• Journal of Korean Home Economics Education Association
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• 제18권3호
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• pp.133-148
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• 2006

The purpose of this study was to acquire the better and more correct information on the school uniforms with which middle or high school students may be satisfied. We investigated clothing interest, school uniform satisfaction, school uniform modification behavior and the relationship anions those factors. The data were collected from 472 questionnaires of middle and high school students who lived in Gyeonggi-do and analyzed statistically. We found that adolescents felt a great interest in appearance, fashion, brand orientation of clothing, and they spent most of personal expenses in buying clothes. However, the extent of adolescents' satisfaction on school uniform was low. Especially, the satisfaction on status symbolism, fashion, washing & management, body comfort and economical efficiency of school uniform was found low. Three hundred fifty three students (74.8%) agreed to modify the school uniform for personality and in chase of fashion. Two hundred eighty four students (58.1%) needed partially and variously modified school uniform, and these modifications showed a tendency of tightness to the body. We also found that the higher adolescents' clothing interests in appearance, conformity, modesty and brand orientation were. the more satisfied adolescents were with the status symbolism and the washing & management of school uniform and the more affected the school uniform modification behaviors of students were. There were. however. no significant difference between the extent of school uniform satisfaction and the school uniform modification behavior, Another research of school uniform will be necessary in order to reduce the discrepancy between clothing needs for representing the appearance, personality and fashion in the present adolescents and those for representing the worthy and modest images of a student and pursuing the economic value through school uniform in the older generation. We suggest that students should consider these results when they choose school uniform and furthermore both the person in charge of schools and school uniform makers should refer to those when they design and make school uniform.

• Fashion & Textile Research Journal
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• 제15권2호
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• pp.210-218
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• 2013

This study examined the degree of appearance interest and clothing conformity, the impacts of appearance interest on clothing conformity, and the effects of appearance interest and demographic variables on clothing conformity. A questionnaire survey collected data from October $3^{rd}$ to $27^{th}$ 2011. A convenience sample was drawn from adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 513 responses produced complete and usable questionnaires. Data were tested through factor analysis and regression analysis, using SPSS 20.0. The results of this study are as follows : First, three factors were extracted from clothing conformity (normative, informative, identifiable conformity). The appearance interest was relatively high and normative conformity was the highest level among three factors of clothing conformity. Second, appearance interest was significant predictors of clothing conformity. Third, demographic variables such as gender, marital status, age and education levels had significant effects on the relationship between appearance interest and clothing conformity.

• Journal of the Korea Fashion and Costume Design Association
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• 제17권1호
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• pp.117-130
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• 2015

As environmental issues have become a worldwide concern after the 20th century, the idea and the term of 'green growth development' has become familiar to the public. After 2008, the green growth development dramatically became an important ideology in Korea; thus industries, studies and product investments in relation are in active progress. Following the trend, the latter major unit of the middle school textbook "Technology & Home Economics" was named the revision of elementary, middle and high school textbooks in 2009. The learning goal of 'green' or 'eco-friendly' of the revised edition of the textbook will guide the middle school students to have better understanding of the issues of clothing habits and the environment. Furthermore, students will be able to apply the 'green' concepts in their real life and put eco-friendly clothing habits into action. Thus, the practice of effective learning will depend on the quality of the current issue of the textbook. Therefore this study analyzes the eco-friendly contents of the semi-unit from 7 different textbooks and presents an example of textbook production to the preliminary teacher of home economics.

• Fashion & Textile Research Journal
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• 제15권4호
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• pp.565-573
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• 2013

This study focused on the cultural differences between South Korea and the U.S. in terms of male consumers' sex role attitude and its influence on grooming and apparel shopping behavior. Purposive samples of American and South Korean males aged between 20 and 40 years were surveyed. The sample sizes were 219 and 233 for American and South Korean consumers, respectively. The data were analyzed by structural equation modeling and ANOVA using SPSS 12.0 and AMOS 14.0. The results indicated that only grooming was influenced by the perceived femininity in the case of South Korean men; however, the model for American men indicated a significant positive influence of femininity on grooming and recreational apparel shopping behavior. In other words, American male consumers who perceive themselves feminine were more likely to be engaged in grooming and recreational apparel shopping behavior. On the other hand, for South Korean men, recreational apparel shopping behavior was not influenced by their sex role attitude, or whether they considered themselves feminine or masculine. This means that recreational apparel shopping behavior is a gender-specific behavior in the U.S., but not in South Korea. The findings of this study indicated that culture has influence on consumers' approach to shopping and appearance. South Korean male consumers were more likely to acknowledge themselves as being feminine, enjoy apparel shopping and grooming compared to American male consumers.

• Journal of the Korea Fashion and Costume Design Association
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• 제11권3호
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• pp.135-141
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• 2009

In this paper, Tagetes extracts were extracted from leave, root, stem and flower at $100^{\circ}C$ for 20 minutes. Silk fabrics were dyed with Tatetes Patula L. to investigate the dyeing properties in accordance with dye concentration, pH, temperature, time of pre-, simul- and post-treatment of mordants using the three types of mordants. As a result, the surface color of the silk fabrics was yellowish regardless of the types of mordants. However, the a values were decreased and b values were increased in the order of the dyeing using Al>Cu>Fe: Al mordanted silk fabrics were appeared in greenish yellow and Fe mordanted silk fabrics were done in redish yellow. K/S values of the silk fabrics treated with Fe mordant were 3 times higher than those of Al and Cu mordants according to the increase in dye concentration. This behaviour was shown even in the increase of mordant concentration due to the interaction of mordant and pigments of Tatetes Patula L. But, the types of mordants did not affect because the equilibrium was obtained in 20 minutes in a similar way. And it showed that the highest K/S value of the silk fabrics studied was pH 4 and $80^{\circ}C$ regardless of the types of mordants.

• Journal of the Korean Society of Clothing and Textiles
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• 제20권6호
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• pp.1151-1165
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• 1996

The purpose of this study was to identify the pratical applicability of person-situation benefit segmentations of the female apparel market in Seoul by a prior segmentation method. The specific objectives of this study were 1) to identify the useful demographic variables for person-situation benefit segmentations of the female apparel market, 2) to assess that person- situation benefit segmentations of 1.he female apparel market are accessit)le by developing a profile of each segment based on the interactions of situation and personal characteristics on perceived risk, importance of store attributes and store-type choice, and on brand type prefered by each segment. 3) to assess the validity of person-situation benefit segmentations of the female apparel market in terms of easy accessibility. The data were collected via a questionnaire from 601 housewives of ages 20's to 50's living in Seoul, Korea. The data were analyzed by factor analysis, repeated measure two- way ANOVA and X2-test. The results of this study were as follows. First, the age-by-situation segmention basis and the education-by-situation segmention basis were useful for person-situation benefit segmentations of the female apparel market. Second, there were found three benefit segments (Youth/Fashion oriented users, Brand oriented users and Apathetic users of clothing) using age-by-situation segmention basis. Using education-by-situation segmention basis, five segments (Economic-value, Youth/Fashion, Brand/Self-expression Self-expression, and Apathetic users of clothing) were identified. And beifit segments classified by the age-by-situation segmention and education-by-situation segmention approach were accessible. Third, the pratical applicability of person-situation befeift segmentations of the female apparel market by a prior segmentation method were suggested.

• Journal of the Korea Fashion and Costume Design Association
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• 제11권1호
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• pp.17-27
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• 2009

The purpose of this study was to analyze the related to cosmetic studies and to offer the study directions. A journal selected for this study is The Korean Society of Cosmetology only registered on Korea Research Foundation. A total of 493 articles in journal of The Korean Society of Cosmetology were reviewed and analyzed carefully. The results of review and analysis were as follow: The articles of the Korean Society of Cosmetology were classified into varies sections by main subjects, which are Basic Science, Make-up, Hair, Skin, Cosmetic & Hair Product, Beauty History, Beauty Education, Fashion. From the groups of main subjects, it was then classified into secondary subjects. In the result of examined frequencies in main subject of the articles showed highest of 89 in basic science, 84 journals in Beauty Marketing related, 73 in Hair. And from the classified secondary subjects, highest frequencies showed in the study based on second in study based on Cosmetic of 46 and Aesthetician of 41 journals. The research trend in the field of cosmetics showed the quantitative increase of article publication in journals. However, the contents lacked in depth compared to subdivided fields and the target or the method of conduct researches were in disproportion. Therefore, clearness is necessary in definitions of the field of cosmetic study and the standard of division in each fields.

• Fashion & Textile Research Journal
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• 제17권6호
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• pp.1013-1019
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• 2015

As the interest in leisure and health increases, the domestic outdoor wear industry becomes bigger. The waterproofness of fabrics does not ensure the waterproofness of garments because of the stitch holes during the sewing process even with the seam sealing tapes. Thus the water leakage often becomes a problem during the end use. Still companies use fabrics waterproofness data for garments marketing because they are simple to run the test, less expensive than the whole garment testing, and easy to achieve the quality control. In this study the rain tower system for evaluating the waterproofness of garments has been developed and the waterproofness of the selected waterproof and breathable garments in the market were tested. The rain tower was consisted of rain tower room, rainfall forming system and measurement system. Two different levels of rainfall can be simulated with this system(100l/m²/hr and 450l/m²/hr). Jackets in the market have been tested at two different rainfall conditions. The temperature and humidity data inside jackets didn't provide much information on the waterproofness at severe rainfall condition(450l/m²/hr, 1 hour). However, water leakage was detected on the cotton undershirt inside jacket. 5 out of 8 jackets passed the normal rainfall condition(100l/m²/hr, 30 minutes). The newly developed rain tower system was able to evaluate the waterproofness of the jacket seams. It is recommended the further study on the detailed test conditions for the end use of the waterproof and breathable garments.

• Journal of Fashion Business
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• 제14권5호
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• pp.195-215
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• 2010

The emergence of the luxury market has led numerous academic researchers, as well as marketers in the luxury market, to pay attention to both identifying luxury brand features and measuring perceptions toward luxury brands. Especially, Korea is a significant emerging market for luxury goods. Young consumers and male consumers are getting into the luxury market fast and these new segments will keep increasing. There are only a few studies related to distinctive definitions of luxury brands and measurement development for the Korean market. However, there are some limitations in these previous studies in that they did not capture the nature of luxury due to their inappropriate of subjects and approach in data collection and to lack of a perspective of Korean specific features. Thus, the purpose of this research is to identify Korean consumers' perceptions toward luxury products and, ultimately, to develop a reliable and valid measurement items for the luxury products' features for the Korean market. Defining the three high constructs(functional, emotional, and symbolic aspects) as a key needs and benefits on luxury brands, we looked at four stages of development for generating and deducting items by luxury industry experts and luxury consumers, as well as for testing measures by 20th~60th consumers. As a result, this study confirmed that luxury brands consists of high quality, high price, unique design, and luxury store; the emotional aspect construct combines craftsmanship, VIP service, and high social status; and the symbolic construct includes brand heritage and being a well-known brand. Finally, 22 measurement items (Measures of Luxury Brand for Korea: LBK) were developed for the conceptual features for luxury brands from a Korean perspective. This study provided understanding of Korean consumers' perceptions toward luxury brands from an academic perspective. For the managerial implication of this study, LBK can be utilized to judge both luxury brands and mass brands, to diagnose current a brand's luxuriousness, from the customer's point-of-view, and, finally, to measure a Key Performance Index (KPI) of luxury brand companies.

• Journal of the Korean Society of Costume
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• 제64권5호
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• pp.154-167
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• 2014

This study explored culture adaptive attitudes and donning practices of traditional dress among Chinese marriage immigrant women. Quantitative research was conducted on Korea-Chinese multicultural families. Participants were 291 married women in Seoul and Gyeonggi Province. The data was analyzed using frequency analysis, factor analysis, t-test and correlation analysis. The findings are as follows: First, positive relationship was found between Hanbok acceptance attitudes and Qipao transmission attitudes. The level of Qipao transmission attitudes was higher than Hanbok acceptance attitudes especially in the part of knowledge. Han Chinese showed stronger Qipao transmission attitudes than Korean Chinese. Immigrants without Korean nationality had stronger Qipao transmission attitudes. Higher education group and higher income group showed higher level both on Hanbok acceptance attitudes and Qipao transmission attitudes. Second, more than 50% of Chinese marriage immigrant women wore Hanbok once or twice per a year. On the other hand, only 24% of them wore Qipao. This result shows that there exists a gap in the Qipao transmission attitudes and donning practices. 44% of women wore both Hanbok and Qipao in their own wedding ceremony, 32% wore only Hanbok, and 19% wore only Qipao. 64% of women had an experience of wearing Hanbok on special days such as traditional holidays or family affairs, whereas only 29% had worn Qipao.