• Journal of the Korean Society of Clothing and Textiles
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• v.8 no.1
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• pp.69-74
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• 1984

The purpose of this study was to investigate the relationships between social attitude, attitude toward conformity-individuality, fashion interest, and fashion preference among high school boys and girls and college men and women. The results were : 1. Social attitude was significantly related to attitude toward conformity-individuality and fashion interest. 2. Students who had higher fashion interests prefered fashionable clothing styles. 3. Women had higher fashion interests than men. 4. College students had higher fashion interests and prefered fashionable clothing styles than high school students. 5. Significant interaction between age and sex was found in attitude toward fashionable clothing styles.

• Journal of Fashion Business
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• v.16 no.2
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• pp.1-11
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• 2012

The purpose of this study was to examine the effects of UBL (Ubiquitous basedlearning) on fashion and consumer behavior course. Thirty-one undergraduate university students completed a 15-week capstone course in a clothing and textiles department. About sixteen percent students were majoring in liberal arts and sixty-three percent of the participants were majoring in the clothing and textiles. Mainly, the participants were junior and senior undergraduate students. The participants demonstrated positive attitude toward the UBL (Ubiquitous based-learning) on fashion and consumer behavior course. The results showed that seventy-seven percent of the participants have more opportunities to handle multi-media resources using social network and social media. Eighty percent of the participants have been developed of communication skills. Seventy-one percent of the participants were helped to learn foreign language skills. Overall, most of the participants were satisfied that their presentation skill was improved in class and they had willing to recommend the class to other students for the future.

• Fashion Information and Technology
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• v.9
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• pp.66-72
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• 2012

• Fashion & Textile Research Journal
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• v.20 no.3
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• pp.312-322
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• 2018

This study investigates customers' possession, usage, and satisfaction of newborn clothing, and analyzes their satisfaction with textiles of baenaet jeogori (the most basic Korean item of newborn clothing). The survey was conducted on 102 mothers with infants under 24 months old. The baenaet jeogori was the most commonly possessed item, followed by swaddling blanket, shirt and pants set, bodysuit, one-piece, and baenaet gown. About 52.6% of respondents used the swaddling blanket all day, 52% of respondents possessed 4-6 baenaet jeogories, and most respondents used the baenaet jeogori 4 weeks or more. Two most important selection criteria of the baenaet jeogori were textiles and season suitability which are closely related to functionality. Respondents were satisfied with the baenaet jeogori; however, there are a few problems with difficulty in putting and taking off as well as textiles. Most baenaet jeogories chosen by respondents were made of cotton and 68.8% of them were made of eco-friendly textiles. Respondents were dissatisfied with textiles when they are unsuitable for the season. Eco-friendly textiles were chosen for baby health and eco-friendliness, and respondents were satisfied with a baenaet jeogori made of eco-friendly textiles in general. The results show customers' high interest in textiles and the popularization of newborn clothing made of eco-friendly textiles. There was little interest in eco-friendly or safety certification marks despite the significant interest in the functionality and safety of textiles. Therefore, correct information on those certification marks is required.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.424-438
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• 2013

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.384-395
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• 1998

The objectives of this study were to analyze the color characteristics of Saikdong by the standardized color system and to applicate it's color characteristics to fashion design. 25 traditional costumes made with Saikdong were selected from four museums in Seoul. The colors were measured using CE 310 and analyzed by Munsell HV/C. The results were shown as follows; 1. The frequently used hues in Saikdong are warm colors such as red, orange, yellow. Except purplish blue, cool colors show low usage ratio. 2. The tones of medium lightness and saturation are most frequent in Saikdong colors. 3. The characteristics of color combination are the contrast of hue and the similarity in tones. This makes the saikdong splendid and harmonious. 4. Based on this anaylized characteristics of Saikdong color combination, fashion designs were developed by computer simulations.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.366-378
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• 2009

The purpose of this study was to understand fashion product consumers' relationship dissolution by considering the characteristics of customer behavior and examining the connection between the main variables. The survey was conducted on 623 women over 20 years old who had experienced relationship dissolution or problems with regular fashion stores in the areas of Seoul and Kyungki in September 2005. The SPSS 12.0 package and Amos program were used to analyze the data. The results of this study were as follows: First, service recovery justice of a fashion store, interactional justice, distributive justice, and procedural justice had effects on encounter satisfaction. Furthermore, encounter satisfaction influenced relationship dissolution behavior, voice, exit, loyalty, neglect via overall satisfaction. Second, there were differences in relationship dissolution behavior according to consumer loyalty and switching costs.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.467-481
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• 2014

This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a $2{\times}2$ factorial design that evaluated two independent variables of product presentation and background. We analyzed 410 responses derived from the descriptive analysis, factor analysis, and covariance analysis through SPSS 20.0. The results showed that a product presentation was significantly different in attractiveness, informativeness, satisfaction, and repurchase intention after controlling apparel items and model. This product presentation in everyday life had greater mean values than product presentation with the posing model. The background had a significant mean difference in all consumer responses expect for attractiveness. Overall product presentation in everyday life and indoor cases were evaluated as most positive by the respondents. The findings provide practical implications for online shopping malls integrating product presentation.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.367-381
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• 2024

The sharing economy (SE) describes an economic system in which consumers share a product or service via collaborative consumption. Reasonably, the SE receives much attention in the fashion industry as a sustainable form of consumption. However, a systematic review of the antecedents and outcomes of consumer participation in SE is limited by researchers' and practitioners' hindered understanding of what consumers expect and gain from the SE. This study offers a systematic review of the SE research conducted from January 2016 to July 2021 and proposes a conceptual model. In terms of antecedents, three factors, composed of nine categories and 153 variables, were identified: 1) consumer factors (80 variables), 2) platform/product factors (69 variables), and 3) environmental factors (4 variables). The outcomes included 14 variables divided into two categories: 1) positive outcomes (8 variables) and 2) negative outcomes (6 variables). The results provide recommendations for future research on applying the SE to the fashion sector. First, to more thoroughly investigating antecedents of consumer participation in fashion sharing, the research must focus on barriers and environmental factors, in addition to demographic and psychological variables. Secondly, research on the outcomes of participating in fashion sharing, including economic and social benefits, is needed.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.459-471
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• 2010

This study examines the exposure effects of the brand of fashion manufacturers on the brand attitude of consumers towards the private brand of fashion retailers. In addition, it investigates the exposure effects of the brand of fashion manufacturers on the brand attitude of consumers towards the private brand of fashion retailers based on the sensitivity of consumers as related to the brand. Data are analyzed by a reliability analysis, a factor analysis, the correlation analysis, t-test, and one-way ANOVA. The main results are summarized as follows. First, when the private brand of fashion retailers (Perry Jensen) was shown to customers, three groups ('PB without exposing the brands of fashion manufactures', 'PB with exposing Galaxy', and 'PB with exposing Parkland') revealed statistically significant differences in consumer purchase intentions as well as brand preferences to the PB products of fashion retailers. The group of 'PB with exposing high-sensitive Galaxy group' showed an overall higher brand attitude than the other two groups-'PB without exposing the fashion manufactures' brands' and 'PB with exposing low-sensitive Parkland'. Second, in comparison with the effects of the brand sensitivity of each group, the group with the higher brand sensitivity showed statistically significant browsing intension as well as purchase intention on both brands of fashion manufactures (Galaxy and Parkland).