Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Effects of Ubiquitous Based Learning on the fashion and consumer behavior course

Ubiquitous Based Learning (UBL) 을 이용한 패션과 소비자 행동 수업에 관한 고찰

  • Lee, Seung-Hee (Dept. of Clothing & Textiles, Sookmyung Womens’ Univ.)
  • 이승희 (숙명여자대학교 의류학과)
  • Received : 2011.09.23
  • Accepted : 2012.05.21
  • Published : 2012.06.30
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Abstract

The purpose of this study was to examine the effects of UBL (Ubiquitous basedlearning) on fashion and consumer behavior course. Thirty-one undergraduate university students completed a 15-week capstone course in a clothing and textiles department. About sixteen percent students were majoring in liberal arts and sixty-three percent of the participants were majoring in the clothing and textiles. Mainly, the participants were junior and senior undergraduate students. The participants demonstrated positive attitude toward the UBL (Ubiquitous based-learning) on fashion and consumer behavior course. The results showed that seventy-seven percent of the participants have more opportunities to handle multi-media resources using social network and social media. Eighty percent of the participants have been developed of communication skills. Seventy-one percent of the participants were helped to learn foreign language skills. Overall, most of the participants were satisfied that their presentation skill was improved in class and they had willing to recommend the class to other students for the future.

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