• 제목/요약/키워드: experiences programs preferences

검색결과 11건 처리시간 0.022초

6차산업 농어촌관광마을 선택속성 세분시장에 따른 체험프로그램 선호도 및 행동의도 연구 (A Segmentation of Rural Tourism Village's Selection Attributes which affects Experience Programs Preferences and Behavior Intention in 6th Industry)

  • 윤유식;양정임;장양례
    • 농촌지도와개발
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    • 제20권3호
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    • pp.755-775
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    • 2013
  • 본 연구는 6차산업 박람회에 참관한 참관객을 대상으로 농촌체험관광 방문시 중요고려 요인에 대하여 시장세분화를 시도하고 이러한 세분화된 시장에 대하여 향후농촌관광 행동의도에 대한 차이를 분석하였다. 농촌체험마을 선택시 중요속성 6개 요인을 도출하여 군집분석을 실시하였고, 군집분석결과 2개의 군집으로 세분화하여 만족도 및 선호체험프로그램, 체험관광행동의도, 및 체험관광개발 지지도의 차이를 분석하였다. 본 논문은 농촌체험관광에 대한 시장 특성별 상품개발과 마케팅 전략에 유용한 정보가 될 것이라고 사료된다.

Perceptions of Change and Reform Efforts by Secondary School Mathematics Teachers in the People's Republic of China and the United States

  • Carter, Jack;Lu, Shihu;Ferrucci, Beverly J.
    • 한국수학교육학회지시리즈D:수학교육연구
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    • 제3권1호
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    • pp.1-8
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    • 1999
  • The present study extends previous research in this area by investigating perceptions of change and reactions to reform efforts by pre-service and practicing secondary school mathematics teachers in the People's Republic of China (PRC) and the United States of America. Interviews were used to gather data about school experiences, teaching practices, and planned changes in mathematics programs. Analysis of the interview data supported earlier findings with respect to the well-planned nature of lessons by PRC teachers and the influence of mathematics contents and examination systems in the PRC. Findings also indicated a general agreement among teachers from both countries favoring less lecturing and more discussion and interactive activities. There were contrasts by nationality in descriptions of future teaching, ideal lessons, sources of teaching ideas, and preferences about school mathematics programs.

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문화적 특성에 따른 여행특성과 생태관광선호 차이 : 제주를 방문한 한국, 영어권, 일어권, 중어권 관광객간 비교 (Differences in Tour Characteristics and Ecotourism Preferences by Cross-cultural Traits : A Comparison of Korean, English, Japanese, and Chinese Speaking Tourists visited Jeju Island)

  • 강미희;박찬우;이영주;김성일
    • 한국산림과학회지
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    • 제97권3호
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    • pp.316-325
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    • 2008
  • 본 연구는 제주도를 방문하는 우리나라 관광객과 외래관광객의 사회경제적 특성과 여행특성 그리고 생태관광 시설과 프로그램에 대한 선호도 등을 비교조사함으로써 문화적 배경에 따른 차별적 관광특성을 밝혀내고 이를 통해 제주시험림 및 제주 전체 지역에서의 효과적인 생태관광 개발을 위한 기초자료를 제공하고자 수행되었다. 2006년 7월에 제주도를 방문한 국내외 관광객을 대상으로 설문조사를 실시하여 총 555부의 유효설문자료를 확보하였다. 분석결과, 제주도를 방문한 우리나라 관광객과 외래관광객 간에는 서로 다른 사회경제적 특성과 여행특성을 보일 뿐만 아니라 생태관광 프로그램과 시설에 대한 선호에서도 차이를 나타냈다. 이때 외래관광객 내에서도 언어권별로 서로 다른 특성을 보였다. 우리나라 관광객과 외래관광객간의 서로 다른 차별적 특성과 언어권별 서로 다른 관광객의 이러한 특성은 이들을 위해 계획하는 관광 코스의 설정에 반영되어야 하며 이를 통해 생태관광을 포함한 만족스러운 제주관광 경험을 제공할 수 있을 것이다.

대구 시민의 그린투어리즘 체험활동 선호도에 관한 연구 (Preferences for Experiencing activities of Daegu City Residents towards Green Tourism)

  • 엄붕훈;오승현
    • 농촌계획
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    • 제14권4호
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    • pp.87-95
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    • 2008
  • The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

헤드폰의 음향적 특성과 주관적 선호도간의 상관 관계 (Correlation Between the Headphone's Acoustical Characteristics and Subjective Preferences)

  • 이기승;이석필
    • 한국음향학회지
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    • 제28권2호
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    • pp.96-106
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    • 2009
  • 본 논문에서는 헤드폰의 음향적 특성과 주관적인 선호도간의 상관관계를 분석하고, 이로부터 음향적 특성을 이용한 주관적 선호도의 예측 가능성을 알아보았다. 헤드폰의 음향적 특성으로 좌, 우 채널에 대한 고조파 왜곡, 주파수 특성의 분산, 그리고 충격파 응답의 양이 상관 계수가 사용되었다. 이들 특성은 머리 모형을 이용하여 잡음이 없는 무향 환경에서 측정되었다. 주관적인 선호도는 음량감, 선명감, 공간감, 포만감, 전체적인 느낌의 5개 항목으로 점수화하여 나타내었다. 선호도 평가에는 음악 청취에 경험이 많은 12명의 청취자가 참여하였으며 샘플 음악은 가요, 팝, 경음악, 음성, 클래식의 5 종류의 음악이 사용되었다. 실험에 사용된 헤드폰은 밀폐형 4종, 개방형 2종 귓속 삽입형 2종 등 총 8개가 사용되었다. 주관적인 선호도는 이원 배치 법을 이용하여 주관적 선호도에 영향을 끼치는 요인을 분석하였으며 음향적 특성과 주관적인 선호도 점수 간의 상관 계수를 구하였다. 실험 결과 오른쪽 채널에서 측정된 주파수 크기 응답의 분산이 주관적인 선호도와 가장 높은 상관 계수를 갖는 것으로 나타났으며, 충격파 응답의 양이 상관 계수는 거의 상관 관계가 없는 것으로 나타났다.

신기성 추구유형에 따른 음식관련 체험활동 선호도 연구 (Study on Preferences for Food-related Activity Experience based on Novelty-Seeking in Tourism)

  • 이인옥;김태희
    • 한국식생활문화학회지
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    • 제30권4호
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    • pp.413-421
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    • 2015
  • A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

청소년의 성 건강정보 추구행동: 질적연구를 중심으로 한 통합적 문헌고찰 (Integrative Review of Sexual Health Information Seeking Behaviors among Adolescents: Based on Qualitative Research)

  • 김수경;김상희
    • 한국학교보건학회지
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    • 제34권1호
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    • pp.42-52
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    • 2021
  • Purpose: With the development of media, the ways adolescents can obtain information related to sexual health have diversified. Prior quantitative research on adolescents' sexual health information seeking behaviors (HISB) has limitations in grasping the details, and sexual issues of adolescents have tended to be underreported in quantitative studies. It is necessary to explore sexual HISB through an integrative review of qualitative research. The aim of the study was to analyze the literature on sexual HISB among adolescents, focusing on qualitative research. Methods: An integrative review was undertaken to explore the studies conducted between 2009 and 2018 that addressed sexual HISB such as source preferences, perceived trustworthiness, and tendency according to age and gender among adolescents. Results: Seven studies met the selection criteria and were analyzed according different sexual HISB. It was identified that adolescents preferred trustworthy sources and had a pattern of reviewing and comparing the content among diverse sources to confirm the quality of the information. Female adolescents valued privacy and confidentiality, while male adolescents would like to earn information along with their peers and perceived it as an opportunity to exchange their experiences and thoughts. Late adolescents preferred to seek sexual health information from peers and on the internet such as websites and social platforms compared to early adolescents. Conclusion: This study is significant in that it provides evidence that can be applied when developing programs for promoting sexual health in adolescents. It is suggested that programs should focus on building trustworthiness and consider differences in age and gender to improve the use of sexual health information among adolescents.

Factors Affecting Preferences of Iranian Women for Breast Cancer Screening Based on Marketing Mix Components

  • Pourfarzi, Farhad;Fouladi, Nasrin;Amani, Firouz;Ahari, Saeid Sadegieh;Roshani, Zohre;Alimohammadi, Sara
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권8호
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    • pp.3939-3943
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    • 2016
  • Background: According to recent statistics, the breast cancer rate is growing fast in developing countries. In North West of Iran, the incidence of breast cancer after esophageal and gastric cancers has the highest rate. Previous studies have also indicated that women in this region show reluctance to do breast cancer screening. There is a great need for change to promote breast cancer screening among women. Social marketing is a discipline that uses the systematic application of commercial marketing techniques to promote the adoption of behavior by the target audience. Materials and Methods: In the present qualitative study, thirty-two women with breast cancer were interviewed about their experiences of breast cancer screening. A semi-structured interview guide was designed to elicit information specific to the 4 P's in social marketing. Results: Three main categories emerged from the analysis: price, service and promotion. Subcategories related to these main categories included factors effective in increasing and decreasing cost of screening, current and desirable features of screening services, and weakness of promotion. Conclusions: Screening programs should be designed to be of low cost, to meet patients' needs and should be provided in suitable places. Furthermore, it is essential that the cultural beliefs of society be improved through education. It seems necessary to design an executive protocol for breast cancer screening at different levels of primary health care to increase the women's willingness to undergo screening.

낚시면허제 지지 영향 요인 분석 -확장된 계획 행동이론을 중심으로- (Analyzing Important Factors that Influence Anglers Support for Fishing License -Focused on the Extend Theory of Planned Behavior-)

  • 장안성;오치옥
    • 수산경영론집
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    • 제48권2호
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    • pp.67-82
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    • 2017
  • The study intends to examine the effects of the fishing license system on fisheries resources in order to reduce the adverse effects of recreational fishing, such as fishery resource reduction and environmental pollution. In doing so, the research question of the study is to determine what factors influence anglers' willingness to support fishing licenses. Based on the extended theory of planned behavior, we further included explanatory variables such as recreation specialization and motivations besides anglers' attitudes, norms and self-efficacy towards the environment and proposed six research hypotheses. The data were collected through on-site and online surveys in Gwangju and Cheonnam province and a total of 337 effective questionnaires were collected for data analysis. Three different binary logit models were employed with the dependent variable of anglers'willingness to support fishing licenses to assess the effects of explanatory variables. Study results show that social norms, the level of recreation specialization, motivation factors related to environmental experiences positively affected anglers'willingness to support fishing licenses. However, anglers'consumptive orientation attitudes such as catching big fish, motivation factors related to activity general experience preferences and previous fishing experience had negative effects on the dependent variables. Study results indicate that public outreach and education programs are essential to successfully introduce the fishing license system. Managerial and policy-related implications are further discussed to make recreational fishing a more environment-friendly recreational activity. This study investigated the effects of diverse variables derived from anglers' social-psychological characteristics on their support for fishing licenses and suggest diverse policy-related and managerial implications.

Nutrition education discouraging sugar intake results in higher nutrient density in diets of pre-school children

  • Yeom, Ma-Young;Cho, Youn-Ok
    • Nutrition Research and Practice
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    • 제13권5호
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    • pp.434-443
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    • 2019
  • BACKGROUND/OBJECTIVES: The intake of sugar has increased worldwide, and it is well established that childhood experiences and food preferences affect lifelong eating habits. To discourage sugar intake, nutrition education was imparted, and the effectiveness of the nutrition education program was investigated by considering the nutrient density and major dietary sources of sugar intake. SUBJECTS/METHODS: Twenty four-hour dietary recall and sugar intake frequency of 96 pre-school children (educated n = 47; non-educated n = 49) were collected on 3 consecutive days (1 weekend day, 2 weekdays) after 11 weeks of imparting nutrition education. Dietary intake of nutrients and total sugar were analyzed, and the intake frequency of sugar source foods were identified. All nutrition education programs were focused on a hands-on education program, and consisted of cooking lab, play, activity, animation, and visual materials. The difference between the two groups was verified by the Chi-square test or t-test. All statistical analysis was performed with significance level at P < 0.05. RESULTS: Compared to the non-educated group, the intakes of protein (P < 0.001), fiber (P < 0.01), potassium (P < 0.05), iron (P < 0.05), zinc (P < 0.05), and iodine (P < 0.001) were significantly higher, and the intakes of carbohydrate (P < 0.01) and total sugar (P < 0.05) were significantly lower in the educated group. The cumulative percent of sugar intake of top 20 sugar source foods in the educated group (82.80%) was lower than that of the non-educated group (85.75%). The contribution of beverages on total sugar intake was lower in the educated group. The average frequency of consuming sugary foods was significantly lower in the educated group (P < 0.05). CONCLUSIONS: Our results indicate that nutrition education on discouraging sugar intake is effective in reducing the amount of total sugar consumed, resulting higher nutrient density in the diets of pre-school children.