Journal of Information Technology and Architecture (정보화연구)

Korea Institute of Enterprise Architecture (한국엔터프라이즈아키텍처학회)
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Impacts of E-Intermediary Use on Export Performance: A Resource Based View Perspective

  • Cho, Hyuk-Soo (Dept. of International Commerce, Keimyung University)
  • Published : 2013.03.30
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Abstract

The Internet has motivated firms to participate in electronic commerce. With the development of electronic commerce, SMEs (small- and medium-sized enterprises) may be forced to use e-intermediaries in export marketing. This study aims at assessing e-intermediaries in various aspects. Empirical and theoretical studies are conducted to investigate determinants and effects of eintermediary use in export marketing. Based on resource-based view (RBV), the study develops a conceptual model that can address the question of which international competence and export performance are closely related to e-intermediary use by SMEs. Based on literature review and theoretical foundations, this study made four hypotheses. With AMOS, structural equation modeling (SEM) was used for testing four hypotheses. The empirical findings support all hypotheses. Last, this study suggests examining comprehensive internal and external factors in terms of e-intermediary use as an interesting topic for future research.

Keywords

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