• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.84-94
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• 2013

The study analyzes the effects of self-esteem on body satisfaction, clothing satisfaction, and clothing selection criteria, the effects of body satisfaction on clothing satisfaction and clothing selection criteria, and the effects of clothing selection criteria on clothing satisfaction. The questionnaire developed by the researcher was distributed to 160 women between 40 and 65 years of age in Seoul or Gyeonggi-do. One hundred fifty one questionnaires were used in the final analysis. The data were analyzed by common factor analysis, multiple linear regression, t-test, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results demonstrate that clothing selection criteria is classified into design, quality, practicality, and economics. There was a significant effect of self-esteem on body satisfaction, and significant effects of body satisfaction on clothing satisfaction and on factors of design, quality, economics in clothing selection criteria. Factors such as design, practicality, and economics contributed to clothing satisfaction. Significant differences were found in self-esteem between age groups as well as self-esteem and body satisfaction among groups according to education level and monthly income.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.3
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• pp.27-34
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• 1985

The purpose of this study was to investigate the relationship between four aspects of clothing behavior and perceptual orientation, and between those and job satisfaction of white-collar men. Those aspects of clothing behavior included: clothing conformity, clothing satisfaction, status symbol and occupation symbol. Perceptual orientation was measured with Choi's Perceptual Orientation Scale and job satisfaction, with some items of Miller's The Attitude Toward Any Occupation Scale. Clothing comformity and clothing satisfaction were measured with Kahng's, lung's, Koh's and Lee's questionaire. Status symbol was measured with Koh's and Lee's questionaire, and occupation symbol items were prepared for this study. The questionaire in this study were administered to 323 white-collar workers in Seoul. The statistical methods utilized Pearson'a product moment correlation, one-way ANOVA test, Duncan's multiple range test and multiple regression analysis. The results obtained from this study were : 1. Perceptual orientation was positively correlated to clothing satisfaction, and negatively correlated to status symbol. 2. Job satisfaction was positively correlated to clothing satisfaction and clothing comformity. 3. Clothing conformity, clothing satisfaction and job satisfaction showed significant differences according to occupation.

• The Research Journal of the Costume Culture
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• v.4 no.1
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• pp.57-74
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• 1996

The elderly population of Korea has been significantly increasing due to advances in public health, medical care, and quality of life. Social and economic influence of the elderly population has been also increasing. A elderly people become more interested in their appearance and clothing than before, clothing plays an important role in the elderly women's everyday life. The objectives of the research are to explore the life satisfaction, appearance satisfaction, clothing satisfaction, and clothing design preference of 416 women aged 55 years and older were residents of Seoul. Data were gathered through survey using a self-administered questionnaire from November, 1994 to January, 1995 in 8 senior schools and 3 senior centers which were scattered in Seoul. Descriptive statistics, t-test, and factor analysis were used in analysing the data. The results of this study indicated that life satisfaction have a positive relationship with clothing satisfaction. The respondents were divided into tow groups by life satisfaction. The higher life satisfaction group preferred skits and formal wear to the lower. But, two groups did not show any significant differences in terms of the colo preference, motif preference, and fabric preference. The result of factor analysis divided appearance satisfaction into body satisfaction and face satisfaction. Body satisfaction had a positive relationship with clothing satisfaction. And the group of lower physical satisfaction showed lower satisfaction in apparel fitness. Also the face satisfaction had a positive relationship with clothing satisfaction. The group of higher physical satisfaction preferred skirts and foraaml wear compared to that of lower physical satisfaction. The color preference and motif preference between two groups showed no significant difference. And the group of higher physical satisfaction preferred fabric that enhances the clothing style. Also, the group of higher ace satisfaction preferred fabric that enhances the clothing style. However, there was no significant difference in the color preference and motif preference between tow groups. The findings of this study amy contribute to knowledge about clothing satisfaction and preference of elderly women in Seoul since there have been few studies, and be useful to apparel manufacturers as well s clothing researchers. Also, research subjects of this study could be extended to aged men and various regions.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.55-66
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• 2000

The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage. Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors : androgynous, masculine, feminine and undifferentited type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlations among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant among them.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.443-455
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• 1992

The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation $\rightarrow$ the expectation $\rightarrow$ the perceived performance ($\rightarrow$ the disconfirmation) $\rightarrow$ the clothing satisfaction. Those relevant variables explain $70\%$ of the clothing satisfac-tion variance. Especially, the influence of the perceived performance appears to be greater than that of the disconfirmation. 2. According to our analysis, the expectation influences the clothing satisfaction indirectly through the perceived performance. Especially, the normative expectation exhibits the contrast effect on the disconfirmation, while the predictive expectation exhibits the assimilation effect on the perceived performance. 3. The clothing satisfaction model differs by the brand levels (high price brand vs. moderate price brand) and by the consumer involvement levels (high involvement vs. low involvement). The relevant variables explain $65\%$ of the clothing satisfaction variance in the high price brand, while they explain $77\%$ in the moderate price brand. In the high involvement group, the relevant variables explain $78\%$ of the clothing satisfaction variance and $60\%$ in the low involvement group. In both involvement groups, the most critical direct variable is the perceived perfor-mance. In conclusion, we find that the clothing satisfaction can be explained by three constructs, the expectation, the perceived performance and the disconfirmation. The hypothesis that the two dimensions of the expectation explain the clothing satisfaction better is empirically supported in our study. Finally, we find that the clothing satisfaction models differ between two brand levels and consumer involvement levels.

• The Korean Journal of Community Living Science
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• v.25 no.3
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• pp.373-382
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• 2014

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.

• Journal of the Korean Home Economics Association
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• v.24 no.3
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• pp.1-9
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• 1986

The purpose of this study was to measure the body cathexis and clothing satisfaction sccording to the level of age, job, and total monthly income and to investigate the relationship between body cathexis and clothing satisfaction of married women. 43 items of body parts and body functions were selected to measure body cathexis from Secord and jourard body Cathexis scale. A nd 56 items of Mclean's Clothing Satisfac tion scale were used for clothing satisfaction. The questionnaires were administered to 384 mothers in Jeonbug province. 3-way ANOVA and Newman-Keuls test were used for group difference. Pearson's Correlation Coefficients, Partial Correlation Coefficients, Standard Deviation, and Mean were calculated. RESULTS : 1. Body cathexis of married women showed asignificant difference according to age. 2. Clothing satisfaction of married women showed a significant difference to the interaction of age, job, and total monthly income. The elder and higher income group without job had the highest clothing satisfaction scores than any other group. 3. Positive correlations were found among body cathexis, clothing satisfaction, and 6 subscales of clothing satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.223-232
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• 1992

The ultimate purpose of this study is to build a model on clothing satisfaction which extends the consumer satisfaction model by unifying the exportation antecedents. In the literature study, it is proposed to clarify the concepts on the clothing satisfaction, and to investigate the present paradigms of the consumer satisfaction. It is widely accepted by the clothing researchers that the clothing satisfaction is a comparative process in which the evaluation criteria are used to judge the clothing product and to access the disconfirmation. In the Disconfirmation paradigm, the role of the expectation is very important. We propose to classify the expectation into the expective expectation and the normative expectation. The normative expectation applies when the investment cost and effort are considered. The expectation is shown to be affected by the expectation antecedents of the product characteris-tics, the situation characteristics, and the consumer characteristics. We investigate in detail those clothing satisfaction determinants and their measurement methods. Then, we build a clothing satisfaction model by the disconfirmation paradigm which is composed of the expectation antecedents, the expectation (expective expectation, normative expectation), the perceived clothing product performance, and the disconfirmation.

• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.409-414
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• 2001

The purpose of this study was to determine the relationship between body cathexis and clothing satisfaction. The questionnaire was administered to 458 female college students in Daegu and Sangju and the results were obtained as follows. From the questionnaire, the 14 body parts were categorized into 4 factors, these being weight/girth, lower body, face, height/length. The bust girth was not included into one of these 4 factors. Subjects were dissatisfied with all of their body parts, especially with thigh, hip girth in the lower part of the body, as well as their weight. According to the Rohrer Index distribution, 99.2% of respondents were thin or normal, but means of respondents' satisfaction scores on weight and height were very low. To measure clothing satisfaction two factors were included, these being 'satisfaction with one's clothing selection ability' and 'satisfaction with one's own clothes'. The respondents were quite neutral on their clothing selection ability and their own clothes. Two factors about clothing satisfaction were correlated negatively. All of body cathexis factors were correlated positively with 'satisfaction with one's clothing selection ability' and were correlated slightly negatively with 'satisfaction with one's own clothes'.