• 제목/요약/키워드: generation business

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An Application of Smith's Marketing Ethics Sequential System Model to Generation Z Consumers: A Case Study of Hotpot Restaurant Chains in China

  • RONG, Wei;ZHOU, Wusheng
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.487-496
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    • 2022
  • This study attempts to discover a differentiated service strategy for the hotpot restaurant industry from the perspective of Chinese Generation Z customers, as well as to further explore the inner needs of Chinese Generation Z to make practical implications for discovering the method of gaining their satisfaction and loyalty. This paper employs questionnaires to collect analytical data and through a case study to produce company strategies. Smith's Marketing Ethics Sequential System Model (SMESSM) is introduced in this paper for the decision of whether the case study company Haidilao Hot Pot should make a new strategy on service based on Generation Z's consuming behavior. The findings of this study demonstrate that hotpot restaurant must differentiate their services for Generation Z from older generation customers to gain a sustainable development of the hotpot business. Proper differentiated service will not only improve Generation Z's dining experience but also reduce costs. This paper is the first to discuss differentiated service strategy in the hotpot restaurant business from the perspective of Generation Z customers. And a Chinese experience of SMESSM for practical use is introduced in this paper, which enriches the relevant implications for future research on business strategy.

차세대 이동통신 컨버젼스 서비스를 위한 비즈니스 모델 개발 (Design of Next Generation Mobile Convergence Service Business Model)

  • 류승완;김진배;신동천;오돈성
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2007년도 추계학술대회 및 정기총회
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    • pp.358-373
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    • 2007
  • In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

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구역전기사업의 환경분석을 평가를 통한 분산형전원개발 촉진방안에 관한 연구 (A Study on Measures to Boost the Development of Distributed Generation through Analysis and assessment of the District Electricity Power Business Environment)

  • 김수철;유왕진
    • 전기학회논문지
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    • 제58권7호
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    • pp.1304-1312
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    • 2009
  • The purpose of this study is to build promotive measures and to develop alternative policies of DG(Distributed Generation) by finding and analysing effects of four business environment factors related to DEPB(District Electricity Power Business) on boosting DG. In this study, four business environment factors, which are the electric power industry restructuring, electricity tariff and pricing structure, regulations for DEPB, and conflicts of stake-holding groups, are considered as independent variables. And promotion factors of DG including small CHP(Combined Heat and Power) generation, which is outcome of DEPB, are considered as dependent variables. But dependent variables including booming of new renewable energy generation due to green energy pricing incentives, the electric power industry restructuring, and electricity tariff and pricing policies were separatively considered. In this study, some policies were proposed reflecting research results of empirical demonstrative analysis, previous studies, overseas cases, etc.

Factors Affecting of Environmental Consciousness on Green Purchase Intention: An Empirical Study of Generation Z in Vietnam

  • NGUYEN, Trong Luan;HUYNH, Minh Khang;HO, Nguyet Nuong;LE, Tran Gia Bao;DOAN, Nguyen Duy Hau
    • The Journal of Asian Finance, Economics and Business
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    • 제9권1호
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    • pp.333-343
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    • 2022
  • Humans are facing many environmental challenges. Climate change, water pollution, global warming, and hazardous waste disposal are all issues that many countries throughout the world are dealing with. People's psychology and consumer behavior are significantly affected by these challenges, particularly generation Z, which is immediately affected by environmental changes. Young people have a strong sense of curiosity and have access to readily updated knowledge. Today's youth, in particular, live a civilized and responsible lifestyle. As a result, people recognize the significance of their own consumption behavior in affecting environmental change and are increasingly replacing them with green, ecologically friendly products as a fantastic method to mitigate their harmful consequences. In this research, there are four factors related to the young generation and environmental awareness that affect green consumption intention: perceived environmental responsibility, green knowledge, green attitude, and green product value. The goal of this study is to look into how detrimental environmental changes affect Generation Z's green consumption habits. This study used primary data from over 1000 people in the age group, which was processed using the AMOS 20 software. All the characteristics described above had an impact on Generation Z's green consumption intentions, according to the findings.

차세대 이동통신 컨버전스 서비스 모델 개발 프레임워크 (Design Framework for Next Generation Mobile Convergence Service Models)

  • 신동천;김진배;박세권;류승완
    • 한국IT서비스학회지
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    • 제9권4호
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    • pp.243-259
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    • 2010
  • It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

시니어세대의 사회적자본과 지적자본이 창업의지에 미치는 영향 (The Affects of Social Capital and Intellectual Capital on The Entrepreneurial Intention of Senior Generation)

  • 길대호;정화영
    • 아태비즈니스연구
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    • 제10권2호
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    • pp.79-97
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    • 2019
  • The purpose of this study is to study the influence of the entrepreneurship of the senior generation on the will to start a business at a time when the senior generation cannot lead to technology start-ups or reemployment even after retirement. In addition, in this study, we look at the relationship between entrepreneurship and will to start a business and use social and intellectual capital to verify the impact of entrepreneurship on the will to start a business. This study shows that entrepreneurship is concerned with the relationship between social and intellectual capital and not with the relationship between entrepreneurship and will to start a business. In addition, the relationship between social capital to the will to start a business was significant and the intellectual capital was not significant in the will to start a business. Even if entrepreneurship is embedded, it means that experience and network of social and intellectual capital are essential to the will to start a business, rather than to start one right away.

$CO_2$ 거래비용 변화에 따른 발전원가(변동비) 영향 분석 (A study of the effect on variable generation cost by the variation of $CO_2$ emission trading price)

  • 정영범;이영일;윤용범
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2007년도 제38회 하계학술대회
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    • pp.822-823
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    • 2007
  • It is easily can be expected that Korea cannot be free under the regulation, because Korea is one of the major $CO_2$ emitter in the world. Even though Korea currently doesn't have any obligation to mitigate the carbon emission, power industry needs to study the effect of that. this paper aims to analyze the change of economic loading order for generation dispatch by various carbon price, looking at each plant's or generator's variable generation cost per unit electricity(kWh) that consists of basic generation price calculated by automatic generation system planning model, WASP 4.0, and $CO_2$ price per unit electricity generation.

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차세대 비즈니스 인텔리전스도입을 위한 영향요인에 관한 연구 (Study on The Factors Influencing The Utilization of Next Generation Business Intelligence)

  • 김근형;김정윤;현정석
    • 한국정보통신학회논문지
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    • 제12권9호
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    • pp.1527-1538
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    • 2008
  • 기업 경쟁력을 향상시키기 위해 차세대 비즈니스 인텔리전스를 기업에 도입하는 것이 필요하다. 이를 위해 본 연구는 ERP를 도입한 기업들을 대상으로 하여 비즈니스 인텔리전스를 도입하는데 영향을 미치는 요인들을 분석하기 위한 연구모형을 제시했다. 연구모형과 설문조사를 바탕으로 실증분석을 실시함으로써 비즈니스 인텔리전스 도입을 위한 영향요인들을 도출하였다. 설문조사에 대한 분석결과를 설명하고 시사점을 제시하였다.

A Business Process Reengineering for the Construction of the Next Generation Information System(case study of H-University)

  • Shin, Young-Ok
    • 한국컴퓨터정보학회논문지
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    • 제22권10호
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    • pp.159-166
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    • 2017
  • This study is a discussion of business process reengineering for the next generation information system. To be concrete, we analyze and reengineer the current business process in administration of academic, general and research. This reengineering is conformed by 5 steps, as analyzing environmental status that figures out factors of inside or outside (environmental analyzing), analyzing current condition that diagnoses AS-IS process (current situation analysis), establishing information-oriented vision with strategic accomplishing goals accordingly (visioning), deducing detailed improving tasks (defining tasks), and engineering TO-BE process comprehending improving matters (engineering model). This paper shows BPR model for next generation information system.

Superconducting Magnet Power Supply System for the KSTAR 2nd Plasma Experiment and Operation

  • Choi, Jae-Hoon;Lee, Dong-Keun;Kim, Chang-Hwan;Jin, Jong-Kook;Han, Sang-Hee;Kong, Jong-Dae;Hong, Seong-Lok;Kim, Yang-Su;Kwon, Myeun;Ahn, Hyun-Sik;Jang, Gye-Yong;Yun, Min-Seong;Seong, Dae-Kyung;Shin, Hyun-Seok
    • Journal of Electrical Engineering and Technology
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    • 제8권2호
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    • pp.326-330
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    • 2013
  • The Korea Superconducting Tokamak Advanced Research (KSTAR) device is an advanced superconducting tokamak to establish scientific and technological bases for attractive fusion reactor. This device requires 3.5 Tesla of toroidal field (TF) for plasma confinement, and requires a strong poloidal flux swing to generate an inductive voltage to produce and sustain the tokamak plasma. KSTAR was originally designed to have 16 serially connected TF magnets for which the nominal current rating is 35.2 kA. KSTAR also has 7 pairs of poloidal field (PF) coils that are driven to 1 MA/sec for generation of the tokamak plasma according to the operation scenarios. The KSTAR Magnet Power Supply (MPS) was dedicated to the superconducting (SC) coil commissioning and $2^{nd}$ plasma experiment as a part of the system commissioning. This paper will describe key features of KSTAR MPS for the $2^{nd}$ plasma experiment, and will also report the engineering and commissioning results of the magnet power supplies.