• Title/Summary/Keyword: human decision making

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Purchase Motives, Use of Information Sources, and Decision Making Styles of Online Clothing Shoppers (온라인 의류 소비자들의 쇼핑동기, 정보원 사용과 의사결정 유형)

  • Lee, Jung-Eun;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.880-892
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    • 2009
  • An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

Applying the Fuzzy Decision-Making Method for Program Evaluation and Management Policy of Vietnamese Higher Education

  • TONG, Kiet Hao;NGUYEN, Quyen Le Hoang Thuy To;NGUYEN, Tuyen Thi Mong;NGUYEN, Phong Thanh;VU, Ngoc Bich
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.719-726
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    • 2020
  • Education policy is a dynamic process featuring social development trends. The world countries have focused their education program on empowering the learners for future life and work. This paper aims to assess the higher education curriculum based on a survey of 280 students, employers, alumni, and lecturers in both social sciences and natural sciences in Ho Chi Minh City, Vietnam. The fuzzy decision-making method, namely the Fuzzy Extent Analysis Method (F-EAM), was applied to measure the relative weight of each parameter. Seven factors under the curriculum development have been put in the ranking. Input with emphasis on foreign language was the highest priority in curriculum development, given the expected demand of the labor market. Objective and learning outcome and teaching activities ranked second and third, respectively. The traditional triangle of teaching content, methodology, and evaluation and assessment are still proven their roles, but certain modifications have been defined in the advanced curriculum. Teaching facilities had the least weight among the seven dimensions of curriculum development. The findings are helpful for education managers to efficiently allocate scarce resources to reform the curriculum to bridge the undergraduate quality gap between labor supply and demand, meeting the dynamic trends of social development.

Development of Precision Agricultural Machine Education Program (정밀 농업기계 교육프로그램의 발전)

  • Hong, S.J.;Kim, D.E.;Kang, D.H.;Kim, J.J.;Kang, J.G.;Chung, S.O.;Mo, C.Y.;Ryu, D.K.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.22 no.2
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    • pp.115-122
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    • 2020
  • In Korea, the agricultural machinery market has been generally on the rise, and particularly the demand for the diverse agricultural machine is increasing due to the radical changes in agriculture, such as a high supply of the advanced and automated agricultural machine and an increase in aged or female farmer population. Therefore, this study analyzes the technical trends in the precision agricultural machine domestically and globally to guide the direction of development of the ICT-based machine. The investigation of the precision agricultural machine in this study focuses on the production technology through analyzing the trends in sensor-related technology, the decision-making research, variable treatment technology, and academic publication. The result shows that information processing technology including the sensor and the decision-making requires various measurement factors and the established technologies are continually being developed.

Investigating the Impact of Affective Factors on Self-disclosure

  • Kim, Gimun
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.235-242
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    • 2022
  • One of the important research streams in the privacy literature for the past decade has been to discover factors affecting the decision-making process related to self-disclosure, called the cost-benefit analysis. However, although human behavior is greatly influenced by affective as well as cognitive factors, most of the factors found in previous studies are those with cognitive properties. Based on the awareness of this imbalanced situation, the study examines the role of affective factors on self-dislosure decision-making, especially SNS enjoyment and SNS fatigue. As a result of data analysis, the study finds that the influence of these affective factors is significant, and the influence of SNS enjoyment is greater than that of SNS fatigue. As for the relationship between the affective factors and the decision-making factors, the study finds that the positive affect(enjoyment) relates to only the positive evaluation factor(benefit) and the negative affect(fatigue) relates only the negative evaluation factor(cost), which demonstrate the congruent effect mechanism. Based on the result, the study discusses meaningful implications and suggestions for future studies.

Exploring Changes in Organizational Culture after Firm-Wide Institutionalization of Smart Work: Case of a Service Company 'H' (스마트워크 후 조직 문화 변화 연구: 서비스 대기업 'H사' 사례)

  • Jang, Minje;Nam, Eunwoo;Lee, Jungwoo
    • Knowledge Management Research
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    • v.22 no.1
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    • pp.85-103
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    • 2021
  • While there is a rapid transition to smart work due to COVID-19, not many studies have measured the changes in organizational culture after firm-wide institutionalization of smart work. Through a questionnaire and a series of stakeholder interviews, this study examined how and to what extent employees' perception of organizational culture changed after the introduction of smart work in a large leisure service company H in South Korea. The working culture of the organization is measured as the changes in the organizational members' perception on seven dimensions: strategic innovativeness, organizational flexibility, fair human resource management, rational decision making processes, organizational vitality, trustful collaboration, proactive leadership. The results demonstrated that, after the introduction of smart work, the organizational members' perception on strategic innovativeness, organizational flexibility, organizational vitality, trustful collaboration have declined significantly while the changes in fair human resource management, rational decision making processes, and proactive leadership are insignificant. Though found to be insignificant, follow up interviews revealed that participants think that the role of management leadership is very critical for the smart work systems to be institutionalized successfully. While the smart work may have different effects depending upon industry or organizational characteristics, this study present a case for changes in organizational culture after institutionalizing smart work. Implications are discussed with further research issues at the end.

A Study on the Implement of AI-based Integrated Smart Fire Safety (ISFS) System in Public Facility

  • Myung Sik Lee;Pill Sun Seo
    • International Journal of High-Rise Buildings
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    • v.12 no.3
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    • pp.225-234
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    • 2023
  • Even at this point in the era of digital transformation, we are still facing many problems in the safety sector that cannot prevent the occurrence or spread of human casualties. When you are in an unexpected emergency, it is often difficult to respond only with human physical ability. Human casualties continue to occur at construction sites, manufacturing plants, and multi-use facilities used by many people in everyday life. If you encounter a situation where normal judgment is impossible in the event of an emergency at a life site where there are still many safety blind spots, it is difficult to cope with the existing manual guidance method. New variable guidance technology, which combines artificial intelligence and digital twin, can make it possible to prevent casualties by processing large amounts of data needed to derive appropriate countermeasures in real time beyond identifying what safety accidents occurred in unexpected crisis situations. When a simple control method that divides and monitors several CCTVs is digitally converted and combined with artificial intelligence and 3D digital twin control technology, intelligence augmentation (IA) effect can be achieved that strengthens the safety decision-making ability required in real time. With the enforcement of the Serious Disaster Enterprise Punishment Act, the importance of distributing a smart location guidance system that urgently solves the decision-making delay that occurs in safety accidents at various industrial sites and strengthens the real-time decision-making ability of field workers and managers is highlighted. The smart location guidance system that combines artificial intelligence and digital twin consists of AIoT HW equipment, wireless communication NW equipment, and intelligent SW platform. The intelligent SW platform consists of Builder that supports digital twin modeling, Watch that meets real-time control based on synchronization between real objects and digital twin models, and Simulator that supports the development and verification of various safety management scenarios using intelligent agents. The smart location guidance system provides on-site monitoring using IoT equipment, CCTV-linked intelligent image analysis, intelligent operating procedures that support workflow modeling to immediately reflect the needs of the site, situational location guidance, and digital twin virtual fencing access control technology. This paper examines the limitations of traditional fixed passive guidance methods, analyzes global technology development trends to overcome them, identifies the digital transformation properties required to switch to intelligent variable smart location guidance methods, explains the characteristics and components of AI-based public facility smart fire safety integrated system (ISFS).

A Study of Human Resource Practices Affecting Knowledge Sharing and Utilization in Public Organization (공공기관의 인적자원관리가 지식공유 및 지식활용에 미치는 영향)

  • Lee, Hyang-Soo
    • Journal of the Korean Society for information Management
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    • v.28 no.3
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    • pp.239-256
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    • 2011
  • Main drivers of knowledge activities such as knowledge sharing and utilization are individual members of an organization and thus knowledge management strategies should be discussed in relationships with human resource management. This study analyzes the effects on knowledge sharing and knowledge utilization of human resource management practices such as training, participation in decision-making, performance appraisal and compensation system in local government. The results show that training and performance appraisal and compensation system are significantly influential factors for the knowledge sharing and knowledge utilization. Lessons and implications of this study for management leadership are presented.

Priority Decision of Small Hydropower Development using Spatial Multi-Criteria Decision Making (공간 다기준의사결정을 활용한 소수력 개발의 우선순위 결정)

  • Kim, Gil-Ho;Yi, Choong-Sung;Yeo, Gyu-Dong;Shim, Myung-Pil
    • Journal of Korea Water Resources Association
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    • v.42 no.12
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    • pp.1029-1038
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    • 2009
  • Recently, it is expected that small hydropower (SHP) could potentially provide sufficient amounts of alternative energy in Korea where there is an abundance of potential sites and where social efforts are being made to reduce the emissions of green house gases. In the past, the resources survey for SHP development has been carried out using onsite surveys and paper maps, which incurred a great deal of time and cost. Furthermore, the tools for decision making such as determining development priorities or evaluating feasibility have been considered only economic aspect and focused on the performance characteristics of power generation. However, as the concept of sustainable development has been being advanced in recent years, especially focused on human-social, environmental and ecological in addition to economical sector; the consideration of these multiple criteria has become essential for sustainable SHP development. This study aims to propose the spatial multi-criteria decision making (MCDM) methodology for determining priorities among a number of locations on the planning stage of SHP development using AHP and GIS. The proposed methodology is applied for determining development priorities among the SHP locations in Cho River basin and this study presents the detailed spatial information data and the results of development priorities. As a fundamental work, this study will be beneficial to the future activation of SHP development and will help the decision making in evaluating the feasibility of SHP development.

Sensibility Ergonomics : Needs, Concepts, Methods and Applications (감성공학의 개념과 연구 및 응용 방법)

  • Lee, Gu-Hyeong
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.1
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    • pp.91-102
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    • 1998
  • History of the Sensibility Ergonomics is explained. Concepts, definition, and research methods on the human sensibility are proposed for systematic applications of human sensibility studies to product and environment developments. Sensibility Ergonomics was born in socio-technological environments where consumers required aesthetic and satisfactory products in addition to useful and usable ones, and manufactures were trying to develop consumer-oriented, user-friendly products. Sensibility Ergonomics is defined as "multi-disciplinary and inter-disciplinary processes for developing products and environment as usable, comfortable and satisfactory with the information on human sensibility." Human sensibility is functionally defined as "feelings generated when perceived sensory and information stimuli are reflected from memory which has been accumulated through personal experiences." Human sensibility is affected by at least three factors: personal, social, and cultural. Consumers evaluate products in three aspects : functional, sensorial, and cultural sensibilities. Human sensibility is personal, dynamic, and ambiguous. It is generated reflectively and intuitively against external stimuli. No Physiological responses are accompanied, and one cannot control his/her sensibility. However, the sensibility affects the decision making or behavior of the person. To understand the human sensibility many inter-disciplinary methods should be used instead of one-variable approach. Micro-scopic studies such as Questionnaire, interview, behavioral analysis, and psychophysiological experiments can be performed. In addition, social and cultural studies are essential to understand an individual's sensibility. Results of sensibility studies can be applied to setup new interactions between human and machine through sensible(or affective) human-machine (computer) interfaces. Human-oriented and user-friendly products can be made with the information on human sensibility.

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An analysis of the component of Human-Robot Interaction for Intelligent room

  • Park, Jong-Chan;Kwon, Dong-Soo
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.2143-2147
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    • 2005
  • Human-Robot interaction (HRI) has recently become one of the most important issues in the field of robotics. Understanding and predicting the intentions of human users is a major difficulty for robotic programs. In this paper we suggest an interaction method allows the robot to execute the human user's desires in an intelligent room-based domain, even when the user does not give a specific command for the action. To achieve this, we constructed a full system architecture of an intelligent room so that the following were present and sequentially interconnected: decision-making based on the Bayesian belief network, responding to human commands, and generating queries to remove ambiguities. The robot obtained all the necessary information from analyzing the user's condition and the environmental state of the room. This information is then used to evaluate the probabilities of the results coming from the output nodes of the Bayesian belief network, which is composed of the nodes that includes several states, and the causal relationships between them. Our study shows that the suggested system and proposed method would improve a robot's ability to understand human commands, intuit human desires, and predict human intentions resulting in a comfortable intelligent room for the human user.

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