• 한국의류학회지
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• 제21권4호
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• pp.718-726
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• 1997

The purpose of the study was to investigate the interaction effect of garment formality, Yin -Yang level, and body type of children on impression formation. The experimental materials developed for the study were a set of stimuli (8 color photographs) and a response scale (34 bipolar adjectives) and the subjects were 267 elementary school teachers in Taejon area who were responsible for the first grade students. Results were as follows; The 3 independent variables showed significant effects on impression of the 4 factors (sociability, potency, dynamics, cooperation) of impression. Since body type had interaction effects with garment formality and subject's gender, the two body types were separately analyzed. For the normal body type, only the garment formality affected on impression of cooperation factor But for the large body type, garment formality affected on impression of potency dimension, garment Yin-Yang level affected on social and dynamics dimension, and subject's gender affected on social and cooperation dimensions. The body type was the most salient variables and clothing effects for the large body type was significantly different for the normal body type. It is concluded that the results support the cognitive categorization theory on impression formation.

• 한국의류학회지
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• 제19권6호
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• pp.1017-1026
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• 1995

The purpose of the study was to 1) extend the cognitive categorization theory in an attempt to explain the effect of garment formality, Yin-Yang, and body type of children on impression formation, and 2) to understand teacher's attitudes toward children's school outfits. The experimental design was a $2^3$_full factorial design by 3 independent variables. The stimuli consisted of 8 color photographs and the semantic differential response scale was used to analyze the responses of 267 teachers of elementary school. The data were analyzed by factor analysis, ANOVA, Duncan' test and content analysis. Four factors emerged to account for dimensions of first impressions. These were sociability, potency, dynamics, and cooperation. Garment formality effected on impression of cooperation dimension. Garment Yin-Yang and children's body type effected on impression of social and dynamics dimensions.

• 한국의류학회지
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• 제16권4호
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• pp.371-377
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• 1992

The purposes of the study were 1) to extend the cognitive categorization theory in an attempt to explain the of garment category, fashionability, and wearer's body types on impression formation, and 2) to find out structures of wearer's impressional dimension and wearer's professional image. The research included a quasi-experiment and survey. The experimental design was a $2^{3}$full factorial design of 3 independent variables. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 drawings made by 3 independent variables (garment category, fashion level, wearer's body type). Result were as follows: 1) Garment category, fashionability and wearer's body type had significant effects on impression of the 5 factors-evaluation, potency, appearance, sociability and good-bad, with exception of wearer's body type which was nonsignificant to the potency factor. 2) Garment category was most effective on the evaluation and the potency. However wearer's body type was most effect on the appearance factor and fashionability variable was most effective on the good-bad factor. It was conclued that the results supported the cognitive categorization theory on impression formation and a cognitive categorization hypothesis of clothes.

• 한국의류학회지
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• 제26권6호
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• pp.843-852
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• 2002

The purpose of this study was to propose a computer-based grading method for men's formal wear according to the sizing systems based on the size and dimension whereby manufactured men's formal wear can be classified. The following procedures were as follows : 1) We surveyed the sizing systems and the computer-grading methods that have been used and presently practiced by the domestic garment industry of the ready-made men's wear. 2) Using the survey data of the domestic men's ready-made clothing industry and that of the National Anthropometric Survey of Korea in 1997, we proposed the new sizing and grading systems of men's formal wear within the framework of the Korean Garment Industry's directions and the data of the domestic men's ready-made clothing industry. 3) The suitability of the new grading systems to the domestic garment industry were put to a wearing teat. The findings were as follows : 1) Survey of the domestic ready-made garment industry showed that each company classified its own manufactured goods according to its own sizing and grading systems. 2) The superiority of the grading system was been demonstrated by a high approval rate of the subjects who participated in the testing.

• 한국의류산업학회지
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• 제24권1호
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• pp.117-126
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• 2022

This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.

• 복식문화연구
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• 제10권1호
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• pp.28-36
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• 2002

The purposes of the study were to investigate the effect of garment category, fashion-level and wearer's body type on the basis of temporal stability and to extend the contextual framework. The result was as follows 1) On the basis of temporal stability, Korean style, classic style, and large body type have more temporal stability than western style, fashionable style, normal body type. 2) On the basis of temporal stability of impression dimension, impression of appearance knave most temporal stability, next good-bad, next evaluation, next potency, and sociability. 3) In an interaction effect between measuring time and impression of evaluation, western, fashionable, classic style have the greatest interaction effect. In an interaction effect between measuring time and impression of appearance, western style, normal body type have the greatest interaction effect. In an interaction effect between measuring time and impression of good-bad, western, fashionable style have the greatest interaction effect. It is concluded that the results support the context framework on impression formation.

• 복식
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• 제64권6호
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• pp.91-101
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• 2014

String, as clothing material, has played a functional, symbolic and decorative role in garment traditionally. The string has a shape of continuous line, which is one of the basic elements for the design: points, lines and sides. It can effectively represent the silhouette by making our vision flow to a certain direction. This study reinterprets the traditional form of string in a new modern way by developing "Tube-Shaped String" which has an empty hole in the middle. As a creative attempt, the new tube-shaped string can be used for fashion design by applying it to unique shapes, colors, textures, and draping expressions. In a role dimension, this string can become the main fabric material. The methods of the study are as follows. First, it examines the traditional shape and role of string in the history of garment. Second, it studies modern designers, such as Christian Dior, Ann Demeulemeester, Dolce & Gabbana, and 3.1 Phillip Lim, who have applied the string to their design, and have explored the various potentials of the string in the past four years. Finally, based on the theoretical research and practical analysis, this study creates a new tube-shaped string, applying its own technique to fabricating three garments: jacket, dress, and body suit. As a result, each garment shows unique silhouettes, rich texture and color, and rhythmical movement. The unique silhouettes reflect the shape and movement of different bodies. The texture and color are created through the shades of the string which come from the overlapping strips. The garments come with an unbeatable aesthetic design compared to conventional uniform design. As a new material in clothing, this tube-shaped string can be developed to satisfy the public, which has widely varying tastes in fashion.

• 한국의상디자인학회지
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• 제4권2호
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• pp.31-45
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• 2002

The purpose of this study was designed to investigate if self-monitoring variable among various individual trait theories and demographic variable would be variables which can explain about the importance differences of consumer service level of retailing in the garment product. The survey was conducted from Feb, 6 to 16, 2002. For this survey, the 118 data were analysed with spss window 9.0 version and Cronbach's, Factor analysis, one-way ANOVA, Duncan test, Frequency, mean, percentage were applied. The results of this study were as follows; 1. Consumer service was classified in attitude/confidence/expert knowledge of salesperson, product display, product information, product assortment, shopping environment, lighting setup. 2. As a result of analyzing the importance differences per consumer service dimension depending on self-monitoring levels, it was not significant differences. 3. As a result of analyzing the importance differences per consumer service dimension depending on demographic variables, it was not significant differences.

• 한국의상디자인학회지
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• 제8권3호
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• pp.1-15
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• 2006

The purpose of this research is to find out the effect of clothing style and mixtures of stripe pattern direction, width, and coloration of an upper garment. The experimental materials made for this study are a set of stimuli and response scale(The 7-Point semantic). The subjects were 480 female undergraduate students in Seoul, Busan, Gyung-nam. The 80 stimuli which were variously incorporated with clothing styles and stipe patterns were assessed by the students. The following contents summarizes the results of the research. Impression factors of the stimuli consists of the 5 dimensions(Attractiveness, Show, Activity, Clearness, mildness). Amon these, the Attractiveness and Show dimensions proved to be more important. The clothing style and pattern direction indicated main effect in attractiveness and activity dimension. The pattern coloration showed a significant effect in dimensions except attractiveness and clearness. The pattern width had a significant effect only in the activity. Significant interaction effects of each clothing clause were found in the attractiveness, activity and clearness, but Show and mildness had no significant interaction effect. This research, as the 06 S/S, F/W trend, is a meaningful study in that it handled in the form of expression the stripe pattern used unrestrictedly in the casual wear or the formal wear by a fashion keyword.

• 복식
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• 제50권5호
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• pp.103-115
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• 2000

There are various presentation methods of apparel products on the internet shopping mall. The objective of this study was (a) to identify the effect of information supply about the criteria to evaluate a garment according to presentation methods and (b) to investigate the relation between the consumer's evaluation of presentation methods and confidence in purchase decision. For this experiment. 4 presentation methods of jean were selected from internet shopping mall. They were rotating appearance on the body, enlarged product picture, apparel items coordination method and just picture of wearing appearance. Each presentation method was evaluated by panels using questionnaire. Consumer's evaluation of presentation methods were developed 5 point likert scale. The major findings drawn from this study were as follows : 1. There were significant differences in degree of information supply about product criteria according to presentation methods. Enlarged product picture introduction was good for confirmation of sewing state, fabric and detail. Apparel items coordination method was good for judgement of styling and current fashion suitability. 2. Dimension of information evaluation was composed of providing pleasure, utility of information, reliability & attractiveness, negative emotions. All of these factors affect confidence in purchase decision and intention of revisiting the site. The most important factor for confidence in purchase decision making was reliability & attractiveness. as compared to this, intention of revisiting the site was more influenced by providing pleasure.