References
- Baker J, Grewal D, Parasuraman A. 1994. The influence of store environment on quality inferences and store image. J. Academy Mark Sci., 22(4):328-339 https://doi.org/10.1177/0092070394224002
- Bateson JEG, Hui MK. 1992. The ecological validity of photographic slides and videotapes in simulating the service setting. J. Consumer Res. 19:271-281 https://doi.org/10.1086/209301
- Berry LL, Carbone LP, Haeckel SH. 2002. Managing the total customer experience. MIT Sloan Manage Rev. 43(3):85-89
- Bitner MJ. 1992. Servicescapes: The impact of physical surroundings on customers and employees. J. Mark., 56:57-71 https://doi.org/10.1177/002224299205600205
- Chang HJ, Choi BR, Yi NY, Park BS, Kim HS. 2010. Preferences and product development opinions of Koreans and non-Koreans regarding commercialization of Korean Foods. Korea Soc. Food & Cookery Sci., 26(4):458-468
- Gremler DD, Gwinner KP. 2000. Customer-employee rapport in service relationships. J. Service Res., 3:82-104 https://doi.org/10.1177/109467050031006
- Han H, Hyun SS. 2017. Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention. International Journal of Hospitality Management 63(5): 82-92 https://doi.org/10.1016/j.ijhm.2017.03.006
- Jang YJ, Kim TH, Han JS. 2010. A study on the impacts of restaurant employees to store image and behavioral intentions. Korea Acad. Soc. Hosp. Admin., 19(4):229-246
- Jung HS, Yoon HH. 2010. The effect of physical environment of family restaurant upon customers' emotions, satisfaction and revisit intent -Focused on the moderating roles of gender and age. The Korean J. Culinary Res., (4):190-205
- Keillor BD, Hult GTM, Kandemir D. 2004. A study of the service encounter in eight countries. J. Int. Mark., 12(1):9-35 https://doi.org/10.1509/jimk.12.1.9.25649
- Kim JY, Lee YN, Kim TH. 2007. The influence of physical surroundings and human services on emotional responses and behavioral intentions of theme restaurant customers. Korea Tourism Res. Assoc., 21(2):91-107
- Kim TH, Son EY, Jang YJ. 2008. The impact of upscale restaurant physical environment on customers' emotional responses and behavioral intentions. Korea Acad. Soc. Hosp. Admin., 17(3):71-85
- Kim WG, Moon YJ. 2009. Customers' cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. Int. J. Hosp. Manag., 28(1):144-156 https://doi.org/10.1016/j.ijhm.2008.06.010
- Kweon SY, Yoon SJ. 2006. Recognition and preference to Korean traditional food of Chinese at Seoul residence. Korean J. Food Culture 21(1):17-30
- Lee HY, Ahn SS, Hyun KS. 2010a. The effects of physical environment, product and service quality on behavioral intentions in the food service industry. Foodservice Manag. Soc. Korea, 13(4):217-245
- Lee KS, Cho WK, Choi W. 2010b. An exploratory study on the relationship between interior design and store image in restaurant. Foodservice Manag. Soc. Korea, 13(2):223-253
- Lee SI. 2009. Study on the effect of physical environment on the customer satisfaction, revisit intention of food service company. Korea Hotel Resort Assoc., 9(1):85-99
- Lee YK, Park KH, Kim WG, Kwan YJ. 1999. Effect of service quality, store image and service value on customer satisfaction: focused on Korean food restaurants. Korean Acad. Soc. Hosp. Admin., 8(2):259-276
- Lin IY, Worthley R. 2012. Servicescape moderation on personality traits, emotions, satisfaction, and behaviors. Int. J. Hosp. Manag. 31:31-42 https://doi.org/10.1016/j.ijhm.2011.05.009
- Liu SQ, Mattila AS. 2015. Ethnic dining: Need to belong, need to be unique, and menu offering. International Journal of Hospitality Management 49(8):1-7 https://doi.org/10.1016/j.ijhm.2015.04.010
- Mattila AS. 2001. The impact of relationship type on customer loyalty in a context of service failures. J. Service Res., 4(2):91-101 https://doi.org/10.1177/109467050142002
- Nam JH, Lee TJ. 2011. Foreign travelers' satisfaction with traditional Korean restaurants. Int. J. Hosp. Manag., 30:982-989 https://doi.org/10.1016/j.ijhm.2011.02.006
- Namkung Y, Jang SC. 2010. Service failures in restaurant: Which stage of service failure is the most critical? Cornell Hosp. Quart., 51(3):323-343 https://doi.org/10.1177/1938965510364488
- Park SH, Yoo YJ. 2019. The effect of the physical environment on the customer satisfaction, revisit intention, and word of mouth intention in Japanese restaurants. J. Korea Contents Assoc. 19(9):181-194 https://doi.org/10.5392/JKCA.2019.19.09.181
- Rye KS, Jang SC. 2007. The effect of environmental perceptions on behavioral intentions through emotions: the case of upscale restaurant. J. Hosp & Tour Res., 31(1):56-72 https://doi.org/10.1177/1096348006295506
- Seo H. Kim H. 2016. The impact of physical environment of dessert cafe on the customer loyalty through emotional response and service quality. Foodservice Industry Journal. 12(3):155-170
- Song IA, Shin CO. 2017. A study on the influence of restaurant factors on trust and revisit intention. 2017. The Soc. Digital Policy and Manage., 15(8):161-168
- Thusyanthy V, Senthilnathan S. 2012. Customer satisfaction in terms of physical evidence and employee interaction. The IUP J Marketing Manage., 9(3):7-24
- Wall EA, Berry LL. 2007. The combined effects of the physical environment and employee behavior on customer perception of restaurant service quality. Cornell Hosp. Quart., 48(1):59-69 https://doi.org/10.1177/0010880406297246
- Yi SP, Zhao J, Joung HW. 2017. Influence of price and brand image on restaurant customers' restaurant selection attribute. J. Foodservice Business Res., 21(1):1-18 https://doi.org/10.1080/15378020.2016.1229090
- Yoo CJ. 1996. Experiential aspects of shopping behavior: study on the effects of in-store emotions on store attitudes and visit intentions. Korean Soc. Customer Studies, 7(1):51-73
- Zeithaml VA, Bitner MJ. 2000. Service marketing, 2nd ed. New York: McCraw-hill Co, USA. pp 251-280
- Zeithaml VA, Parasuraman A, Berry LL. 1985. Problems and strategies in service marketing. J. Market., 49:22-46
- Korean Statistic Information Service. Franchise statistics based on the 2018 economic census. Available from: http://kosis.kr/statHtml/statHtml.do?orgId=101&tblId=DT_FR0001&vw_cd=MT_ZTITLE&list_id=J_001&seqNo=&lang_mode=ko&language=kor&obj_var_id=&itm_id=&conn_path=MT_ZTITLE [accessed 2020.4.22]