• Asia Marketing Journal
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• 제6권2호
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• pp.69-87
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• 2004

본 사례는 신규 정보통신 서비스인 KT 네스팟의 태동과 첨단기술 기반의 틈새적 서비스로부터 대중적 서비스로 변화하려는 2003년 초까지의 약 1년 6개월에 걸친 마케팅 활동을 소개함으로써 첨단 정보통신 기술상품의 마케팅 전략을 살펴보았다. 첨단 정보통신 기술상품은 제품의 특성상 시장 진입기에서 성장기로 넘어가는 전략이 특히 중요하며, 이를 성공적으로 수행하기 위해 실시한 실제 마케팅 사례를 살펴보았다.

• Journal of Microbiology and Biotechnology
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• 제34권3호
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• pp.673-680
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• 2024

Kombucha, a fermented beverage, is gaining popularity due to its numerous beneficial health effects. Various substrates such as herbs, fruits, flowers, and vegetables, have been used for kombucha fermentation in order to enhance the flavor, aroma, and nutritional composition. This study aims to investigate the potential suitability of cascara as a novel ingredient for kombucha production. Our findings suggested that cascara is a suitable substrate for kombucha production. Fermentation elevated the total phenolic and flavonoid content in cascara, which enhanced the antioxidant, antibacterial, and prebiotic characteristics of the product. Furthermore, the accumulation of acetic acid-induced the pH lowering reached 2.7 after 14 days of fermentation, which achieved the microbiological safety of the product. Moreover, 14 days of fermentation resulted in a balanced amalgamation of acidity, sweetness, and fragrance according to sensory evaluation. Our findings not only highlight the potential of cascara kombucha as a novel substrate for kombucha production but also contribute to repurposing coffee by-products, promoting environmentally friendly and sustainable agricultural development.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 추계학술대회
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• pp.941-944
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• 2012

마이크로프로세서가 산업현장에서 다양하게 활용됨에 따라 전문계 고교에서 마이크로프로세서의 교육은 매우 중요하지만, 그 복잡성과 난해성 때문에 실제 전문계 교육 현장에서의 마이크로프로세서 교육은 수월치 않다. 본 논문에서는 아두이노를 활용하여, 전문계 고교의 마이크프로세서 교육에 대한 수행 사례와 그 효과를 소개한다. 아두이노는 오픈소스 기반의 마이크로컴퓨터 플랫폼으로, AVR을 기반으로 한 보드와 소프트웨어 개발을 위한 통합 환경(IDE)를 제공한다. 아두이노는, 다수의 디지털 신호 입출력용 핀과 아날로그 전기 신호 입력용 핀을 통해 다양한 센서로부터 값을 받아들여, LED나 모터와 같은 액츄에이터들을 제어함으로써 환경과 상호작용이 가능한 장치를 만들어낼 수 있다. 또한 플래시, 프로세싱, Max/MSP와 같은 소프트웨어들과도 연동할 수 있다. 본 논문에서는 아두이노를 활용하여 마이크로프로세서의 주요 기능(입출력 포트 제어, 외부 인터럽트, 타이머/카운터 인터럽트, 아날로그 디지털 컨버젼, 시리얼 통신)에 대한 이해를 돕도록 실습 과제를 구성하였다. 이는 전문계 학생들에게 기존 완성형 교육용 키트를 활용한 수업에서 배울 수 없었던 전자부품 조합능력 및 창의적인 제품 제작 능력을 기르는데 도움을 줄 것이다.

• 한국의상디자인학회지
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• 제7권1호
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• pp.55-63
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• 2005

The outcome of modem sports events are reliant on not only the athletic ability and technology of individual players but their sportswear proterties. State-of-the-Hitech sportswear has started to be introduced in the 1950s, and in addition to the athletic capability of players, sportswear is one of the primary factors to affect the results of sports games, as a wide variety of Hi-Tech functional materials have come out since the 1990s. The purpose of this study was to development into the concept of active sportswear, to sort out hitech functional product lines in this field, to look into sports stars and Hi-Tech functional sports brands, and finally to identify the major characteristics of recent active sportswear. The result of this study were as follows: 1. There were largely four characteristics in recent functional sportswear materials: fast-drying cooling, minimized resistance, ultralight comfortableness, and water vapor permeable/waterproof function. 2. Besides the athletic capability and technology of players, Hi-Tech functional products are one of the major factors to determine the outcome of modem sports events. Functional synthetic fiber is preferred, instead of cotton, since the former is easier to manage and retains humidity better. 3. The major features of recent trend in active sportswear products are, functional, diversity and value. That is, those products are functional, since they are easy to manage and retain proper humidity, and they are for multipurpose, since they are fashionable and practical at the same time. And they are valuable, being expensive but appropriate for the movement of the body and having a high quality.

• Advances in Traditional Medicine
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• 제5권4호
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• pp.294-300
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• 2005

Uncaria Tomentosa and Maytenus are known to have anti-inflammatory and anti-rheumatoidal effects after either a single application or application over a short-term period. We applied these natural products to Wister rats every day for two weeks and investigated the effects of this long-term application on inflammation. This was done by measuring footpad edema, which was induced by a locally injected carrageenan. There was a dramatic reduction in edema in both U. Tomentosa- and Maytenus-treated rats; furthermore, the reduction lasted as long as three days for rats treated with U. Tomentosa. When the Balb/C mice underwent similar treatment for one month, the level of IgM in the blood of U. Tomentosa-treated mice decreased while the level of IgG in Maytenus-treated mice increased. This suggests that the long lasting effects of U. Tomentosa may be related to a low level of IgM and the subclass switch from IgM to IgG. Since the anti-inflammatory effects of U. Tomentosa lasts for three days, it may prove useful in treating rheumatoid arthritis when applied for an extended period of time, especially since this product is known to have minimal side effects.

• 경영과학
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• 제28권2호
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• pp.75-92
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• 2011

This study investigates how cognitive and affective conflict affect performance and social outcomes in the new product situation. We examine the corporate, project, and personal characteristics that determine the level of inter-functional conflict between marketing and R&D. From a survey of Korean high-tech companies, we found : (1) time pressure was positively related to cognitive and affective conflict, (2) joint reward systems, interdepartmental connectedness, and years of education were negatively associated to cognitive conflict, (3) while cognitive conflict was positively related to new product creativity and NPD performance, affective conflict was negatively associated to marketing-R&D integration and perceived effectiveness of the relationship, as well as new product creativity and NPD performance.

• 디지털산업정보학회논문지
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• 제10권2호
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• pp.173-186
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• 2014

There are a variety of alternative products in the computer markets. A tablet PC, which is a small type of computer, is expanding its market share as an independent type of computer products. The purpose of this study is to find out what the factors are that led to the success of the tablet PC. A research study was carried out on the intention to use of tablet PCs by consumers. The factors that affect the intention to use of tablet PCs users were structured on the basis of attitude theory. According to the one-dimensional theory of attitude, cognitive factors affect the affective factors, which in turn affect conative factors. In the study, the relations between each dimension were set up. The hypothesis was tested by structural equation modeling. The test results are as follows. First, the values and satisfaction that the owners of tablet PCs feel from the products and the positive comments on the products from their nearby acquaintances affect in a positive way how much they like their products. Second, the products surrounding the tablet PCs did not affect the intention to use of the products. Third, the product favorability that the owners of tablet PCs feel affects the intention to use in a meaningful way. The results of the research also show that hi-tech products such as tablet PCs affect their attitude after they buy and use the products. This attitude affects intention to use of the products. The managers of companies that produce hi-tech products should consider the cognitive and affective aspects of the product owners when manufacturing and marketing products.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1275-1286
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• 2021

The purpose of this study is to employ the theory of consumption value and consumers' innovative personality characteristics to explain the adoption of new personal electronics devices in Vietnamese market. This study adapts a quantitative survey-based approach to test hypotheses about relationship between consumption value, product specific innovativeness and new product adoption. The study uses a quantitative data set of 915 consumers who owned one mobile electronic device at least in Ho Chi Minh city, one of the biggest cities of Vietnam. The data was collected through personal interview and convenient sampling method. The conceptual model was tested using PLS structural equation model. The findings of this study suggest that both consumption value and product specific innovativeness influence the adoption of new electronic products. The results also reveal that product specific innovativeness mediates the relationship between consumption value and new product adoption. The study further identified that consumption value was taken as a second-order multidimensions construct with five components, namely functional value, epistemic value, economic value, social value and emotional value. As a result, the research suggests some implications to enhance marketers' capabilities to develop strategies for launching new hi-tech products in an emerging market as Vietnam.

• 자원리싸이클링
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• 제24권2호
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• pp.62-68
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• 2015

폐 솔더로부터 제조된 조주석을 전해 정련을 통하여 고순도 주석으로 제조하기 위한 연구를 수행하였다. 주석 전해정련 시 인가 전압이 0.2V일 때 99.98%의 주석이 얻어지며 0.3V로 생산 시 99.92%로 3N 이상의 주석이 얻어진다. 생산량과 주석의 순도를 고려한 전류밀도는 $100{\sim}120A/m^2$이며 이때 전류효율은 94% 이상이었다. 전해액중에 황산이 20~25g/L로 유지될 경우 생산된 전해주석에서 납이 100ppm 이하로 포함됨을 알 수 있었다. 슬라임의 XRD 분석결과 양극에 포함된 Cu, Ag 등은 $Cu_6Sn_5$, $Ag_3Sn$등의 합금상으로 분석되었으며 Pb의 경우는 $PbSO_4$의 화합물 형태로 슬라임을 형성하는 것을 알 수 있었다.

• 한국지역지리학회지
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• 제18권4호
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• pp.400-413
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• 2012

본 연구는 지방첨단산업단지의 형성과정과 특성을 살펴보기 위해 오창과학단지를 사례로 입주한 기업체의 업종별, 종사자 수규모별 특성과 기업의 이전과정을 분석하였다. 분석 자료는 기업통계 자료와 기업체들을 대상으로 설문조사 내용이었으며 분석 결과는 다음과 같다. 첫째, 오창과학단지에 입지한 기업체들은 IT산업과 BT산업이 혼재되어 나타났다. 둘째, 오창과학단지 내에 입주한 기업들의 규모별 특성은 대기업보다는 중소규모의 기업체가 많았다. 그리고 입주한 기업들은 새로운 상품을 개발하고 마케팅을 하는 단계에 있으며, 핵심적인 기술이나 벤처 인증을 받은 혁신성이 높은 부품 소재 업체들이 많았다. 셋째 오창과학단지에 입주한 기업들은 수도권과 충청권에서 이주한 기업의 비율이 높았고 본사와 함께 입주한 비율이 70% 이상을 차지했다. 넷째 기업들은 생산품 유형과 기술의 보유 정도에 따라 크게 4가지 유형으로 분류되었다.