• Title/Summary/Keyword: human intention analysis

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The Influence of the Consumption Ritualization on Buying Behaviors

  • Cheol Park
    • Asia Marketing Journal
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    • v.1 no.3
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    • pp.12-33
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    • 1999
  • Recently, consumer researchers have been interested in consumption ritual that expressed condensedly the consumption system in a culture. From various disciplines this study examined the 'ritual' and 'ritualized behavior' which are unique to human beings and analyzed the relation of ritualization of consumption experience and buying behavior. According to the degree of ritualization, consumers were categorized into four types - ritualized, habitualized, involved, and non-ritualized consumers. In the empirical study, the relation between ritualization of "dressing-up (i.e. to put on the clothing with the intention of wearing displaying them publicity)" and buying behaviors related to clothing was explored through in-depth interviews and a questionnaire survey with 434 married Korean women. Through statistical analysis, research questions were identified in an empirical study: as the consumption experience becomes more ritualized, the purchasing frequency, ongoing involvement, brand loyalty, and opinion leadership will increase as part of clothing buying behavior. Herein, the implications of the study and further research issues are discussed.

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Comparison of Perceptions on Induced Abortion by Marital Status (결혼상태별 인공임신중절문제에 대한 인지도 비교)

  • Moon, In-Ok;Oh, Young-A
    • Korean Journal of Health Education and Promotion
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    • v.26 no.3
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    • pp.111-124
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    • 2009
  • Objectives: The purpose of this study was to provide basic data for suggesting the realistic plan for the prevention of induced abortion. We performed an analysis of a recognition and actual conditions of the induced abortion according to the marital status. Methods: Participants were 681 persons of 20 years of age or older who lived in 7 cities and provinces. The data was collected with a structured questionnaire. For data analysis, Chi-square test, t-test and stepwise discriminant analysis were utilized. Results: The results were as follows. When degrees of recognition were analyzed according to the marital status, married were found to have higher levels of recognition of induced abortion than unmarried. From comparison of the recognition, there were significant differences between married and unmarried in terms of the recognition of the law, premarital sex, sex consciousness, intention of induced abortion, knowledge of contraception. Conclusion: The above results showed that marital status was strongly related to the recognition of induced abortion. And measures for preventing the induced abortion, specially about 20 percents of risky unmarried, should be focused.

Training Needs Analysis for Skill Assessor's Competency of Vocational Education Teachers in Korea (직업능력개발 훈련교사의 역량평가사로서의 훈련요구분석)

  • Park, Yong-Ho;Lee, Jin Gu
    • Journal of Practical Engineering Education
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    • v.7 no.2
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    • pp.147-153
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    • 2015
  • The purpose of this research is to analyze training needs for skill assessor's competency of vocational education teachers in Korea. This research was conducted based on Russ-Eft's competency model for skill assessor. Data were gathered from 234 vocational education teachers over the country, and final respondents were 158 males and 73 females. As a result of analysis, reliability for expert (needs score 2.51), establishment for assessment management plan (needs score 2.11), management plan (needs score 2.08), and effective collaboration (needs score 2.07) have high developmental needs. On the other hand, recognition of a variety intention (needs score 1.01), observation of ethical standard (needs score 1.24), and personal relationship (needs score 1.76) have low developmental needs.

Reinterpretation of Behavior for Non-compliance with Procedures : Focusing on the Events at a Domestic Nuclear Power Plants (절차 미준수 행동의 재해석 : 국내 원전 사건을 중심으로)

  • Dong Jin Kim
    • Journal of the Korean Society of Safety
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    • v.39 no.1
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    • pp.82-95
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    • 2024
  • Analyzing the aftermath of events at domestic nuclear power plants brings in the question: "Why do workers not comply with the prescribed procedures?" The current investigation of nuclear power plant events identifies their reasons considering the factors affecting the workers' behaviors. However, there are some complications to it: in addition to confirming the action such as an error or a violation, there is a limit to identifying the intention of the actor. To overcome this limitation, the study analyzed and examined the reasons for non-compliance identified in nuclear power plant events by Reason's rule-related behavior classification. For behavior analysis, I selected unit behaviors for events that are related to human and organizational factors and occurred at domestic nuclear power plants since 2017, and then I applied the rule-related behavior classification introduced by Reason (2008). This allowed me to identify the intentions by classifying unit behaviors according to quality and compliance with the rules. I also identified the factors that influenced unit behaviors. The analysis showed that most often, non-compliance only pursued personal goals and was based on inadequate risk appraisal. On the other hand, the analysis identified cases where it was caused by such factors as poorly written procedures or human system interfaces. Therefore, the probability of non-compliance can be reduced if these factors are properly addressed. Unlike event investigation techniques that struggle to identify the reasons for employee behavior, this study provides a new interpretation of non-compliance in nuclear power plant events by examining workers' intentions based on the concept of rule-related behavior classification.

Exploring the Analysis of Male and Female Shopper's Visual Attention to Online Shopping Information Contents: Emphasis on Human Brand Image (온라인 쇼핑정보에 대한 남성과 여성 간 시각 주의도 탐색 연구: 휴먼 브랜드 이미지를 중심으로)

  • Hwang, Yoon Min;Lee, Kun Chang
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.328-339
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    • 2019
  • Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

Factors affecting the dropout intention in the dental technology students of D College (일 대학 치기공과 재학생의 중도탈락 의도에 영향을 미치는 요인에 관한 연구)

  • Kwon, Soon-Suk
    • Journal of Technologic Dentistry
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    • v.35 no.3
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    • pp.243-257
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    • 2013
  • Purpose: This study aims to analyze the factors affecting the dropout intentions of the dental technology students of a college. Methods: The subject of this study was 76 freshmen and 74 sophomores of dental technician major in an anonymous college. Results from the questionnaire called K-vision diagnosis program were computed by means of t-test, One-Way ANOVA, and correlation analysis. Results: 1. Total points of the drop out intention came to 782.14 points. Of the five categories concerned with the drop out intention, complain in college satisfaction(50.12points) was the highest and department satisfaction(47.51points) was the lowest. Of 16 subcategories, complaining in administrative supporting system proved the highest as 50.80 points and Inquiry to Professor the lowest(45.56 points). 2. Among the general characteristic gender (p<. 01), student group (p<.01), and credit (p<.05) made a meaningful statistical difference; no statistical significance was found in grade, admission, and dwellings. 3. Of the five categories, statistical significance was shown as follows; Department satisfaction (p<.01), College satisfaction (p<.05) under gender, Department satisfaction (p<.05) in grade, Academic integration (p<.01), Department satisfaction (p<.01) in credit. No statistical meaning was found in admission and dwellings. 4. Statistical significance was found under 16 subcategories as follows: Career identification(p<.01), Academic support system(p<.01), Social activity II(p<.05) in gender area, Inquiry to professor(p<.01), Learning(p<.05), Understanding learning I(p<.05) in grade area, Learning(p<.001), Career identification(p<.001), Understanding learning I(p<.01), Understanding learning II(p<.01), Inquiry to professor (p<.01), Learning ability (p<.05), Occupation (p<.05), Social Activity II(p<.05), Administrative support system (p<.05) in student group area, Credit (p<.001), Career identification (p<.01), Understanding learning I(p<.05) in credit area; admission and dwellings was statistically meaningless. 5. Of the 5 categories academic integration (r=.766) was most relevant to the dropout intention of the subjects and followed by department satisfaction (r=.735), college satisfaction (r=.554), service acceptability (r=.373), and statistical significance was shown as p<.01. Conclusion: Considering the results of this study, we are in a pressing need for the introduction of policies and programmes aiming at preventing the dropout rates of the dental technician majors at college. In tandem with this, qualitative and viable human resource management of the dental technicians should be implemented.

A Comparative Study of Entrepreneurial Motivation, Entrepreneurship and Entrepreneurial Intention between the Students of Experiential Entrepreneurship Class and Theory Centered Class (체험형 창업강좌와 이론형 창업강좌 학습자간의 창업동기, 기업가정신 및 창업의지 비교 연구)

  • Kim, Yong Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.49-58
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    • 2018
  • In recent years, various studies have been carried out on various types of entrepreneurship and comparative activities according to policy efforts and support such as the activation of a bachelor's degree in the establishment of a university, and attention has been paid to the fact that the participation and the educational effect of the students may be different depending on the type. The purpose of this study is to investigate entrepreneurial motivation, entrepreneurship, and entrepreneurial intention in the case of experiential entrepreneurship class focusing on the theoretical-oriented general entrepreneurship class, And the effect of entrepreneurship on entrepreneurial intention. The data were collected and empirical analysis was conducted to compare the difference between the two groups. The results of this study are as follows: First, out of the motivation factors of entrepreneurs, entrepreneurship education, achievement desire, human network, self - esteem, etc. We can confirm that the motivation of entrepreneurs is recognized more greatly. Second, the entrepreneurship factor was not significantly different from the perception between experiential entrepreneurship lecture and theoretical entrepreneurship learner. Third, experiential entrepreneurship learner perceived more willingness to start business than theoretical entrepreneurship learner. Finally, among the entrepreneurship motivation factors, among the entrepreneurship education, achievement desire and entrepreneurship factor, the risk sensitivity affects the entrepreneurial will. This study suggests that the direction of entrepreneurial education focused on quantitative expansion and the creation of qualitative effects of entrepreneurship education are needed. In the future, it will provide policy implications for revitalizing experiential entrepreneurship education In addition, it can contribute to the diffusion of research on the effect of entrepreneurship education.

A Study of The Determinants of Turnover Intention and Organizational Commitment by Data Mining (데이터마이닝을 활용한 이직의도와 조직몰입의 결정요인에 대한 연구)

  • Choi, Young Joon;Shim, Won Shul;Baek, Seung Hyun
    • Journal of the Korea Society for Simulation
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    • v.23 no.1
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    • pp.21-31
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    • 2014
  • In this article, data mining simulation is applied to find a proper approach and results of analysis for study of variables related to organization. Also, turnover intention and organizational commitment are used as target (dependent) variables in this simulation. Classification and regression tree (CART) with ensemble methods are used in this study for simulation. Human capital corporate panel data of Korea Research Institute for Vocation Education & Training (KRIVET) is used. The panel data is collected in 2005, 2007, and 2009. Organizational commitment variables are analyzed with combined measure variables which are created after investigation of reliability and single dimensionality for multiple-item measurement details. The results of this study are as follows. First, major determinants of turnover intention are trust, communication, and talent management-oriented trend. Second, the main determining factors for organizational commitment are trust, the number of years worked, innovation, communication. CART with ensemble methods has two ensemble CART methods which are CART with Bagging and CART with Arcing. Comparing two methods, CART with Arcing (Arc-x4) extracted scenarios with very high coefficients of determination. In this study, a scenario with maximum coefficient of determinant and minimum error is obtained and practical implications are presented. Using one of data mining methods, CART with ensemble method. Also, the limitation and future research are discussed.

Analysis of the effects of Information Security Awareness, Response Efficacy, and Compliance Behavioral Intention on Information Security Behavior: Focursing on Availability and Culture (정보보안 의식과 대처 효능감, 준수의향이 정보보안 행동에 미치는 영향분석: 가용성 차원과 문화 차원을 중심으로)

  • Hu, Sung-ho;Hwang, In-ho
    • Journal of the Korea Convergence Society
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    • v.12 no.1
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    • pp.211-218
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    • 2021
  • This study is composed of a convergence research design plan as the necessity of information security field dealing with human factors are raised. The purpose of this study is to analyze the effectiveness of the aspect of information security on the cognitive process related to security policy. The research method consisted of the cross-design of the availability dimension and the culture dimension, and the information security process was measured with information security awareness, response efficacy, compliance behavioral intention, and information security behavior. As a result of the study, the dimension of availability had a significant effect on response efficacy, and it was found that the influence of the case-based condition was greater than that of the statistics-based condition. The cultural dimension had a significant effect on information security awareness, response efficacy, compliance behavioral intention, and information security behavior, and the influence of the homogeneity condition was found to be greater than that of the diversity condition. The proposed research model was verified as a multiple mediation model reconstructed with measurement variables. In addition, the discussion describes the necessity of an information security strategy in consideration of individual factors and organizational characteristics.

Iconological Interpretation of the Images of Faces and Individuals Shown in Costumes (복식에 나타난 얼굴.사람 이미지에 대한 도상학적 해석)

  • Lim, Ji-Ah;Choi, Kuyng-Hee;Kim, Min-Ja
    • Journal of the Korean Society of Costume
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    • v.57 no.9
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    • pp.76-87
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    • 2007
  • Since the emergence of postmodernism, as interest in human has increased, human face image is being highlighted as one of the themes that are addressed the most. Making the images of faces and individuals shown in costumes the subject matter, this thesis examines the internal values immanent in the images in more depth and understands them based on the Panofsky's iconological interpretation scheme. This study aims to identify designer's purposes and even their unconscious intention through iconological interpretation of faces shown in the fashion and images shown in human image, and further to present basic materials in the fashion design. This research used literature reviews and case studies, and used Panofsky's iconological interpretation theory as the scheme in order to interpret the symbolic significance implied in the images. The images of faces and individuals shown in costumes were classified into six types through historical reviews, and based on the types the images of faces and individuals shown in the fashion since the 20th century were examined. The iconological analysis of the images of faces and individuals shown in costumes based on the classification of types according to historical reviews showed parodies, cultural identity, commercial use, eroticism, respect for heros and its fiction. This study has found that all such things finally return to humanism that humans should be valued and loved the most.