• 해양환경안전학회:학술대회논문집
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• 해양환경안전학회 2017년도 공동학술발표회
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• pp.136-136
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• 2017

• 농촌계획
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• 제20권3호
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• pp.45-53
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• 2014

This study classifies the types of visitors to experiential fishing villages and analyses the features and target marketing strategies by categorical groups. Seven factors are extracted by Factor Analysis and the results of Cluster Analysis indicate the classification of five groups. The first group puts emphasis on the family connection, so family centered facilities and programs are necessary. The second group is composed of surrounding area residents whose purpose of visit is unclear. So environmentally friendly village development programs to encourage local patriotism are necessary. The third group puts emphasis on the necessary facilities and programs for experiencing the fishing village and traditional play, etc. The fourth group emphasizes programs related with the region and the means to satisfy visitor's aesthetic desires. Finally, the fifth group aims at various desires that are generally felt in experiential fishing villages. So this group requires marketing strategies from the public point of view. The existing research mostly surveys rural tourism villages, but this study highlights the difference in dealing with fishing villages as opposed to rural villages, from the perspective of industry and settlement.

• 수산경영론집
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• 제55권1호
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• pp.55-76
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• 2024

The purpose of this study is to elucidate the impact of authenticity on experience value and subjective well-being among visitors who have participated in direct experiential activities in experiential fishing villages. The research method used literature research methods and empirical research methods using questionnaires, and this questionnaire was composed by determining three major variables and seven constituent factors for each variable through factor analysis and conducting prior research and preliminary surveys. The survey was conducted from February 5, 2023 to April 5, 2023 among experimental fishing villages with excellent ratings for scenery (environment), service, experience, accommodation, and food, and four villages that can experience tidal flats and manage customers online. The survey was conducted from February 5, 2023 to April 5, 2023, among experimental fishing villages with excellent ratings for scenery (environment), service, experience, accommodation, and food, and four villages that can experience tidal flats and manage customers online. The results of this study are as follows. First, the factors of authenticity in experiential fishing villages include three sub-factors: objective authenticity, constructive authenticity, and existential authenticity. The factors of experience value include two sub-factors: emotional values and functional values. Subjective well-being is derived from positive emotion and life satisfaction. Second, upon examining the importance of authenticity in experiential fishing villages, it was found that existential authenticity and objective authenticity, in that order, have a significant impact on emotional values. However, constructive authenticity did not have a significant impact on emotional values. Third, in terms of functional values, constructive authenticity, existential authenticity, and objective authenticity, in that order, had a significant impact. Fourth, experience value, in the order of emotional values and functional values, had a significant impact on positive emotion and life satisfaction of subjective well-being. Therefore, it was confirmed that the authenticity of experiential fishing villages is important as a strategy to enhance experience value and subjective well-being. Especially, considering that the majority of visitors to experiential fishing villages are family-centered (86.5%), applying marketing management strategies to develop programs that enhance existential authenticity and improve emotional values could elevate the subjective well-being of experiential visitors.

• 농촌지도와개발
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• 제17권4호
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• pp.851-875
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• 2010

Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

• 수산해양교육연구
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• 제17권1호
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• pp.86-105
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• 2005

The plan of developing a fishing village and port will be indirectly funded by the government. In the short term, there will be five different multi-functional fishing village models which are based on the first industry to attach to the third industry of marine sports experience tourism. In the long run, they have to be reached gradually. The popular scenic spot of the marine sports experience tourism is made by human resources and fundamental installations considering that it must be done in unpolluted water. It is necessary to separate the fish harbor into two sides. One side is an existing fishing industry. The other side is made up of several pontoons for the marine sports equipment of the marine mooring. It is necessary to build facilities, such as the mooring facility, the storage facility, the repair-check facility, supply-cleaning facility, information booth, accommodations, education facility, and a marine culture exchange facility.

• 수산경영론집
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• 제38권2호
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• pp.103-129
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• 2007

Prior research on the fishery village tourism has mainly focused on the development and activities in the field, but lacking in strategic approaches. To overcome such a limitation, this study intends to measure visitors' authenticity on Gijang Anchovy Festival, test reliability and validity of the measurement items, and to identify the relationships among variables by a regression analysis of visitors' satisfaction. Authenticity means the value of existence. The types of tourism in fishing villages have been classified as fishery tourism, resource tourism and ecotourism and each of them has its own authenticity. Based on previous research, this study classified it into three factors such as objective authenticity, experiential authenticity and inauthenticity. To analyze the current situation of Daebyeon Anchovy Festival, measurement scales were developed and survey was conducted on the visitors for the three days from April 20 to 23, 2007. A total of 211 questionnaires were distributed and 208 were collected, The questionnaire contains 25 items on authenticity and 4 items on satisfaction and all the items were measured on the 7 Likert scale. It also has 8 items on demographic characteristics. On the test of reliability and validity of the authenticity, 24 items were used, Cronbach's was 0.7 and correlation was higher than 0.3. Factors of objective authenticity, experiential authenticity and inauthenticity were drawn from the factor analysis, which means that the 24 items may be used to measure authenticity of fishery festivals. The findings show that the evaluation score was 4.89 for objective authenticity, 4.36 for experiential authenticity, and 4.24 for inauthenticity. On the test of the hypotheses, the path coefficients were estimated 0.087 for objective authenticity, 0.202 for experiential authenticity and 0.503 for inauthenticity on the visitors' satisfaction. This suggests some meaningful marketing strategies for Gijang Anchovy Festival. First of all, the anchovy festival should focus on motivating visitors to revisit the festival by identifying individual traits, making a pleasant festival oriented toward family visitors, and providing more experience programs about anchovy.

• 한국항해항만학회지
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• 제39권6호
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• pp.529-538
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• 2015

본 연구에서는 바다낚시인의 증가 따른 낚시시설의 부족을 해결하고 바다낚시를 해양레저로 정착시키며 어촌의 경제 활성화를 돕기 위한 목적으로 조성된 바다낚시공원의 시설측면의 문제점을 실증적으로 파악하고, 이 결과를 바탕으로 바다낚시공원의 시설개선사항 및 새로운 바다낚시공원의 계획을 위한 시설계획방향을 제시하였다. 시설측면의 문제점 분석을 위하여 현재 운영 중인 9군데 바다낚시공원과 2군대 바다목장을 대상으로 시설운영 현황조사 및 시설관리인 인터뷰조사를 실시하고 바다낚시공원, 어촌체험마을 등 25군데 바다낚시시설에서 낚시인을 대상으로 시설요구사항에 대해 설문조사를 실시하였다. 조사결과 가족단위 낚시인구의 증가에 따른 안전시설 및 화장실, 휴게시설 등의 편의시설 확충에 대한 요구가 많았으며, 초보자를 위한 가두리낚시터 등의 교육, 체험시설의 필요성과 캠핑장, 해변공원, 산책로 등의 낚시활동 외 여가활동을 위한 시설 도입에 대한 요구가 높게 조사 되었다. 따라서 바다낚시공원은 낚시활동을 중심으로 한 복합레저공간으로 계획하여야 하며, 낚시공원 내 활동요구사항에 적합한 시설구성 및 시설계획이 필요하다.

• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.553-564
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• 2022

이 연구의 목적은 <삼시세끼> 어촌편 1이 재현한 가족을 살펴보는 것으로, 이야기 전개구성과 등장인물의 관계 특성을 서사분석을 활용해 분석하였다. <삼시세끼>는 '기상-자유시간-아침-점심-저녁-휴식-취침'의 비교적 단순한 전개구성을 보였다. 각 등장인물에게는 주된 공간과 역할을 배치함으로써 '차줌마', '바깥양반', '호주니'의 캐릭터를 완성해갔다. 출연진이 모두 남성임에도 이들에게는 아내/주부/엄마, 남편/가장/아빠, 아들의 가족지위가 부여되었고, 매우 고정된 감정과 획일적 행동의 가족실천이 탄탄한 관계구조 속에서 반복되었다. 동시에 유자녀 가족, 양부모 가족, 이성애가족, 핵가족이라는 전형적 근대가족, 정상가족, 표준가족을 연출하였다. 즉 <삼시세끼>는 스위트 홈의 표상을 적극 차용해 정상가족 이데올로기를 강화시켰다.