• Title/Summary/Keyword: future Internet

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The Effect of Online Brand Community Commitment on Brand Loyalty (온라인 브랜드 커뮤니티 몰입이 브랜드 충성도에 미치는 영향)

  • Kwahk, Kee-Young;Ock, Jung-Bong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.3
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    • pp.1-26
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    • 2011
  • As brand is increasingly important as a competitive source and information and communication technology based on Internet is rapidly advanced, many companies have paid attention to online brand community that is expected to help strengthen the customer's awareness on their products and services. This study suggests four factors-interaction, purpose, playfulness, reward-that facilitate online brand community commitment, and examines the effect of online brand community commitment on brand loyalty from the perspective of social identity theory. For this purpose, 243 sample data were collected from three online brand community sites and the proposed research model was empirically tested using LISREL 8.7 based on structural equation model. In conclusion, this study proposed theoretical and practical implications along with its limitations and future studies.

Construction for Community Cultural Contents Industry Cluster (지역 문화 콘텐츠 산업 클러스터 구축)

  • Kim, Hye-Suk;Kim, Kyoung-Soo
    • The Journal of the Korea Contents Association
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    • v.7 no.3
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    • pp.118-128
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    • 2007
  • The world is interested and actively investing in culture and its cultural contents industry has grown very much. Cultural contents industry is the concentration of human creation and knowledge and the Internet and digital technology have greatly impacted such creation and knowledge. This paper presented a method of digitalization of regional cultural resources, voluntary digitalization strategies, and a method of building an innovative cluster of cultural contents industry. The proposed plan would become the future growth engine of cultural tourism industry.

A Study on the Effective Use of NEIS using Fuzzy AHP Technique (Fuzzy AHP 기법을 이용한 NEIS의 효과적 활용방안에 관한 연구)

  • Seo, Kwang-Kyu;Kim, Won-Ki
    • Journal of the Korea Safety Management & Science
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    • v.10 no.1
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    • pp.67-73
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    • 2008
  • National Education Information System (NEIS) is an ambitious reform project that can improve the competitiveness and performance of education field and to link administrational work of between schools and their senior administration offices via internet. NEIS is introduced to lighten the teachers' overburden, to standardize the work process and to bring better quality education to each classroom and make it possible for those involved in education to resolve any related educational problem on line. This paper aims to construct a hierarchy model consisting of key factors such as technological and administrative factors for the effective use of NEIS and to evaluate the relative importance among key factors using fuzzy AHP technique included fuzzy concepts. Eventually, the analysis results can be utilized to develop the future improvement strategy of NEIS and to satisfy the users.

A Study on the Preference Analysis of Stmartphone's Functional Attribute (스마트폰의 기능적 속성의 선호도 분석에 관한 연구)

  • Jeong, Sun-Seok
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.695-716
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    • 2011
  • In the future, smartphone convergences are not only based on the on/offline integration, but also with the integration between mobile communications and broadcasts. Therefore, there is a need to search for new direction of mobile device that enables variety user applications that are different from the existing size and application issue. The aim of this reserch is to improve user interface of smartphone's functional attribute. The survey results in this paper showed that the most preferable attribute of smartphone among the 8 was the wireless internet 25.3%, followed by messaging 20% and application 19.8%, which totaled to 62.5%. But the samples used were mostly limited to those aged 20 through 30. So the results are not considered as a representative preference of all smartphone users, and should be considered otherwise before materializing them to a product. Therefore, for the more liable results the further research should be conducted to gather data from a variety of users of all ages, and the functional attribute should be analysed through QFD.

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Analysis on Current Status and Future Direction of CA*net3 (CA*net3 구축 현황 및 향후 추진 방향 분석)

  • Kim, S.Y.;Lee, J.K.;Jun, K.P.
    • Electronics and Telecommunications Trends
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    • v.15 no.5 s.65
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    • pp.73-85
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    • 2000
  • 인터넷 이용자와 트래픽의 급속한 증가는 인터넷의 이용에 많은 문제점들을 야기하고 있다. 각국은 차세대 인터넷에서의 기술 주도권 확보를 통하여 국가경쟁력을 강화하고 자국민의 삶의 질을 향상하고자 노력하고 있다. 미국의 NGI, Internet2, 캐나다의 CA*net이 대표적인 사례이다. 따라서 본 논문은 캐나다 정부가 주도적으로 전국 규모로 광 인터넷 네트워크 구축을 추진중에 있는 CA*net3에 대하여 추진 배경, 구축 및 운영 현황과 앞으로의 전개 방향을 살펴본다. 특히 CA*net3는 DWDM 기반의 코아 백본 네트워크와 CWDM과 기가 이더넷 기술에 기반을 두고 구축하고 있는 지역 네트워크(ORAN)로 이루어져 있다. 따라서 현재 추진중인 CA*net3 네트워크 구조에 대하여 중점적으로 살펴보며, 'Customer Empowered Networking Revolution'이라는 개념을 바탕으로 향후 추진하고자 하는 CA*net4 추진 동향에 대하여 자세히 살펴보고자 한다.

Technical Trend and Challenging Issues for Cellular-Based Industrial IoT (이동통신기반 Industrial IoT 기술 동향)

  • Kim, W.I.;Kim, E.A.;Ko, Y.J.;Song, J.S.;Yoon, C.H.;Moon, S.H.;Kim, C.S.;Baek, S.K.
    • Electronics and Telecommunications Trends
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    • v.33 no.5
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    • pp.51-63
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    • 2018
  • Mobile cellular technology is evolving to accommodate a variety of vertical services, expanding the application from human-to-human communication to the Internet of Things(IoT). In particular, the fourth industrial revolution, bringing in a new vision in future smart factory, necessitates a new paradigm shift in wireless communication. Low latency and high reliability is a key issue in wireless applications for industrial IoT such as factory automation. In this paper, we review the recent progress in 5G URLLC (Ultra-Reliable Low Latency Communication) and discuss use cases, requirements, challenging technical issues, and potential solutions to support wireless factory automation such as discrete automation and process automation.

Survey on Publish/Subscribe Communication Technologies based on Information Centric Networking (정보중심네트워크 기반의 Pub/Sub 통신 연구동향)

  • Jung, H.Y.;Kim, S.M.
    • Electronics and Telecommunications Trends
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    • v.33 no.5
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    • pp.86-94
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    • 2018
  • Information-Centric Networking (ICN) has been recognized as a new networking technology for the upcoming data-centric 4th industrial revolution based society. In addition, it has noted that Pub/Sub-style communication is rapidly growing in areas including big data processing and microservice as well as the existing Internet of Things and social networking technologies. Therefore, ICN is highly needed to efficiently support Pub/Sub-style communication for successful deployment as a next-generation network infrastructure technology. This paper summarizes the recent research trends of Pub/Sub communication technologies over ICN, and discusses future research issues.

Implementation of Algorithm to Write Articles by Stock Robot

  • Sim, Da Hun;Shin, Seung Jung
    • International journal of advanced smart convergence
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    • v.5 no.4
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    • pp.40-47
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    • 2016
  • Journalism robot by using a computer algorithm, while maintaining the precision and reliability of the existing media refers to an article which is automatically created. In this paper, we introduce 'stock robot' of robot journalism which writes securities articles and describe artificial intelligence algorithms in stages. Key steps of stock robot implemented artificial intelligence algorithm through four steps of data collection and storage, key event extraction, article content production, and article production. This research has developed a stock robot that collects and analyzes data on social issues and stock indexes for the last 2 years. In the future, as the algorithm is further developed, it becomes possible to write securities articles quickly and accurately through social issues. It will also provide customized information tailored to the user's preferences.

Infra Service Model for Usage-based IT service in Public Sector (공공부문의 사용량기반 IT서비스를 위한 인프라서비스 모델에 관한 연구)

  • Ra, Jong-Hei;Lee, Sang-Hak;Moon, Sung-Jun;Han, In-Jong
    • Journal of Digital Convergence
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    • v.7 no.4
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    • pp.43-56
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    • 2009
  • The concept causing all the fuss is "the utility computing or the usage-based IT service", which now represents the future for IT asset in all aspects of the way they work in business, the commercial and public sector. The core of "utility computing or usage-based IT service" is changing the IT assert from "ownership" to "borrowing", which enables managers to get greater utilization of data-centre resources at lower operating costs. This trend is spreaded in public sector centering the Governmental Internet data Center of Korea(NCIA). So, it has need to make an usage-based IT service model that is suitable for public sector. In this paper, we propose the usage-based IT service model that is composed of IT service framework, service pricing model and IT service architecture.

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Impacts of E-Intermediary Use on Export Performance: A Resource Based View Perspective

  • Cho, Hyuk-Soo
    • Journal of Information Technology and Architecture
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    • v.10 no.1
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    • pp.13-22
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    • 2013
  • The Internet has motivated firms to participate in electronic commerce. With the development of electronic commerce, SMEs (small- and medium-sized enterprises) may be forced to use e-intermediaries in export marketing. This study aims at assessing e-intermediaries in various aspects. Empirical and theoretical studies are conducted to investigate determinants and effects of eintermediary use in export marketing. Based on resource-based view (RBV), the study develops a conceptual model that can address the question of which international competence and export performance are closely related to e-intermediary use by SMEs. Based on literature review and theoretical foundations, this study made four hypotheses. With AMOS, structural equation modeling (SEM) was used for testing four hypotheses. The empirical findings support all hypotheses. Last, this study suggests examining comprehensive internal and external factors in terms of e-intermediary use as an interesting topic for future research.