• 제목/요약/키워드: gender preferences

검색결과 227건 처리시간 0.025초

골프웨어 마케팅 전략을 위한 소비자정보 분석 (Analysis of Consumer Information for Golf Wear Marketing Strategy)

  • 김칠순;임정호
    • 한국의상디자인학회지
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    • 제4권3호
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    • pp.17-26
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    • 2002
  • The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

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대구 시민의 그린투어리즘 체험활동 선호도에 관한 연구 (Preferences for Experiencing activities of Daegu City Residents towards Green Tourism)

  • 엄붕훈;오승현
    • 농촌계획
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    • 제14권4호
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    • pp.87-95
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    • 2008
  • The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

성별 및 게임장르별 게임 이용방식과 선호요인 비교 분석 (An Analysis of the Patterns and Preferences on Online Games by Gender and Genres)

  • 김민규;홍유진;이지영
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2007년도 학술대회 2부
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    • pp.645-650
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    • 2007
  • 게임 개발 방향은 주로 많은 비중을 차지하는 10대 및 20대의 남성을 대상으로 이루어져왔다. 그러나 최근 여성게이머의 증가와 여성을 대상으로 하는 게임의 등장 등 게임소비자의 구성이 다변화되어가고 있다. 이러한 상황에 비해, 게임이용자에 대한 연구나 실태조사는 성별간의 차이를 감안하여 분석한 사례가 매우 드물고, 이와 함께 새로이 유입되어 증가 추세에 있는 여성 게이머들이 선호하는 게임 개발은 여전히 활성화되지 못하고 있다. 본 연구는 게임장르별 게임이용 방식 및 선호에 대한 견해를 남성과 여성으로 구분하여 살펴보고, 더 나아가 남성과 여성 각각의 주요 게임장르별 이용방식 및 견해의 차이를 분석함으로써, 게임콘텐츠의 개발 방향이 타겟이 되는 소비자의 성별에 차별적인 요인을 감안하는 것이 필요함을 보여주고자 하였다. 특히 각 장르별로 선호하는 게임 요소에도 차이를 보이고 있어 보다 세분화된 콘텐츠 구성방식에 대한 고민이 요구된다.

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노후의 부양유형과 주거 선호에 영향을 미치는 요인 (Characteristics Related to Preferences on Living Arrangement and Residence of the Elderly)

  • 곽인숙;홍성희
    • 가족자원경영과 정책
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    • 제13권4호
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    • pp.17-38
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    • 2009
  • Preferences on living arrangement and residence of the elderly depend on various changing factors as they get old. Among those factors, predictable and crucial factors are the condition of their health and spouse. Thus, this study is focused on living arrangement and the residential preference of the elderly according to their health and existence of a spouse. A sample of 500 elderly aged over 65 is analyzed by $x^2$ test, and multiple logistic regression. The results could be summarized as follows; First, 45.2% of the elderly who participated in this survey prefer 'living apart from their children but living close by'. And 19.8% of the elderly want to 'live with their children'. Second, the elderly with a spouse and the elderly who live apart from their children tend to prefer living independently. Third, the elderly with good health living in single-family houses and the elderly with high self-esteem tend to prefer the residential facilities for the elderly. Fourth, the elderly with health problems who have generous allowances and live in a city tend to prefer the residential facilities for the elderly. Fifth, factors such as gender, age, condition of health, allowances, living regions, type of house, self-esteem influence residential preferences of the elderly without a spouse. Older men with more allowances, in good health, living in row house and apartment, in a mid-size city tend to prefer living in the residential facilities for the elderly.

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중년 남녀 소비자의 선호 의복이미지에 관한 연구 (Middle-aged Consumers' Preferences for Clothing Images)

  • 정성지
    • 한국의상디자인학회지
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    • 제16권1호
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    • pp.1-13
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    • 2014
  • The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

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학교체육복의 개발 방향에 관한 연구 - 부산지역 초, 중, 고등학생들을 중심으로 - (A Study on the Development Direction of Physical Education (PE) Uniforms - Target for Elementary, Middle and High School Students in Busan -)

  • 문명옥;이진숙
    • 한국의류산업학회지
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    • 제16권5호
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    • pp.667-679
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    • 2014
  • This study conducted a survey and investigated students' opinions and design preferences to physical education (PE) uniforms for elementary, middle and high school students using PE uniforms for the following purposes: to increase satisfaction with PE uniforms; present basic data for the development of PE uniforms helping to improve the quality of school life; and propose the development direction of PE uniforms. PE uniforms shall be developed with the components of uniforms, symbolism, functionality and aesthetics. The symbolism of PE uniforms expresses the affiliations of people wearing them and makes them have a sense of affiliation. The functionality presents convenience in students' physical activities and intramural/extracurricular activities. The aesthetics reflects the aesthetically sophisticated sport wear trend in PE uniforms. The development direction of PE uniforms was organized based on the result of analyzing and investigating students' opinions and design preferences to PE uniforms. There were differences in students' opinions and preferences to PE uniforms according to the type of student groups (elementary, middle and high school). In addition, there were clear gender-differences in the same student group. An effort might be required to reflect students' preferences because PE uniforms which students had currently worn at school had been manufactured without the reflection of students' opinions.

경기지역 일부 고등학교 기숙사생의 급식 메뉴 만족도와 기호도 (Survey on Menu Satisfaction and Preferences of High School Boarding Students in Gyeonggi Province)

  • 신성민;배현주
    • 한국식품조리과학회지
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    • 제26권4호
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    • pp.347-357
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    • 2010
  • This study was assessed the menu satisfaction and preferences of high school boarding students in Gyeongggido. Data collection was carried out through surveys given to 300 high school boarding students; a total of 274 were usable. Statistical analyses were done using the SAS package program (version 8.2 for Windows). The results of this study are summarized as follows: 54.0% of respondents were freshman and 46.0% were sophomores: and 52.9% of respondents were male and 47.1% were female. According to the results of the menu satisfaction survey, males and females significantly differed on appropriate food temperature, freshness of food, harmonic combination of menu, menu variety, quality of ingredients, appearance of food, and frequency of supplied nutrition information. A significant difference regarding menu satisfaction was also found between grade level. First grade students were more satisfied than second grade students. Moreover, menu preferences were significantly high for omelet-rice, fried rice, pork-on-the-bone soup, deep-fried chicken, fruit salad, spicy chinese cabbage salad kimchi, chinese cabbage kimchi, and all desserts. On the other hand, pumpkin and rice porridge, beef and rice porridge, barley rice, soft tofu stew, soybean paste soup, braised japanese spanish mackerel, and sauteed squash were not significantly preferred. The results showed that high school boarding students' menu preferences differed depending on gender, grade, and boarding period. In conclusion, the results of this study should provide dieticians information for improving menu planning. In addition, foodservice satisfaction of the boarding school students can be improved by continuous menu improvement.

개인성향 요인이 탄소저감형 교통서비스 잠재선호에 미치는 영향에 관한 연구 (Effect of Attitudinal Factors on Stated Preference of Low-carbon Transportation Services)

  • 이윤희;이경재;추상호
    • 한국ITS학회 논문지
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    • 제22권6호
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    • pp.49-65
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    • 2023
  • 최근 전세계적으로 환경에 대한 관심이 커지고, 국제사회가 '탄소중립'을 선언하면서 '탄소'를 고려한 다양한 수단선택모형 연구가 실시되고 있으나, 탄소에 대한 개인성향을 반영한 연구는 미비한 실정이다. 따라서, 본 연구에서는 탄소저감형 이동수단(전동킥보드 등)을 포함한 대중교통 서비스로 SPT(Sustainable Public Transit)라는 새로운 수단을 제시하고, 수도권 통근자를 대상으로 실시한 SP(Stated Preference)조사를 활용하여 요인분석을 통해 응답자의 탄소에 대한 개인성향을 분석한 후, 다항로짓모형을 활용하여 SPT에 대한 수단선택모형을 구축하였다. 분석 결과, SPT 잠재선호에 영향을 미치는 요인으로 성별, 소득, 개인성향('새로운경로 탐색에 대한 열정', '수단간 환승 선호', '탄소저감지식', '탄소저감실천') 변수가 유의한 것으로 나타났다. 따라서, 본 연구는 수단선택모형 구축시 수단의 속성변수로 탄소배출량을 선정하거나, 탄소저감과 관련한 개인성향 변수를 구축했다는 부분에서 의의가 있다.

색채 이미지 유형에 따른 성별 색채 선호도에 관한 연구 - 패션샵 파사드의 색채 적용 관점에서 - (A Study on the Color Preferences of Genders of Color Image Types - From the Perspectives of Color Application of the Fashion Shop Facade -)

  • 여미;이창노
    • 한국실내디자인학회논문집
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    • 제21권1호
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    • pp.136-147
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    • 2012
  • This study researched about gender color preference as basic data for color application of fashion shop Facade. A HUE TONE system from V(vivid) to DK(dark) was used based on 10 colors of the IRI-120 color chart, color preference according to gender was investigated through a survey on males and females of over teenage years, and it was analyzed and presented as a color matching chart. And it was suggested as a color guideline through comprehensive analysis. Few definitions can be given through the results of this study. First, the preference degree according to gender was similar but different senses were shown visually even though the same adjective expressive vocabulary of a color image was suggested. This means there is an unchanging basic conservative disposition that males and females do not have and therefore they infer different ideas according to various environments and factors. Second, females showed more sensitive response to colors than males in the gender color preference result, which confirmed the deviation of each color group that is characteristically preferred according to a category. Third, high preferred color matches according to gender were shown for each vocabulary in various senses such as similar color matching, complementary color matching, separation color matching, and accent color matching. A universal empirical theory by general sensibility was obtained as the purpose of this study. This study suggested securement of a color design planning as basic data and the extent of usability by quantitatively showing the order of priority through the survey and analysis. Thus, the results of this study will be a great help as basic data for invigoration and commercialization of a color planning for designers and users.

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최적의 웹 기반 학습 설계를 위한 초등학생의 성별에 따른 인터넷 사용과 지각분석 (A Study on the Gender Difference in the Perception and Use of Internet for the Design of Optimal WBI)

  • 허균;나일주
    • 정보교육학회논문지
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    • 제9권2호
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    • pp.319-327
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    • 2005
  • 정보화 시대의 도래로 인해 학교 현장뿐만 아니라 사회의 전 분야에서 인터넷의 사용이 폭발적으로 증가하고 있는 것이 현실이다. 고객 분석이 화두가 되는 온라인 마켓에서는 성인의 성별 요인이 인터넷 사용에 있어 하나의 중요한 요소로 인식되어 시스템 설계와 개발에 큰 영향을 미치는 요인이 되기도 한다. 마찬가지로, 대상자가 인터넷의 환경에 처음 노출되어 그 정도가 심화되어 가는 초등학생을 대상으로 성별, 인종, 문화 등 따라 그 개발과 설계를 근본적으로 달리 해야 하는가 하는 것은 최근의 중요한 이슈의 하나로 생각될 수 있다. 본 연구에서는 현장 교사들의 많은 경험상 성별이 큰 영향을 미칠 것이라는 막연한 생각에 분명한 통계적 결과를 제시하여 a) 성인들과 같이 성별에 따라 교육용 시스템의 설계와 개발을 해야 할 필요성이 있는지에 대한 근본적인 의문에 답할 뿐만 아니라 b) 세부적으로 어떠한 요인들이 초등교육용 웹 사이트 개발에 핵심적 요소가 될 것인가를 192명의 설문결과를 바탕으로 분석하여 그 결론과 시사점을 도출하였다.

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