• Korean Journal of Cognitive Science
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• v.13 no.4
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• pp.55-65
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• 2002

This study was conducted to explore whether an automatic evaluation effect (i.e.,congruency effect and positive priming effect) of emotional properties which have been found in the racial prejudice study can be applied to the gender properties. Experiment 1 employing a short SOA (150ms­250ms) naming task showed a priming effect was larger in the positive prime-positive target condition than negative prime-negative target condition but not congruent effect. Experiment 2 employing a long SOA (500ms­1000ms) naming task didn't yield either positive priming effect or congruency effect. The congruency effect and the positive priming effect which is ubiquitous phenomenon in the generic cognitive concepts network were not found in the gender properties. Therefore, it was suggested that the social information including prejudice or stereotype can be differently processed according to the value of emotionality.

• Culinary science and hospitality research
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• v.13 no.3
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• pp.252-262
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• 2007

The object of this research is to assess the preference for commercial cream soup by gender and age group in order to develop reliable proposals for a better product. A total of 488 questionnaires were handed out to residents in the Seoul area. The data were analysed using chi-square test, t-test and one-way ANOVA. The results are summarized as follows: (1) 80.3% liked soup because of its flavor, taste, and ingredients, (2) respondents in their $20{\sim}30's$ exhibited higher preference than respondents in their $40{\sim}50's$, (3) the main ingredient is the most important consideration for purchase, (4) mush-room cream soup and broccoli cream soup earned the highest ranking in terms of soup brand recognition, (5) mushroom cream soup and broccoli cream soup earned the highest ranking in terms of soup preference.

• The Korean Journal of Food And Nutrition
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• v.5 no.1
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• pp.33-40
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• 1992

This research was attempted to investigate the sex bias in nutrition knowledge, food preference and food roles in the family. 152 couples living in Seoul, Cheonan in the 205∼605 were selected for this research as subjects from October 1 to December 20, 1991. The data analysis was made by way of ire quency, percentage, X2-test using SPSS package. The summarized results are as follows. 1. The survey on the sex bias in nutrition knowledge related heart disease on the subjects showed that there were no significant differences between men and women. But women had a relatively good nutrition knowledge than men. Especially women had a good nutrition knowledge that low sodium diet and exercise are efficient on preventing heart disease. 2. On the food preference, the subject showed significant difference between men and women. Men showed a relatively highest preference for protein food just as pork, fish, and tofu. Women showed a relatively highest preference for bread, fruit and vegetable. 3. On the food roles, the subjects showed that gender difference in household labor regarding food preparation still exit. Food-related activities are clearly still the domain of women in most families. Husbands and wives in younger families tended to think the husbands showed increase their efforts in food related activities.

• Journal of Korean Physical Therapy Science
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• v.22 no.2
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• pp.19-27
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• 2015

Purpose : This study is to investigate on career preference after graduation and learning motivation of students majoring in physical therapy. Methods : This survey implement with 400 students majoring in physical therapy from 3 college and university in korea, jeonnam 394 of 400 attended this survey. The measured date were analysed by using repeated anova, frequency analysis, $x^2$-test, t-test. Results : The results of this study were as follows: Career preference showed significant difference between male and female in department of orthopedic physical therapy and showed significant difference all by workplace(general hospital, special hospital). Career preference didn't show significant difference by schol system(college, university) and showed significant difference by work place. Learning motivation(inner motivation) showed significant difference in male by gender. Learning motivation didn't show significant difference by school system.

• Journal of the Korean Society of Food Culture
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• v.34 no.5
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• pp.543-552
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• 2019

Indonesia has the largest economy in Southeast Asia and is one of the fastest growing economies of the world. This study was conducted to understand Indonesian food consumers, and to provide the marketing implications for food exporting companies in Korea. An online survey was conducted on 795 local consumers in Indonesia and the study analyzed their preference for Korean food and Korean culture. Then this study identified the relationship of these variables and consumers' intention to purchase Korean food. The results of this study were as follows. First, Indonesian consumers had a strong preference for Ramyeon, noodles, snacks and kimchi among Korean foods. Second, the preference for Korean culture was high in a descending order of Korean dramas, cosmetics, songs and news. Third, both Korean food and Korean culture preferences showed significant differences depending on gender, age and the frequency of eating out. Lastly, analysis of the relationships among the variables showed that there is a positive relationship between Korean food preferences and Korean food purchase intentions. Further, the consumers' Korean culture preference had a mediating effect within this relationship. The results of this study imply that marketers in Korea food companies need to consider the consumers' preference for Korean food and Korean culture when they build proper strategies for exporting Korean foods to Indonesia.

• Journal of Korean society of Dental Hygiene
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• v.15 no.2
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• pp.295-301
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• 2015

Objectives: The objective of this study was to investigate the effect of gender role identity on major choice, and preference and choice of job for applicants of dental hygiene department. Methods: The subjects were 202 high school girl students visiting K university in October, 2014 and in January, 2015 for the interview of early and regular admission to the university. The questionnaire consisted of 3 questions of general characteristics of the subjects, 40 questions of gender role identity, and 6 questions of career choice factors. Gender role identity included 15 questions of masculinity, 15 questions of feminity, and 10 questions of neutral gender using instrument of Kim by Likert scale. Cronbach's alpha of masculinity, feminity, and neutral gender was 0.810, 0.762, and 0.801 respectively. The data were analyzed using ${\chi}^2$-test with SPSS Win 12.0. Results: The effects of gender role identity on major choice and professionalism were as follows. In major choice motivation, psychological type, feminity type and masculinity types selected aptitude, professional sustainability and recommendation by acquaintance in order, but undifferentiated type selected aptitude, recommendation by acquaintance and professional sustainability in order. There was a statistically significant difference(p<0.05). In major choice information, psychological, feminity and undifferentiated types prefer indirect experience but masculinity type prefers direct experience. There was a statistically significant difference(p<0.05) In job selection, psychological, feminity and undifferentiated types want to do assistant works rather than oral health prevention and education. Masculinity type want to do oral health prevention and education rather than assistant work. There was a statistically significant difference(p<0.001). Conclusions: The gender role identity affected the factors related to choice of major and job in dental hygiene major applicants. It is necessary to provide the career choice program for the high school students by personality types and gender role identity types.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.486-498
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• 2018

This study is a descriptive research study conducted to provide useful preliminary data that is helpful for self-initiated learning through a preference trend-based learning method by analyzing the personality types of university students in an area. In this study, the self-administered MBTI form $M^{(R)}$ test was performed on 695 students of 10 departments at K University, from September 18 to 22, 2017, using an automatic scoring system. Collected data was analyzed with descriptive statistics and Chi-square test, using the SPSS Win 22.0 Program, to sort the target students into one of 16 different personality types and examine psychological function and temperament by their personality. Differences in personality type preference by gender were as follows: for judging function, the male students had a strong preference for the T type (thinking type) while the female students showed a high preference for the F type (feeling type), and in the case of the pattern of behavior and lifestyle, the male students and the female students had a strong preference for the P type (perceiving type) and the J type (judging type), respectively. In addition, there were significant differences for each major and each department in personality type, psychological function and temperament. In conclusion, personality type was found to vary by gender, major and department. It would be necessary to develop a manual for learning methods reflecting individual preference.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.99-116
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• 2014

The purpose of this study was to examine the state of scrub wearing among scrub uniforms medical staff. The results of the research is the following. First, As for the state of scrub uniforms, they wore scrubs only while they gave medical treatment and took care of routine work. Regarding the design of their current scrubs, type 1 was dominant, and the most common color was dark sky blue. Second, Concerning considerations for scrub design, they answered that scrubs should be designed to give no inconvenience during job performance. As for the image, they placed the most importance in a clean image due to hygiene. In relation to preference for color, pattern and materials, they had the most preference for dark blue, no pattern and materials that would not easily be contaminated. Third, As to preference for the length of the top, they were most fond of hip length, and short sleeves were their favorite length of sleeve. Concerning the design of the front and the back of the top, they had a liking for a box style with no straight cutting line. As for the design of the neckline, hem and pocket of the top, they had the most preference for round neckline, square bottom and round patch pocket respectively. Fourth, when the design preference of the respondents was analyzed, there were a difference between the men and the women in preference for neckline design. The women had a liking for round neck, whereas the men were fond of V neck. And the women showed a higher preference for rubber waistband than the men for the waist design of the pants. No gender differences were found in preference for color, pattern and the length of the top.

• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.372-380
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• 2010

The purpose of this study were to investigate a preference and demand performance of UV protective hat for outdoor sports activities. Data collected from 259 adults from survey were analyzed by frequence analysis, crosstabs, t-test, and ANOVA using SPSS 17.0. The results are as follows. A demand performanc of UV protective hats were a demand performance for designs, colors, fabrics, lightness, UV protection, and easy care. It showed that the respondents worn the hats for skin health and didn't wear for sun block. The demand performance of UV protective hat showed difference according to gender and age. The favorite type of UV protective hat was cap, and there was no difference between young and old age. Male preferred the cap styles, while female preferred the wide brim styles for UV protection. The preferred fiber contents of the respondents were cotton and functional fiber.

• Korean Institute of Interior Design Journal
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• v.15 no.1 s.54
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• pp.175-182
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• 2006

The difference of sex has been an object of interest and argument in medical, psychological, social, and cognitive science fields. This study started from the question of to what extent does the difference of sex have effect on successful interior design. In strive of resolving this, an experimentation of preference in terms of cafe interior design was performed with methods of human sensibility ergonomics. As the result, the difference of sex in preference regarding calf interior design could be observed. Males have main interest in the intensity of luminance, i.e. the brightness, whereas females attach importance to both qualify of light and color. In addition, there is a tendency for males to see cafe as a public place while females recognize cafe as a place for entertainment. Taking the result of this study into consideration can lead to successful gender specific cafe interior design.