• 한국식생활문화학회지
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• 제20권1호
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• pp.21-34
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• 2005

The purpose of the study to examine the requirement of food service statistical account. the questionnaire was composed of two part: the traits of food service statistical accounts by USA and Japan and demographic characteristics. 325 questionnaires were distributed by mail to the member of Korean Food service Management Society and Korea university and college Culinary Management Faculty Association and 92 questionnaires were returned. the data was completed using the SPSS for frequency, mean, t-test, and ANOVA test. As a result of the follows. the 23 traits showed a high priority placed. Seeing the category, Number of customer, unit volume, solid waste, and information technology and application were higher than employee information. Comparing company members to academic members, both of them thought that dimension of unit, sales result, and number of customer. However, company member group indicated that employee information was important.

• 대한영양사협회학술지
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• 제10권2호
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• pp.218-223
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• 2004

This study was performed to inquire demand for indroducing certification on contract foodservice management company(CFMC) and review about the system in a related field. The methodology was practiced an in-depth interview for grasping demand on certification of CFMC and composition on an appraiser group. Content analysis was reviewed about the system in a related field. Large enterprises and small and medium-sized enterprises were positive opinion on a certification of CFMC and they suggested that education and research institution, industry, government, association will be included in appraiser group. The review about the system of a related industry was investigated by field such as similar product and service with restaurant industry, similar service with hotel and tourism industry. And similar purpose with a certification of CFMC was put in operation as PQ(pre-qualification) and selecting an adequate corporation in architecture industry. Therefore, a certification of CFMC should be tried to scientific introduction by objective verification.

• 대한지역사회영양학회지
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• 제7권4호
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• pp.571-577
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• 2002

The foodbank program is one of the social welfare programs that collects donated food and grocery products from the nation's food and grocery industry and distributes them to people who are in need. The purposes of this study were to: (a) investigate the food donators' perceptions of the foodbank program, (b) analyze the attitude toward the program by businesses, (c) compare the opinions on whether to donate or not, and (d) examine the frequency and category of the donated food. This research was conducted on three donator groups, such as contract foodservice management companies, franchising restaurant companies, and food manufacturing and grocery companies. A total of 63 donators participated in this survey. The main results of the investigation on the operating conditions were as follows; (a) From the donators perspective, 73.0% and 71.0% of the respondents recognized the definition and purpose of this program, respectively. (b) Only 33.3% of respondents recognized the tax benefits of donating. (c) Contract foodservice management companies, and food manufacturing and grocery companies recognized the program more than franchising restaurant companies, and food manufacturing and grocery companies donated more than any of the others. (d) Most of the donated foods were bakery and confectionery, rice, and milk and dairy Products.

• 한국조리학회지
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• 제8권2호
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• pp.133-151
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• 2002

It is not the time when foodservice operations in Korea envy worldwide foodservice operations. For our foodservice operations to survive unlimited competition we do not wait for strong brand to be made, but make a worldwide brand through systematic tactics and strategy. To be a worldwide first-class foodservice operation we have to make first-class food products and a first-class brand accordingly. Brand has a power to lighten the future of a company and is in the limelight as a being to be attracted an attention from an invisible being. Brand is considered as a means to all the foodservice operations which invests enormous fund and time, and is appeared as a powerful weapon. It is not too much to say that 21st century is a marketing era centering on a brand. But this brand may be changed its property by various environment and changes. On the other hand it may be disappeared. Therefore more attention must be paid continuously about strategic actions to manage the brand. Now all companies can't promise to succeed without a powerful brand. The fact is that a worldwide brand to be made and developed is necessary. Also If not to do so it is very difficult to survive permanently.

• 한국조리학회지
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• 제6권1호
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• pp.5-23
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• 2000

Nowadays, customers of the Foodservice want to receive high quality service from foodservice enterprise and their expectation is affected by high income and glottalization. In addition, the development of the Foodservice Industry shows the trend to contain much economical theory due to the change of their environment. Foodservice enterprise are to coming complicated and complexes and it's getting harder to compete with others, They are trying to make new strategy when they give goods to their customers. On the way to the moment of offering services, they include the wide and special ranges from the culture to the diplomacy, compared with other maunfacturing firms. It needs more people and their better cooperation, when managing the hotel company. Their's the particular characteristic of the Foodservice Industry

• 한국식생활문화학회지
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• 제24권3호
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• pp.286-294
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• 2009

The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

• Journal of Nutrition and Health
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• 제38권10호
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• pp.880-894
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• 2005

The purposes of this study were to a) measure the IC identified of CFMC (contract foodservice management company) ,b) examine IC circumstance of CFMC, c) evaluate practically IC measurement tool of CFMC, and d) present information for selecting an adequate CFMC to clients. The questionnaires of IC measurement were handed out to 108 CFMCs, there composing of main office employees, foodservice managers, customers, and clients of 207 school,38 hospital, and 86 husiness/industry foodservices. The statistical data analysis was completed using SPSS Win (ver 12.0) for descriptive analysis, t-test, Mann-Whitney U test. First, CFMCs had operational experience for an average of 8 years and 8 months, and served an average of 38,540 meals a day. Most of the respondent companies specialized in the school foodservice field and managed an average of 66 clients for the contract period of 2 years and 3 months. Second, the respondent companies had gotten a score of 77.78 points for the total average, 77.7 points in the large enterprise group and 78.1 points in the small and medium-sized enterprise group. Therefore, the minimum number of points for the accrediting license on Qualification is suggested to be over 70 out of a 100 point scale; this study would be serve as reference for the certification license on qualification. On the level of evaluation category, the scores were 14.15 to 20 points on $\ulcorner$finance$\urcorner$, 19.24 to 25 points on $\ulcorner$customer$\urcorner$, 19.33 to 25 points on $\ulcorner$process$\urcorner$, 14.31 to 20 points on $\ulcorner$human resource$\urcorner$, and 8.6 to 10 point on $\ulcorner$renewal and development$\urcorner$ . $\ulcorner$Renewal and development$\urcorner$ and $\ulcorner$customer focus$\urcorner$ received better grades than other evaluation categories. Third, $\ulcorner$Finance$\urcorner$ indicated similar distribution overall. Small and medium-sized companies had lower grades than large companies on 'market ability' of $\ulcorner$customer$\urcorner$ , but, clients of small and medium-sized companies had higher grade for 'client satisfaction' than large companies. Most of the companies supported 'infrastructure support for foodservice operation' of $\ulcorner$process$\urcorner$ by the main office of CFMCs, but, the branch chain offices of CFMCs were not applied efficiently. Large companies made more effort to improve the 'employee ability' of $\ulcorner$human focus$\urcorner$ than small and medium-sized CFMC. The 'research and development cost' of $\ulcorner$renewal and development$\urcorner$ was increased compared to the previous year. In conclusion, if CFMCs were to perform self-evaluation and a routine checkups by utilizing CFMC's IC measuring tool, improvements in CFMC operational capacities as well as foodservice quality can be noted. (Korean J Nutrition 38(10)'880$\sim$894,2005)

• 대한영양사협회학술지
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• 제13권1호
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• pp.38-49
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• 2007

The purpose of this study was to determine the attributes and factors of brand personality for contract foodservice management companies. Self-administered questionnaires were distributed to five students at universities operating under the top five companies in contract foodservice management. The following statistical analyses were conducted for the data assessment: descriptive analysis, t-test, ANOVA, reliability analysis, and factor analysis, using the SPSS Win(12.0) package program. From these analyses we divided a company's brand personality into the following five functional and emotional elements: sensibility, sincerity, confidence, competence, and excitement. Based on these five elements a total of 26 scales were developed to measure brand attributes of the companies. The variance was explained by 19.29% of sensibility, 17.65% of sincerity, 15.71% of confidence, 14.06% of competence, and 13.62% of excitement. The calculated Cronbach's alpha was more than .90 for all the scales measuring the five attributes, indicating good internal consistency. There were significant differences in sensibility(p<.01), sincerity(p<.001), creditability(p<.01), competence (p<.001), and excitement(p<.001) among the companies. In regards to overall brand personality, company a had a higher mean score for sincerity, while the other companies had higher mean scores for competence. Among the brand personalities, 'confidence' had the highest mean score with 3.36, followed by 'cooperation' (3.17), 'successful'(3.12), 'leadership'(3.11), and 'down-to-earth'(3.02).

• 대한지역사회영양학회:학술대회논문집
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• 대한지역사회영양학회 1999년도 춘계학술대회초록집:노년기의 식사지침과 급식방향
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• pp.89-89
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• 1999

• Journal of Nutrition and Health
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• 제47권6호
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• pp.426-434
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• 2014

본 연구는 창원시 마산에 소재한 K대학교에 재학 중이며 소셜커머스를 이용하여 외식 상품을 구매한 경험이 있는 대학생들을 대상으로 소셜커머스를 통한 외식 행동을 조사하고 고객만족도와 재구매의도에 영향 미치는 서비스 품질 요인을 분석하기 위해 수행되었다. 본 연구 결과의 요약은 다음과 같다. 첫째, 소셜커머스를 통한 외식 행동의 조사 결과 외식상품 구매시 CP 업체를 가장 많이 이용하고 있었으며, 평균 1인당 소비 지출액은 1만원 이상 2만원 미만이 가장 많은 부분 (41.0%)을 차지하였다. 또한 소셜커머스를 통해 쿠폰 구매시 고려하는 요인은 가격 (37.2%), 맛 (18.6%), 위치 (13.3%), 메뉴 (12.7%), 상품평 (10.3%), 외식업체 명성 (8.0%)의 순으로 조사되었다. 외식업체 유형별 이용 경험에서는 커피전문점 (64.9%), 패스트푸드 (59.3%), 패밀리 레스토랑 (53.4%), 전문식당 (46.0%), 피자전문점 (35.7%), 뷔페 (35.4%), 베이커리 (31.9%)의 순으로 조사되었다. 둘째, 소셜커머스에 대한 고객만족도에 영향을 주는 요인은 외식업체의 서비스 품질, 소셜커머스의 할인율과 의사소통의 3개 요인으로 분석되었으며, 셋째, 소셜커머스의 재구매의도에 영향을 주는 요인은 외식업체 서비스 품질, 사이트 디자인, 할인율의 3개 요인으로 분석되었다. 본 연구 결과에 근거하여 다음과 같이 제언하고자 한다. 첫째, 소셜커머스 이용 시 가장 중요하게 고려하는 요인이 가격이었으며, 소셜커머스의 고객만족도 및 재구매 의도에 공통적으로 영향 미치는 요인이 할인율임을 고려할 때, 향후 소비자에게 좀 더 높은 가격 할인율을 제공하기 위한 다양한 노력이 필요함을 알 수 있었다. 이를 위해서는 향후 소셜커머스를 통한 외식 상품 구입 시 소비자가 인식하는 가격에 대한 심층 분석 연구가 이루어 져야 할 것이다. 둘째, 고객만족도 및 재구매의도를 설명함에 있어서 외식업체의 서비스 품질이 가장 많은 상대적 중요도를 보였으므로 소셜커머스 사이트 운영자와 외식업체 운영자 모두 외식업체의 서비스 품질 향상을 위한 다양한 운영 전략 수립을 위한 노력을 기울여야 할 것이다. 셋째, 본 연구에 의하면 소셜커머스 이용 대학생의 외식 행동에 있어서 가격에 가장 많은 가중치를 두고 메뉴, 맛 등의 요인에 대한 가중치가 낮음을 알 수 있었는데 이러한 외식 행동은 20대 대학생들의 식생활에 영향을 미쳐 장기적 관점에서는 영양 및 건강 문제와 연결될 수 있다. 따라서 소셜 커머스 이용 대학생의 외식 행동이 영양 및 건강에 미치는 영향에 대한 후속 연구와 이들의 외식 행동을 합리적인 방향으로 이끌어 낼 수 있는 방안에 대한 연구 또한 활발히 이루어 져야 하겠다.