• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.963-986
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• 2022

This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.4
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• pp.597-614
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• 2024

This study examines how idealism and relativism, which are the two dimensions of personal moral philosophy, and the perceived moral intensity affect the purchase behavior of consumers regarding fashion items made of animal skin and fur. Data were collected through an online survey, and data from 372 Korean female consumers were statistically analyzed, excluding questionnaires with non-response, insincere responses, and outliers. The data analysis using structural equation models showed a significant effect of idealism but a non-significant effect of relativism on perceived moral intensity concerning the purchase of real leather and fur fashion items. In a structural equation model for each fashion item, perceived moral intensity had a negative effect on purchase behavior. The indirect effect of idealism on purchase behavior through the perceived moral intensity was confirmed to be statistifically significant for each fashion item. However, neither idealism nor relativism had a direct effect on the purchase behavior of both fashion items. The research results were discussed from an academic perspective and practical implications were presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.183-196
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• 1996

The purpose of this study was to analyze the influnce of Postmodernism on 90's fashion trends, and to present applications of it's inspiration to print design. 90's fashion trends represented in fashion magazines, in fashion trend reports, and in related books were anlyzed. Informations referring to two selected target markets were collected by phone interview. In 90's fashion trends, seven fashion images seemed to be influenced from Postmodernism emerged. Based on these seven fashion images, several print designs were created and developed for one domestic market and for one export market.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.823-838
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• 2018

The article surveys the technique and characteristics of contemporary fashion exhibitions in terms of fashion museography and fashion curation. The article reviewed both a literature study on the history of fashion exhibition focused on the display technique as well as a case study of domestic and international contemporary fashion exhibitions. The results of the article is as follows. Fashion brand exhibitions are about building competitive business advantage by planning differentiated contents. It gives viewers a brand fantasy and increases brand loyalty. This type mainly displays the latest collections on the commercial purpose as well as uses diverse mediums and high technology to make a spectacular space that provides an immersive experience to the viewer. Second, the museum fashion exhibition focuses on the roles of fashion in terms of social, cultural and artistic aspects that also focus on public education. The presentation technique emphasizes careful collection conservation rather than celebrate fashion business. The article is to encourage a further scholar discourse of fashion curatorial practice and theory.

• Fashion Information and Technology
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• v.9
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• pp.2-9
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• 2012

• Fashion Information and Technology
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• v.11
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• pp.50-55
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• 2014

• Fashion Information and Technology
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• v.11
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• pp.2-10
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• 2014

• International Journal of Costume and Fashion
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• v.2
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• pp.1-9
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• 2002

• International Journal of Costume and Fashion
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• v.2
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• pp.87-102
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• 2002

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.1
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• pp.153-169
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• 2017

The rapid growth of the Korean fashion industry has contributed greatly to the establishment of various fashion associations that have appeared since the 1960s. Seoul Fashion Week celebrated its 20th anniversary; there is now a crucial opportunity for the role of Korean fashion associations to the world's top five fashion collections. This study examines and compares the various roles of Korean fashion associations and the fashion associations of France, Italy, USA, and UK. Based on the comparison results, suggestions for the roles of Korean fashion associations are as follows. The following three roles are important in both Korean and foreign associations: stable operation of collections, the creation of various funds to support fashion designers, and foster new designers through linkage with the education programs for textiles and design. Mutual cooperation among various associations is essential to achieve future goals. The specific activities of foreign associations are highly suggestive for direction. In addition to the pursuit of members' rights, it is also desirable to conduct various social activities. It is necessary to create various events that ordinary citizens and students can enjoy in addition to achieving the goal of promoting and selling products at the Seoul Fashion Week. In order to overcome various difficult situations facing Korea and to prepare for a great leap forward for the fashion industry, Korean fashion associations should spare no effort to overcome mutually conflicting interests and understand other perspectives from a macro perspective.