• 복식
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• 제51권4호
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• pp.97-112
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• 2001

The purposes of this study were to investigate consumers preference and dissatisfied factors in knitted golf wear The 430 questionnaires were sent to consumers who live in the Seoul Metropolitan district including Pundang-city and Iisan-city, The return rate was 89.5%. Statistical devices were t-test, ANOVA, $X$2. frequency with SAS program. The results of this study were as follows: First, Preferred colors were pastel, straw yellow, and black in descending order. Preferred coordination was analogous rather than complementary coordination. The classical look with T-neck, pullover, and V-neck was preferred. The preferred materials were pure cotton and cotton/wool blend in solid colors or plain and intasia structure. There were significant differences that pure cotton was preferred the forties and fifties or housewife, and cotton blend was preferred the thirties or service jobholders. Second, dissatisfied factors were pilling, deformation and de-coloration. The pilling problem was indicated in all income levels. Customers complained about no exchange and no refund policy with sales persons'discourtesy and time delay for repairing.

• Journal of Nutrition and Health
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• 제33권7호
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• pp.763-773
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• 2000

On the basis of the concept retained in nutition label(NL) the consumer's perception use and demand on NL nutrition knowledge(NH) purchase of nutrient controlled food and dietary modification for health were examined. The subjects were 1203 house wives mainly in the age of 30-40 and self administered questionnaire was employed. The results were as follows. Subjects' demand on nutrition information was greater while the availablity and usefulness of NL was unsatisfactory. The purchase frequencies of nutrient controlled foods were higher compared to NL reading. The use comprehenison reliability of nutrition information were better in high NK group compared to low NK group except the reliability on health claims. The required nutrients for content information were in the order of calorie Ca cholesterol Fe protein and total fat. The demand for nutrient content information was carrelated with intention of subjects' dietary modification but not the use of NL. These results indicate that NL be a good source of nutrition information and the consumers' demand for NL was based on their dietary purpose though the use of NL was unconfirmed.

• International Journal of Human Ecology
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• 제8권2호
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• pp.1-16
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• 2007

The authors examined how Korean housewives manage family resources, make decisions, handle pressures, and negotiate the constraints of everyday life in a society that places unrealistic expectations upon them. The authors approached housewives by imagining them as thinking, strategizing, and problem-solving individuals, who are capable of speaking for themselves and making choices within situational and personal limits. Eleven full-time housewives were interviewed on how they experience their marriages, children, families, and society. Their narratives were then analyzed to sort out the strategies the women employed to maintain their identities. The narratives showed women's will and agency as they worked to resolve the contradictions in their daily life, and revealed individual differences within this group of women who are often seen as homogenous.

• 복식
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• 제56권8호
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• pp.138-147
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• 2006

This study tried to research on clothing styles of show hostess in the cable television home-shopping network program. Especially, show hostess's clothing styles were classified into 5 sections according to selling products, that is baby goods, insured goods, underwear, bedclothes and beauty goods. item is examined 7 levels by texture, color, clothing item, fashion image, fashion trend, fashion type, and fashion silhouette. The results showed that significant correlations between show host's clothing and selling products. The another findings of this study is that show hostess's clothing is aimed at the taste of main consumer such as housewife. Conseguently this study reaffirms the importance of the shopping hostess's clothing influnce according to selling products's characteristics.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2003년도 정기총회 및 추계학술대회
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• pp.251-257
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• 2003

The purpose of this research is to analyse the relationship between the types of supplied apartment plans and the dweller's remodelling of their housework space. Major findings of this research are as fellows: 1. The concept of house wort space has been greatly changed according to the evolution of socio-economic situation. 2. Increasing trend of remodelling activities for house work space is closely related with the housewife's changing attitude on the concept of house work, that is, the change from hard labor to enjoyable object. 3. The concern for house work space remodelling has been increased since 1980's, which is closely related with the appearance of consumer oriented housing market environment.

• 한국조리학회지
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• 제11권1호
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• pp.87-104
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• 2005

A lifestyle changes according to environment. It appears more in the dietary life connected with the necessities in life. This study is executed empirically through the questionnaire that consists of selection attribute and variables connected with "well-being" that is examined in empirical analysis. It was carried out for 20 days from July 15 to August 5, 2003 with the customers who live in Seoul and the suburbs. With collected data, there were frequency analysis and factor analysis, reliability analysis using SPSS 10.0 packages, and T-test and ANOVA were enforced for the verification of differences between demographic elements with each factor. The result indicates that the inclinations of customers changed from the "well-being" trend have four factors: health consideration factor, food materials factor, cooking factor, and habit factor. And the housewife group shows the great changes in habit factor. In case of the changes according to incomes, the larger income earners tend to consider health more. In conclusion, people came to prefer the healthy Korean style food from the well-being trend.

• 가족자원경영과 정책
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• 제13권1호
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• pp.99-118
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• 2009

In Korean society, a housewife and mother often plays the role of family resource manager. In 2008, the newly appointed Korean government proposed a new direction in social policies, including family policy, that is, "active social welfare". According to "active social welfare", family policy focuses on a preventive policy and a family needs-oriented policy. In other words, newly established family policies should reflect parents' needs in their family resource management. In this economic downturn, family policies should be established to satisfy parents' needs to overcome their own family's economic crisis. This study focuses on policy recipients' real voices and their needs: they need the government's help supporting their efforts to overcome the economic crises within their families.

• 가족자원경영과 정책
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• 제10권4호
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• pp.109-124
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• 2006

The purpose of this ethnography is to describe and analyse the Korean full-time housewives' everyday domestic cares. For this purpose. The 11 full-time housewives in their thirties and forties from the middle class were interviewed with an unstructured questionnaire. The findings are as follows: The full-time housewives interpret their domestic cares as including housework, financial management and consumption behavior. They have heavy responsibility to fulfil the routine housework, squeeze their financial resources and balance their family consumption and their own consumption. So, their every day lift has its own uniqueness different from their counter partners'- husband's and employed married woman's. But even among full-time housewives, there are many differences in all these three activities of domestic cares.

• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• 농촌지도와개발
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• 제23권1호
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• pp.15-25
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• 2016

In this study, we examined the awareness of consumers purchasing Punica granatum by conducting a survey on consumption of Punica granatum for the consumer panel of the Rural Development Administration (RDA) and derived the purchasing characteristics from the actual purchase date analyzed in a Linear regression model and Tobit model. Most consumers had been purchasing Punica granatum for health and beauty, and the proportion of that consumers were willing to repurchase Punica granatum was 93.1%. The result of examining the biggest considerations in 5 point scale when choosing a Punica granatum was in the order of freshness (4.37)> price (4.15)> safety (4.13)> size(3.86)> brand (3.27)> discount event (2.76). When we compared the results between a linear regression model and tobit model, the signs of all variables are consistent with each other. However, it was estimated that all absolute values of the coefficient values in the results of the tobit model analysis were larger than the values in the linear regression model, except for the "favorite purchasing place" of a weekday traditional markets. Punica granatum is known as a good fruit for postmenopausal women and it seems that the higher age is, the more purchase there will be. The more income a housewife had, the greater purchase there was. In the case of the purchase amount, a selecting for a eating pleasure was bigger than a selecting for a need of health. Therefore, it is necessary to develop Punica granatum with a taste in consumer preferences.