• 제목/요약/키워드: image management

검색결과 3,423건 처리시간 0.033초

직장인의 외모관리를 위한 프로페셔널 이미지의 개념 연구 (제2보) (A Study on the Professional Image Concept for Appearance Management in the Workplace (Part II))

  • 유희;최선형
    • 한국의류학회지
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    • 제36권9호
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    • pp.952-965
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    • 2012
  • This study verifies the constituents of the professional image by a quantitative method that follows previous qualitative work to clarify the conceptual structure of the professional image for appearance management in the workplace. This study used on-line and off-line data from a positive sampling that involved 1,056 male and female workers engaged in 10 occupational classes. The results of the study were as follows: First, the constituents of a professional image include openness, leadership, harmonious relationship, and financial power, all of which demonstrated a high interrelationship. Second, there are significant differences in favorable factors according to the occupational category. It is important to strategically manage the professional image in consideration of effective image factors and related appearance attributes.

USB 2.0을 활용한 의료 영상정보 관리시스템 개발 (Developing Management System of Medical Image Information with USB 2.0)

  • 최정상
    • 산업경영시스템학회지
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    • 제29권2호
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    • pp.51-57
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    • 2006
  • This study is concerned with image information management system for small scale hospital. We intended to developing image management system which is used of the existing analog devices such as medical camera, supersonic analyser, endoscope etc. We developed a video in interface board based USB 2.0 for handling image in real time. It is capable of transmitting image input signal like as NTSC, PAL to personal computer through USB 2.0. The developed the board of 40 speeds compared with the exiting system based USB 1.0. Especially the developed system is very helpful for small hospital like as dental clinic, because it is easy and convenient to manage image information without expert. So it will provide reduction of time and cost for handling image information(collecting, saving, retrieval, transmitting image).

국내 영 캐주얼 브랜드 광고에 나타난 브랜드 이미지에 관한 연구 (A Study on the Brand Image that Appeared in the National Young Casual Brand Advertisement)

  • 권해경;김문영
    • 복식
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    • 제63권4호
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    • pp.143-157
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    • 2013
  • Fashion products are goods purchased based on cultural and psychological values derived from a brand image as well as on the physical value of the product itself. Management of brand image has been one of the most important marketing strategies in the fashion industry. In this research, three best-selling young casual brands were tested with 200 male and female subjects to compare brand image, logo image, and advertisement image. The objective of the research were as follows: 1) to explore the effect of advertisement on the purchase of young casual wear and brand image management status through advertisements of domestic brands, and 2) to investigate differences in consumer perception on brand logo image and advertisement image. The results showed that most of young casual brands are depending much on star marketing rather than developing differentiated brand image through advertisements as indicated in brand image management status. Failure in development of differentiated and consistent brand image is a barrier to the long-term and continuous advancement of young casual brands. Therefore, more efforts should be made for the reinforcement of brand image for the consistent growth of domestic young casual brands.

3차원 이미지 스캔 기반 MEP 시설물 관리 기술 연구 (Study on 3D Image Scan-based MEP Facility Management Technology)

  • 강태욱
    • 한국BIM학회 논문집
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    • 제6권4호
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    • pp.18-26
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    • 2016
  • Recently, for the purpose of maintenance of facilities and energy, there have been growing cases of the 3D image scan-based reverse design technology mostly in the manufacturing field. In the MEP field, because of differences between design and physical model, the reverse technology has been utilized in factory facilities such as a semiconductor factory. Because 3D point clouds from scanning include accurate 3D object information, the efficiency of management works related to the complex MEP facilities can be enhanced. In this study, the reverse technology was surveyed, and the MEP facility management based on 3D image scanning was analyzed. Based on the results, a method of 3D image scan-based MEP facility management was proposed.

다중 SNS 채널 자동 스트리밍 서버의 RELAY 모듈 설계 (The RELAY Module Design of Multi SNS Channel Auto Streaming Server)

  • 안희학;이대식
    • 디지털산업정보학회논문지
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    • 제13권4호
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    • pp.213-219
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    • 2017
  • Streaming server is that an image produced in real time or a file form of image produced ahead consists of SNS service, and the relay module of streaming server includes output management module that set an output channel more than 2 and control transmission of video content. This thesis intends to suggest how to stream through plural output channel that contains output channel of external streaming server using relay module and do streaming provided to terminal receiving image, and streaming server, streaming system for this. Thus, by extending output channel sending out image to output channel of external streaming server, the scale of streaming server is not limited and the process allotting external streaming server into output channel sending the image becomes simple, so management of output channel becomes efficient even when sending several images.

Role of Advertising Message in the Development of Brand Image with Reference to Insurance Industry: an Exploratory Study

  • Bhakar, S.S.;Sikarwar, Nitin
    • 아태비즈니스연구
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    • 제4권1호
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    • pp.43-51
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    • 2013
  • The research is done with reference to insurance industry. Three companies are taken for the study, first one is LIC, second is ICICI Prudential and third one is ING Vysya life insurance. The impact of advertising message was seen on the brand image of these companies. Six print ads were taken for each company and data was collected from five hundred and forty respondents and forming a sample size of thirty. Three questionnaires were prepared one for brand image before showing ad; second one for advertising message and third one for brand image after showing ads. Through this study these three companies were also compared on the ground of which company has the effect on its brand image by showing ads of that company before and after.

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Impact of Environmental Concern on Image of Internal GSCM Practices and Consumer Purchasing Behavior

  • LEE, Changjoon;LIM, So-Youn
    • The Journal of Asian Finance, Economics and Business
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    • 제7권6호
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    • pp.241-254
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    • 2020
  • As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

직장인의 외모관리를 위한 프로페셔널 이미지 개념 연구 (제1보) (A Study on the Professional Image Concept for Appearance Management in the Workplace (Part 1))

  • 유희;최선형
    • 한국의류학회지
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    • 제34권10호
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    • pp.1742-1753
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    • 2010
  • This study clarifies the importance, advantages, and constituents of the professional image by appearance management in the workplace. In-depth interviews were conducted with 8 participants who have over 8 years experience in their respective fields. The transcripts of the interview were classified according to a card classification method. The results of the study were as follows: First, the professional image by appearance management is important, because there is a special treatment by image in interaction on business. Second, the advantages of the professional image were to achieve a career opportunity, improve interpersonal relationships, obtain special treatment or protection from a biased angle, and increase business reliability. Third, the constituents of the professional image were conscientiousness and self-management skills, assertive and open attitudes, leadership, interpersonal skills, customer-satisfaction spirit, expert knowledge and skills, and confidence in the business results.

Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention

  • Su, Shuai;Jeong, Young-Jun;Choi, Jin-Young;Kim, Sun-Woong
    • Asian Journal of Business Environment
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    • 제5권1호
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    • pp.27-35
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    • 2015
  • Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

직장 여성의 외모 관리에 관한 개인적 경험과 신체 이미지: 관리자급 여성들을 중심으로 (Manager-Level Businesswomen's Personal Experiences of Appearance Management and Body Image)

  • 이윤정;이고은;이민선
    • Human Ecology Research
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    • 제61권1호
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    • pp.103-122
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    • 2023
  • The purpose of this study was to explore the personal experiences of businesswomen regarding appearance management and their body image. To achieve this, diverse perspectives were employed, including critical, practical, and positive body image perspectives. Interviews were conducted with 17 Korean businesswomen with more than 10 years of work experience. The data were analyzed using a phenomenological approach to understand their lived experiences of appearance management and body image. The participants acknowledged that appearance is important in the workplace - more so for women than for men. They commented that appearance may play an important role in displyaing social attractiveness to strangers, but other elements of social attractiveness such as liveliness or social skills take prominence in established relationships. Businesswomen, particularly those whose professions involve the display of appearance, are more likely to engage in aesthetic labor or the unpaid labor of managing their physical appearance in order to meet expectations at work. In general, however, these women considered appearance management to be a practice of self-care which seems to demonstrate their positive body image. This study has significance in that it strived to understand the subjective, lived experiences of businesswomen, including their thoughts and emotions related to appearance management and body image.