• Title/Summary/Keyword: global communication

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A Study on the Industrial Difficulties Technology Support Platform using the Technology Coordinator (기술코디네이터를 활용한 산업체 애로기술 지원 플랫폼에 관한 연구)

  • Kim, Jong-Ki
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.3
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    • pp.521-528
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    • 2022
  • The beginning of a new railroad history is progressing every year. Seoul's Sillim Line is a new transportation system based on communication technology. Sillim Line is the nation's first wireless communication-based unmanned train control system based on KTCS-M, the national standard. The use of wireless communication technology in the rail transportation system suggests the possibility of exporting to the global rail market. This is the result of the government's development and implementation of various support policies for nurturing the domestic railway industry and for export. In this paper, the status of support for localization of railroad industry technology implemented by the state is reviewed, and the process by which railroad parts are replaced by localized parts is analyzed out of dependence on foreign countries. A study was conducted on the development of a technical support platform to solve the technical difficulties of the industry that occurred in this process.

United States Forces Korea's (USFK) Crisis Communication Strategies and Crisis Responses: The case of two Korean school girls' death

  • Cho, Seung-Ho
    • International Journal of Contents
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    • v.9 no.1
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    • pp.98-103
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    • 2013
  • The study investigated USFK's crisis communication responding to the case of two Koran girls' death. The two girls were hit by an American tank accidently. The accident has resulted in anti-American demonstrations by a large number of South Korean. The current research attempted to see what problems USFK's crisis communication with Korean publics. Through analyzing USFK news release in Korea and Army News (ARNEWS) in America regarding the case, the study answered what crisis communication strategies USFK used and How the USFK responded to the crisis. The results showed that USFK used full apology strategy and its crisis response was immediate, but prior reputation of USFK seemed making USFK's effort fruitless.

Social Media Marketing Strategy

  • Nam, Jeongjung;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.219-223
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    • 2022
  • The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

High Performance of Induction Motor Drive using GAT (GAT를 이용한 유도전동기 드라이브의 고성능 제어)

  • Ko, Jae-Sub;Nam, Su-Myeong;Choi, Jung-Sik;Park, Bung-Sang;Chung, Dong-Hwa
    • Proceedings of the KIEE Conference
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    • 2005.10c
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    • pp.202-204
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    • 2005
  • This paper is proposed genetic algorithm tuning(GAT) controller for high performance of induction motor drive. We employed GA to the classical PI controller. The approach having ability for global optimization and with good robustness, is expected to overcome some weakness of conventional approaches and to be more acceptable for industrial practices. The control performance of the GAT PI controller is evaluated by analysis for various operating conditions. The results of experiment prove that the proposed control system has strong high performance and robustness to parameter variation, and steady-state accuracy and transient response.

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An Investigation of Brand Communication in Small and Medium-sized Cities in China Based on Grounded Theory

  • QunQing Zhang;XueHua Jin
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.162-179
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    • 2024
  • With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

Marketing strategy and the current status of Global SPA Brands

  • Kim, Mi-Kyung
    • Journal of Fashion Business
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    • v.14 no.3
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    • pp.35-51
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    • 2010
  • This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

RF CMOS 기술을 이용한 이동통신용 부품기술 동향

  • 김천수
    • The Proceeding of the Korean Institute of Electromagnetic Engineering and Science
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    • v.12 no.3
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    • pp.49-59
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    • 2001
  • Wireless communication systems will be one of the biggest drivers of semiconductor products over the next decade. Global Positioning System (GPS) and Blue-tooth, HomeRF, and Wireless-LNA system are just a few of RF-module candidate awaiting integration into next generation mobile phone. Motivated by the growing needs for lowcost and multi-band/multi-function single chip wireless transceivers, CMOS technology has been recognized as a most promising candidate for the implementation of the future wireless communication systems. This paper presents recent developments in RF CMOS technology so far, much of them have been developed in ETRI, and from them forecasts technology trends in the near future.

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Design and Implementation of Global Directory System for Efficient Agent Migration (효율적 에이전트 이주를 위한 전역 디렉토리 시스템의 설계 및 구현)

  • Cho, Young-Hee;Kang, Yun-Hee
    • Annual Conference of KIPS
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    • 2003.05b
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    • pp.907-910
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    • 2003
  • 본 논문에서는 에이전트의 효율적 이주를 제공하기 위한 전역 디렉토리 스킴을 제안한다. 제안된 스킴은 동적으로 삯은 변경을 갖는 분산 시스템에서 에이전트의 서비스 수행을 위한 에이전트 및 환경에 대한 트래킹을 통해 효율적인 이동 에이전트의 이주를 지원하는 것을 목적으로 한다. 본 연구에서는 이를 위해 대표적인 이동에이전트 시스템인 IBM's Aglets Software Development Kit을 확장하여 에이전트 수행 환경에 대한 모니터링 모듈을 구현하고 이를 기반으로 기존의 마스터-슬래이브 형태의 이동 에이전트 시스템을 확장하여 구현하였다.

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한국 정보통신정책에 대한 신제도주의적 접근 : IMT-2000 통신사업자 선정과정을 중심으로

  • 오수길;정용일
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2000.11a
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    • pp.25-44
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    • 2000
  • The purpose of this article is to analyse the policy-making process concerning the selection of providers for IMT-2000, the global roaming communication services in Korea by adopting the new institutional approach. It is supposed to contribute to understanding the characteristic of the policy process in the field of information and communication. We can see the durability of institution through the process that the government lost its policy credibility by using the intervention instrument rather than letting go in the market place.

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RF CMOS 기술의 현재와 미래

  • Kim, Cheon Su;Yu, Hyeon Gyu
    • The Magazine of the IEIE
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    • v.29 no.9
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    • pp.1020-1020
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    • 2002
  • Wireless communication systems will be one of the biggest drivers of semiconductor products over the next decade. Global Positioning System (GPS) and Blue-tooth, HomeRF, and Wireless-LNA system are just a few of RF-module candidate awaiting integration into next generation mobile phone. Motivated by the growing needs for low-cost and multi-band/multi-function single chip wireless transceivers, CMOS technology has been recognized as a most promising candidate for the implementation of the future wireless communication systems. This paper presents recent developments in RF CMOS technology, which is classified into device technology and circuit technology and from them forecasts technology trends in the near future.