• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.514-524
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• 2018

This study applied Q methodology to consumers who have experience using food trucks to understand subjective perception of food truck customers. The purpose of this study is to characterize the perceptual structure of food truck customers, to describe characteristics of the types and to suggest some implications. The results of the type analysis are as follows. The first type (N = 10): Food truck zone accessibility preferred type, the second type (N = 8): Complex entertainment experience type, the third type (N = 9) = 3): Fast food preference type. Future research on food trucks, restaurants, and tourism will be based on a variety of literature and empirical studies, and will be revised and supplemented with more detailed Q methodological questions and analytical techniques to analyze the various opinions of respondents in a more concrete and objective manner.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.74-83
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• 2018

This study analyzed the differences in effectiveness between celebrity and consumer endorsers by type of story in storytelling ads. A $2{\times}2$ factorial design experiment was conducted: the type of advertising endorser (celebrity, consumer) and the type of story (life experience, brand myth). 200 women in their 30s and 40s participated in an online survey. Study shows that for a life-experience ad, the consumer model has higher advertising effectiveness than the celebrity endorser for all three dependent variables : ad attitude, brand attitude, and purchase intent. In the case of brand-myth ad, the celebrity endorser had more favorable ad attitude than the consumer endorser did, while there was no difference in brand attitude and purchase intent. The theoretical and practical implications of the study were discussed in the conclusion.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.368-378
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• 2020

This paper analyzed how the characteristics of 'punctum' and 'studium' in war documentary photography work on the audience through 'D-DAY' photographs taken by Robert Kappa and a U.S. army photographer. As a method of research, we conducted interviews with the audience to examine the process of expressing the punctum and studium experiences. Studies have shown that audiences feel a greater punctum experience in war documentary photographs of 'Robert Capa' than those of U.S. army photographers. Even if the same situation was taken in the same place, the audience could confirm that the photo could be a means of distortion because it did not show reality in various ways depending on the photographer who took it. This study is meaningful in that it revealed the distortion of war documentary photography and the audience's punctum experience by examining the audience's experience of war documentary photography through qualitative research.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.291-302
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• 2015

The purpose of this study was to understand sexual attitude of freshmen in university. Among various possible factors, this study focuses the influence of self-esteem, parent attachment and peer attachment on university freshmen' sexual attitude. The participants were 428 freshmen in university. For data analysis, SPSS/WIN 20.0 program was used to descriptive analysis, t-test, ANOVA, and multiple regression analysis. According to the regression analysis, voluptuous sex was explained by sex, sex experience, father attachment, and anxious/ambivalent attachment, immoral sexual idea was explained by sex, sex experience, self-esteem, and secure attachment, sexual responsibility was explained by sex and secure attachment, instrumental sex was explained by sex, sex experience, mother attachment, and secure attachment. The results of this study maybe useful in understanding the sex attitude of university freshmen. Also it is necessary to improve self-esteem, parent and peer attachment to raise the right sex attitude of university freshmen.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.166-182
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• 2017

The purpose of this study was to explore the difficulties experienced by career-interrupted women and recruiters in the reemployment process. Using focused group interview(FGI), the depth interviews with six women and six recruiters had been carried out. Collected data was analyzed based on the interview and focus group research method by Corbin and Strauss(2008). Finally, eight domains in career-interrupted women' experience and five in recruiters' were created from the analysis of the data. In the context of the experience there were something in common. They include the need of proper job for woman, the lack of employment system and resource, and the negative perception of women workers. As result, we suggested implications. for solving the difficulties in the reemployment process.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.317-323
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• 2018

Although various kinds of VR services are being carried out in the tourism field, The virtual reality experiences are still costly, since they could be realized in a limited space with some kinds of expensive equipment such as HMD. In this study, we propose a mobile virtual reality tourism experience using an easy and simple Google card board and user's smartphone because most tourist sites are outdoors and most of users like enjoying sightseeing and experience at the same time. For this purpose, we constructed a system that provides tourist information in real time employing both the IoT and VR techniques. Especially we develpoed a tourism contents for the UNESCO World Heritage Communities of Baekje Historical Site and Songsanri Tumulus. In addition, we virtually restored the royal palace in Gongju and confirmed the historical experience by VR flatform could be popular with people.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.26-36
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• 2015

Recently, demands for leisure and performing arts are increasing. In perspective of enjoying culture away from every day life, interests for music festival are also growing. Music festival industry has been grown rapidly since the mid 2000s and it has become popular culture especially for younger generation. As music festival culture becomes popular, music festival becomes bigger and a number of participants are rising continuously. However, some services which music festivals provide are not interactive. So, it makes difficult users to feel festival experience and to satisfy. Although some festivals are trying to deal with things through mobile applications, those in the market showed weaknesses. Therefore, this study aims to suggest some improvements for music festival application through user research. As the result of user study, improvements and functions of music festival application were deducted.

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.63-83
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• 2010

IPTV(Internet Protocol Television) is an innovation technology to lead the new media age. Internet protocol television (IPTV) is a next generation television converged with the Internet which are delivered portal services such as information search, games, movies, home shopping and banking. Generally, service quality affects to adopt or use these technologies. Quality of experience (QoE) is more issue to be considered than service quality because of the technological restriction and limitation that IPTV is accessed by the Internet. The QoE is defined as the cognitive and experienced quality measured with users through an experiment and is conceptually related to service quality. The objective of this paper is to suggest a methodology to measure the QoE of IPTV using a user testing. We find significant factors affecting QoE of IPTV through an exploratory study and measure QoE scores. We found the nine factors of graphics, picture, accuracy, access method, quality of contents, usability, security, and performance important for QoE. The QoE scores of picture, graphics, and quality of contents gained over the average score, but the overall score for IPTV service providers was not high and the QoE needs to be improved.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1717-1726
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• 2018

This study is for looking into Factors affecting the Intention of using about Fitness Tracker based on IoT by Flow Theory and UTAUT Model. The independent variables of the IoT-based fitness tracker have been selected as Challenge, Skill Factors used in the Flow experience theory and selected the personal characteristics of health perception, enjoyment, Social Influence, and Facilitating Conditions. In addition UTAUT theory was used as parameter of Performance Expectancy and Effort Expectancy and intention of Use behavior was selected as a dependent variable. For verifying research hypothesis, This study collected 126 surveys data and carried out a statistical analysis by Smart PLS. The result shows that new Flow Experience and Personal Characteristic Factors with key variables in the UTAUT Model affect significantly to Intention of using about Fitness Wearable environment based IoT.