• 패션비즈니스
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• 제21권1호
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• pp.12-31
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• 2017

Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.

• 패션비즈니스
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• 제28권3호
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• pp.104-121
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• 2024

This study examined the integration of futurist fashion in 4th-generation K-pop girl groups, focusing on their world views, music videos, and fashion images. The key aim was to identify and analyze distinctive elements of futurist fashion within K-pop. K-pop's global popularity is driven by dynamic music, choreography, and avant-garde fashion. Futurism, an art movement emphasizing technology and innovation, continues to influence contemporary fashion trends in K-pop. This study seeks to provide insights into symbolic meanings and expressions of futurist fashion in 4th generation K-pop girl groups. Groups such as Gidle, Aespa, IVE, LE SSERAFIM, and New Jeans were analyzed. Data were collected from their music videos, lyrics, and costumes, focusing on silhouette, color, material, and pattern. This study highlights the significant role of futurist fashion in K-pop, showing how 4th-generation girl groups lead in integrating these elements. This research provides valuable insights for understanding and further exploring the evolution of K-pop fashion.

• Journal of Platform Technology
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• 제11권3호
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• pp.12-23
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• 2023

2020 년대 K-Pop 시장은 보이그룹보다 걸그룹이, 3 세대보다 4 세대가 전반에서 주목받았다. 해당 논문은 걸그룹의 세대가 바뀌기 시작했는지 알아보고자 가사 군집화에 대한 방법과 결과를 제시한다. 2013 년부터 2022 년까지 발표된 47 개 그룹의 1469 곡에 대한 메타정보를 수집하여 가사 정보와 가사 외 메타정보로 분류하여 각각 수치화했다. 가사 정보는 선행연구를 기반으로 단어역문서 빈도 벡터화를 적용한 뒤 상위 벡터 값만 선정하는 전처리를 하였다. 가사 외 메타정보는 가사 정보만 사용했을 때의 편향성을 줄이고 더 좋은 군집화 결과를 보여주기 위해 One-Hot Encoding 으로 전처리하여 적용했다. 전처리된 데이터에 대한 군집화 성능은 Spherical K-Means 의 Silhouette Coefficient, Calinski-Harabasz Score 가 Hierarchical Clustering 에 비해 각각 129%, 45% 더 높았다. 본 연구는 한국 대중가요 발전사와 걸그룹 가사 분석 및 군집화 연구에 기여할 수 있을 것으로 기대된다.