• 한국의류학회지
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• 제31권5호
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• pp.680-691
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• 2007

The increased diversity in designs, colors, and materials of children's clothing these days call for extra caution in care of these garments; however, the lack of customer's trust and efforts in complying with the care label combined with the enterprises's inadequate label attachments have led to various problems and disputes. This research attempts to examine customer's recognition, perception, and attitude towards the care labels on children's clothing. This research used the data collected from a total of 292 housewives raising children less than 7 year old. Descriptive statistics such as means, standard deviations, frequencies were calculated and ANOVAS followed by Duncan tests were carried out using SPSS 10.0. The results are as follows: First, 84.3% of the housewives admitted that they know about care labels; individuals with higher education level reported higher recognition. Second, as for the perception/attitude toward care labels, 46.9% perceived that care labels 'require additional knowledge for washing clothes' and 30.2% answered that they trust care labels. Third, 51.7% answered that they 'check the symbol instruction'; this tendency was higher among those with higher education levels. Fourth, 31.5% answered they comply with the instructions on care labels. Fifth, as for the reasons for not complying, 60.3% answered they neglect care labels because 'based on my experience, no major problems would occur'; this tendency was higher for those with greater personal income. Sixth, when asked whether any information on the care label kept them from buying a particular garment, 59.2% responded they did not purchase a garment because 'laundry costs appeared to outweigh the product price'; this response was higher among individuals with a higher level of income or education.

• 한국의류학회지
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• 제28권2호
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• pp.189-199
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• 2004

This study analyed the results of the survey on the actual condition and the attitude in using laundry detergents of housewives in Jeonbuk region centering around Jeonju\ulcornerGunsan. The purpose of this study is to give more reasonable and scientific clothing management and to help to solve the problems of the environmental pollution caused by laundry detergents. Both Jeonju(71.4％) and Gunsan(71.0%) got informations about environmental pollution through mass media like TV and Radio. As for the degree of recognition of regenerated soap, comparing with the synthetic detergent, most people thought that the regenerated soap had better detergency, less water pollution, and less harm to the human being than the synthetic detergent. Accordingly, it showed they misconceived it. It showed that the aged consumers in Jeonju and Gunsan had all good attitudes for the practice. As roles of consumers toward the problems of environmental pollution, the respondents who thought that the consumers roles were important took high percentage(Jeonju 86.8% and Gunsan 84.5%). In conclusion, they showed high degree of concerns in the recognition of necessity about the proper use of detergent, however, low in their attitudes in real life applications.

• 한국식생활문화학회지
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• 제15권2호
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• pp.101-110
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• 2000

This study was carried out to investigate the consumer recognition and consumption of Misitgaru(the traditional powder of roast grain). Data were collected from the 605 housewives(average age, 42.9 years old) residing in Chonbuk area by the self-administered questionnaire. The results from this study were as follows. The respondants were generally concerned regarding Misitgaru as a between-meal snack(33%). And there were recognition on Misitgaru as a weaning food(17%), health food(16%), and substitute food(14%). Of the respondants, good consumers of the Misitgaru were high ratio in age below 30 years old and in number of family member between 6 to 7. Among the demographic variables, age, educational level and housing form especially affected the purchasing place and educational level affected the kinds of mixing cereals. The higher the educational level, the more the kinds of mixing cereals. The methods of storage were significantly different according to age and income level. The older in age and higher in income level, the higher the storage at room temperature.

• 한국식생활문화학회지
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• 제17권5호
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• pp.569-577
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• 2002

본 연구는 서울 지역의 주부를 대상으로 하여 혼례음식(폐백과 이바지 음식)의 인식상황과 실태를 파악함으로써 혼례음식 발전의 기초자료를 제공하고자 얻은 결과를 요약하면 다음과 같다. 첫째, 폐백음식의 인식에 대해서는 '결혼 후 시댁에 인사를 드리는 것'이라는 응답이 55.2%, '옛날부터 내려오는 하나의 풍습'이 35.8%로 나타나 상당히 정확하게 알고 있는 것으로 나타났다. 폐백음식에 대한 중요도 인식수준은 전체 응답자의 10.2%가 '매우 중요하다'라고 응답하였으며, '중요하다' 48.5%, '중요하지 않다'는 11.9%로 나타나 폐백음식의 중요성에 대하여 공감하는 비율이 높게 나타났다. 특히 주부의 연령별로 20대 집단에서 30대 이상의 집단에 비해 '중요하지 않다'는 응답율이 높게 나타났다(p<0.05). 둘째, 폐백음식 준비방법으로는 '가정에서 직접마련'한다와 '시장이나 떡집에서 마련'하겠다는 응답이 비슷한 비율을 보였으며, 연령별 교육수준별(p<0.05)로 유의한 차이를 보였다. 폐백음식 장만시 드는 비용으로는 '30-50만원'이라고 응답한 비율이 50%로 가장 높게 나타났고, '10-30만원'29%>'50-100만원'18% 순으로 나타났다. 셋째, 선호하는 폐백음식으로는 '밤 대추고임'을 준비한다는 의견이 77.5%로 가장 높게 나타났으며, 그 다음으로 '떡류'>'육포'>'술'>'한과'등의 순으로 나타났다. 넷째, 이바지음식에 대한 의미로는 48.2%가 '신부측에서 마련한 음식을 시댁에 보내는것'이라고 응답하였으며, 이바지 음식의 필요성에 대해서는 '반드시 준비해야한다'라는 의견이 15.5%, '형편에 맞추어 준비한다'는 78.7%, '준비할 필요가 없다'5.8%로 나타나 전반적으로 이바지 음식의 필요성에대해서 공감대를 형성하고 있는 것으로 나타났다. 또한 취업주부가 '필요하다'라는 응답이 높게 나타났고, 종교적으로도 불교를 믿는 주부보다 기독교를 믿는 주부들에게서 유의적인 차이를 보였다(p<0.01). 다섯 번째, 혼례음식의 개선점으로 메뉴의 간소화> 가격을 저렴하게 하는 문제> 폐백음식 선택의 다양화 순으로 나타났다. 연령별로 40대 주부집단에서 '메뉴의 간소화' 응답율이 높게 나타났다(p<0.01). 이상의 같은 연구 결과로 보아 우리나라의 모범이 되는 혼례음식의 계승을 위해서 꾸준한 노력과 관심이 필요하다고 사료된다. 과거와 다른 신식혼례를 치르면서도 폐백을 드리고 이바지 음식 보내는 풍습은 계속 이어지고 있다. 이러한 혼례 풍습은 계속 이어질 것이기에 혼례음식이 가지고 있는 기복과 주술적인 의미를 되살리면서 저렴한 가격으로 누구나 손쉽게 장만할 수 있는 간편한 방법이 모색되어 전통을 살리면서 모범이 되는 혼례음식문화를 계승 발전시켜 나가야 하겠다.

• 한국식생활문화학회지
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• 제13권1호
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• pp.19-26
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• 1998

본 연구는 김치첨가용 수산부재료(젓갈류 포함)의 사용현황과 문제점, 개선방향 등을 조사하여 수산물 첨가김치의 과학적 제조기술 및 산업화를 위한 김치조미료 개발을 위한 기초자료로 이용코져 실시하였다. 조사대상자는 주로 $30{\sim}50$세 연령대의 가정주부였으며 가족형태는 핵가족 형태로 월평균소득이 $100{\sim}200$ 만원대의 중간소득층이었다. 김치의 기호도는 조사대상자의 65.3%가 매우 좋아 하는 필수식품으로 아직은 우리나라 부식으로 중요한 위치를 차지하는 것으로 나타났다. 그러나 매일 먹지 않아도 크게 불편하지 않다 6.0%, 싫어한다 0.5%로 나타나 향후 상용식품으로서의 김치의 입지가 변할 것으로 생각된다. 김치를 담글 때 젓갈과 수산물을 첨가하는 이유는 김치의 맛과 냄새를 좋게 하기 때문에, 김치의 영양가를 높여주기 때문에가 각각 79.5%와 54.2%로 나타났으며 첨가하지 않는 이유는 주로 맛과 냄새를 좋지 않게 하기 때문에, 젓갈이 위생상태가 불안해서, 김치를 오래 저장할 수 없기 때문에가 각각 13.5%, 1%, 12.8% 로 나타났다. 김치첨가용 수산부재료중 가장 선호하는 젓갈은 멸치젓(84.9%)과 새우젓(69.1%)이었으며 가장 선호하는 수산물(해조류 제외)은 생굴(76.4%)과 작은 생새우(54.7%)이었고 가장 선호하는 해조류는 청각(58.8%)으로 나타났으나 수산물(해조류 제외)을 사용하지 않는다가 15.3%로 해조류를 사용하지 않는다가 31.4%로 나타났다. 김치의 국제적 발전을 위해서는 대부분의 응답자가 한국김치의 식품학적 특성을 살리되 풍미를 국제감각에 맞도록 발전(86.5%)시키고 위생적 안정성 확보가 가장 중요하다(50.9%)고 응답하였다.

• 한국식품영양과학회지
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• 제46권10호
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• pp.1243-1252
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• 2017

본 연구에서는 서울 일부 지역 주부 140명을 대상으로 사회 인지론을 적용하여 개발된 나트륨 섭취 감소를 위한 영양교육 프로그램을 수행하고, 프로그램의 효과를 평가하기 위하여 나트륨 섭취 관련 지식 및 인식, 환경 인식, 식행동을 조사하여 교육 전후의 변화를 파악하였다. 나트륨 섭취 관련 지식 및 인식 항목에서는 하루 필요 소금 섭취량에 대해 인지하는 비율이 교육 후 77.8%로 교육 전보다 54.6%가 증가하였다. 교육 후 싱거운 쪽의 음식의 간을 선호하는 것으로 인식 변화한 대상자는 25.6%였다. 대부분 대상자들은 식생활에서 저염 섭취에 대한 필요성을 느끼고 있었고, 싱겁게 조리된 음식을 제공할 시 선택하겠다고 응답한 대상자의 비율이 높아 저염 섭취를 위한 환경적 요인이 향상된다면 저염섭취에 대한 자아효능감에 해당하는 개인적 수준의 영역이 높아질 수 있음이 확인되었다. 나트륨 섭취 관련 환경 항목에서는 대상자의 약 2/3가 교육 전 저염식을 먹을 수 있는 곳을 찾아본 경험이 없다고 응답하였으나, 교육 후 찾아본 경험이 있는 것으로 변화된 대상자는 23.6%로 증가하였다. 교육 후 서울 시내에서 저염 음식점의 필요성을 느낀다고 응답한 대상자는 70.0% 이상이었으나, 저염식을 섭취 시 주변에서 먹을 수 있는 곳을 찾는 것은 대체로 어려운 것으로 나타났다(93.5%). 나트륨 섭취 관련 식행동 항목에서 교육 전후로 효과가 있었던 항목은 식품의 영양표시를 확인하고 나트륨이 적은 식품을 선택, 저염 제품 등 나트륨이 적은 식품을 구매, 조리 시 소금의 사용량을 줄이고 마늘, 생강, 고춧가루 등 천연재료를 사용, 패스트푸드(햄버거, 피자 등) 및 가공식품의 섭취 감소 항목으로 직접적인 저염 실천 행동에서의 개선 효과가 유의적으로 나타났다. 그러나 환경 요인과 관련된 식행동인 짜지 않게 조리 요청 여부와 저염 제품 및 건강음식점 소개 여부 항목에서는 행동 변화율이 낮았다. 향후 본 연구에서 수행된 저염 섭취를 위한 영양교육 프로그램을 보완하기 위하여 저염 섭취를 위한 물리적 환경 개선과 병행하여 환경 인식에 대한 평가를 실시하고 대상자가 지속해서 저염 섭취를 위한 행동 변화들이 유지될 수 있는 영양교육 내용이 보완되어야 할 것으로 생각된다.

• 가정과삶의질연구
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• 제15권2호
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• pp.1-20
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• 1997

The aims of this study are as following. 1) To investgate information-search and evaluating alternatives of middle-aged wives in buying townwears as well as to examine socio-demographic variables physical varialbes and psychological variables and their influences on. 2) To compare the previous study (a study on problems recognition of mjiddle-aged wives in buying townwears) with this study and to relate this results ot previous study results. The data used in this study included 374 housewives living in Seoul and Pusan. Statistics used for data analysis were frequencies means standard deviation Pearson's correlation t-test Oneway ANOVA stepwise multiple regression analysis. major findings are as follows. 1. The degree of information-search and evaluating alternative proved more than middle point. 2. Variables that affect information-search and evaluating alternatives and three : attitude towards purchasing experience of menopause preference for expensive clothes.

• 한국의류학회지
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• 제19권2호
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• 한국의류학회지
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• 제23권2호
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• pp.185-195
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• 1999

The purpose of this study is to identify store image and clothing satisfaction of various clothing distribution type and is to compare the difference due to demographic variables. The data were obtained 407 housewives using questionnaire. The results were as follows. First Store image of clothing distribution types was found significant differences in product service atmosphere. Second Clothing satisfaction of clothing distribution types was founded significant differences in price brand name fashion design material sewing size. Third The new distribution types in general were not visited upon despite their high degree of recognition and using experience of new distribution types was founded significant differences in Store image of new distribution types. Fourth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in clothing satisfaction of the distributions was founded.

• 유통과학연구
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• 제14권6호
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• pp.45-52
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• 2016

Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.