• 한국실내디자인학회논문집
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• 제22권4호
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• pp.113-120
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• 2013

This study aims to determine adolescents' emotional response and preferences for varying interior designs of learning spaces available at community facilities in apartment across Seoul. In particular, the subjects have been fragmented by gender and age for comparative analysis of emotional responses across different demographics of adolescents. A survey on the preferred designs of learning spaces in community facilities revealed that 'elegant,' 'cheerful,' and 'temperate' are the three main emotional words selected for image tool development. Emotional assessment verified the validity of these terms. Between the two genders, adolescent males preferred 'temperate' images more while adolescent females preferred 'cheerful.' In terms of the design of learning space, adolescent females deemed the interior atmosphere and area space to be the most important factors, while adolescent males pointed to the color of furniture and lighting to be the most important. Such results imply that there is a clear difference of emotional response between adolescent males and females. The results also imply that different atmospheres and design priorities must be considered when designing gender-specific spaces.

• 동아시아식생활학회지
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• 제19권2호
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• pp.278-286
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• 2009

Restaurants have two strategic levers for revenue management: duration control and demand-based pricing. Reducing dining times, especially during peak periods, can add considerable revenue for restaurants. Managing meal duration, however, can be far more complex than manipulating the price. This paper examines dining duration expectations for restaurants types(Family, Korean, Quick service restaurant), customers characteristics(gender, age, occupation, meal period, visiting frequency, dining occasion, dining companions) using an a adaptation of a price sensitivity measurement tool, naming it 'Time Sensitivity measurement tool' or TSM. The TSM is then used to derive the optimal time points, and the range of acceptable times. The results demonstrate that there is a relatively wide spread of acceptable dining duration times in family restaurant. Furthermore, the optimal time points was shorter than the mean expected dining times, which suggests that many restaurants may be able to shorten dining duration without compromising customer satisfaction. The paper explores whether demographic and dining variables have an impact on time preferences, and finds whether gender, age, meal periods, visiting frequency, and dining companion effects are significant. Specifically, women in their thirties tended to prefer a significantly longer dining times for dinner.

• 한국가정과학회지
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• 제9권3호
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• pp.37-45
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• 2006

The purpose of this study was university student's preference for own house in future according to gender. This was the investigation of which 512 university students in Jeollabukdo province. In this statistical analysis, SPSS 11.5 program was utilized to calculate percentage, mean and standard deviation. Also, these materials were verified by factor analysis, t-test and $x^2$-test. The results of this study were as follows: The university students' future housing environment preferences has been appeared to be higher in the environmental equipment and the natural scenery. In the case of the gender variables was appeared to be higher for female than male students. The future housing area most of the university students wanted the medium city or over, $25{\sim}33\;p'y{\breve{o}}ng$ apartment, 3 bed rooms, 2 bathroom. In case most students have a yard in their future house, they'd like to grow lawn and trees. Also, they wanted to live in a short distance with their future parents-in-law. Therefore, It was desirable that make a plan based on the results of this study future-residing for the new generation.

• 한국의류산업학회지
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• 제11권1호
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• pp.147-155
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• 2009

This study has been made to examine the basic information, the preferences of material quality, and the demand performance of clothing for underwear materials between atopic patients and non-patients. The measurement tool was a questionnaire. For statistical analysis of data, crosstabs, ${\chi}^2$-test, t-test and ANOVA through SPSS for Windows(version 14.0) were used. The results obtained are as follows. The degree of the basic knowledge about clothing materials indicated that women was higher than men. The material decision method and the most considering part in case of selecting underwear products showed difference between men and women. The preference factors for underwear material quality were drawn with the five factors of sense of weight/pliability, lustering/see-through, tactility, and sense of cold and warmth. The preferred underwear material showed difference according to gender, existence and nonexistence of atopic determatitis, and degree of strength of skin itching caused by clothing materials. The demand performances of clothing in case of selecting underwear were drawn with the four factors of hygiene/practicality, skin protection, quality of materials, and aesthetic attribute. The demand performance of underwear showed difference according to gender, existence and nonexistence of atopic determatitis, degree of strength of skin itching caused by clothing materials.

• 한국의류산업학회지
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• 제11권1호
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• pp.156-165
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• 2009

The purpose of this study was to compare men's hair style preference by gender according to occassion. Data were collected through a survey of 149 males and 175 females and analyzed by SPSS packages. The results of this study were as follows : 1) Male prefers to short, straight and black hair while female prefers to shot, nature wave and black hair. 2) Both male and female don't prefer to permanent and hair dyeing. 3) On the occasion of job interview, both male and female prefer to short, straight and black hair. On the occasion of blind date, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. On the occasion of matchmaker meeting for marriage, male prefers to short, straight and black hair while female prefers to short, natural wave and dark brown hair. On the occasion of club party, male prefers to middle length, straight and black hair while female prefers middle length, natural wave and natural brown hair. On the occasion of leasure time, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. And both male and female prefer to use hats for skin protection during outdoor leasure time.

• 한국실내디자인학회논문집
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• 제19권6호
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• pp.214-223
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• 2010

As the population of preschooler increases with the increment of employed women today, the physical environment of day-care center is becoming an important factor for the preschooler as well as home environment. In order to create a suitable and desirable day-care environment for preschoolers, the using behavior of the preschoolers, who are the main users, needs to be applied to the spacial design. In this research, play preference area of Korea and United States which have different physical environments are analyzed. Child behavior observation analysis technique, interview with the teacher in charge, floor plan and furniture arrangement plan of the day-care centers and photography were performed for this research. The subjects were 63 preschoolers of 50 months old who are using Korean and American day-care centers and play of five minutes per preschooler was filmed for 3 days. Total 01 189 motion pictures were analyzed for this research. As a result, the physical environment, programs, preference area and finally the similarity and difference according to the gender were clarified for each countries' day-care center. The Korean preschoolers preferred the block area most, the second most favorite area being art for the younger class and language for older class. According to the gender, girls preferred language area while boys chose block area. On the other hand in American preschoolers' case, due to the large variety of play area, the play preference was distributed among various area except several high preference area. Based on this research, when designing indoor play area of day care centers, the area of block, language, and art which are popular play preferences should be considered firsthand, and gender preference is also needed to be thought of. These results may be used as an important data for planning the day care center play area in the future.

• 감성과학
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• 제17권1호
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• pp.105-114
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• 2014

인물사진에서 피부 톤은 사진작가가 가장 중요하게 다루는 부분 중 하나이다. 인물사진의 피부 톤 변화에 따른 수용자의 감성과 선호도의 관계를 파악하기 위해 두 가지 실험이 시행됐다. 실험 1은 피부 톤을 어느 정도 변화시켜야 피실험자들이 그 차이를 감지하는지(JND)를 확인하고, 극단적 단계까지 단계별로 변화시킨 많은 수의 사진들로 실험하여 대략적 선호 분포를 파악하기 위한 것으로, 밝기가 가장 밝은 사진과 붉은(Red나 Magenta) 피부 톤 선호를 확인했다. 실험 1의 결과에 따라, 사진의 밝기를 가장 밝은 밝기로 고정하여 실험 사진들의 수를 줄이고, 높은 선호도를 보였던 마젠타는 보색인 그린(Green)과 함께 5단계로 조절하고, 나머지 색채의 샘플은 한 장으로 제한함으로써 실험 2를 심화했다. 그 결과, 중성색 피부 톤의 공통된 선호와 함께 각 성별집단 간 선호도의 상이점이 발견되었고, '행복'하거나 '편안'한 감성이 선호도와 긍정적으로 관련이 크다는 결론을 얻었다. 본 연구를 통해 같은 인물사진의 피부 톤의 조정이 그 사진에 대한 사용자의 선호에 유의미한 결과가 될 수 있음을 확인하였다.

• 한국식생활문화학회지
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• 제31권2호
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• pp.121-130
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• 2016

This study attempted to understand the fast food brand personality in the domestic dining market to present the repositioning strategies within the competitive market. Positive analysis results were as follows. First, the five brand individualities of 'familiarity', 'passion', 'professionalism', 'reliability', and 'refinement' were derived. Second, the deductions made on perceptions of the population using a Biplot based on the brand personality showed that there were significant differences among the brand personality images of the brands, which were the targets of comparison. Third, there were significant between-group differences in the comparisons of perception among the subgroups according to gender, brand reliability, and brand satisfaction. Fourth, there were significant between-group differences in the consumer fast food brand preferences and ideal point. Such studies can provide information useful for establishing marketing differentiating strategies by grasping the brand personality of competing brands in the market.

• 한국식품조리과학회지
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• 제19권3호
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• pp.328-338
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• 2003

The purpose of his study was to investigate the perceptions and preferences of college students to Korean traditional cookies. Self administered questionaires were collected from 512 college students in the Seoul, Kyunggi, Chungchung, Kyungsang, Junla and Gangwondo areas. The data were statistically analysed using t-tests, one-way ANOVA and their correlation. The recognition of Korean traditional cookie was generally low with the exception of these items as either a seasonable or festive food. There were significant differences in the mean recognition and preference values for each kind of Korean traditional cookie between the major subject studied, gender and subject grade. (Eds note: how were the mean values different for the 3 specified variables\ulcorner) The preference of some Korean cookies was relatively higher than estimated, (Eds note: how was the original estimate arrived at\ulcorner) such as Yugwa, Gangjeong, Han-gwa, Hobak-yeot, Ddangkong-yeot-gangjeong and Ssal-yeot-gangjeong. However, it is impossible to discriminate low preference, as over 80% of the low preference values had not been completed on the questionnaires.

• 기술혁신연구
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• 제14권1호
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• pp.227-254
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• 2006

Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.