• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.50-65
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• 2024

By analyzing the style of creator avatars in the world of Metaverse, which is emerging as a fourth-generation social media platform, this study aims to identify the meta-fashion tastes of Generation Z (Gen Z) creators (born in the late 2010s and early 2020s) and to analyze the extent to which current trends in the fashion market are influencing meta-fashion. The research method uses a case study to compare meta-fashion and current fashion trends. First, five Gen Z fashion creators on ZEPETO were selected to analyze the meta-fashion styles presented by this group. In the end, a total of 100 fashion styles were analyzed by combining 50 items each from the current meta-fashion and real fashion trends. The fashion styles were found to be hip-hop, easy-casual, punk, lovely feminine, and sexy, and the main fashion items were analyzed as jeans, hip-hop style pants, sneakers, tight crop tops, dresses, tattoos, chain accessories, and dyeing. Meta-fashion is the emergence of items similar in shape to those popular in the current fashion market, but are more exaggerated or show off the human body than actual fashion items.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.2
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• pp.217-232
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• 2021

This study analyzed the characteristics of generation Z leading the trend of the fashion industry through the creative activity of Virgil Abloh. A literature review and case study were conducted together with detailing the research methodology. As a result of research, generation Z is conceptualized as a "digital native" who grows in digital technology environment with excellent visual sense. They are "SNS creators" who have influence on Social Networking Services (SNS). They are also characterized as "social activists" who reject social conventions and prejudices. They are a "leading creators" who seek to differentiate with creativity. The characteristics of generation Z in the creative activities of Virgil Abloh have a feature of digital native in that they seek visual originality. In terms of communicating with generation Z through SNS and influencer marketing, it has the characteristics of SNS creators. It expresses social activists in providing consumers with diversity, and social perceptions of differentiation. In terms of providing content that encourages consumers to express their personality, it has a feature of leading creators. It is meaningful in that it contributes to the understanding of the market change and marketing strategy according to the consumer development and the activity of the fashion designer.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.1-6
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• 2005

'Interaction' here means an action that reciprocally affects each other. In this action each change and movement does not exist independently but acts upon each other. The interaction of fashion design has undergone a lot of changing experiences. Besides it assumes the role of an appreciator that participates in the formation of work. This interaction breaks down the distinction between the designer as the maker and presenter of dress and the passive dresser and appreciator as its passive receivers.. Finally, it integrates the creator, receiver and technology altogether. The interaction tendencies of fashion design treated in this study are classified into four types. First, the mechanism that is included as a part of work and the cognitive response that the observer experiences. Second, the response that fashion design displays towards the stimulus of circumstances. Third, the changeability of manipulation of fashion design. Fourth, the control that mechanism acts upon dynamic status by technology. As in may other fields of our life, interaction in fashion design reflects the change and interactivity of our thinking and ideas.

• The International Journal of Costume Culture
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• v.6 no.1
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• pp.1-10
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• 2003

This study aims to analyze the influence which Marie Antoinette, an unfortunate queen and fashion pioneer, had upon leading the creation of fashion in the eighteenth-century. In addition, this study attempts to expect some insights of fashion on the basis of analysis. Marie Antoinette created a new trend of fashion all the time through her hatred of restricting freedom, discontentment and caprice. She created the robes a l'anglaise, a la polonaise, a la levite, chemise a la reine, and so on. Also, Marie Antoinette created a giant hair style by hiring a hairdresser named Leonard. It can be believed that even though Marie Antoinette is open to censure owing to her frivolity, vanity and extravagance, she is recognized a creator of womanish, beautiful, delicate and graceful dress and ornaments.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.31-44
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• 2023

Fashion design in the metaverse is not simply a 3D avatar or virtual fashion, it is an important clue for shopping trends, and the role of fashion design has grown even more because avatars and humans are identified and active. This study, I attempts to understand the metaverse platform accurately and find out the scope of fashion design within the metaverse platform. In addition, we want to provide basic data that can expand the field by using fashion design in various ways on the metabus platform. This study investigated and analyzed various metaverse fashion cases, articles, software, and methods used by metaverse fashion creators, and the results are as follows. First, the metaverse platform is a new level of virtual interaction where users and creators communicate through the convergence of augmented reality, lifelogging, mirror world, and virtual world. Second, most of the users of the metaverse platform are generation Z, and metaverse creators who make money by producing avatars or items, including fashion design, are emerging as a new job field. Third, many fashion brands created spaces on the Metaverse platform, collaborated with games, or opened fashion weeks for publicity, marketing, and sales. Fourth, as a 3D program for metaverse fashion creator activities, open-source software is easier and free of charge compared to programs for fashion design specialists, and most costumes can be reproduced, so it will be easier for fashion design majors to utilize.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.475-491
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• 2023

New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its structural characteristics and examined the components of this business model through case studies. Fashion companies frequently collaborate with consumers to create unique and innovative fashion items that both satisfy consumer demand and expand their economic potential. Base on case studied involving consumer participation in NFPD, our study analyzed the structural characteristics of the co-creative NFPD process. Consequently, our investigation identified five key factors of the co-creative NFPD business model: co-value, co-creator, co-activity, co-platform, and co-partner. The co-creation approach established in this study will help advance research on new fashion strategies and provide foundational information for Korean fashion companies that are facing an increasingly competitive global market, thus making a significant contribution to the literature.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.197-206
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• 1996

We can see the relationship between Fashion creation and Art through the characteristic of clothings at Fashion Collections such as the round, abstractive motive, optical effect, symetric line, etc. This relationship between Fashion creation and Art brings the affective image and the aesthetic shock to open the door to imagination. Art-related people such as artist, fashion designer share the creativeness, new vision and artistic fever. We can see the link and co- work between art and fashion creation all over the 20th centary. Specially it reached its peak in 1960s when Paco Rabanne, Andra Curreges, Pierre Cardin and Yves Saint-Laurent introduced their works. This study includes not only the influence of the art but also the relationship between the art and fashion creation to analyze the way and the reason of the influence of the art in terms of the form, technique, material and process. Doing this, 1 try to ask and answer the question "through what form and at what situation fashion creation can be considered as an art." The study reaches the conclusion that fashion designer is the creator, technician and transferer if the the art.e the art.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.114-124
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• 2007

Contemporary fashion design has been represented as intermedia transcended value and spatiotemporal notion and also had a tendency to concentrate on serial process that materials are transfigured through time rather than existence. These forms related to interaction with time, space and performance as well as compositive genres, hybrid culture, compound gender define as 'serial expression' in this study. The serial expression ran be characterized that system, process, series, enumeration of sequences, depiction of performance, repetition of action in fashion collections and exhibitions of designers. The concept and circumstances made by author as a creator of fashion broaden perceptions of audiences and arouse spectators to participate in the situation as needing immediate attention. The forms of fashion and Conceptual Art in serial expression are analogous and even identical situations represent in fashion collection. Therefore analysis serial forms of art derives formative features: Narrative process, Imitation and Appropriation, Virtual reality and High technology, Hybridism and Convergence. This study suggest a framework to analyze conceptual fashion that give salience to megatrend in contemporary fashion culture on artistic point of view.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.25-37
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• 2005

This is a study on the origin of fashion imaging. First of all, 1 looked into the history of French fashion printmaking from late 16th century to early 19th century. Then studied the changes in the characteristics of context and form over the different periods and summarized each concept. At the same time, I looked into the process of fashion magazine evolving from fashion printmaking. In order to find out how fashion printmaking dealt with the characteristics of fashion media, 1 researched the commercial environment of fashion printmaking and reorganized the methodology of its media's role. Such analysis and results helped to reach a definition on how to regulate fashion printmaking. Fashion imaging was sparked by a small curiosity. As people began to be rage over new things, it came to introduce the fashion leaders of the public combined with the attributes of trend. At times when changes were so big that they were unpredictable, it itself became a fashion leader. Then a fashion creator emerges and it's function changes to that of a communication media. Moreover, the regular issuance of fashion printmaking implemented the concept of trend cycle and fashion imaging completely fulfilled the conditions of a communication media. The massive increase in the production of fashion printmaking and magazine contributed to the spread of fashion and the diffusion of printmaking lead to mutual complementation and synergy necessitated by fashion. Thus, the democratization of fashion and the commercialization of printmaking art occurred at the same time.

• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.111-127
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• 2009

The purpose of this study is to understand the importance of exterior influential factors and kunstwollen(artistic will) of fashion designer. In order to investigate the differences which based on periodic backgrounds, social influences, cultural actualities and kunstwollen, Vivienne Westwood, Issey Miyake and Hussein Chalayan who have different social and cultural contexts are selected. Also through this research, people would understand the clothes has the values as the art works which have philosophy of creator and recognize the importance of fashion as an intermediation for comprehension of history, society and culture. Vivienne Westwood presents her honor to British history and culture in the way of her unique interpretation. Also she expresses the authority and the pride of woman who lives in the present age. Issey Miyake accomplishes the harmony of human body and soul. He attains the most perfect beauty through incomplete beauty of cloth. Hussein Chalayan produces his fashion works as a form of concept which is keep asking question about existence of human being. Fashion is the work of art which Is based on the relationship between clothes, human body and spirit. The fashion designer makes human life has value through his or her creations and tries to communicate with the world.