• 한국의상디자인학회지
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• 제14권3호
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• pp.135-146
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• 2012

This study aims to analyze the preference of jacket design, practical factors regarding jacket-wearing and purchasing behavior for korean baby- boom generation women. The results are as follows: 1. According to the outfit preference survey, the silhouette most preferred by female baby boomers is the "X-line Silhouette", "hip length", "slightly fitted and well fitted". The preferred jacket colors for different seasons were grey and beige for spring, white and light yellow for summer, khaki and brown for fall and black and dark grey for winter. 2. According to the survey on factors to consider when purchasing jackets, 52% indicated that they "almost never" or "occasionally" had their jackets repaired after purchasing them. When purchasing jackets, the highest expected effect of looking younger by wearing a jacket was "looking 4-5 years younger". 3. According to the survey on price demands, the average purchase price for jackets was 160,000~200,000 won (27.80%) followed by 210,000~350,000 won (25.64%) and a significant difference existed based on the purchasers' economic activities.

• 디지털융복합연구
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• 제12권10호
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• pp.73-86
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• 2014

본 연구의 목적은 노부모와 성인자녀를 동시에 부양하는 샌드위치세대인 베이비부머의 삶의 만족도 영향요인에 있어서 성별 차이가 있는지 분석하는 것이다. 분석을 위한 자료는 "중년층(46-59세)의 생활실태 및 복지욕구조사(2010)" 데이터파일 가운데 1,152건을 분석 표본으로 활용하였다. 분석결과, 베이비부머의 성별에 따라 삶의 만족도 영향요인에 차이가 있는 것으로 나타났다. 여성 베이비부머의 삶의 만족도에 영향을 미치는 요인으로는 배우자부모부양부담(${\beta}=-.205$), 자녀관계만족도(${\beta}=.202$), 부부관계만족도(${\beta}=.200$), 주관적 건강상태(${\beta}=.155$), 10년 후 경제생활수준에 대한 기대(${\beta}=.143$)가 유의미한 것으로 나타난 반면 남성 베이비부머의 경우 여성 모형에서 유의하지 않았던 인터넷활용도(${\beta}=.247$)의 영향력이 크고 유의미한 것으로 나타났다. 특히 부양부담이 삶의 만족도에 미치는 영향에 대해 분석결과는 남성의 삶의 만족도에는 유의한 영향을 미치지 않았지만 여성의 경우, 배우자부모에 대한 부양부담이 삶의 만족도에 부적(-) 영향을 미치는 것으로 나타났는데 이는 부모와 자녀를 동시에 부양해야하는 베이비부머들에게 시부모부양은 여전히 부담스럽다는 것을 시사하고 있다.

• 마케팅과학연구
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• 제20권1호
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• pp.35-48
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• 2010

今天, 受到成熟零售市场挑战的时装市场需要新的 "品牌发展" 典范来提高他们的竞争优势. 时装市场的一个重要议题是为满足消费者由于生活方式的变化而产生的特别需求所进行的生活方式品牌扩张. 时装品牌扩张到生活方式产品类别, Y世代和婴儿潮可以说是新兴的 "前景"(婴儿潮的消费者正在改变他们的生活方式. Y世代正经历着他们生命阶段的变化). 他们有购买新产品的需求. 因此, 服装公司为品牌扩张注重消费群从而在新的产品类别中建立和管理他们的品牌资产是乐观的. 本文的研究目的是(a)评估母品牌和子品牌的品牌资产. (b)鉴定消费者对品牌扩张的感知营销因素. (c)评估两个选择的群体(Y世代和婴儿潮)的营销因素和扩张到生活方式的产品类别(包括家居时尚产品)品牌的品牌资产之间因果关系的结构方程模型. 关于理论框架, 本文关注传统的营销4P组合来鉴定哪个营销因素在品牌扩张资产方面更重要. 比较营销可以建立 "品牌扩张资产", 从而成功的进入新类别. 借鉴相关的文献, 通过关注选择的消费者(Y世代, 婴儿潮), 本研究发展的研究假设结合了品牌资产因子和营销因素. 在品牌扩张至生活方式产品的背景下, 品牌资产的构念包括品牌认知/联合, 品牌感知(例如感知质量, 情感价值)和从CBBE因子(Keller, 2001)中而来的品牌共鸣. 据推测, 通过品牌扩张至生活方式产品, 市场营销要素在品牌认知/联合, 品牌感知方面创建品牌扩张资产, 进而影响品牌的共鸣. 为了收集数据, 样本由韩国Y世代的女性消费者和在婴儿潮中出生的消费者. 这些在婴儿潮中出生的消费者由于生活周期的改变而对生活方式产品有较高的需求. 在韩国Y世代(n=326)和婴儿潮(n=325)的女性消费者中共有651份有用的问卷被使用. 我们用LISREL8.8测试了使用相关矩阵的结构和测量模型. 结果显示品牌扩张的感知营销因素包括三个因子: 价格/店铺形象, 产品和广告. 在Y世代的模型中, 价格/店铺形象对品牌资产因素有积极的影响(例如品牌认知/联合, 感知质量). 同时, 在品牌扩张中产品对情感价值有积极的影响. 品牌认知/联合有可能提高感知质量和情感价值, 从而对扩张至生活方式产积极的品牌产生品牌共鸣. 在婴儿潮消费者模型中, 价格/店铺形象对感知质量有积极的影响, 感知质量可以创造品牌扩张的品牌共鸣. 产品对质量感知和情感价值有正的影响, 这些都会消费者产生对扩张至生活方式产品的品牌的品牌共鸣. 但是, 在这两个群体中广告和品牌资产都是负相关. 本研究为时装营销者提供了发展成功的品牌扩张战略以及可持续的竞争优势的见解. 本研究补充和扩展了先前的有关通过营销努力的因素促使品牌扩张成功的研究. 研究结果支持为进入新的产品类别, 时装品牌扩张(Aaker and Keller, 1990; Tauber, 1998; Shine et al., 2007; Pitta and Katsanis, 1995)和营销行动的增效作用. 因此, 我们推荐营销者同时针对Y世代和婴儿潮一代通过标准化的营销推广进入新产品类别(例如家具)可以降低营销成本. 时装营销者可以(a)提供高价的产品线. (b)在韩国通过零售渠道(例如专门百货商店)强调高档特征的商店形象定位. (c)结合服装与生活方式产品包括新颖的款式和设计师的限量版. 对品牌资产,成功品牌延伸的关键是消费者的品牌认知度和品牌联合,确保新产品类别的品牌特征. 对于营销者来说, 在进入新产品类别的时候知道什么有助于更具体的联合是必要的. 对时装品牌而言, 品牌扩张的第二个关键是进入 "奢侈" 生活方式新产品类别的途径. 更高的价格或店铺形象都对质量感知有影响. 而质量感知可以引起品牌共鸣. 更重要的是, 本研究提高了对品牌扩张的理论理解并对营销者提出了在制定针对Y世代和婴儿潮一代消费者的行销项目时的方向.

• 가정과삶의질연구
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• 제26권1호
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• pp.51-67
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• 2008

The study analyzes divorce rates in Korea and makes suggestions for the future research of divorce rates. Based on the data from Korea Statistical Information System (KOSIS) of the National Statistics Organization, trends for divorce rates change and the relations between divorce rates and macro environmental factors are analyzed. Macro environmental factors include socioeconomic factors such as, Korean War, Vietnam War, oil shock, IMP economic crisis and gross national income (GNI), whereas demographical factors include population structure, rates of female labor participation, and geographical location. The principle characteristics of divorce rates are as follows: 1) the Crude divorce rates (CDR) and the number of divorced had been increased from 1970 to 2004, then the trend changed to a decrease; 2) the slope of the change were the highest during 1998 to 2004 after the IMP economic crisis. The relations between socioeconomic factors are as follows: 1) during the war there was a small increase of CDR for a short period of time; 2) the economic crisis of the nation tend to increase the CDR, while the IMP economic crisis had a strong impact on an increase of CDR because of the interaction effect among the population structure, women's sex role changes as well as the level of standard of living. The increase in CDR from 1990 to 2000 can be explained partly by the population of baby Boomers passing through their marriage and divorce process. The number of population residing in the rural area and the middle class households, and the mobility of population also had an impact on the divorce rates changes. The recommendations for the future research were as follows: 1) the need to develop new divorce statistics that are based on a marriage cohort or a birth cohort because family behavior is a mixture of personal, social and political responses, and because CDR is not an accurate measure of divorce rate since it was influenced by population structure; 2) the need to include micro personal factors as well as macro social factors in a model to find an interaction effect between those variables.

• 가족자원경영과 정책
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• 제19권4호
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• pp.1-17
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• 2015

This study is aimed to discover the deciding factors in senior employment programs for improving the quality of life for the elderly. The dependent variable used in this study was the quality of elderly persons. Personal and familial characteristics, and the community involvement of the elderly were used as independent variables in a Multiple Regression analysis. First, the most influential factor encouraging the elderly to participate in a senior employment promotion program was previous experience of senior employment programs. Second, health condition, residence in city areas, experience of volunteer work, and knowledge of senior employment programs had positive effects on the continuous participation of the elderly men and women. However, living arrangements had an effect solely on elderly men, and home ownership and participation in economic activities had effects solely on elderly women. Third, the life quality of the elderly was affected differently by sex. Health condition had the greatest effect on male elderly persons, whereas, the effective variable, the composition of the family had the most effect on female elderly persons. Thus, active campaigns through various mass media and information sessions are needed to promote participation in senior employment programs, according to the above mentioned deciding factors. In particular infrastructure providing the elderly with more volunteer work opportunity needs to be built for baby boomers to improve their quality of life. In addition, diversified senior employment programs are needed. Because the elderly living in city areas are more willing to participate in senior employment programs, specialized programs suitable for the elderly in city areas are needed. The government should also prepare programs that help the elderly stay healthy while they are working.

• 한국인구학
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• 제23권2호
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• pp.113-141
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• 2000

21세기는 정보통신기술의 급속한 발전, 정보화 사회의 도래 등으로 지식의 창출과 확산 및 활용속도가 크게 증가될 것이다. 본 논문은 이 같은 변화 상황에서 노동수요와 공급이 어떻게 변화할 것인지를 전망하고 정책적 함의를 제시하고 있다. 향후 노동력 공급에 있어서는 생산가능인구의 증가세가 둔화되고, 베이비 붐 세대의 장노년화와 고령화 사회 도래, 인구의 고학력화, 여성 노동력의 급증 등이 예상된다. 이 같은 변화는 기업내의 직급구조나 고용관행의 변화, 심지어는 임금체계의 변화등을 수반하게 될 것이다. 노동력 수요에 있어서도 우리 경제에서 지식집약 산업의 비중이 커지고 고용 역시 지식 집약 산업에서의 비중이 커질 것으로 전망된다. 또한 고기술 산업 및 고학력 직종 등의 수요가 크게 늘어날 전망이다. 이에 따라 전문기술 직종이 증가하고 정보통신 인력, 여성인력 등의 수요도 크게 늘어날 전망이다. 그러나 한편으로는 변화하는 사회에서 필요로 하는 기술과 기능을 갖추지 못한 근로자는 실업의 위기에 직면하게 되고 소득분배 역시 악화될 가능성이 있다. 이러한 문제를 해결하기 위해서는 근로자들이 변화하는 환경에 적응하기 위한 평생학습사회의 구축이 필요하다.