Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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Moderating Effect of Instruction and Curriculum on Relationship between Educational Service Quality and Student satisfaction in Universities in China

대학교육서비스 품질요인과 학생만족도에 대한 교수방법 및 교육과정의 조절효과 연구

  • 김영길 (신한대학교 글로벌통상경영학과)
  • Received : 2019.08.09
  • Accepted : 2019.09.20
  • Published : 2019.09.30
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Abstract

The authors of this study conducted research on universities located in China, and the primary purpose of the study was to test whether the quality factors of university education service have a positive (+) effect on student satisfaction. The secondary purpose of the study was to identify and analyze whether university instruction and curriculum variables had a positive regulatory effect on the relationship between quality factors and student satisfaction. First, Research Hypothesis 1, which suggested that university education service quality factors would have a positive effect on student satisfaction, was adopted. As the second analytical process of the study, controlled regression analysis was used to verify whether instruction and the curriculum had a regulatory effect on the relationship between the university education service quality factors and student satisfaction. When the two variables were analyzed as control variables, the results showed that curriculum had a significant positive regulatory effect, and instruction was shown to not be suitable for generating win-win cooperation or synergistic effects. The contributions of the theoretical perspective of this study were the analysis of the relationship between university education service quality factors in Chinese universities and student satisfaction, and systematically linking instructions and the curriculum and analyzing the impact on student satisfaction. The study implies that it would be more effective to analyze additional factors in the operation of universities through in-depth analysis on instruction from a practical standpoint.

본 연구는 중국에 소재하는 대학들을 연구 대상으로 분석하였으며 대학교육서비스 품질요인이 학생 만족도에 정(+)의 영향력을 미치는지를 검정하는 것을 1차 목적으로 설정하였다. 이어서, 대학교육서비스 품질요인과 학생 만족도 간의 관계에 대해 대학의 교수방법과 교수과정 변수가 각각 긍정적인 조절효과를 갖는지를 확인 및 분석하는 것을 연구의 2차 목적으로 하였다. 첫째 대학교육서비스 품질요인은 학생 만족도에 긍정적인 영향을 미친다는 연구가설1은 채택되었다. 본 연구의 두 번째 분석과정으로서, 교수방법과 교수과정이 대학교육서비스 품질요인과 학생 만족도 간의 관계에 대해 조절 효과를 갖는지를 조절적 회귀분석의 방법으로 검증하였다. 두 변수를 조절변수로 한 분석하였을 시, 그중 교수과정은 유의미한 긍정적인 조절효과를 갖는다는 결과가 나타났으며 교수방법은 학생 만족도 성과에 상생협력 적합성과 시너지 효과를 기대하기 어렵다는 결과를 도출하였다. 본 연구의 이론적 관점의 공헌은 대학교육서비스 품질요인과 학생 만족도에 간의 관계를 중국 대학을 연구 대상으로 하여 분석하였다는 점과 교수방법과 교수과정을 유기적으로 연계시켜 학생 만족도에 대한 영향을 분석하였다는 점이라고 볼 수 있으며, 실무적 측점에서 교수과정에 대한 심층적인 분석을 통해 대학 운영에 추가 요인으로 분석하는 것이 보다 효과적일 것이라는 시사점을 제공하고 있다.

Keywords

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