• 한국생활과학회지
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• 제18권1호
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• pp.181-188
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• 2009

The purpose of this study is to analyze the brand choice behaviors of male and female college students in their twenties, to examine the differences in their information-searching activity to the type of the behaviors and shopping places for purchasing apparel products. The data were analyzed by Factor analysis, Ouster analysis, one-way ANOVA, Duncan's multiple range test. The results are as follows: 1. With regard to the brand choice behaviors of male and female college students in their twenties, two factors were produced as 'consumers' loyalty to brand' and 'brand switching behavior'. 2. The brand choice behaviors were classified into three groups as 'a brand-switching group', 'a loyalty-to-brand group', and 'an indifferent-to-brand group'. There were significant differences between the groups. 3. The results for demographic differences in terms of the brand choice behaviors showed that there was a significant difference in 'brand switching behaviors' by gender. 4. There were significant differences in the media for information search and the places for shopping apparel products in terms of the brand choice behaviors.

• Animal cells and systems
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• 제6권4호
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• pp.287-292
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• 2002

Functional characterization of sex pheromones in olfactory responses is essential for the study of chemical communications in amphibians. Using Y-maze olfactory preference tests, we have investigated the olfactory res-ponses of male and female red-spotted newts, Notophthalmus viridescens, to the crude extracts of the opposite sex's genial and cloacal pheromones. Both male and female cloacal pheromone extracts caused the opposite sex to initiate olfactory responses by leaving the starting area in the Y-maze, but only subject males exposed to female cloacal pheromone extracts completed olfactory choice by entering the side arm of the Y-maze which received the pheromones. For genial pheromone extracts, only female genial pheromone extracts induced initial olfactory responses from test males. Neither male nor female genial pheromone extracts made the oppo-site sex complete olfactory choice. Pre-exposure of test females to male pheromone extracts increased the likelihood of initial olfactory responses. The latency for initial olfactory responses of test females that were previously exposed to male genial extracts was significantly shorter than that of control females.

• Animal cells and systems
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• 제13권1호
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• pp.91-96
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• 2009

The size of song repertoires mainly provides evidence for explaining sexual selection for female choice as well as male-male competition. We investigated the role of oriental great reed warbler songs (Acrocephalus orientalis) of breeding territorial males. Early arrived males possessed larger song repertoires, paired earlier, and tended to become polygynous. No correlation was found between arrival date and territory size, but polygynous males significantly occupied larger territories than non polygynous males. Song sharing was low among males and the degree of similarity did not relate with spatial distance. Our results suggest that song repertoire of the oriental great reed warbler males play a role in female choice, where territory quality may affect male pairing success.

• 한국생활과학회지
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• 제16권4호
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• pp.775-782
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• 2007

The study purposes to compare consumer choice behavior of high school students with that of college students. Through a questionnaire survey, data were collected from 385 high school students and from 230 college students. The results were as follows; 1) consumer choice behavior patterns were sorted into 'the indifferent type', 'the bragging type', and 'the economic type'. 2) The college students tended to choose new products or famous brands, to do comparison and planned shopping, and to buy more on impulse than the high school students. On the other hand, the high school students tended to buy low-priced products or products at discount prices. 3) The female students chose new and low- priced products and bought more on impulse than the male students. 4) Most of female and male college students belonged to the 'bragging type'. 'The indifferent type' was the most common of male high school students. 5) 'The economic type' was the least of all college students and highschool students.

• 한국응용곤충학회지
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• 제39권1호
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• pp.53-58
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• 2000

점박이응애(Tetranychus urticae)와 긴털이리응애(Amblyseius womersleyi)에 대한 NeemAzal-T/S의 농도별 독성을 leaf disk법으로 시험하였다. 점박이응애와 긴털이리응애의 성충살비율은 100ppm에서 각각 97.7%, 20.0%로 나타났다. 점박이응애의 산란수는 100ppm에서 0.0개, 무처리 18.5개 였으며 긴털이리응애는 100ppm과 무처리에서 각각 1.6개, 2.9개였다. 부화율은 50ppm에서 점박이응애 52.8%, 긴털이응애는 100%였으며, 100ppm에서는 각각 2.5%, 91.3%로 점박이응애가 긴털이리응애보다 영향을 많이 받았다. 약제처리유무에 따른 영향은 choice, no-choice 조건에서 시험한 결과 choice조건에서 점박이응애는 약제가 처리된 잎에 전혀 산란하지 않고 약제가 처리되지 않은 잎에만 암컷당 13.8~18.2개 산란하였다. 긴털이응애는 먹이(점박이응애 알)의 약제처리 유무에 관계없이 산란하였다. 또한 긴털이리응애의 포식력에서 choice 조건의 200ppm에서만 차이를 보였을 뿐 다른 농도에서는 먹이의 약제처리 유무에 관계없이 비슷하게 포식하였다.

• Animal cells and systems
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• 제8권2호
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• pp.81-87
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• 2004

Male red-spotted newts, Notophthalmus viridescens, use chemical cues to locate and select potential mates. To investigate whether large and small males respond differentially to chemical cues from conspecifics, we conducted a series of two-choice Y-maze tests with odorant stimuli from two large females (LF/LF), one large versus one small female (LF/SF), and one large female placed with four males versus one small female (LF+4M/SF). We found that males responded more rapidly in a LF/LF choice situation than in those involving LF/SF or LF+4M/SF. In addition, small males chose more quickly than did large males. These results suggest that both body size and odorant context affect the speed of odorant responses. By responding differentially to conspecific chemical cues, small males may arrive earlier at a courting area, increasing their chances of successfully guarding and mating with a female.

• 패션비즈니스
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• 제10권4호
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• pp.140-150
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• 2006

The purpose of this study was to examine affecting the addictive buying behavior toward fashion luxury products. 227 female college students were who purchased fashion luxury products surveyed for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used. As the results, addictive buying toward luxury products was classified into three factors: impulse addictive, money addictive, and psychological addictive. Also, consumers' individuality pursuit was classified into four factors: unique choice, non-similarity choice, individual choice and non-social interest. Multiple regression results revealed that impulse buying, stress, and unique choice accounted for 38% of the explained variance in addictive buying toward luxury products. Also, regression results indicated that impulse buying, stress, unique choice and reference group accounted for 38% of the explained variance in impulse addictive buying. Finally, regression results pointed out that unique choice and impulse accounted 24% of the explained variance in psychological addictive buying. Based on these results, fashion social responsibility marketing strategies would be suggested.

• 동아시아식생활학회지
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• 제16권6호
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• pp.655-662
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• 2006

This study was performed to investigate stress levels, dietary behaviors and food choices, and their correlations in college students. General characteristic stress scores, using a stress test, and the dietary behaviors and food choices of subjects under stress were measured in 358 subjects (185 males and 173 female). The mean total stress scores of the male and female students were $67.91{\pm}44.85$ and $85.62{\pm}48.91$, respectively. Female students were more stressed than males in relation to family, value, future, friends, and study related factors. There were gender differences in the food intake and frequency of eating sweet things when under stress. Stress increased the food intake and frequency of eating sweet things in female students. Especially, stress factors, such as value, economic, future, friends and study problems increased the food intake of female students. Female students preferred sweet tasting items; whereas, male students preferred hot tasting items when under stress. These results show the effect of life stresses on the dietary behaviors and food choices of college students. Stress not only increased energy consumption in certain individuals, but also changed their food choices. Therefore, education with regard to nutrition is necessary if college students are to practice good eating habits for the correct management of life stresses.

• 한국조리학회지
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• 제9권3호
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• pp.22-36
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• 2003

Women customer is one of main target of Family restaurant as known. In addition, they are powerful consumer group now days. According to the social variation, to expand to participation to career opportunity not only unmarried but also married women and increase to single female household make women more expend money and go out to eat. So, this study is examined family restaurant choice attributor of women customer depends on status of marriage, scale of household and age. It will be contributed to Family restaurant industry to segment of their women customer by neo-demographic variables be reflected with social variations.

• 가족자원경영과 정책
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• 제18권3호
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• pp.21-40
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• 2014

This qualitative study focused on the motives and patterns of child care leave by analyzing its facilitating and constraining factors. Fourteen participants were interviewed in-depth using non-structured interview questions. Motives for child care leave include mothers' active choice, mothers' inevitable secondary choice, and mothers' instrumental choice. The patterns of child care leave in terms of total period, time, and distribution vary according to individual circumstances and occupational culture surrounding child care leave for female workers. Female workers will occasionally use this child care leave as a rare opportunity to take a rest during their labor lifecycle and to achieve work-family balance.