Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A study on the futuristic concept fashion style of K-pop music videos -Focusing on the 4th generation girl groups-

케이팝 뮤직비디오의 미래주의 컨셉 패션 스타일 연구 -4세대 걸그룹을 중심으로-

  • Xie Xiaoying (Department of Jewelry Fashion Design, Hanyang University ERICA Campus) ;
  • Youngjae Lee (Department of Jewelry Fashion Design, Hanyang University ERICA Campus)
  • 사효영 (한양대학교 ERICA캠퍼스, 주얼리패션디자인학과) ;
  • 이영재 (한양대학교 ERICA캠퍼스, 주얼리패션디자인학과)
  • Received : 2024.06.19
  • Accepted : 2024.07.24
  • Published : 2024.07.30
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Abstract

This study examined the integration of futurist fashion in 4th-generation K-pop girl groups, focusing on their world views, music videos, and fashion images. The key aim was to identify and analyze distinctive elements of futurist fashion within K-pop. K-pop's global popularity is driven by dynamic music, choreography, and avant-garde fashion. Futurism, an art movement emphasizing technology and innovation, continues to influence contemporary fashion trends in K-pop. This study seeks to provide insights into symbolic meanings and expressions of futurist fashion in 4th generation K-pop girl groups. Groups such as Gidle, Aespa, IVE, LE SSERAFIM, and New Jeans were analyzed. Data were collected from their music videos, lyrics, and costumes, focusing on silhouette, color, material, and pattern. This study highlights the significant role of futurist fashion in K-pop, showing how 4th-generation girl groups lead in integrating these elements. This research provides valuable insights for understanding and further exploring the evolution of K-pop fashion.

Keywords

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