• Title/Summary/Keyword: experience consumption

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The Effect of Perceived Health-Related Physical Risk and Negative Social Image of Smokers on Smokers' Feelings of Guilt Related to Smoking (건강 위험 지각과 흡연자의 부정적 이미지가 흡연 관련 죄책감에 미치는 영향)

  • Park, Hayeon;Kang, Jungsuk
    • Science of Emotion and Sensibility
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    • v.18 no.4
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    • pp.99-108
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    • 2015
  • A majority of past studies have tried to investigate cigarette consumption in terms of smoker's cognitive aspects. However, smokers may experience feelings of guilt as a negative emotion while satisfying hedonic and social motive via cigarette consumption. Particularly, feelings of guilt associated with smoking may be induced when smokers' cigarette consumption contradicts their ideal self-concept or social self-concept. The research thus studied smoker's psychological mechanism, focusing on feelings of guilt associated with cigarette consumption. The results indicated that as smokers perceived physical harm associated with their cigarette consumption more than hedonic benefits from the cigarette consumption, they were more likely to experience feelings of guilt related to themselves and others. As smokers perceived social images of smoker as more negative, they were more likely to experience feelings of guilt related to others. Lastly, smokers' experiencing feelings of guilt related to themselves and others had a positive effect on smoking cessation intent. The research findings suggest that the anti-smoking campaign inducing guilt related to smokers' themselves (e.g., raising the price of cigarettes) and others (e.g., anti-smoking ads displaying physical damage of secondhand smoke on family members) can increase smokers' cessation intent.

Analysis of the Reduction of Energy Consumption by Teenagers and the Demand Level for Education Related to the Reduction of Energy Consumption (청소년 에너지 절약 실태 및 교육 요구도 분석)

  • Park, Yong-Ju;Joung, Soon-Hee;Shin, Min-Kyung
    • Journal of Families and Better Life
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    • v.27 no.3
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    • pp.79-91
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    • 2009
  • The purpose of this study is to understand the reduction of energy consumption and demand level for education relating to the reduction of energy consumption by middle school students. First, the perception of the reduction of energy consumption had a significant relationship with sex and grade. Second, the demand level for education relating to the reduction of energy consumption showed a significant relationship with only sex. Third, regression analysis on the influence of perception of the reduction of energy consumption showed a correlation between theperception of a reduction of energy consumption and the demand level for education relating to a reduction of energy consumption. The research suggests that students want an education that reduces energy consumption at school implemented during experience-centered and activity-centered discretionary activities, rather than duringtheory-centered curricular activities. It also suggests that overcoming limitations of space, that is, implementation of such education at various places besides school, and the application of teaching and teaming methods which use the internet and image media are more effective for education for the reduction of energy consumption.

The Impact of Individual Consumption Values and Consumption Tendencies on Repurchase Intention of Convenience Store Lunchbox Products. (소비자의 소비가치와 소비성향이 편의점 도시락의 재구매 의도에 미치는 영향)

  • Seung-Min Choi;Ji-Eun Choi
    • Asia-Pacific Journal of Business
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    • v.15 no.2
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    • pp.89-106
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    • 2024
  • Purpose - The purpose of this study is to ascertain the influence of individual consumption values and consumption tendencies on repurchase intention. It aims to examine how individual characteristics affect purchasing behavior in response to social environmental changes. Design/Methodology/Approach - This study targeted individuals who have experience purchasing convenience store lunches in Korea and collected 201 survey responses. Exploratory Factor Analysis (EFA) and Multiple Regression Analysis were employed to analyze the data. Findings - Individual consumption values significantly influenced consumption tendencies. Additionally it was found that both consumption values and consumption tendencies have some significant impact on repurchase intention. However, certain factors had a significant influence specifically in the context of negative relationships, which was analyzed to be influenced by social environmental changes. Research Implications and Limitations - This study verified the clear relationship between consumption values, consumption tendencies, and repurchase intention, such as product purchase. However, it also verified that the relationship of these factors does not necessarily have a strictly positive impact. It suggests that future marketing research should also investigate factors such as the increase of single-person households and social environmental changes.

Development and Architecture of Video-to-Images to Enhance User Experience for Video Content Consumption (동영상 콘텐트 소비의 사용자 경험 향상을 위한 V2I(Video to Images) 기술 및 그 구조)

  • Jeon, Kyuyeong;Yang, Jinhong;Kim, Yongrok;Park, Hyojin;Jung, Sungkwan
    • KIISE Transactions on Computing Practices
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    • v.22 no.7
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    • pp.326-331
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    • 2016
  • The proportion of video content consumption is growing dramatically but some users avoid it. The reasons are initial time to load, lack of the time to watch video content, and particularly a traffic issues on mobile devices. The proposed Video-to-Images(V2I) technology offers a new user experience to end users through converting video into images without content providers' or users' effort. Using the V2I technology, consumption methods of video content with new type of content by users and the advantages of the new user experience will be introduced. Furthermore, the overall architecture of the V2I will be explained.

A Study on the Attraction Factors of the Enetertainment Industry (엔터테인먼트산업의 어트랙션 요소에 관한 연구)

  • 이호숭
    • Archives of design research
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    • v.15 no.2
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    • pp.59-70
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    • 2002
  • The psychological system of human beings has gone through changes from material satisfaction to spiritual satisfaction. That is, $\ulcorner$From real goods to feel goods$\lrcorner$: much attention is not paid to physical consumption of real products but to consumption of time containing information value such as services capable of enriching and entertaining life. Entertainment is a cultural industry based on mass consumption culture. In this context, this research is designed to look into the entertainment tendency of the industrial areas and to take a look at various forms of attraction serving as the factor of absorption to users. The study indicates that the moderns impose much value on invisible goods such as experience. And the most popularized method is to appeal to clients for sensory interaction by presenting the experience of joy. Entertainment in a true sense is generated on the basis of creativity, which is a product of intuition and efforts directed toward the understanding of emotional ties with the general public characterized by uncertainty.

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An Analysis of User Experience of Metaverse Fashion Shows Based on Grounded Theory - Focusing on Schmitt's Experiential Marketing - (메타버스 패션쇼 이용자 경험 평가에 관한 근거 이론 연구 - 번 슈미트의 체험 마케팅을 중심으로 -)

  • Min-Ji Lee;Jung-Min Lee;Eunjung Shin
    • Fashion & Textile Research Journal
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    • v.25 no.5
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    • pp.578-592
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    • 2023
  • This study identified and evaluated by deriving and categorizing concepts related to the user experience of metaverse fashion shows using grounded theory, which is a qualitative research method. Based on experiential marketing theory, in-depth interviews were conducted for 14 days with 14 males and females in their 20s and 30s. The research results and contents are as follows: The causal condition was the purpose of using metaverse fashion shows, and the action/interaction strategy caused by such a case was found to be establishing a system for metaverse fashion shows and promoting a positive brand image. The results included content evaluation of satisfaction, normal, or dissatisfaction. The contextual condition was a change in the form of consumption that emphasized experience, while the interventional condition was psychological distance. Based on this, the core category was defined as "consumption patterns that emphasized the purpose of use and experience affects the metaverse fashion shows and psychological distance appeared as a user experience evaluation through the establishment of a system of metaverse fashion shows and the promotion of a positive brand image". User types were classified as active or passive. Active users have the autonomy to select content according to their individual preferences, and accordingly, their experience preference tends to change. In contrast, passive users' preference for the technical quality of content is relatively low, but they have a high concentration of content diversity and audio-visual interest elements.

A Study on the Effect of Clothing Consumption Value on Service Quality of Internet Apparel Shopping Mall (의복소비가치가 인터넷 의류쇼핑몰의 서비스품질 평가에 미치는 영향에 관한 연구)

  • 류은정
    • Journal of the Korean Society of Costume
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    • v.52 no.3
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    • pp.161-169
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    • 2002
  • The purposes of this study were to investigate effects of the clothing consumption value on the service quality and to examine the determinant factors on the attitude of interned apparel shopping. The data were collected from 227 female adults using questionnaire. Using SPSS 9.0 package. Cronbachs $\alpha$, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows. 1. Clothing consumption value was composed of 5 factors : fashion value, social value, functional value, personality value, and emotional value. 2. Clothing consumption vague had direct effects on the service quality of internet apparel shopping mall. The service quality was perceived as reliability, advantage. responsibility, product assortment, tangibles, and rapidness. 3. Consumer characteristics such as age, household income. experience of internet shopping. and web search ability, clothing consumption value. and product assortment of the service quality had significant effects on the attitude of internet apparel shopping.

A Study on the Effects of Ethical Consumption Consciousness on Purchase Attitude of Consumers - Focused on Recycled Apparel - (윤리소비의식이 재활용 의류제품 구매태도에 미치는 영향에 관한 연구)

  • Cha, Gayoung;Kim, Munyoung
    • Journal of the Korean Society of Costume
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    • v.64 no.5
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    • pp.125-140
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    • 2014
  • This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.

The Impact of Environmental Concern, Environmental Knowledge, and Consumer Value on Purchase Intention and Behavior of Up-cycled Products (환경관심, 환경지식, 소비가치가 업사이클 제품의 구매의도 및 구매행동에 미치는 영향)

  • Chan Ho Jeon;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.123-138
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    • 2024
  • With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

Mediation Effects of Adolescents' Environment-Friendly Attitudes on Mother's and Adolescents' Pro-environmental Consumption Behavior (어머니와 청소년의 환경친화적 소비행동 관계에서 청소년 친환경태도의 매개효과분석)

  • Jung, Joo-Won;Cho, So-Yeon
    • Journal of Environmental Science International
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    • v.24 no.12
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    • pp.1639-1647
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    • 2015
  • The purpose of this study is to observe the influence mother's pro-environmental consumption behavior have on the adolescents' environment-friendly attitudes and adolescents' pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents' environment-friendly attitudes. Second, mother's pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents' pro-environmental consumption behavior. Third, mediating effect of adolescents' environment-friendly attitudes was verified in the relationship between mother's and adolescent's pro-environmental consumption behavior. The findings suggest the importance of adolescents' environment-friendly attitudes and improve adolescent's pro-environmental consumption behavior by having practice mother's pro-environmental consumption behavior.