• 한국치위생학회지
• /
• 제20권1호
• /
• pp.95-106
• /
• 2020

Objectives: This study was conducted to investigate the effects of dental hygienists' job satisfaction on turnover intention and intention to stay. Methods: A survey was conducted targeting 273 dental hygienists in dental clinics. The study data were u analyzed using PASW Statistics 20.0 Results: The level of job satisfaction of dental hygienists was 3.30±0.50, and the highest ranked item in the survey was 'I am satisfied with my relationships with patients' 3.72±0.73. Job satisfaction according to general characteristics showed significant differences in age, marriage, education, career, current work experience, position, and schedule for future turnover. The turnover intention according to general characteristics showed significant difference in age and schedule for future turnover. The intention to stay according to general characteristics showed significant differences in age, marriage, education, career, current work experience, number of dentists, number of dental hygienists, and schedule for future turnover. The factors affecting turnover intention were schedule for future turnover, income, co-worker relation and professional time, while those affecting intention to stay were overall professional satisfaction, co-worker relation, schedule for future turnover, professional time, income, number of dental hygienists, patient relations and current work experience. Conclusions: Job satisfaction factors that had a common effect on turnover intention and intention to stay were schedule for future turnover, income, co-worker relation and professional time. To reduce turnover and encourage longevity, adequate pay and positive interpersonal relationships are necessary.

• 한국인터넷방송통신학회논문지
• /
• 제17권6호
• /
• pp.169-179
• /
• 2017

본 연구는 소비자들의 SNS이용이 확대되고 공연예술분야에서 역시 SNS의 중요성이 점차 증가하는 상황에서 공연예술을 관람하는 소비자들의 SNS활용이 향후 행동의도에 미치는 영향관계와 선호하는 장르별에 따라 SNS특징이 공연예술소비자들의 향후 행동의도에 미치는 영향력이 어떠한지 살펴보고자 하였다. 본 연구의 실증분석 결과, SNS특성인 유용성, 즐거움, 사회적 영향이란 특성이 향후 행동의도에 긍정적인 영향을 미치는 것으로 나타났으며, 선호하는 공연예술장르에 따라 향후 행동의도에 미치는 영향력의 차이를 살펴본 결과 대중가요/연예콘서트의 경우 SNS특성 중에서 유용성, 즐거움, 용이성 순으로 향후 행동의도에 영향을 미치는 것으로 나타났고, 뮤지컬의 경우 유용성만이 영향을 미치는 것으로 나타났고, 연극의 경우에는 유용성, 용이성 순으로, 무용/발레의 경우 유용성만이 향후 행동의도에 영향을 미치는 것으로 나타났다. 이러한 연구결과 장르별로 공연예술관람객들의 SNS특성은 향후 행동의도에 영향을 미치고 있으며 또한, 장르별 예술소비자들의 향후행동의도에 차이가 있기 때문에 장르에 따라 SNS활용과 전략을 차별화 해야함을 시사한다.

• 통상정보연구
• /
• 제8권2호
• /
• pp.37-58
• /
• 2006

The purpose of this study were to empirically examine the effect of dimension of service quality of internet shopping mall on quality of customer relationship(customer satisfaction) and Relationship of between Future Intention. This study first extracted environment, general interaction between customer and internet shopping mall, personalized interaction between customer and internet shopping mall, interaction between customers and outcome from service quality of internet shopping mall. Then established study model and hypotheses through the review of the effect of service quality of internet shopping mall on quality of customer relationship. and the effect of customer relationship quality on future intention. The results were as follows: At among of the six hypotheses, four hypotheses were accepted and two hypotheses were rejected First, for the relationship between dimensions of service quality of internet shopping mall and Customers satisfaction, only the environment had not significant influence on Customers satisfaction, other dimensions had significant positive influence on satisfaction. second, for the relationship between quality factors of customer relationship and future intention, only Customers satisfaction had not significant influence on future intention.

• 유통과학연구
• /
• 제14권9호
• /
• pp.133-147
• /
• 2016

Purpose - The Purpose of this study is to observe the value of LOHAS as an exhibition that is perceived to be a specialized local exhibition with good fame and differentiated advantage as well as the spectators' will to visit the exhibition coming from the future behavior intention of visitors. Research design, data, and methodology - In order to achieve the purpose of this study, This study organized questionnaire after setting a hypothesis based on the theoretical background from the parameters. verification of the hypothesis by statistically analyzing the answers for questionnaire follows. Finally, the implication of this study is drawn through comprehensive discussion while This study indicated from the limits of the study and future direction for research. This study set up a model to research the influence on the structuring factors in LOHAS exhibition in forming perceived value, customer satisfaction and future behavior intention. Frequency analysis was used for getting demographic characteristics, verification of plausibility, reliability of measured parameters and factors analysis. This study have performed verification of difference at selection property level based on multiple regression analysis and demographic nature. Results - To summarize the study result, through the verification of hypothesis about meaningful influence among structuring factors in LOHAS exhibition, perceived value and customer satisfaction shows some noticeable points to focus on. That is, it is established things that partial adoption and meaning relationship of partial influence. The perceived value affected both customer satisfaction and future behavior intention meaningfully. Conclusions - This study could note that in the structuring factors of LOHAS exhibition, perceived value for visitors and customer satisfaction play their roles positively on the future behavior intention. In conclusion, this study implies that strategic measures are necessary to fulfill the structuring factors of LOHAS exhibition as they would make positive impact on acknowledged value, customer satisfaction and future behavior intention to contribute to the growth and development of LOHAS exhibition. Also it suggests that the method to join each other with activities is necessary to strengthen the properties of the exhibition and position well to be a solid local exhibition.

• 융합경영연구
• /
• 제11권4호
• /
• pp.89-99
• /
• 2023

Purpose: This study explores the relationship between future time perspective and older consumers' masstige product consumption, specifically, their intention to purchase masstige brand products, with a focus on their motivational drives from an functional value and symbolic value perspective. Research design, data and methodology: Data were collected through an online questionnaire from 419 people aged 54 to 64 years in South Korea and the hypotheses were examined using structural equation modeling. Results: Our results indicated that middle-aged and older consumers who have expanded future time perspective have higher intention to purchase masstige brands and their functional value and symbolic value of masstige brands were found to mediate future time perspective and intention to purchase masstige brands. Conclusions: The findings offer insights into masstige brand consumption by older South Korean consumers that may be useful for both academics and marketers.

• 복식
• /
• 제66권3호
• /
• pp.147-161
• /
• 2016

This study analyzed the effects of job style on job satisfaction and turnover intention of fashion models, and the difference in the job style, job satisfaction and turnover intention by model activities period. Data was collected by surveying fashion models with more than 10 modeling experiences, and 230 responses were used in the data analysis. The results of were as follows: First, the job style of fashion models were classified into professional ability type, social relationship-focused type, future-oriented type and body-boasting type. Job satisfaction was classified into satisfaction with working conditions, satisfaction with model activities, and satisfaction with relationships. Turnover intention was classified into intention to change jobs, and intention to quit modeling. Second, being a professional ability type had a negative effect on satisfaction with working conditions, whereas being a future-oriented type had a positive effect on it. The professional ability type and social relationship-focused type had a positive effect on satisfaction with model activities, and the social relationship-focused type had a positive effect on satisfaction with relationships. Third, the future-oriented type and body-boasting type had a negative effect on the intention to change jobs. The social relationship-focused type, future-oriented type and body-boasting type had a negative effect on the intention to quit modeling. Fourth, there were significant differences in the professional ability type, human relationship-focused type, body-boasting type, intention to change jobs and intention to quit modeling by model activities period. Therefore, it is necessary for domestic fashion models to have the appropriate attitude to develop features and competency required for modeling projects and if improvements are made to enhance job satisfaction of fashion models, the fashion modeling industry is expected to make further developments.

• 대한가정학회지
• /
• 제43권11호
• /
• pp.153-164
• /
• 2005

The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

• 복식문화연구
• /
• 제13권6호통권59호
• /
• pp.910-918
• /
• 2005

This study compares consumer satisfaction levels in clothing stores based on, consumer complaint behavior. This study investigates the relationship between future purchase intention and consumer satisfaction with the response of clothing stores to complaints. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 509 female consumers residing in Seoul and its suburbs. Data were analyzed by following statistical methods: frequency analysis, t-test, ANOVA, regression analysis, and Duncan's multiple range test. Results are as follows: The satisfaction with response to complaints were different according to types of clothing stores. A significant relationship between the degree of satisfaction with service recovery and future purchase intension was found in all types of clothing stores. The future purchase intention increases, when consumers are fully satisfied with the way that a service failure was recovered.

• 한국콘텐츠학회논문지
• /
• 제21권5호
• /
• pp.435-445
• /
• 2021

최근, 청소년 도박문제가 심각해지고 있다. 본 연구의 목적은 청소년의 인구사회학적 특성 및 도박특성을 살펴보고, 향후 도박참여의향에 어떤 영향을 미치는지 살펴보는 것이다. 이를 위해 한국도박문제관리센터에서 실시한 2018년 청소년 도박문제 실태조사의 자료를 활용하여 중학생 10,228명을 대상으로 𝑥² 및 로지스틱 회귀분석을 실시하였다. 주요 연구결과는 다음과 같다. 첫째, 인구사회학적 특성 중, 성별, 학년, 용돈, 부모의사소통은 향후 도박참여의향과 유의미한 관계가 있는 것으로 나타났다. 둘째, 도박특성 중 도박심각성 및 지출 인식, 도박참여빈도, 도박참여시간, 도박비용, 추격행동경험, 문제도박 수준이 향후 도박참여의향과 유의미한 관계가 있는 것으로 나타났다. 셋째, 로지스틱 회귀분석 결과, 학년, 도박심각성인식, 도박빈도, 추격행동, 문제도박수준이 향후 도박참여의향 확률을 높이는 것으로 나타났다. 이상의 연구결과를 토대로 중학생의 도박문제에 대한 예방 및 개입방안에 대해 논의하였다.

• 보건의료산업학회지
• /
• 제7권2호
• /
• pp.191-203
• /
• 2013

This study had collected 267 Dental Health Care Worker in Busan, Gyeongnam and Ulsan, in order to investigate work-family conflict, job satisfaction and turnover intention of dental hygienists and find relationship between these. A survey was conducted from April 8 through April 30, 2013, by using structured, self-administered questionnaires. The collected data were analyzed with SPSS 12.0 program. The obtained results were as follows; 1. The average job satisfaction point are 3.32, work-family conflict point 3.06, and turnover intention point 2.80. 2. The job satisfaction was under the greatest influence of the Group of Rationality, followed by declination of Work Demand, Working Environment, Money. 3. The turnover intention was under the greatest influence of the Money, Job of Future. All the foctors had a positive impact on their turnover intention. That lowering these factors expressed a positive correlation, the higher the money and job of Future turnover intention.