• Title/Summary/Keyword: future strategy

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Innovative Retail Strategy of CJ O Shopping (CJ오쇼핑의 혁신적인 소매유통전략)

  • Han, Sang Lin;Lee, Sang Hyun;Hong, Sung Tae
    • Asia Marketing Journal
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    • v.12 no.3
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    • pp.81-97
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    • 2010
  • CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.

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A study on Value-Added-Logistics Strategy Plan for Cooperation and coexistence (Primarily on Northeast countries (Korea, China, Japan)) (협력과 공존을 위한 부가가치 물류전략방안에 관한 연구 (한.중.일 3국을 중심으로))

  • Han Yu-Nam;Kim Tae-Won;Kim Sung-Soo;Lee Myoun-Soo;Kwak Kyu-Seok
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2006.06b
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    • pp.273-278
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    • 2006
  • In this study, it is purpose that value-added-logistics strategy plan for cooperation and coexistence in northeast asia.. Because of the change of domestic industrial structure, Japan's super hub port plan, Yangshan Deepwater port open of china and domestic port logistics industries are faced with competition among northeast asia countries. Decreasing export volume of changed domestic industrial structure and two countries: japan, china, make a new port policy and build new ports will affect domestic port logistics industries because these industries depend on container throughput at Busan port. Now, we cannot get a lot of profit from container throughput more than before and in the future China has more ports most ships direct calling in china's port to handle china's cargo volume to get more profit at that time our plans to become a hub port in northeast need revision. Finally, we need a new strategy which is value-added-logistics strategy. But it considers cooperation and coexistence among northeast countries. So this paper suggests that value-added-logistics strategy plan for cooperation and coexistence to live in affluence together in the future.

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Development Strategy of Seosan-Daesan Port using AHP Analysis (AHP를 이용한 서산 대산항의 발전전략에 관한 연구)

  • Yun, Kyong-Jun;Ahn, Seung-Bum;Lee, Hyang-sook
    • Journal of Korea Port Economic Association
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    • v.34 no.4
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    • pp.39-52
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    • 2018
  • The Seosan-Daesan Port is a representative trade port in Chungnam, and has the sixth largest total cargo throughput and the third largest oil cargo throughput in Korea. However, research on this port's development is lacking relative to that for Busan Port, Incheon Port, and Gwangyang Port, and no study exists that suggests the direction of the development strategy for Seosan-Daesan Port. This study discusses the future role of Seosan-Daesan Port in preparation for a rapidly changing future and the development strategy that should be established. Using the AHP, a development strategy is provided for Seosan-Daesan Port from short/mid-term and long-term viewpoints for three aspects: operation activation, infrastructure construction, and policy support. Operation activation is chosen as the most significant factor from a short/mid-term viewpoint, whereas infrastructure construction is recognized as important from a long-term viewpoint. Specifically, from a short/mid-term viewpoint, sustainable container cargo attraction, multipurpose dock construction, management pier construction, and opening of international passenger ferry lines are important factors while from the long-term viewpoint, hinterland construction, petrochemical industry cluster construction, automobile industry cluster construction, and management improvement system are important. Establishing action plans for each strategy and a cooperative network for sharing goals and strengthening cooperation is necessary.

Water-Quality Analysis for Gokgyo Stream in Chonan Asan Region and Pollution Source Control Strategy Using GIS (천안/아산권역내 곡교천의 수질분석 및 지리정보체계를 이용한 유역 오염원 관리방안에 관한 연구)

  • 황병기;이상호
    • Journal of Environmental Science International
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    • v.9 no.6
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    • pp.443-447
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    • 2000
  • Chonan and Asan city have been a focal point due to rapid development as the first station for Express Railroad and key cities West Coast Development Region. Gokgyo stream adjacent to the cities plays an important role as a drainage channel for an agriculture and a discharger of urban storm water. Waster quality of the stream has been deteriorating caused by pollution sources such as a untreated wastewater discharge and runoff from the watershed. In the study, we conducted 4 surveys in April, May, July, and September to understand the current state of water quality for the stream and to make it possibe to predict future water-quality variation for future development. The system runs on a personal computer under the windows enviroment and provides extensive graphic user interface(GUI) for user-friendly assessment. Using the pull-down menus provided by the GUI panel, the user is able to operate the system by pointing and clicking the icon to identify the state of water-quality at locations concerned. Furthermore, we developed an integrated watershed management system. The constructed system could be a useful tool as a decesion maker for pollution source control strategy.

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A Pattern-Based Prediction Model for Dynamic Resource Provisioning in Cloud Environment

  • Kim, Hyuk-Ho;Kim, Woong-Sup;Kim, Yang-Woo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.10
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    • pp.1712-1732
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    • 2011
  • Cloud provides dynamically scalable virtualized computing resources as a service over the Internet. To achieve higher resource utilization over virtualization technology, an optimized strategy that deploys virtual machines on physical machines is needed. That is, the total number of active physical host nodes should be dynamically changed to correspond to their resource usage rate, thereby maintaining optimum utilization of physical machines. In this paper, we propose a pattern-based prediction model for resource provisioning which facilitates best possible resource preparation by analyzing the resource utilization and deriving resource usage patterns. The focus of our work is on predicting future resource requests by optimized dynamic resource management strategy that is applied to a virtualized data center in a Cloud computing environment. To this end, we build a prediction model that is based on user request patterns and make a prediction of system behavior for the near future. As a result, this model can save time for predicting the needed resource amount and reduce the possibility of resource overuse. In addition, we studied the performance of our proposed model comparing with conventional resource provisioning models under various Cloud execution conditions. The experimental results showed that our pattern-based prediction model gives significant benefits over conventional models.

A Foresight Study on Strategy of Semiconductor Memory Industry by Performance Analysis of Semiconductor Industry (반도체 산업의 성과 분석을 통한 메모리 산업의 미래 전략 도출)

  • Chung, Euiyoung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.4
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    • pp.1-12
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    • 2015
  • This research analyzes the current state of the semiconductor industry delivering the prediction for the future development of the semiconductor industry along with some semiconductor memory's responsive strategies. In the 2014, top 10 semiconductor companies were targeted and studied its growth based on its profitability and growth indications in perspective during three years. The system semiconductor industry with the increase in Hyper-scale customers, proactive actions in the technology consortium, is polarizing caused by increased R&D expense to ensure process scaling limits and high performance, and some results have shown: PC and Mobile slowdown and growth recession phenomenon due to IoT's unclear direction. The leading company is to secure new growth engines through 'Acquiring'. While as the subordinated companies following this consecutive survival through the 'Acquired', the future of system semiconductor industry is to strengthen the market dominance and its techniques by concentrating on the reorganization of the market by few large companies. Accordingly, the semiconductor memory industry is expected to reach the limit of its expansion to domain of system semiconductor, and it is highly suggesting the need of the 'Memory Life Extension' growth strategy.

Open Market Strategy of the Business Innovation Platform for SME Informatization based on Cloud Computing (클라우드를 이용한 중소기업정보화 경영혁신플랫폼의 오픈 마켓 전략 연구)

  • Han, Hyun-Soo;Yang, Hee-Dong;Kim, Kiho
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.15-30
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    • 2015
  • SMBA (Small and Medium Business Administration) and TIPA (Korea Technology and Information Promotion Agency for SMEs) have operated the Business Innovation Platform for SME Informatization based on cloud computing technology with the cooperation of seven industry cooperatives since 2013. This project will evolve into the open market platform where service providers and users voluntarily participate and transact. This research conducts the literature review about the concept of open market and the empirical analysis through survey for the software providers and the future users regarding the future operation methods. The policy about how the open market strategy for the business innovation platform needs to be designed and implemented are organized as the three differentiated government support strategies. The first is to provide free IT services including specialized core operation support S/W which is developed only for the small or home office group of firms which lack minimal informatization capability and budget. The second is to augment IT platform service through incorporating ERP supplier initiated commercial S/W sales window for those firms having medium level informatization capability. This includes to provide IT support for customization and system integration with existing government subsidized S/W. The third is to provide upgrading services of existing S/W functions to facilitate better system utilization. The results provide useful insight for government role to enhance SME competitiveness using IT.

A Study on the Effects of Food-related Style for Purchase and Willingness-to-Pay of the Meal-kit (식생활스타일이 밀키트 구매의사 및 지불의사금액에 미치는 영향)

  • Lee, Yu-Jin;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
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    • v.31 no.2
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    • pp.117-134
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    • 2023
  • This study analyzed the willingness to pay for meal kit products of Millefeuille Nabe and Gambas al-Ahiyo, and willingness to pay and purchase intentions according to various characteristics to suggest a meal kit marketing strategy that reflected consumer preference. It was found that the price of meal kits is higher than the price of individual ingredients and lower than the price of meal kits in the current market. The willingness to pay for Millefeuille Nabe is higher in the group that pursues quality and taste, and the more satisfied with the certification system, the higher their willingness to pay for both Millefeuille Nabe and Gambas al-Ahiyo. In addition, the higher the satisfaction with the pleasure, taste, and price of the meal kit, the higher the intention to purchase in the future. Therefore, to increase the willingness to pay and purchases intentions in the future, the quality of meal kit ingredients must be carefully revised and supplemented, and various products are developed and reflected in the marketing strategy.

Development of Metric-Based Two-Tier Work Force Strategy (성과극대화를 위한 기능인력의 육성 및 활용전략)

  • Chang Soon-Woong
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.73-81
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    • 2003
  • The construction industry has been experiencing a major challenge in its work force, 'the shortage of skilled craft workers.' This problem has been caused by several factors such as the poor image of the construction industry, lack of training and education, unclear career path, declining wages, and changing work force demographics. A 'step-change' approach called the 'Two-Tier Work Force Strategy' has been proposed by the Center for Construction Industry Studies (CCIS) to deal with the work force related issues in a radical way. It is composed of two separate strategies, Tier I and II. The Tier I strategy uses less skilled and task trained craft workers, and has a larger administrative site management team than the Tier II strategy. The Tier II strategy utilizes fewer, better-educated, and higher skilled workers who perform some lower-management functions in addition to craft functions. They are paid more, but produce more through higher skills, stay on the job longer through multi-skilling, and deliver improved project performance in safety, quality, schedule, and cost The Two-Tier Work Force Strategy has the potential to resolve the current work force problems and foster a better work force environment in the future.

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A Study on the Retailer's Global Expansion Strategy and Supply Chain Management : Focus on the Metro Group (소매업체의 글로벌 확장전략과 공급사슬관리에 관한 연구: 메트로 그룹을 중심으로)

  • Kim, Dong-Yun;Moon, Mi-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.11 no.12
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    • pp.25-37
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    • 2013
  • Purpose - The structure of retailing has changed as retailers develop markets in response to business environment changes. This study aims to analyze the general situation of retailers in order to predict future global strategy using case studies of overseas expansion strategy and the Metro Group's global strategy. Research design, data, and methodology - The backgrounds to the new retail business model and retailer classification are analyzed as theoretical data. In addition, the key success point of the Metro Group's "cash and carry" strategy is analyzed as is the Metro Group's global CFAR (collaborative planning, forecasting, and replenishment) strategy. Finally, the plan for cooperation and precise forecasting under the Metro Group's supply chain management are analyzed from the promotion environment viewpoint. Related materials analyzed included the 2012 annual report, the Metro Group's web page, and a video interview with the executive in charge of global strategy and the new market development department. Some data were revised to avoid disrupting essential aspects of the case studies. Results - The important finding was that the Metro Group could be a world-class retail company with its successful global expansion strategy. The Metro Group's global strategy's primary goal is to have a leading business position in Eastern and Western Europe. The "cash and carry" strategy is highest priority in its overseas expansion strategy. Moreover, the Metro Group has standardized product planning capacity, which could be applied in various countries with different structural and cultural backgrounds. This is the main reason that the Metro Group could rapidly become successful in the Eastern Europe and Asian markets through its structural overseas expansion strategies. In addition, the Metro Group emphasizes the importance of supply chain management. Conclusions - First, retailers should create additional value through utilizing the domestic market, market power, and economies of scale to launch a global strategy to maximize benefits from diversification. Second, the political, economic, and cultural background of the target country needs to be understood to successfully implement the overseas expansion strategy. Third, the main factor of successful cooperation with a local partner is how quickly the company gains total understanding of the business resources and core competence of its partner. All organizations should focus on the achievement of goals in order to successfully operate the partnership. Fourth, retailers should improve their business, financial and organizational structure. Moreover, the work processes and company culture should also be improved to respond strongly in the competitive global market. Fifth, the essential point of a successful retail business is the control capacity of its branding and format. The retailer could avoid forecasting errors through supply chain management by perfectly distributing the actual amount of its inventory. In addition, the risks along the supply chain are effectively shared between the supply chain partners. Finally, the central tendency of the market is to gain in strength with this taking place across all parts of the business.