• The Journal of Information Systems
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• v.31 no.4
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• pp.25-45
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• 2022

Purpose In this paper, we propose the method to extend topic modeling techniques in order to derive data-based research hypotheses when establishing research hypotheses for social sciences, As a concept in contrast to the existing deductive hypothesis establishment methodology for the social science research, the topic modeling technique was expanded to enable the so-called inductive hypothesis establishment methodology, and an analysis case of the Seongsan Ilchulbong online review based on the proposed methodology was presented. Design/methodology/approach In this paper, an extension architecture and extension algorithm in the form of extending the existing topic modeling were proposed. The extended architecture and algorithm include data processing method based on topic ratio in document, correlation analysis and regression analysis of processed data for topics derived by existing topic modeling. In addition, in this paper, an analysis case of the online review of Seongsan Ilchulbong Peak was presented by applying the extended topic modeling algorithm. An exploratory analysis was performed on the Seongsan Ilchulbong online reviews through the basic text analysis. The data was transformed into 5-point scale to enable correlation and regression analysis based on the topic ratio in each online review. A regression analysis was performed using the derived topics as the independent variable and the review rating as the dependent variable, and hypotheses could be derived based on this, which enable the so-called inductive hypothesis establishment. Findings This paper is meaningful in that it confirmed the possibility of deriving a causal model and setting an inductive hypothesis through an extended analysis of topic modeling.

• Asia Marketing Journal
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• v.11 no.3
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• pp.31-56
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• 2009

As the competition intensifies and the market matures, marketers are more and more concerned with the relationship marketing. Many of the previous researches have pointed out that not all of the consumers are relationship-oriented. But none of the previous research has systematically investigated this issue. This research investigated the relationship among the three concepts: consumers' intrinsic characteristics, perceived importance of relational benefits, and relationship building intention with the salesperson. In this research the perceived importance of relational benefits is treated as mediating variable in the relationship between consumers' intrinsic characteristics and relationship building intention with the salesperson. The conceptual model in this study can be depicted as follows. From the consumers' perspective relational benefits can be defined as "the additional benefits consumers can receive in addition to core services through the long-term relationship with the service provider." And in this study two kinds of relational benefits are adopted by reviewing the previous research: confidence benefits and social benefits. Relational benefit received from the salesperson is very important to predict consumers' relationship building intention with the salesperson. The more relational benefits consumer wants from the salesperson, the more relationship building intention he/she has. From this point two hypotheses are derived as follows. Hypothesis 1: As the perceived importance of confidence benefit from the salesperson increases, the relationship building intention with the salesperson increases. Hypothesis 2: As the perceived importance of social benefit from the salesperson increases, the relationship building intention with the salesperson increases. In this study four individual characteristics(risk taking tendency, variety-seeking tendency, product knowledge, trust orientation) are hypothesized to influence the perceived importance of confidence benefits from the salesperson. And three individual characteristics(interpersonal orientation, price consciousness, trust orientation) are hypothesized to influence the perceived importance of social benefits from the salesperson. These 7 hypotheses are as follows. Hypothesis 3: As the risk taking tendency increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 4: As the variety-seeking tendency increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 5: As the product knowledge increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 6: As the trust orientation increases, the perceived importance of confidence benefits from the salesperson increases. Hypothesis 7: As the interpersonal orientation increases, the perceived importance of social benefits from the salesperson increases. Hypothesis 8: As the price consciousness increases, the perceived importance of social benefits from the salesperson decreases. Hypothesis 9: As the trust orientation increases, the perceived importance of social benefits from the salesperson increases. The whole model in this study can be depicted as follows: Data were collected from the 396 consumers who actually trade stocks through the salesperson and were analyzed using structural equation model. The analysis results show that consumers' perceived importance of relational benefits(confidence benefit and social benefit) play the roles of mediating variables in the causal relationship between consumers' inherent characteristics and their relationship building intention with the salesperson. As for the individual characteristics, the influences of variety-seeking tendency, trust orientation, and price consciousness are statistically significant. It was found that variety-seeking tendency has a significant negative effect on the perceived importance of confidence benefit, and that trust orientation has a significant positive effect on the perceived importance of both of confidence and social benefit. Finally it was also found that, on the contrary to the influence direction suggested in the hypothesis, price consciousness has a significant positive effect on the perceived importance of social benefit.

• Journal of the Ergonomics Society of Korea
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• v.26 no.1
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• pp.47-53
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• 2007

The uncanny valley is a hypothesis about robotics concerning the emotional response of humans to robots and other non-human entities. Although it stands today as one of the robots and synthetic characters, the uncanny valley was speculative and few studies have been performed to test the theory. In two experiments, a total of 183 participants were employed to explore this hypothesis. The results of experiment 1 indicate that the perceived human likeness of a robot is not a key factor causing uncanny valley. And the results of experiments 2 suggest that even if the appearance and motion of a robot become fully human, the emotional response of humans could not reach human-human empathy levels.

• Journal of Digital Convergence
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• v.6 no.3
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• pp.121-129
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• 2008

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyzed their effects on success. From the previous studies, we extracted influence factor which are buying center, character of Industrial goods provider. The result showed the difference in the purchasing decision-making process in accordance with the type of buying task(Hypothesis 1). And a test was made the difference in the mode of purchase decision-making(Hypothesis 2). A test was made the difference in supplier's evaluative criterion in accordance with the type of buying task(Hypothesis 3).

• Communications for Statistical Applications and Methods
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• v.9 no.3
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• pp.765-774
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• 2002

Suppose one is given a vector X of a finite set of quantities $X_i$ which are independent Poisson random variables. A null hypothesis $H_0$ about E(X) is to be tested against an alternative hypothesis $H_1$. A quantity $\sum\limits_{i}w_ix_i$ is to be computed and used for the test. The optimal values of $W_i$ are calculated for three cases: (1) signal to noise ratio is used in the test, (2) normal approximations with unequal variances to the Poisson distributions are used in the test, and (3) the Poisson distribution itself is used. The above three cases are considered to the situations that are without background noise and with background noise. A comparison is made of the optimal values of $W_i$ in the three cases for both situations.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.319-338
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• 1997

This study examined the time allocation pattern of husbands and wives. This study investigated i)the pattern of time allocation in the light of the extent of time spent in housework child care and leisure among husbands and wives living in urban area ii) the differences in extent of time spent in such activities between wives and husbands and iii) the determinants of time spent in such activities. A system of time allocation equations based on household production theory and several hypotheses explaining the distribution of domestic work among couples were employed. According to the results the pattern of time allocation was different between wives and husbands. Regardless of women's employment status wives were more likely to have dual responsibilities than were husbands. The time equation employed in this study had more explanatory power in the pattern of time allocation of wives than of husbands and of employed wives than of non-employed wives. The sex-role ideology hypothesis was supported for non-employed wives but not for employed wives. The time availability hypothesis was supported for the time allocation of employed wives and husbands. The economic efficiency hypothesis was supported for employed wives' time allocation.

• Journal of the Korean Data and Information Science Society
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• v.13 no.2
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• pp.307-315
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• 2002

Suppose one is given a vector X of a finite set of quantities $X_i$ which are independent Poisson signals. A null hypothesis $H_0$ about E(X) is to be tested against an alternative hypothesis $H_1$. A quantity $$\sum\limits_{i}\omega_ix_i$$ is to be computed and used for the test. The optimal values of $\omega_i$ are calculated for three cases : (1) signal to noise ratio is used in the test, (2) normal approximations with unequal variances to the Poisson distributions are used in the test, and (3) the Poisson distribution it self is used. A comparison is made of the optimal values of $\omega_i$ in the three cases as parameter goes to infinity.

• Korean Journal of Health Education and Promotion
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• v.18 no.2
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• pp.83-95
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• 2001

The purpose of this study is to describe Eating Behavior for High school boys who are obesity using three factors(dietary restraint, disinhibition, hunger). The subjects were 200 high school boys. The convenience sample is consist of 101 normal weight boys and 99 obeses weight boys. Data were collected between Mat 1 and June 20 in 2000 and analyzed using the SAS package. The results are as follows: 1. The first hypothesis was not supported that is, the normal weight boys much more doing dietary restraint than the obese boys. 2. The second hypothesis was supported that is, the obese boys more experience disinhibition than the normal weight boys. 3. The third hypothesis was supported that is, the obese boys more experience hunger than the normal weight boys. The eating behavior of obese boys is different that of normal weight boys, The obese boys more experience disinhibition and hunger than the normal weight boys, but dietary restraint was more done the normal weight boys than the obese boys.

• Journal of Preventive Medicine and Public Health
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• v.51 no.4
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• pp.169-172
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• 2018

In recent years, a number of studies have been reported on the various types of cancer arising from epigenetic alterations, including reports that these epigenetic alterations occur as a result of radiation exposure or infection. Thyroid cancer and breast cancer, in particular, have high cancer burden, and it has been confirmed that radiation exposure or onco-viral infection are linked to increased risk of development of these two types of cancer, respectively. Thus, the environment-epigenetic alteration-cancer occurrence (EEC) hypothesis has been suggested. This paper reviews the trends in research supporting this hypothesis for radiation exposure and onco-viral infection. If more evidences accumulate for the EEC hypothesis from future research, those findings may greatly aid in the prevention, early diagnosis, treatment, and prognosis of the thyroid cancer and breast cancer.

• Journal of the Korean Statistical Society
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• v.25 no.1
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• pp.81-94
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• 1996

This paper suggests a new criterion for testing the general linear hypothesis about coefficients in multivariate growth curve model. It is developed from a Bayesian point of view using the highest posterior density region methodology. Likelihood ratio test criterion(LRTC) by Khatri(1966) results as an approximate special case. It is shown that under the simple case of vague prior distribution for the multivariate normal parameters a LRTC-like criterion results; but the degrees of freedom are lower, so the suggested test criterion yields more conservative test than is warranted by the classical LRTC, a result analogous to that of Berger and Sellke(1987). Moreover, more general(non-vague) prior distributions will generate a richer class of tests than were previously available.