• 경영과정보연구
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• 제39권1호
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• pp.15-34
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• 2020

체면민감성은 한국 사회에서 소비문화를 설명하는 중요한 개념으로 소비자의 구매행동에 크게 관여하고 있다. 본 연구는 소비자의 체면민감성이 충동구매성향 및 만족에 미치는 영향을 분석하고자 하였으며, 충동구매성향은 체면민감성이 만족에 미치는 영향관계에서 매개변수로 작용하는가에 대해 탐색하였다. 연구결과는 다음과 같다. 첫째, 체면민감성의 하위요인인 타인의식성과 형식격식성은 충동구매성향의 하위요인에 모두 유의한 영향을 미치는 것으로 나타났으며, 창피의식성은 충동구매성향의 하위요인에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 충동구매성향의 하위요인인 암시충동구매와 상기충동구매는 만족에 유의한 영향을 미치는 반면, 자극충동구매와 순수충동구매는 만족에 유의한 영향을 나타나지 않았다. 셋째, 체면민감성의 하위요인인 타인의식성은 만족에 유의한 영향을 미치는데, 형식격식성과 창피의식성은 만족에 유의한 영향을 미치지 않았다. 마지막으로 체면민감성과 만족의 영향관계에서 충동구매성향은 매개변수로 작용하는가에 대해 분석한 결과, 체면민감성의 하위요인인 타인의식성이 암시충동구매와 상기충동구매의 매개를 통해 소비자의 만족에 유의한 영향을 미치는 것으로 나타났다. 이를 통해 기업이나 마케터들에게 보다 의미있는 이론적 시사점, 실무적 시사점, 그리고 마케팅 전략 수립 등에 도움이 될 것으로 기대한다.

• 한국산업융합학회 논문집
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• 제27권2_2호
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• pp.425-435
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• 2024

The purpose of this study was to identify factors influencing learning satisfaction of nursing students in online non-face-to-face classes during COVID-19 pandemic. 138 undergraduate nursing students were recruited from C nursing colleges of C city in Gyungnam. Data was collected using a self-reported online-questionnaire from 5 January to 18 January, 2022. Collected data were analyzed by SPSS/WIN 27.0 program using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression. Factor influencing learning satisfaction among undergraduate nursing students on online non-face-to-face classes during COVID-19 pandemic were teaching presence(presence of teacher)(𝛽=.43, p<.001), instructional quality(content qualities)(𝛽=.41, p<.001), Satisfaction of nursing major(satisfaction)(𝛽=.13, p<.001). instructional quality(interface)(𝛽=.12, p=.036), which explained about 85.3% of total variance(F=192.78, p<.001). Therefore, in order to improve class satisfaction in online non-face-to-face classes, it is necessary to operate classes that prioritize the presence of teacher so that learners can recognize and trust the presence of teacher by passionately professional performing. And, among instructional quality, we should be strengthen the usefulness of learning materials, content factors related to tests and assignments, and strive to improve satisfaction of nursing major. In addition, it is necessary to prepare and operate classes that fully consider the interface factors related to the manual composition and system convenience for online classes among the quality factors of classes.

• 스마트미디어저널
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• 제13권7호
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• pp.27-35
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• 2024

COVID-19 이후 교육 산업 분야는 많은 활동이 비대면 채널로 전환하였으며, 엔데믹인 현재에도 많은 프로그램이 비대면 채널로 진행되고 있다. 본 연구에서는 비대면으로 운영된 실시간/비실시간 채널 이용자 만족도에 미치는 품질 요인을 분석하고 두 채널의 차이를 비교하고자 한다. 이를 위해 서울 H 대학에서 운영된 동일 내용의 실시간/비실시간 채널의 대학원생 대상 비교과프로그램 수강자 리뷰를 분석하였다. 토픽 모델링을 통해 도출된 비대면 학습 품질 요인은 교육시스템 품질, 콘텐츠 품질, 강사 품질, 기대 일치이며, 해당 품질 요인과 관련된 설문 응답을 통해 이용자 만족도에 미치는 영향을 실증 분석하였다. 그 결과 해당 품질 요인 모두 만족도에 유의한 정(+)의 영향을 미치고, 두 채널 간 만족도 요인에 유의한 차이가 있었다. 본 연구를 통해 실시간 채널은 콘텐츠 자체 개선에, 비실시간 채널은 프로그램 운영 시스템 편의성 개선이 이용자 만족도 향상에 효과적이라는 시사점을 제시하였다는 점에서 그 의의가 있다.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.313-324
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• 2022

This study aims to quantitatively understand the influence of changes in functional cosmetics purchasing sentiment on purchasing behavior and purchase satisfaction after the COVID-19 pandemic and present empirical analysis results regarding the rapidly changing cosmetics consumption market. This study empirically analyzed the structural relationship between non-face-to-face service purchase behavior, functional cosmetics purchase behavior, and functional cosmetics purchase satisfaction to predict purchase behavior of functional cosmetics by psychological characteristics after COVID-19. The collected data were analyzed using SPSS 22.0 (Statistical Package for Social Science) program and Amos 21.0, and correlation analysis was performed to understand the relationship between consumers' purchasing behaviors of functional cosmetics according to their perception of risk of COVID-19 carried out.Summarizing the results of this study, it was found that the higher the anxiety after the corona outbreak, the higher the non-face-to-face service purchase behavior and the functional cosmetics purchase behavior. It was found that purchase satisfaction increased when purchasing behavior of functional cosmetics increased, but purchase satisfaction decreased as anxiety increased after the outbreak of Corona.In this study, a sample of 1452 people were used as research data, and the theoretical implications for the development of functional cosmetics were presented by confirming the effect of changes in non-face-to-face service purchase behavior according to psychological characteristics after Corona 19 on consumer satisfaction.

• The Journal of Korean Physical Therapy
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• 제34권4호
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• pp.135-139
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• 2022

Purpose: We investigated the satisfaction of physical therapy course according to teaching ways after COVID-19. Methods: 336 students in major of physical therapy were recruited in this study. Based on the classification of subjects in the national examination, the questionnaire was divided into 6 subjects in the basic field of physical therapy, 2 subjects in the field of physical therapy diagnostic evaluation, 8 subjects in the field of physical therapy intervention, and 3 subjects in other fields. The Likert scale was used. Results: In the basic field of physical therapy, all subjects were shown the high score of the satisfactory in face-to-face classes except for the public health and medical law compared to the non-face-to-face classes and mixed classes. Regarding the field of physical therapy diagnostic evaluation, the principle of diagnostic evaluation was shown the high score of the satisfactory in face-to-face classes compared to the non-face-to-face classes and mixed classes. In the field of physical therapy intervention, all subjects were shown the high score of the satisfactory in face-to-face classes compared to the non-face-to-face classes and mixed classes. Conclusion: We found that the face-to-face classes in most of subjects was shown the high score of satisfactory. We believed that our results can be used as basic data for physical therapy major learning methods.

• 디지털산업정보학회논문지
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• 제17권3호
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• pp.121-132
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• 2021

The purpose of this study is to explore ways to improve the quality of real-time video lectures in a non-face-to-face environment using IPA (Importance-Performance Analysis). Recently, due to the impact of COVID-19 in universities, all remote classes are being implemented, so research is needed to raise learner awareness. Accordingly, factor analysis, mean analysis, correspondence analysis, and IPA analysis were performed based on the data of 632 students who responded from March 21 to June 30, 2021 for learners of K University in Chungbuk. First, overall satisfaction was low compared to importance, and the difference in system perception was the largest. Second, the difference in learner perception of real-time video lectures through the IPA matrix showed that the system error and screen cutoff were the largest. Third, the difficulty of lecture content, task and test feedback, etc. are classified. Accordingly, the satisfaction of real-time video lectures in non-face-to-face environments is low, suggesting that school-level support for quality improvement to improve learner satisfaction in non-face-to-face environments and the role of instructors are needed to improve learners' academic achievement.

• 한국콘텐츠학회논문지
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• 제21권7호
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• pp.440-447
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• 2021

본 연구의 목적은 코로나 19의 영향으로 국내 대학에서 시행된 비대면 강의의 효과성을 검증하는 데에 있다. 특히 비대면 수업의 여러 유형 중에서도 원격화상수업은 실시간 양방향 소통이 가능하기 때문에 기존의 대면 수업을 대체할 수 있는 수업 모델이다. 이에 본 연구는 대면 수업과 원격화상수업 등 수업운영 형태에 따른 학생들의 수업만족도를 분석하였다. 이를 위하여 수도권 소재 종합대학의 2019-2020년도에 운영된 총 8707개 강좌를 대상으로 수업유형 및 수업규모별 수업만족도의 차이를 비교하였다. 연구결과 원격화상수업의 만족도가 대면수업보다 유의하게 높은 것으로 밝혀졌다. 또한 원격화상수업과 대면이 병행된 수업이 단일형태의 수업보다 높은 만족도를 보였는데, 이는 각 수업형태가 가지는 한계점을 극복함으로써 학생들의 만족도를 높인 것으로 분석된다. 한편, 수업규모에 따른 수업만족도에서는 대면수업과 원격화상수업 모두 소규모 수업의 만족도가 중형 또는 대형 수업보다 높은 것으로 나타났다. 이는 원격화상수업이더라도 소규모 수업에서 높은 만족도를 보이고 있음을 보여준다. 본 연구 결과를 바탕으로 새로운 대학 수업의 패러다임을 확립해 나갈 필요성을 제안하였다.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.47-56
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• 2016

Recently many small and mid-sized hospitals are closing down or experiencing financial difficulties. As a result, in order to provide exceptional service that would increase their competitiveness, they implemented telemedicine service for the prescription of medicine necessary before a colonoscopy. This study is an analysis of how telemedicine service affects patient satisfaction. Through the focus group interview (FGI) of medical service providers, regarding telemedicine service and face-to-face service, it was appraised that telemedicine service was more effective than face-to-face service. Afterward, a second survey aimed at endoscopy patients was conducted in order to find out the value of telemedicine service. First, through the analysis of the three main factors of telemedicine service, conclusions were drawn(safety/reliability, convenience/rapidity, and economics). A follow-up analysis showed that convenience/rapidity had the greatest effect on telemedicine service satisfaction. Next the factors of the quality of medical service were analyzed and 3 main factors were deduced (the superiority of the external and internal environments/appropriateness, superiority of the medical team, telemedicine service). A follow-up analysis found that telemedicine service had the greatest effect on patient satisfaction. This study found that providing exceptional medical service that utilizes telemedicine service would improve patient satisfaction. Therefore, we would be able to form a strategic plan that would strengthen the competitiveness of small and mid-sized hospitals.

• International journal of advanced smart convergence
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• 제10권3호
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• pp.26-32
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• 2021

The purpose of this study is to identify the impact of online golf product consumers' face on symbolic consumption trends, product satisfaction and new product purchase intention. To this end, a survey was conducted on 300 customers who have purchased golf products online at golf practice centers located in Seoul, Gyeonggi Province and Chungcheongnam-do Province. Data processing was performed using SPSS 23 and AMOS 18 to analyze verifiable factors, reliability, correlation, and structural equations. We obtained the following results. First, face has been shown to have a significant impact on symbolic consumption propensity. Second, symbolic consumption tendencies have a significant impact on product satisfaction and intention to purchase new products. Third, product satisfaction has been shown to have a negative impact on the intention of purchasing new products.

• 한국치위생학회지
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• 제20권5호
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• pp.561-569
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• 2020

Objectives: The purpose of this study is to investigate the interaction and satisfaction of with web-based lectures. In addition, it seeks identify their correlations as well as the factors that influence satisfaction. Methods: The study subjects consisted of 139 college students taking up dental hygiene from Suncheon. ANOVA, correlation analysis, and regression analysis were used on the data collected. The Cronbach's alpha for interaction and satisfaction were 0.949 and 0.921, respectively. Results: The interaction recorded was moderate compared to face-to-face lectures. In particular, interaction between students was higher among 3rd grade students compared to those in the 1st grade (p=0.002). Satisfaction with the appropriateness of lecture content and duration was high, but relatively low in terms of the quality of the lecture and the desire to broaden its scope. In particular, satisfaction was higher among students in higher grade levels than their more junior counterparts (p<0.05). It was also found to be positively correlated with interaction (p<0.01). Their respective presence on the educational platform had the greatest impact on satisfaction (β=0.495, p<0.001). Conclusions: Increased interaction results in greater levels of satisfaction. Furthermore, an improvement in the quality of the lectures and the students' perception of them would enable lectures to be conducted more effectively in situations wherein face-to-face lectures cannot be done.