• International journal of advanced smart convergence
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• v.13 no.3
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• pp.199-204
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• 2024

In the context of exploring how Artificial Intelligence(AI) can revolutionize the entertainment industry, more and more film and television productions have begun to try to intervene AI technology in various aspects of content creation. However, despite the fact that AI can generate a large amount of textual content and dynamic visual effects, it still faces challenges in terms of plot expression and delivery. This thesis explores the strengths and weaknesses, innovations, and future developments of AI technology in plot production by analyzing existing film and television productions and production practices generated using AI technology. The study proves that as AI technology continues to improve, its use in short-form production will become more and more prevalent in the future, helping human creators become more efficient and even able to produce Short Dramas in full flow.

• International journal of advanced smart convergence
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• v.13 no.3
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• pp.183-190
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• 2024

This study investigates the conditions under which the compensation effect occurs in advertising, focusing on the influence of warmth messages on consumer perceptions and responses. By comparing single-ad and comparative ad exposure contexts, the research reveals how warmth messages affect perceived brand competence and the intention to like ads. High warmth messages, when viewed in a comparative ad setting, lead to lower perceived brand competence compared to a single-ad setting, emphasizing the need for strategic message placement in competitive environments. The study further explores how consumers' construal levels-whether considering near-future or distant-future purchase decisions-moderate these effects. The negative impact of high warmth messages on perceived competence is amplified in a comparative context at low construal levels, while high construal levels mitigate this negative impact. These results provide both theoretical and practical insights, highlighting the importance of ad context and construal level in advertising strategies.

• Journal of Intelligence and Information Systems
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• v.15 no.4
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• pp.79-98
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• 2009

Web traffic is becoming an important indicator to make inferences about internet companies' future prospects so that traditional firm valuation methods need to be modified to integrate the ideas of web traffic information as a major asset of internet companies. It is because web traffic is a measure of attracting visitors to firm's web site and is the basis for internet companies' marketing expenditure and customer acquisition and retention. Also the web traffic represents the internet companies' technological advances and marketability. The major purpose of this study is to show the relevance of web traffic for valuation of internet companies. For this, we test hypothesis with the firm's web traffic and financial data using the analysis model of Hand(2000a) derived from the log-linear model introduced by Ye and Finn(1999). Test results show that the web traffic, more specifically the number of unique visitors, visits, and page views are all positively related to the firm's value. This implies that the web traffic information should be considered as one of the important non-financial indicator for the internet firm valuation.

• Journal of Information Technology Application
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• v.3 no.2
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• pp.103-132
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• 2001

The internet-based business is considered as a new strategic alternative for small-medium size companies. However, very little research about them has been reported. The objectives of this study are to analyze factors influencing the operation for the sites(we call, 'internet shopping mall') which small-and-medium sized firms have built, and to provide the general directions of the successful internee-based business for the small-and-medium sized firms. This paper reports the case studies in which the internet-based electronic commerce practices of 6 small-and-medium sized firms were examined over a 3 month period. In the meantime, this paper reports their present business condition, system environment, positioning, marketing strategy, forward business expectation, and market barrier. This study also focuses on two environmental dimensions of system development; One dimension is on-line only or off-line widened, and the other is self-built or outsourcing. The results found in this study are as follows: 1. The internet shopping mall broadens the company's activity to new business areas. 2. The degree of system outsourcing of the small-medium size company depends on its IT ability and resource capability 3. The marketing strategies on their internet shopping mall differentiate with their business area and market environment. 4. Each interviewed company has its own success and failure factors, in addition to the general factors. 5. Each interviewed company has a positive response for their internet shopping mall for its future. 6. The lack of capital, technology, and government support is the barrier to the improvement of the internet shopping mall system.

• Journal of Agricultural Extension & Community Development
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• v.8 no.1
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• pp.25-40
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• 2001

The purposes of the study were to identify satisfaction and achievement of learning by female learner's characteristics, and to suggest measures to improve quality of education in internet education programs. In order to determine the educational effectiveness associated with the characteristics of learners, this study attempted to employ two way approaches by observing the degree of achievement for learning, which represents an instructor-oriented approach, and the degree of satisfaction for education, which represents a learner-oriented approach to enhance the quality of internet education for female learners. As an approach to evaluate the educational effectiveness, the degree of achievement in learning(Tyler's classical approach), and the degree of satisfaction for education (Scriven's consumer-oriented evaluation model) were utilized. A survey form was developed by the researcher after reviewing the various tools originated from Boshier, Cross, Gagne and Choi, and distributed to a panel of judges that examined the content validity of the instrument. The sample for the study consisted of 160 female learners from three universities in Seoul and capital area, and the survey form was used to collect data for this study. The SPSS WIN program was used in analyzing the data and a series of statistical tests were conducted including frequency, percentile, t-test, ANOVA, correlation, multiple regression, and factor analysis. The statistical significance level was 0.05. The following conclusion were drawn from this study of female internet education. First, it was evident that female internet learners tend to utilize information from internet, and this can be interpreted as participants' positive attitude, and voluntary participation. Second, educational facilities and services should be improved in the future, because the level of satisfaction was low in these areas compared to curriculum and educational methodology. Third, the participating factors influenced by the level of satisfaction for education of learner characteristics were the 'formation of inter-personal relationship and willingness to change' and the 'needs for education on internet', thus appeared that both social and educational needs influenced the level of satisfaction for education. Fourth, the degree of achievement in learning was higher in the order of 1) attitude 2) function 3) knowledge, thus, attitude change was the most important in achievement of learning. Fifth, the individual background that influenced the level of achievement in learning were age and educational experience. As for the individual level of achievement for learning, the younger and more educated group were more satisfied.

• Spatial Information Research
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• v.12 no.2
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• pp.165-179
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• 2004

With the spread of wireless internet, the interest in mobile applications and services is increasing. Korea Wireless Internet Standardization Forum has been establishing the standards for mobile platform and map service in the wireless internet environment. This study aims to present a paragon of mapping middleware that plays the role of broker for wireless internet map service: in particular, it focuses on the interoperability with generic map servers. In this study, we developed a method for applying current map servers to the wireless internet map service, and analyzed the request/response structure of the map servers which have different operation characteristics in order to allow our middleware to fully utilize the functionalities of the map servers. The middleware we developed is composed of .NET-based XML Web Services: it has a lightweight module for image map and a map representation module for choropleth map, symbol map, chart map, etc. This mapping middleware is a broker between mobile client and generic map server, and supports .NET clients and Java clients as well. Its component-based interoperability grants the extensibility for the wireless internet dedicated map servers of the future in addition to the current generic map servers.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.2
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• pp.115-121
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• 2021

This paper used big data and artificial intelligence technology to predict the rapidly increasing internet traffic. There have been various studies on traffic prediction in the past, but they have not been able to reflect the increasing factors that induce huge Internet traffic such as smartphones and streaming in recent years. In addition, event-like factors such as the release of large-capacity popular games or the provision of new contents by OTT (Over the Top) operators are more difficult to predict in advance. Due to these characteristics, it was impossible for an ISP (Internet Service Provider) to reflect real-time service quality management or traffic forecasts in the network business environment with the existing method. Therefore, in this study, in order to solve this problem, an Internet traffic collection system was constructed that searches, discriminates and collects traffic data in real time, separate from the existing NMS. Through this, the flexibility and elasticity to automatically register the data of the collection target are secured, and real-time network quality monitoring is possible. In addition, a large amount of traffic data collected from the system was analyzed by machine learning (AI) to predict future traffic of OTT operators. Through this, more scientific and systematic prediction was possible, and in addition, it was possible to optimize the interworking between ISP operators and to secure the quality of large-scale OTT services.

• Korean Journal of School Psychology
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• v.18 no.2
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• pp.269-290
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• 2021

This study was conducted to examine the moderated mediation effect of self-esteem through internet overdependence on the effect of academic stress on depression and anxiety. Surveys were conducted as part of the 13th wave of the Korea Welfare Panel Study. The survey included academic stress, internet overdependence, depression and anxiety, and self-esteem scales. A total of 383 middle school students completed surveys. Data was analyzed using SPSS 21.0 and SPSS PROCESS Macro. There were three major results. First, internet overdependence partially mediation the effect of academic stress on depression and anxiety. Second, self-esteem moderated the relationship between internet overdependence and depression and anxiety. Third, self-esteem also moderated the mediating effect of academic stress on depression and anxiety through internet overdependence. These results indicate that self-esteem is a protective factor against the negative effects of internet overdependence on mental health and of academic stress on depression and anxiety in middle school students. This paper discusses the implications of these results, this study's limitations, and suggestions for future studies.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.7-12
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• 2005

In this paper, we implemented an e-mail and chat program (client) for communication between mobile devices and PCs based on WIPI a South Korea's open wireless platform form developing device and content independent software to break from the way of developing contents that is dependent on different wireless platforms to each mobile communications company. While traditional e-mail and chat programs are written for PC-to-PC communication, we develop them for mobile-to-PC and mobile-to-mobile communications, and we expect to see various mobile contents in the future.

• Proceedings of the Korean Society for Information Management Conference
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• 2000.08a
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• pp.201-206
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• 2000

인터넷의 급속한 확산은 이른바 주소관리로 이어지는 도메인이름, IP주소 할당, 프로토콜 관리를 포함한 기술 정책의 수립을 통해 사이버 공간상의 새로운 질서를 요구하게 되었다. 지금까지 다양한 관점에서 논의되어온 인터넷 정책은 새로운 디지털 콘텐츠 식별체계의 도입에 있어 시사하는 바가 크다. 새로운 디지털 콘텐츠 식별 체계로 부각되고 있는 DOI는 단순한 식별체계로서만이 아니라 디지털 콘텐츠의 관리·유통을 포함하는 모든 측면에 영향을 끼칠 것으로 기대된다. 따라서 지금까지 수행되어온 인터넷 정책, 특히 주소관리 정책을 기반으로 한 효율적인 DOI 관리 정책 수립이 시급히 요청되고 있다.