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노년기 삶의 질에 영향을 미치는 생태체계적 요인에 관한 연구 (A Study on the Ecological Factors Affecting the Quality of Life among the Elderly People)

  • 배나래;박충선
    • 한국노년학
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    • 제29권2호
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    • pp.761-779
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    • 2009
  • 본 연구는 노인의 삶의 질과 관련된 생태체계 요인의 구성요소들을 살펴보고, 이들이 노인의 삶의 질에 어떠한 영향을 미치는가를 분석하는데 목적이 있다. 연구대상은 대구와 부산을 중심으로 한 경상남·북도 지역과 대전·충청지역에서 노인복지관을 이용하는 60세 이상 남성노인 171명, 여성노인 272명 총 443명이다. 연구결과는 첫째, 노인의 삶의 질을 영역별로 신체적경제적·정서적·사회적 영역으로 나누었다. 영역별 만족도 중 가장 높은 점수를 보인 것은 정서적 영역이였으며, 신체적 영역, 사회적 영역, 경제적 영역 순으로 나타났다. 노인의 전반적 삶의 만족도는 비교적 높은 것으로 나타났다. 둘째, 노인의 삶의 질에 영향을 미치는 생태체계 요인을 살펴보면, 개인체계 요인군에서 통계적으로 유의미한 것은 자기효능감, 건강상태, 생활수준으로 나타났다. 미시체계 군에서는 배우자와의 친밀감, 자녀와의 친밀감, 자녀의 효의식으로 나타났다. 중간체계 군에서는 지역사회환경으로 나타났다. 거시체계에서는 노인의 삶의 질에 영향을 미치는 유의미한 요인은 노인차별주의로 나타났다. 셋째, 삶의 질에 정적인 상관관계를 보인 요인은 학력, 건강상태, 생활수준, 자기효능감, 자아존중감, 배우자와의 친밀감, 자녀와의 친밀감, 자녀의 효의식, 사회참여, 지역사회환경으로 나타났다. 마지막으로 노인의 삶의 질에 기여하는 관련체계 요인들의 상대적 중요도를 살펴보면, 사회인구학적 요인에서는 학력 요인이 노인의 삶의 질에 상대적으로 중요한 요인으로 나타났다. 개인체계 요인군에서는 자기효능감과 생활수준이, 미시체계 요인군에서는 자녀와의 친밀감과 배우자와의 친밀감이 노인의 삶의 질에 중요한 요인으로 나타났다. 그러나 중간체계에서는 상대적으로 중요한 요인이 나타나지 않았다. 거시체계 요인군에서는 자녀중심주의가 노인의 삶의 질에 중요한 요인으로 나타났다.

A Case Study of Shanghai Tang: How to Build a Chinese Luxury Brand

  • Heine, Klaus;Phan, Michel
    • Asia Marketing Journal
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    • 제15권1호
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    • pp.1-22
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    • 2013
  • This case focuses on Shanghai Tang, the first truly Chinese luxury brand that appeals to both Westerners and, more recently, to Chinese consumers worldwide. A visionary and wealthy businessman Sir David Tang created this company from scratch in 1994 in Hong Kong. Its story, spanned over almost two decades, has been fascinating. It went from what best a Chinese brand could be in the eyes of Westerners who love the Chinese culture, to a nearly-bankrupted company in 1998, before being acquired by Richemont, the second largest luxury group in the world. Since then, its turnaround has been spectacular with a growing appeal among Chinese luxury consumers who represent the core segment of the luxury industry today. The main objective of this case study is to formally examine how Shanghai Tang overcame its downfall and re-emerged as one the very few well- known Chinese luxury brands. More specifically, this case highlights the ways with which Shanghai Tang made a transitional change from a brand for Westerners who love the Chinese culture, to a brand for both, Westerners who love the Chinese culture and Chinese who love luxury. A close examination reveals that Shanghai Tang has followed the brand identity concept that consists of two major components: functional and emotional. The functional component for developing a luxury brand concerns all product characteristics that will make a product 'luxurious' in the eyes of the consumer, such as premium quality of cachemire from Mongolia, Chinese silk, lacquer, finest leather, porcelain, and jade in the case of Shanghai Tang. The emotional component consists of non-functional symbolic meanings of a brand. The symbolic meaning marks the major difference between a premium and a luxury brand. In the case of Shanghai Tang, its symbolic meaning refers to the Chinese culture and the brand aims to represent the best of Chinese traditions and establish itself as "the ambassador of modern Chinese style". It touches the Chinese heritage and emotions. Shanghai Tang has reinvented the modern Chinese chic by drawing back to the stylish decadence of Shanghai in the 1930s, which was then called the "Paris of the East", and this is where the brand finds inspiration to create its own myth. Once the functional and emotional components assured, Shanghai Tang has gone through a four-stage development to become the first global Chinese luxury brand: introduction, deepening, expansion, and revitalization. Introduction: David Tang discovered a market gap and had a vision to launch the first Chinese luxury brand to the world. The key success drivers for the introduction and management of a Chinese luxury brand are a solid brand identity and, above all, a creative mind, an inspired person. This was David Tang then, and this is now Raphael Le Masne de Chermont, the current Executive Chairman. Shanghai Tang combines Chinese and Western elements, which it finds to be the most sustainable platform for drawing consumers. Deepening: A major objective of the next phase is to become recognized as a luxury brand and a fashion or design authority. For this purpose, Shanghai Tang has cooperated with other well-regarded luxury and lifestyle brands such as Puma and Swarovski. It also expanded its product lines from high-end custom-made garments to music CDs and restaurant. Expansion: After the opening of his first store in Hong Kong in 1994, David Tang went on to open his second store in New York City three years later. However this New York retail operation was a financial disaster. Barely nineteen months after the opening, the store was shut down and quietly relocated to a cheaper location of Madison Avenue. Despite this failure, Shanghai Tang products found numerous followers especially among Western tourists and became "souvenir-like" must-haves. However, despite its strong brand DNA, the brand did not generate enough repeated sales and over the years the company cumulated heavy debts and became unprofitable. Revitalizing: After its purchase by Richemont in 1998, Le Masne de Chermont was appointed to lead the company, reposition the brand and undertake some major strategic changes such as revising the "Shanghai Tang" designs to appeal not only to Westerners but also to Chinese consumers, and to open new stores around the world. Since then, Shanghai Tang has become synonymous to a modern Chinese luxury lifestyle brand.

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Swin Transformer와 Sentinel-1 영상을 이용한 우리나라 저수지의 수체 탐지 (Waterbody Detection for the Reservoirs in South Korea Using Swin Transformer and Sentinel-1 Images)

  • 최소연;윤유정;강종구;김서연;정예민;임윤교;서영민;김완엽;최민하;이양원
    • 대한원격탐사학회지
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    • 제39권5_3호
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    • pp.949-965
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    • 2023
  • 본 연구에서는 Sentinel-1 synthetic aperture radar 영상을 활용하여 딥러닝 모델인 Swin Transformer로 국내 농업용 저수지의 수표면적을 모니터링 하는 방법을 제시한다. Google Earth Engine 플랫폼을 이용하여 70만톤 급, 90만톤급, 150만톤급 저수지 7개소에 대한 2017년부터 2021년 데이터셋을 구축하였다. 저수지 4개소에 대한 영상 1,283장에 대해서 셔플링(suffling) 및 5-폴드(fold) 교차검증 기법을 적용하여 모델을 학습하였다. 시험평가 결과 모델의 윈도우 크기를 12로 설정한 Swin Transformer Large 모델은 각 폴드에서 평균적으로 99.54%의 정확도와 95.15%의 mean intersection over union (mIoU)을 기록하여 우수한 의미론적 분할 성능을 보여주었다. 최고 성능을 보여준 모델을 나머지 3개소 저수지 데이터셋에 적용하여 성능을 검증한 결과, 모든 저수지에서 정확도 99% 및 mIoU 94% 이상을 달성함을 확인했다. 이러한 결과는 Swint Transformer 모델이 국내의 농업용 저수지의 수표면적 모니터링에 효과적으로 활용될 수 있음을 보여준다.

국제프랜차이징 연구요소 및 연구방향 (Research Framework for International Franchising)

  • 김주영;임영균;심재덕
    • 마케팅과학연구
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    • 제18권4호
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    • pp.61-118
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    • 2008
  • 본 연구는 국내외 프랜차이즈의 해외진출에 대한 연구들을 바탕으로 국제프랜차이징연구의 전체적인 연구체계를 세워보고, 연구체계를 형성하고 있는 연구요인들을 확인하여 각 연구요소별로 이루어지는 연구주제와 내용을 살펴보고, 앞으로의 연구주제들을 제안하고자 한다. 주요한 연구요소들은 국제프랜차이징의 동기 및 환경 요소과 진출의사결정, 국제프랜차이징의 진입양식 및 발전전략, 국제프랜차이징의 운영전략 및 국제프랜차이징의 성과이다. 이외에도 국제프랜차이징 연구에 적용할 수 있는 대리인이론, 자원기반이론, 거래비용이론, 조직학습이론 및 해외진출이론들을 설명하였다. 또한 국제프랜차이징연구에서 보다 중점적으로 개발해야 할 질적, 양적 방법론을 소개하였으며, 마지막으로 국내연구의 동향을 정리하여 추후의 연구방향을 종합적으로 정리하였다.

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가정학교육 영역에서의 인구교육문제에 관한 조사연구 -선임가정학자들을 대상으로- (A Study of the Attitude of/and Problems Encountered by Senjor Home Economist Toward the Integration of Family Planning Education in the Korean Formal School System)

  • 김지화
    • 대한가정학회지
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    • 제19권3호
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    • pp.83-101
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    • 1981
  • Under the full consideration of the growing need and importance of population education in the field of home economics in Korea, the study was carried out to verify and assess the following facts on the current issues of population education of home economists who are presently engaging in teaching professions as the teachers of middle and high school and professors of college and universities by setting its primary objectives of the study as followings; 1) to assess the degree of general knowledge and attitudes of home economists toward population education in the field of home economics, 2) to verify the problems encountered in implementing population education by home economists in its field, 3) to find an existing status of previous trainings received and other activities of population education of home economists aimed at utilizing these findings as a part of reference materials when the population education is conducted in the field of home economics. In order to attain these objectives described above, the questionnaire was carefully designed to house a total of 40 questions with good combination of multiple-choice and the simple answer questions. The mail questionnaire survey was conducted by establishing teachers of home economics at middle/high schools and college/universities as Senior Home Economists(SHE) who are from public, private liberal arts and vocational schools. The rate of response observed during the survey was 45.6 percent and the findings of the survey research are as follows: 1) Examining the status of the respondents by residence and religion, it was found that 45 percent of middle & high school teachers ar.d 59. 1 percent of college professors are residing in Seoul city area and that the largest percent of them are christian in their religion. Analyzing respondents by their ages, 56 percent of middle/high school teachers are in their 30s, 45 percent of college professors are in their 40s, and 37 percent of college teachers are in their 30s. In addition, 13 percent of the total respondents are found to be unmarried. The study also revealed that 71 percent of the college professors finished Master Degree course and 82 percent of middle/high school teachers are graduated from college level lasting 4 years. Looking over the status cf major fields of respondents, 68.4 percent of middle/high school teachers are specialized in home economic education and the college professors, on the other hand, show relatively even prortion by specializing in the order of food & nutrition science, clothes & textile science and home managerial science. As far as the length of teaching experience is concerned, a relatively longer period of teaching experience is observed in the college professors in comparison with that of middle/high school teachers. In other words, 33.3 percent of middle/high school teachers are experienced in teaching from 6 to 10 years on average while 43.9 percent of college professors show more than 16 years of experience. 2) Examining the status of existing number of children cf the respondents, one boy and one daughter pattern is predominant, showing 28.5 percent in middle/high school teachers and 21.1 percent in college professors. As for the desired number of children of unmarried respondents, it is observed that 43.8 percent of middle/high school teachers desire to have one boy and one girl, and 31.3 percent of college professors want to have one child regardless of the sex. By assessing the degree of awareness of the population education through their students, it is observed that 53 percent of middle/high school teachers and 50 percent of college professors are aware of population education in some extent and that a majority of respondents took the positive attitudes toward an inclusion of family planning components into the formal school education. Another noteworthy to observe is that a total of 84.8 percent out of middle/high school teachers pointed that the population education currently conducted at schools as a part of home economics are less sufficient than it should be. 3) Analyzing the tendency as to whether the respondents were experienced in receiving population education during the time when they were students, 75 percent of college professors and 59 percent of middle/high school teachers responded negative answers in the survey. In the mean time, a total of 50 percent of the respondents replied that they began to acknowledge the importance of population education mainly through the participation of some sort of population-education orientend seminars, experienced by 40 percent of college professors and 80 percent of middle/high school teachers. 4) What it calls attention in this study was to find that 96.5 percent of middle/high school teachers and 72 percent of college professors conduct population education to some extent during their lecture hours and that more than 80 percent of them are never experienced in teaching population and family planning contents in their regular classes. It is, on the other hand, found that no more than once was the response of those who believe themselves that they are experienced in teaching these relevant components to their students. Analyzing the contents of the subjects being taught in the class, a large percent of them are found to be consisted of population and family planning contents. According to this study, the current population education through the formal school is quite inactive. Analyzing the facts, 44.9 percent of the college professors responded that the population and family planning components are quite apart from their specialization which eventually generates lack of interest in the field. 5) It is also noticed through the study that the degree of frequency of commenting on population and family planning contents during the classes was depending significantly on their specializations which means that the degree of frequency varies from a major to another. Those who majored in home managerial science was the first one, as compared to others who majored in different specializations. Glancing over the status of correlations between ages of the respondents and numbers of seminar paticipation, it is quite clear that the aged group participated more than the younger group did, and that the most highest number of participations made by college professors were those who are in 50s. In addition, it is also found that those who are aged 20s and 60s of the respondents were the group who comments least on the contents of population and family planning at their classes. The suggestions and recommendation made through this survey research are as follows. 1) No one denies that the rapid increase of population, as compared to the limited size of land and resources, will certainly affect adversly to an enhancement of individual life quality which will, eventually, bring forth the poverty of the nation. This is the reasson why we are insisting that the world population be controlled up to an optimum level with a matter of global concerns. It is our understading that the primary aim for reducing number of population is believed to be attained only by conducting the systematic and comprehensive population education through the formal schools. Therefore, the role of home economists in the field of population/family planning education is considered very importment due to the fact that an ultimate goal of population education is placed in elevating the quality of family life by having optimum number of children through family planning program. 2) It is quite clear that home economists as teachers of formal school in all level are invited to pay their attention on redefining the ultimate goal of education and that of population education. We also understant that the primary objective of population education is to change the norm and value of the clients by replenishing the students with pertinent knowledge and attitudes on population and its related problems through a sort of education in order to attain the ultimate goal for enhancing the quality of life. There is no exception in the theory of home economics. An altimate goal of home economics is to elevate the general quality of life through an establishment of value existed in daily life. Considering the relations between population education and home economics, it is quite indespensable to bandle population components as an integral part in the field of home economics. We believe, therefore, that the senior home economists positive participation in the effort population control is more needed than it has been. 3) It is also strongly urged that population education should be a part of instructor training course for home economics. In other words, the teacher of home economics should be well aware of population and its problems by teaching interrelationship between population education and home economics, needs, contents and methods of population education during the instructor training courese for home economics. In addition, the senior home economists should be encouraged through positive participation on the short term training by types of domestic and international seminar, workshop, etc. 4) We certainly believe that the population education can not sustain itself without any backing-up of information and findings' of various and comprehensive researches of natural and social sciences. Accordingly, every senior home economist is invited to exert their maximum effort to conduct systematic study with an aim to utilize these findings and information at best in population education in the field of home economics. Therefore, we consider that the development of training material is imminent in order to provide effective and efficient population education through the for training of home economies. It should be noted that these training materials must be carefully designed, tailored and developed to meet the different classes of trainees under the considerations as to whether it is easily adaptable and infusable into the curricula of every field of home economics, and it is acceptable in the degree of difficulty and quality in its contents. 5) It is true that there are many domestic and international research rapers, reports and findings in the field of population education and family planning. However, there is a tendency that the most of research papers are heavily relying on the authors intension and preferences in its expression and publication. Under these circumstances, it is urged that the home economists should aware of the growing need of the technical training in order to keep these available information and research findings reprocessed and redesigned to insure the practical application into the population education in the field of home economics in Korea.

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점포의 물리적 환경이 서비스 브랜드 개성과 재구매의도에 미치는 영향 (The Influence of Store Environment on Service Brand Personality and Repurchase Intention)

  • 김형길;김정희;김윤정
    • 마케팅과학연구
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    • 제17권4호
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    • pp.141-173
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    • 2007
  • 본 연구는 점포를 방문하는 동안 노출되는 매장의 물리적 환경 특성이 서비스 브랜드 개성과 재구매의도에 미치는 영향력을 규명하기 위해 시도되었다. 이를 위해 연구모형을 개발하여, 특정 서비스 브랜드의 이용객을 대상으로 설문조사를 실시하고 구조방정식을 이용하여 분석하였다. 연구 결과는 우선, 서비스의 물리적 환경은 주변요인, 디자인요인, 사회요인으로, 그리고 서비스브랜드 개성은 유능함, 성실함, 흥분됨, 세련됨, 강인함 차원으로 분류되었다. 둘째, 물리적 환경의 모든 차원들이 모든 서비스 브랜드 개성차원에 정(+)의 영향을 주었으며, 물리적 환경의 서비스 브랜드 개성에 대한 영향력은 각 차원별로 상이하였다. 셋째, 서비스 브랜드 개성은 모두 재구매의도에 정(+)의 영향을 주었으며, 특히 세련됨 차원에 미치는 영향이 가장 켰다. 넷째, 서비스의 물리적 환경은 재구매의도에 정(+)의 영향을 주었으며, 특히 물리적 환경 중 사회요인이 재구매의도에 가장 큰 영향을 주는 것으로 나타났다. 이와 같은 결과들은 물리적 환경 연출은 브랜드 개성 형성의 결정요인으로 서비스 브랜드 차별화의 핵심요인으로 작용하므로, 호의적인 브랜드 개성 창출을 위해서는 우선적으로 물리적 환경에 대한 효율적 관리 방안이 강구되어야 함을 보여준다.

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몬트리올조약에 있어 국제항공여객운송인의 손해배상책임 (Liability of the Compensation for Damage Caused by the International Passenger's Carrier by Air in Montreal Convention)

  • 김두환
    • 항공우주정책ㆍ법학회지
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    • 제18권
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    • pp.9-39
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    • 2003
  • 프로펠러여객기 운항시대에 만들어졌던 국제항공운송인의 민사책임관계를 규정한 1992년의 바르샤바조약은 1955년의 헤이그 개정의정서, 1961년의 과다라하라조약, 1971년의 과테말라의정서 및 1975년의 몬트리올 제1, 제2, 제3및 제4의 정서 등 한개의 조약과 여섯 개의 의정서 등에 의하여 여러 차례 개정이 되었고 보완되면서 70여 년간 전세계를 지배하여 왔지만 오늘날 초음속(마하)으로 나르고 있는 제트여객기 운항시대에 적합하지 않아 "바르샤바조약체제" 상의 문제점이 많이 제기되어 왔다. 특히 시대에 뒤떨어진 "바르샤바조약체제" 는 2개의 조약과 여섯 개의 의정서로 매우 복잡하게 구성되어 있었으며 항공기사고로 인한 국제항공운송인의 손해배상사건에 있어 배상한도액이 유한책임으로 규정되어 있어 항상 가해자인 항공사와 피해자인 여객들간에 분쟁(소송 등)이 끊이지 않고 있으므로 이를 어느정도 해결하기 위하여 UN산하 ICAO에서는 상기 여러 개 조약과 의정서를 하나의 조약으로 통합(integration)하여 단순화시키고 현대화(modernization)시키기 위하여 20여 년간의 작업 끝에 1999년 5월에 몬트리올에서 새로운 국제항공운송인의 민사책임에 관한 조약(몬트리올 조약)을 제정하였다. "바르샤바조약체제" 를 근본적으로 개혁한 몬트리올 조약은 71개국과 유럽통합지역기구가 서명하였으며 미국을 비롯하여 33개국이 비준하여 2003년 11월 3일부터 전세계적으로 발효되었음으로 이 조약은 앞으로 전세계의 항공운소업계를 지배하게 되리라고 본다. 본 논문에서는 몬트리올 조약의 성립경위와 주요내용(국제항공여객운송인의 손해배상책임: (1)총설, (2)조약의 명칭, (3)조약의 전문, (4)국제항공여객에 대한 책임원칙과 배상액((ㄱ)국제항공여객의 사상에 대한 배상, (ㄴ)국제항공여객의 연착에 대한 배상), (5)손해배상 한도액의 자동조정, (6)손해배상금의 일부전도, (7)손해배상청구소송의 제기관계, (8)국제항공여객의 주거지에서의 재판관할관계, (9)항공계약운송인과 항공실제운송인과의 관계, (10)항공보험)을 요약하여 간략하게 설명하였다. 1999년 몬트리올 조약의 핵심사항은 국제항공운송인의 손해배상책임에 관하여 무한책임을 원칙으로 하되 100,000 SDR까지는 무과실책임주의를 채택하였고 이 금액을 초과하는 부분에 대하여서는 과실추정책임주의를 채택하였음으로 "2단계의 책임제도" 를 도입한 점과 항공기사고로 인한 피해자(여객)는 주소지의 관할법원에 가해자(항공사)를 상대로 손해배상청구소송을 제기할 수 있는 제 5재판관할권을 새로이 도입하였다는 점이다. 현재 우리 나라는 전세계에서 항공여객수송량이 11위 권에 접어들고 있으며 항공화물수송량도 3위 권을 차지하고 있음에도 불구하고 아직도 이 조약에 서명 내지 비준을 하지 않고 있음은 문제점으로 지적될 수가 있음으로 그 해결방안으로 세계의 항공산업선진국들과 어깨를 나란히 하고 상호 협력하기 위하여 조속히 우리 나라도 이 조약에 서명하고 비준하는 것이 필요하다고 본다. 한편 우리 나라와 일본은 국내항공운송에 있어서는 국내에서 항공기사고가 발생하였을 때에 국내항공여객운송인의 민사책임을 규정한 법률이 없기 때문에 항상 항공사 측과 피해자간에 책임원인과 한계 및 손해배상액을 놓고 분규가 심화되어 가고있으며 법원에서 소송이 몇 년씩 걸리어 피해자 보호에 만전을 기 할 수가 없는 실정에 있다. 현재 이와 같은 분규의 신속한 해결을 위하여 국내항공운송약관과 민상법의 규정을 적용 내지 준용하여 처리할 수밖에 없는 실정인데 항공기사고의 특수성을 고려하여 볼 때 여러 가지 문제점이 많이 제기되고 있다. 이와 같은 문제점을 해결하기 위하여 국내항공여객운송인의 책임한계 및 손해배상액을 분명하게 정하고 재판의 공평성과 신속성을 도모하기 위하여서는 항공운송계약 당사자간의 책임관계를 명확하게 규정한 "가칭, 항공운송법" 의 국내입법이 절실히 필요하다고 본다.

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