Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
권호 표지

The Research on the Characteristics of Show Hostess Clothing and Presented Items in the CATV Home-Shopping Network Program

TV 홈쇼핑 판매제품별 쇼호스트의 의상 특성조사

  • 성광숙 (동명대학교 패션디자인학과)
  • Published : 2006.11.30
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Abstract

This study tried to research on clothing styles of show hostess in the cable television home-shopping network program. Especially, show hostess's clothing styles were classified into 5 sections according to selling products, that is baby goods, insured goods, underwear, bedclothes and beauty goods. item is examined 7 levels by texture, color, clothing item, fashion image, fashion trend, fashion type, and fashion silhouette. The results showed that significant correlations between show host's clothing and selling products. The another findings of this study is that show hostess's clothing is aimed at the taste of main consumer such as housewife. Conseguently this study reaffirms the importance of the shopping hostess's clothing influnce according to selling products's characteristics.

Keywords

References

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