• Asian Journal for Public Opinion Research
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• 제7권1호
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• pp.23-39
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• 2019

Assuming that a political party has a strong incentive to gain votes via issue setting as part of its campaign strategy, this study utilized a Web experimental survey to explore the extent to which three issue-related campaign advertising strategies - namely, issue ownership, issue convergence, and issue trespassing - affected voters' perceptions toward parties' issue-handling capabilities. Our empirical results show that issue ownership perceptions exist in Taiwan. In the 2012 Taiwan presidential election, as issue ownership advertisements may reinforce voters' beliefs regarding parties' issue-handling capabilities, issue trespassing advertising may improve a party's image on the disadvantageous issue dimension. At least our data shows that the Kuomintang's (KMT) advertisements have both effects.

• Steel and Composite Structures
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• 제52권1호
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• pp.1-14
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• 2024

This paper introduces a system allows for seismic isolation of the pallet from the rack in the down-aisle direction, occupies minimal vertical space (5 cm) and ±7.5 cm of deformation range. A conceptual model of the isolation system is presented, leading to a constitutive equation governing its behavior. A first experimental campaign studying the response of the isolation system's components was conducted to calibrate the parameters of its constitutive equation. A second experimental campaign evaluated the response of the isolation system with mass placed on it, subjected to cyclic loading. The results of this second campaign were compared with the numerical predictions using the pre-calibrated constitutive equation, allowing a double-blind validation of the constitutive equation of the isolation system. Finally, a numerical evaluation of the isolation system subjected to a synthetic earthquake of one component. This evaluation allowed verifying attributes of the proposed isolation system, such as its self-centering capacity and its effectiveness in reducing the absolute acceleration of the isolated mass and the shear load transmitted to the supporting beams of the rack.

• Steel and Composite Structures
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• 제46권2호
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• pp.237-252
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• 2023

The article describes the development of a novel dissipative bracing connection device (identified by the acronym DRBrC) for concentrically braced frames in steel and composite structures. The origins of the device trace back to the seminal work of Kelly, Skinner and Heine (1972), and, more directly related, to the PIN-INERD device, overcoming some of its limitations and greatly improving the replaceability characteristics. The connection device is composed of a rigid housing, connected to both the brace and the beam-column connection (or just the column), in which the axial force transfer is achieved by four-point bending of a dissipative pin. The experimental validation stages, presented in detail, consisted of a preliminary testing campaign, resulting in successive improvements of the original device design, followed by a systematic parametric testing campaign. That final campaign was devised to study the influence of the constituent materials (S235 and Stainless Steel, for the pin, and S355 and High Strength Steel, for the housing), of the geometry (four-point bending intermediate spans) and of the loading history (constant amplitude or increasing cyclic alternate). The main conclusions point to the most promising DRBrC device configurations, also presenting some suggestions in terms of the replaceability requirements.

• Asian Pacific Journal of Cancer Prevention
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• 제17권1호
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• pp.305-310
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• 2016

Background: Given the association between drinking hot tea and the risk of esophageal squamous cell carcinoma, this study was designed to determine the effectiveness of an educational campaign based on the Theory of Planned Behavior (TPB) in reducing hot tea consumption among a sample of Iranian female students. Materials and Methods: In this quasi-experimental study, 130 primary-school female students in Salas Babajani, Kermanshah, Iran were randomly selected. A two-month campaign based on TPB constructs was developed and conducted for the intervention group. Combined mass media approaches (such as posters, pamphlet, and brochure) with small group and individual activities were used to transfer the campaign messages. Also, five 40-minute instructional sessions for the students and one session for their parents and teachers were held. The hot tea consumption, attitude, subjective norms, perceived behavioral control and no intention to drink hot tea were variables which were measured at baseline and again after 4 weeks. Results: There was a significant improvement in the perceived behavioral control and intention to drink no hot tea variables in the intervention group as compared to the control group following the campaign. In addition, significant reductions were found for the hot tea consumption and favorable attitude toward drinking hot tea in the intervention group as compared to the control group. Conclusions: Conducting educational campaigns based on TPB variables may reduce hot tea consumption among Iranian students.

• Clinical and Experimental Pediatrics
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• 제51권9호
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• pp.907-910
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• 2008

Recently we published new edition of 'child & Adolescent health record book' considering easy usability and introduction of new vaccines. This record book has essential and important contents for caring our children and adolescents. Currently many people use various vaccination record books with wrong and poor contents. We suggest the campaign that every pediatrician must give our well made record book to these people. This campaign can give their children an opportunity for proper vaccination and medical checkup. Ultimately through this campaign, the role and importance of pediatrician in the fields of vaccination and bring up children and adolescents will be recognized. We trust that the better record book can be made with continuous interest and active advice of all Korean Pediatric Society members about the contents and usability of this book.

• 산경연구논집
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• 제10권6호
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• pp.7-17
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• 2019

Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

• 한국환경과학회지
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• 제21권2호
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• pp.145-152
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• 2012

The mean wind speed and turbulence intensity profiles in the atmospheric boundary layer were extracted from a LIDAR remote sensing campaign in order to apply for CFD validation. After considering the semi-steady state field data requirements to be used for CFD validation, a neutral atmosphere campaign period, in which the main wind direction and the power-law exponent of the wind profile were constantly maintained, was chosen. The campaign site at the Pohang Accelerator Laboratory, surrounded by 40~50m high hills, with an apartment district spread beyond the hills, is to be classified as a semi-complex terrain. Nevertheless, wind speed profiles measured up to 100m above the ground fitted well into a theoretical-experimental logarithmic-law equation. The LIDAR remote-sensing data of the sub-layer of the atmospheric boundary layer has been proven to be superior to the data obtained by conventional extrapolation of the wind profile with 2 or 3 anemometer measurements.

• 산경연구논집
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• 제10권7호
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.638-648
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• 2016

본 연구는 개인의 자존감과 메시지가 제시하는 보상 유형의 상호작용이 국제구호 캠페인의 효과에 미치는 영향에 대해 조사하였다. 자존감은 스스로 얼마나 가치 있는 존재로 느끼는지를 나타내고, 보상은 긍정적 대가를 의미하며 내적/외적 보상으로 구분하였다. 실험은 184명을 대상으로 실행되었으며, 2단계로 나누어서 실행되었다. 1단계에서는 참여자들의 개인 성향과 경험에 관한 설문을 진행하였고, 2단계에서는 유형별 메시지를 제시한 후 나타나는 반응을 평가하였다. 연구 결과, 캠페인 태도에서 자존감 수준이 높은 사람들은 외적 보상보다 내적 보상 정보를 접했을 때 더 호의적인 캠페인 태도를 보여주었고, 자존감이 낮은 사람들은 차별적 반응을 보여주지 않는 것으로 나타났다. 행위 의도에서는 유의미한 결과가 도출되지 않았다.

• International Journal of Naval Architecture and Ocean Engineering
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• 제6권4호
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• pp.1197-1208
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• 2014

The problem of the oblique water entry of a three dimensional body is considered. Wagner theory is the theoretical framework. Applications are discussed for an elliptic paraboloid entering an initially flat free surface. A dedicated experimental campaign yields a data base for comparisons. In the present analysis, pressure, force and dynamics of the wetted surface expansion are assessed.