• Title/Summary/Keyword: functional image

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- Development of Digital Fluoroscopic Image Recording System for Customer Safety - (고객 안전을 위한 디지털 방사선장치(DRF)의 투시영상기록장치 개발)

  • Rhim Jae Dong;Kang Kyong Sik
    • Journal of the Korea Safety Management & Science
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    • v.6 no.3
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    • pp.303-309
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    • 2004
  • Many system devices for fluoroscopic and general X-ray studies in diagnostic radiographic system have been being changed from analog mode to digital mode. In addition, among diagnostic imaging and radiologic examinations, fluoroscopic studies that requires functional diagnosis is being widely used. The video recording method of fluoroscopic studies has been useful in functional image diagnosis and dynamic image observation, but the utility of its image quality is being reduced because of limitation in setting play segments of the video player, inconvenience of play, difficulties in preserving reproduced images, the change of image quality, etc. In order to complement these shortages, it is necessary to facilitate access to patient diagnosis information such as storing, editing and sharing functional diagnosis images in response to the trend of the digitalization of digital radiographic & fluoroscopic system(DRF). Thus this study designed and implemented a device of storing functional dynamic images real time using a computer rather than existing video recording, aiming at contribution to functional image diagnosis.

Medical Image Processing System for Morphometric and Functional Analysis of a Human Brain (인간 뇌의 형태적 및 기능적 분석을 위한 의료영상 처리시스템)

  • Kim, Tae-U
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.3
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    • pp.977-991
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    • 2000
  • In this paper, a medical image processing system was designed and implemented for morphometric and functional analysis of a human brain. The system is composed of image registration, ROI(region of interest) analysis, functional analysis, image visualization, 3D medical image database management system(DBMS), and database. The software processes an anatomical and functional image as input data, and provides visual and quantitative results. Input data and intermediate or final output data are stored to the database as several data types by the DBMS for other further image processing. In the experiment, the ROI analysis, for a normal, a tumor, a Parkinson's decease, and a depression case, showed that the system is useful for morphometric and functional analysis of a human brain.

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A Study on Image of Functional Food and Meal Patterns of Health Behavior (기능성 식품에 대한 인식과 건강에 관여하는 식생활에 관한 연구 -대구지역을 중심으로-)

  • 김미향
    • Journal of the East Asian Society of Dietary Life
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    • v.11 no.2
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    • pp.151-159
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    • 2001
  • This study was conducted to determine the image of functional foods and the meal patterns for health behavior of 242 persons in Daegu area. Anthropometric data showed that female and male were 38, and 204 respectively. The most BMI group was standard group(55.4% )The most eaten functional foods were Lactobicilli goods while the lowest functional foods were Taurine goods. The highest functional food image score on the basis of Likert's 5 scales was 3.89(expensive) and the lowest score was 2.98 (experienced in eating functional food). Accepted food groups were significantly associated with eating rate of protein food and age(p < 0.01),eating rate of cabohydrate foods and sex(p < 0.05), eating rate of mineral foods and monthly average income, eating rate of vitamin foods and sex.

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The Effect on Satisfaction with Mediation of Trust Caused by Hypermarkets' Online Image (온라인에서 대형마트 쇼핑몰의 이미지가 신뢰를 매개로 만족에 미치는 영향)

  • Shin, Moon-Shik;Kim, Hyo-Jung
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.67-74
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    • 2014
  • Purpose - This study analyzed how image affects customer trust and satisfaction in the online shopping mall market, which is becoming more competitive; future implications for customer management in online shopping malls were presented. Consumers visit and prefer a few shopping mall sites instead of many sites. Consumers do not visit sites that cannot provide trust and satisfaction. Therefore, establishing trust and satisfaction with differentiated image is essential for survival and growth. Specifically analyzing company image, shop image, and brand image, I studied how symbolic image, functional image, and empirical image affect satisfaction mediated by trust in the online shopping malls of hypermarket retailers. Research design, data, and methodology - To investigate the relationship between image and satisfaction of big box retailers' shopping malls in the online market, the study is based on analyzed data from questionnaires involving advanced research. From May 1st to 20th in the year 2014, a questionnaire survey targeting university students using big box retailers' shopping malls in Seoul was conducted. A total of 282 questionnaires were conducted, and 276 questionnaires were used for empirical analysis, excluding invalid data. Using the SPSS 21.0 statistics package, factor analysis and regression analysis were implemented, and effects of image on trust and satisfaction were presented. Results - First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Conclusions - As I classified the image of hyper market retailers' online shopping malls into symbolic, functional, and empirical image, I analyzed the effects of image on trust and satisfaction empirically. The results of the study and strategic implications are as follows. First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. The establishment of a distinctive symbolic image, such as the online shopping mall's loyalty, level of awareness, and special service, is needed. With the establishment of symbolic image, trust and satisfaction could be improved. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Especially, as functional image affects trust more than empirical image, setting and implementing a strategy for empirical image based on the right price, service, and convenience could raise trust and satisfaction. Empirical image affects trust and satisfaction substantially. Even though empirical image's influence on trust is lower than that of other three image factors, empirical image's influence on satisfaction is higher than symbolic image. Therefore, it requires a strategy for providing joyful use, and information research functions and distinctive use experience are important to improve satisfaction. This study analyzed image characteristics of hyper-market retailers' online shopping malls in the fast-growing online market; future strategic implications were presented.

A Mixed Norm Image Restoration Algorithm Using Multi Regularized Parameters (다중 정규화 매개 변수를 이용한 혼합 norm 영상 복원 방식)

  • 김도령;홍민철
    • Proceedings of the IEEK Conference
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    • 2003.11a
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    • pp.489-492
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    • 2003
  • In this paper, we propose an iterative mixed norm image restoration algorithm using multi regularization parameters. A functional which combines the regularized l$_2$ norm functional and the regularized l$_4$ functional is proposed. The smoothness of each functional is determined by the regularization parameters. Also, a regularization parameter is used to determine the relative importance between the regularized l$_2$ functional and the regularized l$_4$ functional. An iterative algorithm is utilized for obtaining a solution and its convergence is analyzed.

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Combined Effects of Physical Evidence and Functional Service at Bulgogi Restaurants on Customers' Store Image and Purchase Behaviors: Application of Video Scenario Technique

  • Hwang, Daye;Chang, Hyeja
    • Journal of the Korean Society of Food Culture
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    • v.35 no.2
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    • pp.181-192
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    • 2020
  • This study aimed to identify whether or not four service situations varying according to positive and negative combinations of physical evidence and functional service influence store image and purchase behavioral intentions of customers at bulgogi restaurants. The video-scenario technique was used for the study. Data were analyzed with the SPSS (Window 19.0) package using frequency analysis, one-way ANOVA, 2 by 2 factorial ANOVA, exploratory factor analysis, and multiple regression analysis to confirm the hypotheses. The combined effect of functional service and physical evidence influenced store image and purchase intention. In terms of seperate effect of physical evidence and functional service, the effect of employee service on store image was more powerful than that of physical evidence, even though the effect differed depending on the situation. Purchase intention was only influenced by functional service quality from employees under the four different scenarios. Thus, when opening a Korean restaurant, proper management of tangible evidence suitable to service, and the prices expected from local customers should be determined. Additionally, extremely high or low levels of physical evidence management should be avoided.

The Effects of The Parent Brand-Congruity on the Attitude to Expanded Brand (모 브랜드-일치성이 확장브랜드에 대한 태도에 미치는 영향)

  • Kang, Min-Jung;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.17 no.2
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    • pp.77-89
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    • 2019
  • Purpose - This study presents the relationships between parent brand-self image congruence, parent brand -functional congruity, perceived fit between parent brand and extension product, and consumer's attitude toward extension product using the structural equation model. As for preceding concepts having a direct effect on consumer's attitude toward brand extension, the study focuses on parent brand-self image congruence and parent brand-functional congruity. It also looks at the effect of parent brand-self image congruence and parent brand-functional congruity on the consumer's attitude toward extension product and identifies if the perceived fit between parent brand and extension product is a concept playing a mediating role between parent brand-self image congruence or parent brand-functional congruity and consumer's attitude toward brand extension product. Research design, data, and Methodology - SPSS for Windows 18.0 and AMOS 18.0 were used for data analysis. Then, the Cronbach's α coefficient was obtained using SPSS for Windows 18.0 to measure reliability. In addition, the convergence and discriminative measures of the measured items were statistically verified using AMOS 18.0. Finally, we have validated a path model and a parameter model in which brand personality-self-matched attitude toward brand extension. Results - Studies have shown that the impact of parent brand-self image consistency and parent brand-functional consistency on the attitude of extended products was positive. Perceived fit between parent brand and extension products has been shown to play a role of intermediary between parent brand-self image congruence and consumer attitudes to extended products. However, perceived fit between parent brand and extension products did not play a role as intermediary between the parent brand-functional congruity and the attitude toward the extended product. Finally, in relation to the causal relationship between parent brand-congruity (self image/functionality) and attitudes to extended products. The effect of parent brand-functional coherency on attitudes toward extended products was found to be greater in groups with higher involvement than in those with lower involvement. Conclusions - Although few studies have been done on what variables mediated when parent brand-self image consistency and parent brand-functional coherency affect consumer attitude, this paper is significant in finding whether perceived fitness between the parent brand-congruity and the extension product is mediated.

Effects of Agricultural Product Brand Image on the Brand Trust and Loyalty : a Case of 'Sky Green' (농산물 브랜드이미지가 브랜드신뢰 및 충성도에 미치는 영향 : 천안 '하늘그린'을 중심으로)

  • Kang, Seong-Pil;Yang, Sung-Bum;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.22 no.4
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    • pp.629-643
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    • 2014
  • This study analyzed how the brand image elements influenced upon forming the brand trust and the brand loyalty of the 'Sky Green' the joint agricultural product brand Cheonan, Chungnam. The brand image was classified into functional image, symbolical image and origin - associated image. And what element of the brand image element influences upon forming the brand image loyalty by the consumers who are using 'Sky Green'. In the analysis results, the functional image, symbolical image and the image associated with the origin have influenced on forming the brand trust and the brand loyalty. All variables composing the brand image have positive influences on both brand trust and brand loyalty. It means that brand image influences on brand loyalty directly but the greater influence can be exerted through the effects of the parameter of brand trust.

A Study on the Influence of Self-congruity between Brand Personality and Self-Image on Attitude toward Brand (브랜드 개성과 자아가 브랜드 태도에 미치는 영향에 관한 연구)

  • Choi, Mi-Hwa;Yoon, Cha-Young;Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.4 no.1
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    • pp.133-152
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    • 2006
  • The objectives of this study are as follows. First, we try to find out if self-congruity between brand personality and self-image overall has significant influence on the attitude toward brand. Second, we figured out whether functional, experiential, and symbolic values have influence on the attitude toward brand. Third, we figured out if self-congruity between brand personality and self-image has significant influence on a functional, experiential, and symbolic values. Main results are as follows. Consumers tend to prefer certain brand of casual wears in accordance with their cognized brand-personality and self-image. Functional values of Bean-Pole, Hazzys, and Tommy's except Polo have positive influence on attitude toward brand. Experiential and symbolic values of all the four brands have positive influence on attitude toward brand. However, the influences of self-congruity between brand personality and self-image on individual brand varied.

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A Study on the Factors Influencing the Purchase Intention of Automobiles (자동차의 구매의도에 미치는 요인에 관한 연구)

  • Bae, Young-Ju
    • Journal of the Korea Safety Management & Science
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    • v.23 no.2
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    • pp.65-77
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    • 2021
  • This paper conducted an empirical study to identify the causal relationship of factors affecting the purchase intention of automobiles from the customer's point of view. This study sets the purchase intention as a result variable and constructs a causal model with brand image, product attributes (exdogenous variable), and customer value (endogenous variable) as a cause that affects purchase intention. The results of this study are summarized as follows. First, the symbolic image of the brand was found to have a very significant effect on customer value (p=0.01), and the external attribute of the product also had a significant effect on customer value (p=0.1). Second, customer value was found to have a very significant effect on purchase intention (p=0.01), and the functional image of the brand also had a significant effect on purchase intention (p=0.1). Third, there is a strong positive (+) correlation between the functional image of the brand and the symbolic image of the brand, the intrinsic attribute of the product, and the external attribute of the product, and also between the symbolic image of the brand and the intrinsic attribute of the product and There was also a positive (+) correlation between extrinsic attributes. Therefore, in order to increase customer value, automobile manufacturing companies have a functional value of products from a customer-oriented perspective. It is judged that every effort should be made to maintain a lasting relationship by grasping the values of customers, which are social values, emotional values, situational values, and cognitive values.