• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.843-859
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• 2014

The purpose of this study is to find the differences among the clothing brands through examination of present situation about uniform design in domestic coffee houses and provide the basic materials in developing uniform designs to reflect the brand identity. For research contents and method, the overall circumstances were examined about the domestic coffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs were reviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktie according to the individual brand are added with basis of shirt and apron in composition of coffeehouse's uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logo or symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly with long or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape and color. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or black are largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret, and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.40-54
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• 2012

The significance of this research lies in the analysis of that appears in the comedy . It also aims to propose conceptual and analytical costume designs that emphasize the formal aspects of play by reflecting on the comical elements simultaneously. , the subject of this study, was played on November 12, 2009 at the Small Theater (Dalohreum Theater) in the National Theater as a celebration of the 40th anniversary of Suwon Women's College. The costumes were designed by this researcher and were produced in collaboration with the Creative Performances Research Institute (Suwon Women's College). The comic elements were categorized into deconstruction, deviation and unexpectedness according to previous studies on the humorous nature of comedy, and their aesthetic meanings were applied to the costumes. The designs that reflect the comic elements are as follows. The costume design reflecting deconstruction is a way that disassembles and recombines constructive aspects of clothing. It consists of seam margins outside or just left disassembled without sewing, dismantling the boundary of outerwear and underwear. The costume design reflects deviation because reformed shapes of collars, the variation of length and closure of skirts deviate from the traditional style. These are designed by distorting traditional designs with deviation and transcend of tradition. The costume designs the reflect unexpectedness integrates both tradition and the contemporary, and use materials of diversity and heterogeneity, and these are composed of external formats the result from incongruity. Because comic elements are metaphysical concepts that carry meanings that are difficult to define according to the country and period, it is required to analyze, organize and utilize their characteristics and meanings of each period. Since this study analyzed the comical elements of a play and applied them to costume design, it is hoped that a follow-up study of analytical costume design is be done, and that more diverse and more creative costume designs are in the next generation.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.296-301
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• 2017

This study researched the status and prospect of a natural dye program in Gyeongsang region that focused on private centers with sufficient infrastructure and abundant human resources were available for natural dyes. The entire site for metropolitan cities that have difficulty in securing the land are limited (as well as smaller) because they are closer to the city; in addition, they do not own the drying house and the agricultural land for natural dyes. It is understood that the one-time program of all centers researched help to promote and maintain the centers rather than generating profit; in addition, it is shown that Jun - Aug (summer) is preferred over Dec - Feb (winter). This program uses natural indigo; consequently, natural dye program for hobby and education is operated when it is required because the number of participants are low in most cases, Persimmon Juice is used for the dyeing raw materials. Programs in operation are often outsourced with other institutes registered under private certification system; therefore, many cases of starting business are found in the institutes operating programs directly after obtaining the certification. Their plans do not allow for investment in facility such as enlargement of experience center and prospect of program; in addition, business value is generally bright for business strategies that include an exhibition shop for natural dye products and program development.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.948-960
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• 2006

Chogakpos are highly artistic works created by Korean women as a part of the Kyubang culture in the Chosun Dynasty from the late 19th century to the early 20th. Tessellation is a plaid pattern composed of squares that covers a surface or a space with figures completely without any gap or overlap. The present study purposed to make a comparative analysis of the formative pattern of Chogakp and tessellation in order to show the superiority of Korean Kyubang(the women's quarters called Kyubang in the Chosun Dynasty) culture. As for the research method, we analyzed relevant materials to examine the geometric characteristics and formative principles of tessellation. In addition, we analyzed the formative pattern of Chogakpo using Photographs. The scope of this study was limited to 148 old Chogakpos contained in Huh Dong-hwa's 'Yetpojagi'. According to the results of this research, similarities between Chogakpo and tessellation were as follows. First, in a regular polygon, the face was divided into regular triangles, squares and two or more regular polygons. Second, in a polygon, the face was divided into triangles and quadrangles. Third, the symmetry of tessellation was applied to Cintamani pattern Pojagi. Differences between Chogakpo and tessellation were as follows. First, different from Chogakpo, tessellation had various formative patterns utilizing different regular polygons including hexagons. Second, there was no overlapping repetition in tessellation. Third, there was no free pattern in tessellation.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.5
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• pp.844-854
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• 2016

In order to understand the current state of production and pattern design of circular knitted jackets, this study selected 11 female clothing brands based from the "2012/2013 Korea Fashion Brand Yearbook" and interviewed the staff in charge of patterns at the companies. Polyester and polyurethane were found to be synthesized and used for the outshell of circular knitted jackets, alternatively natural fabric cotton or wool were synthesized with rayon. As for the structure of circular knitted materials, Ponte Di Roma knitting structure (a modified form of a double knit) was most often used. Surveying the use pattern and the parts for padding cloth, six responded that they used elastic padding cloth. As for circular knitted jackets with inner lining, elastic padding cloth was attached to all parts (front, back, side panel, and collar - except for sleeves) of the basic bodice pattern. Eight responded that they did not use a basic pattern when designing a pattern, which exceeds the majority. All respondents answered yes to the question on if there is any difference in designing a pattern for a woven jacket and a circular knitted jacket. It was found that they designed a pattern that considered shrinkage and elongation, which are the features of circular knitted fabric. Shrinkage and elongation were the features of a fabric material most considered when designing patterns for a circular knitted jacket.

• Journal of Fashion Business
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• v.20 no.1
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• pp.1-16
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• 2016

Korean cosmetic distribution channels were formerly divided into sales visits and specialty shops, which made up the entire cosmetics market. However, recently the market and cosmetic distribution channels have become much more diversified. Thus, research for this study focused on the usage and purchase situations of cosmetic distribution channels depending on cosmetic type perception. This study also focused on the intent to purchase cosmetics by a cosmetic distribution channel in order to provide a precise cognitive background of consumers regarding cosmetic distribution channels. In doing so, the competitiveness of those channels could be procured and the causal relationships between these variables can be investigated. To achieve these purposes, the research model and hypotheses were derived through literature research on the cosmetics industry, cosmetic distribution channels, and consumers' intent to purchase. A survey was implemented from September $1^{st}$ to $14^{th}$, 2014 for empirical testing. and was given to female consumers in their 20s. 468 out of 500 surveys were collected; a total of 415 were used for analysis while the others were excluded due to with unreliable responses. The SPSS 21.0 program was used for analysis of materials. The overall conclusion of this study is that there is a relationship between perception of cosmetic distribution channels and intent to purchase. The above research results may stimulate establishment of marketing implications and research material when establishing marketing strategies to promote cosmetic distribution and consumption.

• Journal of Fashion Business
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• v.18 no.4
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• pp.66-79
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• 2014

Unlike other body arts, body painting illuminates the value of art using eco-friendly formative activity and natural environment and highlights the need of eco-friendly activity. However, although body painting has focused on forming right relationship between human beings and nature, there are few researches which are linked with nature art. Therefore, the purpose of this study is to argue the need to study body painting as nature art in connection with natural environment and analyze body painting according to nature art types. The study methods included both theoretical review and empirical review. The theoretical review examined the concept and characteristics of nature art through previous researches and literature and the empirical review looked into the types and works of nature art and applied them to body painting works. The results were as follows. First, an installation type was possible by arranging and attaching certain materials to the body. Second, a physical type was possible by representing body itself as the part of nature. Third, a symbolic type was possible by making body appearance as a some symbol based on artist's idea. Fourth, a sound type was possible by stimulating auditory hallucination using the nature of objects and sensing a sound. Fifth, an ecological type was possible by conveying the message of living things in nature to the body. Sixth, an interior type was possible by inducing indoor installation of works. Seventh, a poetic type was possible by making one feel a poetic inspiration expressed in nature using the mystery of the sea and a simple sequential pattern of floral leaves. Eighth, a drawing type was possible by adding artist's intentional hand with a pictorical technique. Ninth, a indigenous type was possible by reproducing South American indian's primitive style. The review of this study suggests that body painting works have been expressed in experimental and temporary arrangement like nature art in nature and can be applied according to nine types of nature art.

• Journal of Fashion Business
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• v.11 no.1
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• pp.15-25
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• 2007

As a part of the study for the materials development of compound feelings, therefore, this study investigated into the effects of the colors of warp and weft on the overall colors of fabrics, along with the visual changes of colors by the measuring angle of both warp and weft, by means of cross-dyeing of cotton/PET union fabrics. First, the dyeing of cotton and PET fabrics individually with the same color, the dyeing of PET fabrics followed by that of cotton fabrics resulted in a small difference in color than the dyeing in the reversed order. Second, in the case of the dyeing of cotton/PET union fabrics with the color of one fiber fixed and that of the other in ten colors, the color of cotton fiber, which is warp, gave much influence. In addition, the color change was remarkable among complementary colors, while it was negligible among adjacent colors. Third, in the case of dyeing of cotton/PET union fabrics with the color of one fiber fixed and that of the other in ten colors, the results were different by the measuring angle. When PET was fixed in green and cotton was dyed in ten colors, color-deepening was observed by the inclination in the direction of warp and weft without the dominance over all colors like cotton. When cotton was dyed in red and PET in ten colors, the color of PET appeared dimly in the horizontal case by the direction of the light, and red appeared as inclined in the direction of warp and weft. This is because of the dominance of cotton color over the overall color, since the density of cotton fiber, the warp of union fabrics, is higher than that of PET, the weft. Thus, this is to be considered in the selection of the warp's color. In view of the above results, the color changes are outstanding when the color of warp dominates the overall color and when the colors of warp and weft are complementary, in comparison with the case when the colors are adjacent. The colors also change by the measuring angle.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.352-367
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• 2007

Viktor and Rolf, despite their short career in the field, has been continuously giving a fresh impact on fashion design by grafting a surrealistic approach to their design works. As a basis of this study, we review the features of surrealistic drawing and the surrealistic features expressed in surrealistic clothes. The purpose of this study is to analyze the surrealistic features detected in the clothes designed by Viktor and Rolf on the basis of the above standard and review and predict the future trend in fashion. As for the research method, we review the previous researches and analyze the drawing works by some representative surrealistic artists, in particular, Schiaparelli's clothes in the 1930s, the clothes of surrealistic trend since 2000, and Viktor & Rolf's clothes. The result of the analysis is as follows. The surrealistic features of Viktor & Rolf clothes can be found in the movement of natural objects, the movement of everyday materials, the movement of clothing items, and visual illusion on clothes. As a whole, the surrealistic features clearly stood out in their clothes. High technology will rapidly change the modern society and we humans are likely to resort to something fresh or different as our emotion and feelings are getting tired and weary. Something that stimulates our feeling and emotion hidden behind our reason or logic will be reflected in design far more than something complex and functional. For this reason, as it reveals human imagination inherently, surrealism is expected to establish itself as a mega trend in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.1
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• pp.1-11
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• 2003

The following paper deals with Persian costume of Achaemanid period in Persia. The study about Persian costume is very important for the research of European and Asian costume. However, its theme is insufficiently examined until now, so we were not able to recognize the Persian costume culture properly. For the reason mentioned above, this study is necessary for understanding the Persian costume culture at that time correctly. The research was undertaken with the information on historical archaeological art sites, analyzing the dressing carved in the reliefs of king's Audiencescene in Apadanastairs in Persepolis. The results driven from the study are as the following: There are two styles in the reliefs of Audiencescene in Apadanastairs. One is long robe with pleats, which is called Persiandress. The other is tunic and trousers. Persiandress, long robe with pleats which was the typical dress in Persia at that time was originally the dress of Elamites, who occupied a very advanced civilization in this region. This robe was a borrowing by the Persians from their Elamite neighbours as formal dress. There is the Persian dress worn by king, prince, guardsmen, servants in the reliefs of Audiencescene in Apadanastairs. It is inferred from this that the dress was popularly worn in Persian court. Tunic and trousers, the typical clothing of ridding race, is worn by Median who is one of the relatives of Persian. The tunic has narrow sleeves and is reaching the knees. The trousers are ending at the ankle. Beyond the clothing, various headgear are also examined according to the social status and nationality. These are being precious materials for study on the persian costume among the relations with other surrounding countries.