• 패션비즈니스
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• 제25권4호
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• 한국심리학회지:법
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• 제13권1호
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• pp.75-97
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• 2022

프로파일링은 국내 범죄심리학의 대표적인 활용 영역으로 인식되고 있으며, 경찰청 프로파일러는 확고한 직업군으로 자리 잡고 있다. 그러나 사회적 인지도와 비교하면 정작 경찰 내부에서의 인식이나 활용도는 높지 않은 편이다. 본 연구에서는 강력사건 발생 시 프로파일러에게 프로파일링을 요청하고 활용하는 수사관의 인식을 파악하여 프로파일링 활용 의도에 영향을 미치는 요인을 확인하고자 하였다. 이를 위해 수사관들이 범죄 수사과정에서 고려하는 요소들에 대한 중요도 인식과 프로파일링에 대한 태도가 프로파일링 활용 의도에 미치는 관계를 경로모형을 통해 검증했다. 경찰 수사관 340명을 대상으로 조사한 결과, 수사관의 수사요소에 대한 중요도 인식은 규범적 수사(증거 수집과 법적 판단 등)와 사실적 수사(범죄자 분석, 범죄정보 시스템 분석 등) 중요도의 2가지 요인으로 구분되었으며, 이 중 사실적 수사 중요도가 프로파일링에 대한 태도를 매개하여 활용 의도에 정적 영향을 미치는 것으로 나타났다. 반면, 규범적 수사 중요도의 경우 프로파일링에 대한 태도에 부적 영향을 미치는 것으로 나타났다. 이러한 결과는 수사관이 자신의 주 업무 영역인 수사에 대해 가지는 인식이 프로파일링에 대한 태도뿐 아니라 프로파일링 요청 여부를 결정하는 역할을 하고 있음을 시사한다. 연구결과를 바탕으로 프로파일링 이용 활성화에 필요한 전략을 논의하였다.

• 농촌계획
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• 제7권2호
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• pp.41-53
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• 2001

A village appraisal is a study of the village, carried out by the people who live there as a basis for influencing its future. It is an exciting opportunity for a village to take a good look at itself, and it is a project in which everyone can be involved. It involves gathering factual information and the opinions of local people, so as to build up an overall picture of the village. An appraisal is a questionnaire survey carried out by and for the local community. It aims to identify local characteristics, problems, needs, threats, strengths and opportunities. It is a means of taking stock of the community and of creating a sound foundation of awareness and understanding on which to base future community action. Over the past 30 years more than 2,000 village appraisals have been undertaken in rural Britain. This research examined 48 village appraisals which had been carried out in England between 1985 and 1999. The suggested strengths and weaknesses of the village appraisals are: the target of the whole population in an area; the wide-ranging in its coverage of issues; well linked to a county-wide support agency; a good tool for identifying needs and wants, and local priorities; a good tool of local democracy and of increasing self-confidence in individuals and the whole community; not an exhaustive survey; very labour intensive; too little coverage of issues relating to the local economy; the lack of any input by professional planners and so forth.

• 유통과학연구
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• 제17권2호
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• pp.53-69
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• 2019

Purpose - National scientific technology R&D investment is exceeding 60 trillion won per year, and the results of patent applications and technology transfers are visually improving. However, despite the improving research results of national R&D, the practical results of technology startups are mediocre. It is now time to expand the construction of the technology commercialization ecosystem, where the expansion of national R&D leads to the results of technology startups. Therefore, this study discussed the measures to increase the competitiveness of technology startups through the factual survey of the companies that benefitted from R&D support programs. Research design, data, and methodology - This study targeted 996 companies that benefitted from the R&D projects of the Technology Transfer Center for National R&D Programs, and deducted itemized issues through the survey replies. Survey questions were prepared to estimate the national R&D results, and the technology recognition path, the purpose of detailed introduction of the technology, investment of the commercialization fund, economic results, and the factors of success and failure were analyzed. Results - As for the recognition rate of technology during the process of corporate technology commercialization through the technology transfer, recognition through project participation showed a high response rate, and diverse implications of technology commercialization were deducted through the analysis of economic results. As for the resolution alternatives, the proliferation of technology commercialization platform that can create excellent technology for the companies in early stages and the measure of expanding the distribution of technology infrastructure were suggested. In this study, public technology commercialization strategy is established, and the innovative marketing strategy is presented. Conclusions - This study reveal that the result of creating scientific technology jobs should be deducted, in order to produce the revolutionary results of job creation by suggesting the success models of technology commercialization based on domestic scientific technology. In particular, even though the support systems for public research results are being diversely suggested, accurate studies on their actual conditions are currently lacking. Therefore, this study suggest realistic political alternatives to assure results in the process of public technology commercialization, by examining the current state of public research results of R&D support institutions and diagnosing the issues.

• 환경영향평가
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• 제15권6호
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• pp.373-383
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• 2006

The spatial mapping of risk is very useful data in planning for disaster preparedness. This research presents a methodology for making the landslide life risk map in the Boeun area which had considerable landslide damage following heavy rain in August, 1998. We have developed a three-stage procedure in spatial data analysis not only to estimate the probability of the occurrence of the natural hazardous events but also to evaluate the uncertainty of the estimators of that probability. The three-stage procedure consists of: (i)construction of a hazard prediction map of "future" hazardous events; (ii) validation of prediction results and estimation of the probability of occurrence for each predicted hazard level; and (iii) generation of risk maps with the introduction of human life factors representing assumed or established vulnerability levels by combining the prediction map in the first stage and the estimated probabilities in the second stage with human life data. The significance of the landslide susceptibility map was evaluated by computing a prediction rate curve. It is used that the Bayesian prediction model and the case study results (the landslide susceptibility map and prediction rate curve) can be prepared for prevention of future landslide life risk map. Data from the Bayesian model-based landslide susceptibility map and prediction ratio curves were used together with human rife data to draft future landslide life risk maps. Results reveal that individual pixels had low risks, but the total risk death toll was estimated at 3.14 people. In particular, the dangerous areas involving an estimated 1/100 people were shown to have the highest risk among all research-target areas. Three people were killed in this area when landslides occurred in 1998. Thus, this risk map can deliver factual damage situation prediction to policy decision-makers, and subsequently can be used as useful data in preventing disasters. In particular, drafting of maps on landslide risk in various steps will enable one to forecast the occurrence of disasters.

• Spatial Information Research
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• 제21권3호
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• pp.55-69
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• 2013

현대 사회에서 도시가 성장하고 건설기술이 발달하면서 토지의 이용이 입체화 및 고도화되었다. 이에 따라 지상, 지하공간에 대한 권리와 소유권 등의 문제가 야기되었고 현 2차원 지적관리 체계의 한계점이 드러났다. 이를 해결하기 위해서 3차원 지적을 구축하고자 지적을 정의하고 업무를 등록 관리하는 방안을 마련하는 것에 대한 연구가 진행되고 있다. 따라서 본 연구에서는 실제 업무를 분석하여 현 업무등록을 위해 필요한 항목과 속성을 기존의 연구 결과에 추가하여 활용도를 높이고자 한다. 통합적인 3차원 지적관리 체계가 구축된다면 시민들에게 토지정보를 활용한 정보를 정확하고 신속하게 고품질의 서비스를 제공할 수 있을 것이며 업무 또한 쉽고 빠르게 처리될 수 있을 것이라고 예상된다. 그러므로 본 연구에서는 3차원 지적과 관련된 실제 업무 프로세스를 분석하여 각각의 항목과 속성을 도출하고 이를 기존의 연구에서 정의한 항목 요소에 포함시켜 국제 표준화에 맞는 항목 모델 개발방법을 제안하고자 한다.

• Asian Pacific Journal of Cancer Prevention
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• 제16권17호
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• pp.7727-7730
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• 2015

Aims: To identify deficiencies in the knowledge of general medical (GMPs) and dental practitioners (GDPs) regarding early detection of oral cancer, to compare differences between subgroups, and to identify educational needs for continuing education courses on this subject. Materials and Methods: 165 GDPs and 165 GMPs were directly interviewed to assess their knowledge about oral cancer using a pre-tested survey. Knowledge scores were generated from correct responses of participants to factual questions about oral cancer. Results: Few participants (15.2% of GDPs and 12.8% of GMPs) reported that they attended any continuing education courses on oral cancer during their professional career. Most participants (81.6% of GDPs and 86.3% of GMPs) admitted that their knowledge about oral cancer was not up to date and that they would need to attend continuing education courses on oral cancer if available. A few significant differences were identified between groups regarding knowledge about risk factors, clinical presentations and diagnostic techniques but the overall knowledge scores showed no significant difference between GMPs and GDPs. Conclusions: The present study identified several deficiencies in the knowledge of GMPs and GDPs regarding risk factors, clinical presentations, and diagnostic techniques of oral cancer. Interventions to correct these defects through properly designed continuing education courses are required.

• Journal of Construction Engineering and Project Management
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• 제10권1호
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• pp.16-32
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• 2020

Cost and time control of projects is important in preventing project failure. However, achieving effective cost and time control in practice is often challenging. The challenges of project cost and time control in practice are investigated by carrying out a questionnaire survey on the top 150 construction contractors in the UK followed by in-depth semi-structured interviews of practitioners from 15 construction companies in the country. Quantitative analysis reveals that design change is the most important factor inhibiting the ability of UK contractors from effectively controlling both the cost and time of construction projects. Four of the top five factors inhibiting effective cost control are also the top factors inhibiting effective time control albeit in a different order. These top factors-design changes, inaccurate evaluation of project time/duration, risk and uncertainty, non-performance of subcontractors and nominated suppliers were also found to be endogenous factors to the project. Additionally, qualitative analysis of the interviews reveals 16 key challenges to prevent for effective project cost and time control in practice. These are classified into four categorised based on where they stem from as follows; from the organisation (1. Lack of integration of cost and time during project control, 2. lack of management buy-in, 3. complicated project control systems and processes, 4. lack of a project control training regime); from the construction management/project management approach (5. Lapses in integration of interfaces, 6. project control not being implemented from the early stages of a project, 7. inefficient utilisation and control of labour, 8. limited time devoted to planning how a project will be controlled at the outset); from the client; (9. Excessive authorisation gates, 10. use of adversarial and non-collaborative forms of contracts, 11. communication problems within client set-up, 12. obstructive client representatives) and; from the project team (13. Lack of detailed/complete design, 14. lack of trust among the project partners, 15. limited time devoted to project control on site, 16. non-factual reporting). The study posits that knowledge of these project control inhibiting factors and challenges is the first step at ensuring they are avoided and enable the implementation of a more effective project cost and time control process in practice.

• 한국화재소방학회논문지
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• 제34권3호
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• pp.58-66
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• 2020

주택의 경우에는 소방법에서 제외 대상으로 되어 있어 화재가 발생하더라도 초기 소화에 골든타임을 놓쳐 대부분 인명사고로 이어지고 있다. 이처럼 주택에서 화재와 사망자가 많이 발생하고 있어 소방법을 개정하여 정부에서는 2017년부터 단독 주택에도 소화기를 의무적으로 비치하도록 하였다. 소방청 2018년 주택용 기초 소방시설 설치 실태조사 자료에 의하면 전체 비치율이 34.8%에 불과하다. 소화기는 화재 시에는 꼭 필요한 기구이지만 가정집에서는 기피 대상으로 생각하고 있다. 투박하고 빨간 색상으로 되어 있어 집안 분위기와 어울리지 않기 때문이다. 이제 소화기도 평상시에는 장식품과 팬시용품처럼 집안에 비치해 두다가 화재가 발생하면 화재를 진압할 수 있도록 심플하면서도 디자인이 다양한 소화기가 있어야 한다. 집안 어디에 두어도 장식물처럼 어울릴 수 있는 제품이라면 소비자들의 구매력을 향상시킬 수 있는 동기부여가 될 수 있다. 이제는 다양한 디자인으로 심플한 소화기가 개발되도록 관련업체의 디자인 개발이 실질적으로 이루어져 상품화를 기대한다.

• 한국콘텐츠학회논문지
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• 제19권7호
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• pp.1-12
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• 2019

2017년 한국언론진흥재단의 의료광고 접근 횟수에 관한 조사에 따르면 성인 남녀가 가장 많이 접하고 있는 광고는 미용, 성형, 비만에 관한 광고라고 나타났다. 2011년 기준으로 우리나라는 인구 1만 명당 131건의 성형수술이 이뤄져 인구대비 성형수술 횟수에서 세계 1위를 차지하였다. 이러한 추세에 따라 국내에는 무려 약 1,414개의 성형외과가 운영되며 그 수도 증가하는 추세이다. 외모의 평가 기준은 다양하지만, 더 나은 외모를 추구고자 하는 열망은 날로 거세지고 있다. 그렇다면 수많은 성형외과 광고 중 소비자의 선택에 영향을 미치는 요소는 무엇인가에 대한 의문이 들 수 있다. 본 연구는 이러한 의문을 바탕으로 성형외과 광고의 사례를 파악하고 그 유형을 분석한 후 아이 트래킹 실험을 통하여 광고 소비자의 시각적 소구력이 높은 광고의 유형을 파악하였다. 총 10명의 피실험자를 대상으로 7개의 성형외과 소셜 미디어 광고의 시선추적실험을 하였고 실험 결과 광고수용자의 관심을 끌고 시선을 먼저 사로잡는 가장 큰 요소는 모델이었으며, 가장 집중하여 오래 응시한 요소는 진료내용인 것으로 나타났다. 따라서 성형외과 소셜 미디어 광고 제작 시 병원과 진료내용에 적합한 모델의 선정과 사실에 입각한 진료내용의 명시가 중요하다고 판단할 수 있다. 이러한 연구 결과가 효율적 성형외과의 온라인 광고 제작에 도움이 되길 기대한다.