• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.7-15
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• 2005

Culture industry is appearing as an important sector of economy. Many kinds of culture industry like movie, music, drama, animation and game are creating enormous wealth all over the world. Fashion is a kind of culture industry too and even sometimes treated as art. Korean fashion is not treated as real culture but still as a part of textile industry. Internationally Korean fashion has not yet much to show, and despite of it's potential it does not attract much interest from other countries. In this paper properties and effects of mulberry handmade paper clothes were investigated with five clothes made of it. In making handmade mulberry paper clothes various techniques could be applied and these techniques could bring new effects. Because mulberry handmade paper does not have little flexibility than ordinary texture, much efforts should be put to the detail works. Handmade mulberry paper clothes have enormous potential as art, because various approach could be applied.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.315-320
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• 2023

Covid-19 is rapidly changing the global society. In particular, as the online connected world has become more important in recent years, new communication methods such as VR, AR, and metaverse have emerged as global trends. As social interest in technologies such as metaverse, blockchain, and NFT continues to grow, this study aims to understand the concept of NFT, which is being illuminated as a global trend keyword, and to examine the current status of the global fashion industry. As a result of examining NFT application cases of fashion brands that have grown rapidly since Covid-19, the use of NFT in the global fashion industry can be largely classified into three categories - Collection and Investment Type, Game Type NFT, Marketing and Event Type NFT. Based on this, We expect that this study will be used as basic data to actively utilize NFT, which is still in its infancy, to prepare a plan to revitalize the domestic fashion industry.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.763-770
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• 2023

In today's modern fashion industry, along with the Fourth Industrial Revolution, the digital fashion industry using new technologies such as AR (Augmented Reality), VR (Virtual Reality), and Metaverse is gradually expanding. Accordingly, in the field of fashion design education, a new form of fashion illustration using VR technology is attracting attention as a new expression method. Recently, the use of digital tools such as iPads is gradually increasing in the field of education at universities majoring in fashion design, and students' interest in new digital tools is continuously increasing in the process of fashion illustration work. Therefore, this study implements fashion illustration using VR technology, which has been commercialized and popularized in the fashion industry, analyzes the differentiated characteristics compared to fashion illustration completed with iPad, and explores the possibility of using VR technology for fashion illustration as a new expression tool. We looked at the limitations. Through this study, it was found that VR is a positive help to fashion illustration to express the conception and overall connectivity in the three-dimensional aspect of fashion design, and the iPad was found to be suitable for specific and delicate fashion illustration expression. The results of this study are intended to provide basic data for fashion illustration education that can increase students' interest and achievement.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.424-436
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• 2010

This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion. This study proposed hypotheses on the relationships among these variables and tests them with survey data from a convenient sample of male university students. A total 195 complete responses were obtained from young men between 18 and 27 years of age. The results are as follows. First, fashion involvement and clothing involvement significantly (+) affected fashion innovativeness, and fashion innovativeness also significantly (+) affected impulsive buying and brand loyalty. Second, impulsive buying insignificantly affected brand loyalty. Third, the groups of young men divided by the demographical variables partially showed meaningful differences in fashion-related variables of interest. This study investigates the relationships among various fashion variables that have been used as critical explaining variables for fashion attitudes and behaviors, especially for young male consumers.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.85-92
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• 2004

Costume plays have been of interest to young people in the recent years. The much increased interest in costume plays has prompted many researchers to verify the behavior characteristics of costume players Despite the importance of the costume play, there has been no systematic study of it. The purpose of this study is to demonstrate the influence of life style on behavior characteristics of the costume player. The subjects of this study were members of the web sits(www.cosmaker.com). A total of 155 subjects responded to the questionnaires and the 143 responses were used for further data analysis. The data was analyzed by factor analysis, cluster analysis, and one-way ANOVA. These were the results of the stud: First, costume player groups are classified into three sub-dimensions: other people-oriented, show-off oriented, and exclusive ego oriented. Second, the behavior characteristics of costume player are significantly shown among those groups.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

• Journal of Fashion Business
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• v.19 no.5
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• pp.93-109
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• 2015

By the influence of ageing population, the well-being trend, and the increase of interest in health, people seems to be enjoying sports and outdoor life more. Followed by the change of consumers' life style, the interest in smart clothing grafting scientific technology has increased, and research on this subject is necessary. This study is to develop improved design of band type heating vests by grasping the weak point of currently sold heating vest designed by the manufacturer. Through this process, satisfaction of the consumer and the manufacturer can be increased. The results of this study are as follows: 1) Conducted a demand survey with the manufacturer and wearing evaluation test with the consumer on band type heating vests. 2) Suggested design drafts on band type heating vests for both genders reflecting demand survey results. 3) Conducted consumers' preference survey for design drafts. 4) Made the sample product, and then conducted an evaluation of wearing the actual product. Overall, the wearing test results showed high satisfaction for both genders.

• Journal of Fashion Business
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• v.26 no.5
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• pp.135-152
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• 2022

This study aimed to evaluate the user experience of hearable devices for seniors and suggest possible development directions. A literature review, case study, and in-depth interviews were conducted. Based on the literature review, convenience, accessibility, transmissibility, wearability, aesthetics, and interest were determined as the user experience factors of hearable devices. Then, in-depth interviews were conducted with 12 participants aged 60 or older regarding four devices. Participants tried four different types of wireless earphones which were selected based on a case study: open-type, kernel-type, neckband-type, and earring-type. Regarding convenience, the participants preferred to carry small devices and regarding accessibility, participants responded positively for most product types. For transmissibility and wearability, there were differences depending on whether devices were put on correctly, but the participants preferred products that did not wholly block external sounds. For aesthetics, participants preferred small and cutting-edge designs. Interest was noticeable among those who had not used the devices before, and for stability, the neckband-type was the most preferred. Based on the results we suggest designing small cutting-edge designs and button-type assist devices, not blocking the external sound, providing a participation program, simplifying device functions, and establishing a method that can be combined with and stored in clothes and a delivery method that can signal danger.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.318-328
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• 2005

Our interest in human body is more and more increasing. Not only academic and art communities but also other social communities show a keen interest in the human body. Especially, the breast of women's body parts may be comparable to men's penis because it is protruded. The breast which sexually distinguishes women from men becomes an important topic in the fashion design community. Therefore, such designs which emphasize the breast are being introduced in a natural way. This paper aims at examining the reason and symbolism for the exposure of breast and analyzing the fashion design that breast is exposed. This study will help us grasp the meaning which the design has. The exposure's scope of breast in the design includes the partial exposure, total exposure and the concealment of breast. But these all have their effects in each scope. For this paper, some general things were investigated. They are as follows: the phases of breast exposure in the fashion design, the exposure of breast expressed in the works of fine art, and the alteration of breast-exposing phenomenon shown in apparels. Then, each type of breast-exposing design shown in the women's fashion was analyzed from the middle of 1980s' when the phenomenon of breast exposure occurred to the year 2004. These could be divided into 4 types. They include a suggestive type, an exaggerative type, an open type and a reproductive type. As the result of analysis of 4 types, such meanings of design as an emphasis of femininity, an expression of liberty, a symbol of maternity and a commercialization of sex could be analogized.