A Study on Store Image and Clothing Satisfaction of the Clothing Distribution type

의류 유통업태의 점포이미지와 의복만족도에 관한 연구

  • 임숙자 (이화여자대학교 가정과학대학 의류직물학과) ;
  • 김선희 (이화여자대학교 가정과학대학 의류직물학과)
  • Published : 1999.02.01

Abstract

The purpose of this study is to identify store image and clothing satisfaction of various clothing distribution type and is to compare the difference due to demographic variables. The data were obtained 407 housewives using questionnaire. The results were as follows. First Store image of clothing distribution types was found significant differences in product service atmosphere. Second Clothing satisfaction of clothing distribution types was founded significant differences in price brand name fashion design material sewing size. Third The new distribution types in general were not visited upon despite their high degree of recognition and using experience of new distribution types was founded significant differences in Store image of new distribution types. Fourth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in clothing satisfaction of the distributions was founded.

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