• 무역학회지
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• 제47권3호
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• pp.111-128
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• 2022

This study tried to verify the effect of situational consumer animosity on consumer attitudes and behaviors with the moderating effect of cultural internalization. For this purpose, 460 valid survey data were collected from Koreans. The causal and regulatory relationships between the variables were analyzed through confirmatory factor analysis and structural model analysis using AMOS with the collected data. It was confirmed that the national situational animosity had a negative effect on quality evaluation, while personal situational animosity did not. Also, the positive relationship between quality evaluation and purchase intention was confirmed. In addition, it was found that internalization of individual culture moderates the effect of quality evaluation on purchase intention.

• 한국경영과학회지
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• 제37권2호
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• pp.73-88
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• 2012

Even though the final source selection of foreign weapon system purchase project in defense area is the most important phase, the standard evaluation index has not been developed. This paper provides an appropriate evaluation index using DEMATEL and ANP methods. First, the all possible evaluation criteria applied to the relevant previous literatures in domestic and overseas researches are derived and classified into groups. Second, DEMATEL method is used to determine the network structure representing the relations of cause and effect between groups and their sub-criteria. If isolated factors, not connected with other factors, are existed in the network structure, all factors except for the isolated ones are grouped as one large factor so that the independency between those ones is maintained. The weights of criteria are determined using AHP method if the criteria are independent relation and ANP method if the criteria are networked. The weights of higher and lower level criteria are then integrated and distributed as a point with respect to the decision making purpose. The developed evaluation index can be used as a standard one in various foreign weapon system purchase projects in defense area.

• 한국식생활문화학회지
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• 제32권5호
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• pp.412-420
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• 2017

This study present base data for development of vinegar-based source and marketing strategies for penetration of the global market for local source companies by comparing and analyzing the awareness and choice factors of vinegar-based sauces by foreign consumers. Preference (p<0.05), matching food (p<0.001), number of purchases (p<0.001), place of purchase (p<0.001), information source (p<0.001), importance of selective attributes (p<0.05), and most frequently purchased vinegar-based sauces (p<0.01) differed significantly according to nationality. There were also significant differences by nationality in purchase intention (p<0.05), packaging (p<0.001), and purchase considerations (p<0.001) of naturally fermented vinegar-based sauce. Developing of vinegar-based sauces and menus should be combined so that it suitable for the food culture of each country.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8314-8324
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• 2015

본 경쟁력 있는 국방력을 유지하기 위해서는 무기체계의 지속적인 양산도 중요하지만 유지보수 및 성능개량 또한 중요한 요소로 인식되게 되었다. 방위사업청의 주도로 국내 국방획득사업이 시스템공학을 기반으로 점차 과학화로 진전되면서, 무기체계획득에서 신연구개발사업 뿐만 아니라 성능개량사업에 대해서도 효율적 관리에 관심이 집중되게 되었다. 한편 국외상업구매는 국내 국방획득사업 형태의 하나로서, 지금까지 단순 구매사업으로 취급되어 왔는데, 특히 개조 개발이 필요한 경우 문제점이 많이 있음이 인지되었다. 본 연구에서는 무기체계 성능개량 사업 중 개조 개발이 수반되는 국외상업구매 사업에 대해서도 연구개발 수준의 프로세스를 적용해야 할 필요성을 제시하고, 관련 개선 프로세스를 연구하였다. 구체적으로 개조 개발단계 획득프로세스를 시스템공학 기반에 따라 정립하고, 요구문서 작성 프로세스와 템플릿을 도출하였다. 제안된 프로세스와 템플릿의 적용을 통해 국외상업구매를 통한 무기체계 성능개량 사업에서 개조 개발에 대한 정확한 요구분석과 효율적 사업수행 및 사업목표 달성에 대한 신뢰도 향상이 기대된다.

• 한국지역사회생활과학회지
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• 제20권1호
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• pp.123-134
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• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• 통상정보연구
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• 제3권2호
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• pp.71-92
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• 2001

The number of internet electronic commerce users has increased steadily and EC is now considered not only as the communication tools, but also as the economic activity. But in spite of these global trends, current studies limited to managerial approach are insufficient in the evaluation of EC policies and situations. The purpose of this study are to present satisfaction of customers who will operate foreign internet shopping mall, and to analysis after-purchase behavior on EC satisfaction. As a result of making regression analysis, for its satisfaction. the hypotheses on "Shopping Mall Contents", "Information supply", "Convenience of order process", "Economy", "The reliability", "Customer Service" were accepted at the p<.0.05 level of significance, for its after purchase behavior, the hypotheses on "Shopping Mall structure", "Convenience of order process", "Economy", "The reliability", etc factors were accepted at the p<0.05 level of significant in 4 factors. In order words, electronic commerce satisfaction became greater when better convenience and economy were provided, the ethics were observed better, more diverse information was supplied and better system support was given, and those who had a higher educational background or better perception of electronic commerce felt more satisfaction. Finally, more usefulness of electronic commerce led to bigger satisfaction after purchase.

• 경영과정보연구
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• 제30권4호
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• pp.23-44
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• 2011

본 논문은 우리나라 주식시장을 대상으로 2003년 1월 2일부터 2011년 4월 30일까지 일별자료를 이용하여 외국인 및 기관투자자의 순매수강도가 주식수익률에 영향을 미치는 지에 대해 금융위기 전 후로 구분하여 분석하였다. 우선 t일의 close to close 수익률은 전체기간에 대해 t-1일의 외국인 및 기관투자자의 순매수강도에 의해 통계적으로 유의하게 음(-)의 영향을 받았으며, 동시차에서는 양(+)의 방향으로 영향을 받는 것으로 나타났다. 하위기간인 금융위기 전 후에 대한 분석에서도 전체기간과 별다른 차이점은 발견되지 않았다. close to open 수익률을 이용한 분석에서는 전체기간과 하위기간 모두에 대해 t-1일의 외국인 및 기관투자자의 순매수강도는 t일의 close to open 수익률에 양(+)의 영향을 미치는 것으로 나타났다. 마지막으로 open to close 수익률을 이용한 분석에서 전체기간의 경우 t-1일의 외국인 순매수강도라는 정보는 당일의 시초가가 형성된 이후에 영향력이 사라지는 것으로 나타났고, 기관투자자의 순매수강도는 시초가 형성 이후에 음(-)의 영향을 준다는 사실이 발견되었다. 본 연구에서는 close to close 수익률을 close to open와 open to close 수익률로 분해하여 분석함으로써 외국인 및 기관투자자의 투자행태가 주식수익률에 미치는 영향에 대해 보다 구체적인 결과를 얻을 수 있었다.

• 현장농수산연구지
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• 제8권1호
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• pp.73-96
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• 2006

Today, producers of ginseng spray prohibited fertilizers or use excessive amount of fertilizers whereas distributers either claim that they are selling domestic ginseng when in fact they are selling imported ginseng, cheat on the age or weight of ginseng, or mix domestic and imported ginseng. In terms of quality in comparison with foreign ginseng, 90% of the people surveyed responded that domestic ginseng is more efficacious. When asked whether they would purchase foreign ginseng products when they become available in the market, only one of the respondents responded that he or she would purchase foreign ginseng whereas 50 respondents or 81% of the total surveyed responded that they wouldn't purchase foreign ginseng. About half of the respondents answered that when Chinese red ginseng, ginseng, or wild ginseng products cultivated with harmful fertilizers become available in the market, they would either reconsider purchasing ginseng products or stop purchasing ginseng products all together. In order to develop the ginseng industry 20 respondents (25%) chose the establishment of the standards, 33 respondents (42%) chose marking the place of origin, 15 respondents (19%) quality improvement, 7 respondents (9%) research on the efficacy, and 4 respondents (5%) said improvement on the storage methods as the important factors of the ginseng industry. Considering the fact that 77% of the respondents selected either the standardization or marking of the place of origin, the consumers seem to be demanding reliability in the distribution of ginseng products. Therefore, those people who work in the industry such as the producers, distributors and others should have a sense of mission to develop ginseng, which is a gift from God, and do their best to produce and distribute ginseng products.

• 대한가정학회지
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• 제39권6호
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• pp.79-92
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• 2001

The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

• International journal of advanced smart convergence
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• 제12권1호
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• pp.157-163
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• 2023

The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.