• 한국의류산업학회지
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• 제14권1호
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• pp.56-63
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• 2012

The purpose of this study was examine the effects of the conspicuous consumption tendency by age on fashion involvement. Questionnaires were distributed to 554 females in their 20s-50s. for the final analysis. The results of this study were as follows. First, as a result of the examination of the differences between conspicuous consumption and fashion involvement by age, people in their 20s showed the highest conspicuous consumption and fashion involvement. Second, as a result of the analysis of the effects of the conspicuous consumption by age on the fashion involvement, people in their 20s and 30s influenced the appearance management among the factors of the individuality pursuit orientation and those in the 40s physical supplementation and appearance management and those in the 50s the physical supplementation and sexual appeal. The brand orientation factor influenced social symbol to all the people in their 20s to 50s and the high price orientation factor did not influence any of the people in their 20s to 50s. The trend pursuit orientation factor showed its influence on appearance management to those in their 30s and sexual appeal and conformity to those in their 40s.

• 한국의상디자인학회지
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• 제16권2호
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• pp.111-126
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• 2014

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands. As antecedents, fashion consciousness, eco-fashion consumption decision, ongoing search behavior, and shopping enjoyment were considered. It was hypothesized that fashion consciousness influence the attitudes toward purchasing fast fashion brands both directly and indirectly through eco-fashion consumption decision, ongoing search behavior, and shopping enjoyment. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The hypothesized relationship test proved that fashion consciousness influences the attitudes toward purchasing fast fashion brands both directly and indirectly through ongoing search behavior and shopping enjoyment. In addition, eco-fashion consumption decision influence directly influences the attitudes toward purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• 한국생활과학회지
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• 제17권4호
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• pp.723-731
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• 2008

This study was performed to investigate the relationship between the fashion lifestyle and the ornament wearing practices of college students. A questionnaire survey was conducted on 545 college students (male students 36.7%, female students 63.3%) in the Cheongju area, Korea. Frequency, factor analysis, cluster analysis, t-tests, $X^2$ and ANOVA were used for data analysis. The results of this study were as follows: 1) Fashion lifestyle of students was classified into 4 factors; fashion oriented, aesthetics pursuit, brand preference and reasonable economy. Based on the factor scores, 4 clusters were identified; practical, brand oriented, personality and self conspicuous. Female students were more affiliated to personality and self conspicuous group than male students. 2) They owned earrings, necklaces and rings, in the order. There were significant gender differences in the wearing practices of ornament. 3) Also, there were significant differences in the ornament wearing practices according to fashion lifestyle.

• 복식문화연구
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• 제15권5호
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• pp.888-901
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• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.

• 한국의류산업학회지
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• 제7권5호
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• pp.527-534
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• 2005

The purpose of this research is to study face images according to color of make-up was made by computer graphic simulation. The various facial images can be helpful for choosing suitable make-up color planning. In order to find out the differences of face images by make-up color, three different foundations and seven eye-shadows, six lips were applied on the round face model. Make-up Image Scale was used the scale of seven point modified the S-D method. Data were analyzed by Varimax perpendicular rotation method, Duncan's Multiple Range Test, Three-way ANOVA. As the result of make-up image perception analysis, a factor structure was divided into mildness, modernness, elegance, unique. The factor of mildness, modernness, unique affected on the foundation color. Foundation color was found out to be influential variable to distinguish color perception abilities. Also, the foundation, eye-shadow, lip color were influenced interactively on the perception of elegance factor. Pink color was important color, influenced on the mildness factor. Gray and purple color were influenced on the modernness factor. Mildness factor was perceived as the most bright foundation but unique factor was perceived as the most dark foundation. Then, the foundation, eye-shadow, lip color were influenced interactively on the perception of facial images. The results can be effectively applied to today's marketing and color design management which is focused on the product's emotional image in customer's mind.

• 한국의류산업학회지
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• 제8권6호
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• pp.679-686
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• 2006

The purposes of this study are to look into the formative characteristics of the bolero and to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem lines from analyzing the bolero style shown in 2005 S/S domestic fashion. Theoretical examination of the bolero was made philologically with reference books, theses and some articles. And the bolero style shown in 2005 S/S domestic fashion was analyzed with pictures from a fashion magazine "Ceci" and a fashion website 'Interfashion Planning" from Feb. to Aug. of 2005. As a result, the basic lines of the bolero are classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with the changes in the waistline-5 cm, 8 cm, and 11 cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. Data we got from this experiment was analyzed statistically by using the SPSS 12.0 and practiced the Factor Analysis and Correlation Analysis. In the current women's garments, the bolero is a new fashion item which combines with jackets or cardigans. Usually the bolero jacket is made out of a cotton, denim, leather or fur, and the bolero cardigan usually used knitted materials. The design could be very varied depending on the roundness of the center front line, and hem line. According to the result of factor analysis of the visual effects of the Bolero, four factors were identified the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, three factors were identified maturity, tenderness, neatness.

• 패션비즈니스
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• 제4권4호
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• pp.123-133
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• 2000

The purpose of this study was to examine the usage of internet advertisement, to define the convenient dimensions of information navigation medium, and to examine the difference of convenient information navigation among advertisement types and information design methods. Thirty-four subjects were selected for the survey study and descriptive anlysis, factor analysis and ANOVA were used for the data analysis. The results of this study were: 1. the most perceived channel about the web site information was the search engine, the most preferred type of information design was the mixed type with text and image, and the most preferred medium for fashion information is the magazine. 2. the convenient dimensions of information navigation medium were information understanding, design composition, easy navigation, timely navigation, and convenient navigation. 3. the information design method is the significant factor influencing on the convenient information navigation.

• 한국의상디자인학회지
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• 제25권1호
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• pp.97-113
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• 2023

This study investigates the effect of consumers' trust in communication with online fashion mall avatars on performance expectancy and re-use intention. For the empirical study, 207 adults were surveyed using a 5-point Likert scale, and the results were analyzed with SPSS 21.0. The analysis reveals the following results. First, the factor analysis of trust in communication with the avatar, performance expectancy, and re-use intention revealed cognitive and affective trust as subfactors of the trust in communication with the avatar, while purchase choice expectations and performance expectancy were identified as subfactors of performance expectancy for the avatar. A total of five factors, including re-use intention, were recognized. Second, the trust in communication with online fashion mall avatars significantly positively affected performance expectancy for the avatar. Among the subfactors, cognitive trust was determined to have a greater influence on purchase choice expectations than affective trust. Third, the performance expectancy for the online fashion mall avatar significantly positively affected re-use intention. Notably, the subfactor performance expectancy had a greater influence than purchase choice expectations. Finally, trust in communication with online fashion mall avatars significantly positively affected re-use intention. Accordingly, the sub-factor cognitive trust had a greater influence on re-use intention than affective trust. The results of this study are academically significant in that they empirically test the influence relationship between trust in communication, performance expectancy, and re-use intention, considering the personal characteristics of online fashion mall avatars on consumers using the Meta-UTAUT model in the fashion field.

• 한국의류산업학회지
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• 제3권4호
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• pp.323-329
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• 2001

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of fashion models and college women. For this study, 113 fashion models and 265 female college students were analyzed. Factor analysis, Correlation, t-test and Regression analysis were used in data analyses. Clothing involvement was factor analyzed resulting five factors such as interest, pleasure, fashionability, risk perception and symbolism. Three clothing involvement factors had highly positive relations with total clothing involvement. Interest, pleasure and fashionability factors were related with each other: Fashionability and interest factors had an effect on fashion opinion-leadership and fashion innovation. Significant differences were found between fashion models and female college students in regard to clothing involvement and fashion leadership. Fashion models and female college students differed significantly in clothing interest and fashionability. Fashion models and female college students differed significantly in fashion opinion-leadership and fashion innovation. Fashion models were more fashion opinion leaders and fashion innovators than female college students.

• 한국의상디자인학회지
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• 제11권2호
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• pp.153-168
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• 2009

The purpose of this study was to identify the clothing attitude of Chinese students in korea according to gender, socio-economic level and resident period. The survey was conducted from October 30th to November 25th 2008, and 267 questionnaires were used for the analysis. Data were analyzed by factor analysis, T-test, ANOVA, Duncan's Multiple Range Test with SPSS 12.0. The results were as follows: 1. Most of Chinese students were middle-class Han race and they have been staying in Korea for 3 years. 2. Fashion leadership was classified as Innovation and Opinion leading factor; conformity as Nonconformity, Identification, and Norm consciousness; pursuit benefit as Practicality, Economy, and Aesthetic. 3. The Innovation factor was highly marked in female student group, the Opinion leading factor was higher in high-class group, and the pursuit benefit factor was significantly different between less than three years group and over three years group who have been in Korea. 4. We need to recommend best-design clothes for high-class Chinese female students who have been in Korea for over three years, and low-price clothes for less than 3 years.