. The study implies that it would be more effective to analyze additional factors in the operation of universities through in-depth analysis on instruction from a practical standpoint.

A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention: Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency (한국 교육 관광지 이미지가 관광객의 구전의도에 미치는영향: 중국 관광객의 과시적 자기표현과 자아이미지일치성의 조절효과를 중심으로)

  • Chen-yu Shen;Seung-chul Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.283-290
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    • 2023
  • This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

CULTIVATION OF STUDENTS' CORE LITERACY BASED ON THE MATHEMATICAL CULTURE PERSPECTIVE

  • Nan, Hua;Tong, Shan;Xu, Yu
    • East Asian mathematical journal
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    • v.35 no.2
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    • pp.163-172
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    • 2019
  • In recent years, the term core literacy has been popular in educational circles all over the world, and there are more and more research on core literacy. At the same time, the mathematical culture has also been highly valued on a global scale. The mathematical culture is a part of college students' cultural quality, and then, what is the connection between the mathematical culture and mathematical core literacy? How to improve the mathematical core literacy of contemporary college students? This paper gives the corresponding answers to these two questions. By illustrating the concrete implementation of the course "Mathematical Culture" offered by Yanbian University, this paper discusses various measures for cultivating students' core qualities in Chinese universities. It must be useful and promote the research on mathematical core literacy for the educators in various countries.

How Science-Engineering Graduates Become so Powerful Elites in China? (중국의 이공계 강세 현상에 대한 고찰)

  • ;Bak Hee-Je
    • Journal of Science and Technology Studies
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    • v.4 no.2 s.8
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    • pp.1-32
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    • 2004
  • Korean scientific community has recently argued that, in order to attract talented young people to the science and engineering fields, more ranking positions in the governmental office should be filled in by science and engineering majors. In this context, a special attention has been paid to the Chinese case where science and engineering majors have taken the highest places in Chinese political hierarchy. This paper examines historical and social background of the salience of science and engineering fields in modem China. A closer examination shows that the salience of science and engineering fields was resulted by the distinct historical experiences of China-the socialist reform of higher education system and Cultural Revolution. The former shaped the social conviction that humanities and social sciences are less useful than science and engineering fields. The latter even spread the idea that majoring in humanities or social sciences run the risk of political oppressions. Thus, the salience of science and engineering in China is a social phenomenon reflecting an academic hierarchy forced by the radical politics of modem China. Also, the higher proportion of science and engineering majors in the raking governmental officers has been resulted by a unique Chinese political system, in particular the personnel management system of the Chinese Communist Party that emphasizes practical experiences after college graduation. The comparison of the social position of science and engineering majors in China and Korea without taking account of such historical and social background may therefore mislead our understanding of the cause of and counterplan to the decreasing popularity of science and engineering fields in Korean universities.

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The Effect of Corporate Social Responsibility Activities and Corporate Advertising of Korean Companies in China on the Chinese Consumers' Korean Products Evaluation (재중 한국기업의 사회적 책임활동과 기업광고가 중국 소비자들의 한국제품 평가에 미치는 영향)

  • Yoon, Seong-hwan
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.147-174
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    • 2017
  • Korean companies currently operating in China have made active efforts to undertake corporate social responsibility activities and corporate advertising to improve their image, as well as marketing activities directly related to their products. In this context, this study aims to analyze how corporate social responsibility activities and corporate advertising influence a company's image from the perspective of Chinese consumers. This study also analyzes corporate image, consumer-company identification, and the structural relationship between the consumers' behavioral responses and their evaluation of Korean products. Based on theoretical discussions and previous studies, the study tests five research hypotheses for the development of a theoretical research model. In order to empirically test the research model, data were collected by enlisting and observing MBA students from major universities in China. The results obtained by actual analysis are as follows. First, corporate social responsibility activities and corporate advertising were found to be positively influential on corporate image. Second, corporate image is positively influential on consumer-company identification. The consumer-company identification of Chinese consumers' evaluation of Korean products, and positive evaluation of Korean products in turn induce positive influences on Chinese consumers' behavioral responses. These results suggest that the Korean companies already established in China not only need to enhance a positive corporate image but also have to make efforts to undertake corporate social responsibility activities and corporate advertising activities in order to improve their continuous and long-term relationship with Chinese consumers.

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Integrative research on industrial policy and corporate strategy of autonomous car (세계 주요국의 자율주행차 정책 및 기업전략에 관한 통합적 연구)

  • Baek, Seoin
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.1-35
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    • 2017
  • This study conducted comparative study on autonomous car's industry policy and corporate strategy of US, China, Germany, Japan and Korea. By analyzing core technologies and industry paradigm shifts of autonomous car industry, I was able to figure out autonomous car has high potential to be dominant transportation in the future and it is important to construct core competency in technology area. The meaningful findings by analyzing various primary and secondary data are as followings: First, in case of US, Google was leading autonomous car industry by developing its own OS and Platform. US government has been actively supporting and interacting with private firms and Universities for stimulating industry/technology convergence and establishing standard. Second, in case of Germany, autonomous car development was leading by several auto makers such as Mercedes, BMW in Hardware and manufacturing area, and German government was focusing on deregulations for private company. Third, in case of Japan which quite similar with German situation, they were both independently developing technology and expanding alliances with MNCs. And Japanese government was supporting triple helix system construction between local companies and universities. Fourth, in case of China, autonomous car industry was leading by IT companies, and various cooperations between IT companies and automakers were established. Chinese government was regulating foreign companies and supporting domestic companies both in market and technologies Last, in Korean case, the active and extensive alliances were lacking in Korean companies while strategic and strong government supports were missing in public sector. For competing with other countries and players, more active collaboration between different countries and strong policy supports are needed in Korean auto industry.

Exploring New System of China Digital Media Design Related Undergraduate Education

  • Jiang, Zheng-Qing;Lee, Dong-Hun
    • International Journal of Contents
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    • v.6 no.1
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    • pp.35-40
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    • 2010
  • In recent years, China Digital Media Design related undergraduate education has developed into great dimensions while producing a lot of problems. Now cause of rapid development, Disciplinary Location, Training Objectives and Curriculum require study. Firstly, the paper points out the scope and general process of Digital Media Design through an analysis of properties of digital media industry. Secondly, the paper studies the current status of Digital Media Design-related undergraduate education from the policy of Chinese Ministry of Education and the practice of representative universities. Through questionnaire survey of Digital Media Designers from Beijing, Shanghai and Guangzhou, the paper points out the problems of China Digital Media Design related undergraduate education. Finally, paper brings forward the right direction of new system of China Digital Media Design related undergraduate education.

A Comparative Study of Primary Teacher Preparation Programmes in Korea and China (한국과 중국의 초등교사양성 프로그램에 대한 비교연구)

  • Li, Xue;Park, Na-Shil;So, Kyunghee
    • Korean Journal of Comparative Education
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    • v.28 no.4
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    • pp.137-163
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    • 2018
  • Regarding professionalism of primary teachers, a dispute over professionalism as classroom teachers versus as subject teachers has been amplified past decades. However, these controversies tend to be resolved mainly by theocratical, political, and systematic facets. In other words, discussions on professionalism of primary teachers have been explored in various aspects, but they have not much focused on teacher preparation programmes. Moreover, although from a comparative educational point of view some research focus on teacher preparation programmes in North Americas and European countries, comparison studies of the programmes in East Asian countries, such as China, Japan and Korea have been rarely conducted. The aim of this study is to compare teacher preparation programmes between Korea and China, and based on what the research found we attempt to understand Korean programmes from a new perspective. Selecting each of 13 teacher educational universities in two countries, we analyse documentations of the universities in which the educational aims, proportions of curricula construction, curricula requirements, and types of subjects are presented. Our research offers implications for future revisions of teacher preparation programmes.

The development direction of vocational education teachers' fostering of china based on vocational teachers specialization and vocational disciplines (직업교사 전문화 및 직업과학 학과발전에 기반한 중국 직업교육 교사양성 전망 -UNESCO '국제 직업교사 석사 교육과정 구성표준'을 중심으로-)

  • Yin, Zi-Long;Zhao, Zhi-Qun;Nam, Seung-Kwon;Choi, Won-Sik
    • 대한공업교육학회지
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    • v.35 no.2
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    • pp.70-81
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    • 2010
  • The purpose of this study is to introduce formation 'International framework curriculum for a Master Degree for TVET teachers and lectures' to present implications about fostering Chinese vocational teachers and to analyze the contents related to it. In 2004, UNFSCO composed formation International framework curriculum for a Master Degree for TVET teachers and lectures ("framework curriculum") to improve the ability of professionals in the vocational education and training fields including teachers and training leaders as well as to promote international academic exchange. Universities which introduce the framework curriculum should form specialized committee and carry out education considering the specific situation including other universities' situation, students' ability, educational certification system, etc. The framework curriculum should include the latest trends of the development of international vocational education science and carry out united educational learning between several internal or external high schools. UNFSCO tries to promote the development of educational learning and study of basic departments of vocational education such as vocational educational learning theory, vocational science, etc through the framework curriculum and to improve knowledge of vocational educational teachers and realize specialization of them. The number of universities that established the master's degree of vocational education in China is approx. 20 and the number of students that they collect every year. As for the plans of the master's degree of vocational teachers in each university, the courses about the practical problems like educational courses and educational learning are insufficient. But the framework curriculum thinks that educational learning of application theory is more important and emphasizes practice about the specific area and educational learning much more. Utilization of preceding experiences of advanced countries has the important meaning in search of models that foster Chinese vocational teachers and departmental system. The framework curriculum implies several useful points in installment of majors and educational process of the process that fosters Chinese vocational teachers.

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Study on Dual Medical System of Traditional Chinese Medicine and Western Medicine in Taiwan (대만 중.서의 의료이원화 현황에 관한 연구 - 면허제도 및 교육제도 확립을 중심으로 -)

  • Kim, Dong Su;Choi, Byung Hee;Lee, Hyun Ji;Kwon, Soo Hyun;Kwon, Young Kyu
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.28 no.1
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    • pp.9-15
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    • 2014
  • Recently, interest in traditional medicine has increased steadily. Nations having traditional medicine system have been attempting to change it institutionally for the purpose of public application boost in use of traditional medicine. But there are not too many countries which have established the modern system of education and licensing system for traditional medicine with it maintained as a part of a national health care system. The best known examples of nations utilizing traditional medicine are the People's Republic of China, Republic of Korea, Japan, and Taiwan. These countries follow different patterns in the relationship with western medicine according to different social and historical backgrounds. Taiwan has dual medical system as Korean. In this study, we looked through history and the current state of affairs of national health care system in Taiwan, and also found out the licensing system, the educational system, and the curriculum in several universities. thoroughly. Furthermore, we looked into the direction of the policy of Taiwanese health care system which has been becoming an integrated medical system between traditional Chinese medicine and western medicine. With findings based on this study, we deduced implications of a future policy line about the integrated medical system in Korea to minimize conflicts between the concerned parties.