Journal of the Korean Society of Costume (복식)
- Volume 52 Issue 3
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- Pages.161-169
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- 2002
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
A Study on the Effect of Clothing Consumption Value on Service Quality of Internet Apparel Shopping Mall
의복소비가치가 인터넷 의류쇼핑몰의 서비스품질 평가에 미치는 영향에 관한 연구
Abstract
The purposes of this study were to investigate effects of the clothing consumption value on the service quality and to examine the determinant factors on the attitude of interned apparel shopping. The data were collected from 227 female adults using questionnaire. Using SPSS 9.0 package. Cronbachs
Keywords