• 감성과학
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• 제20권3호
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• pp.131-140
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• 2017

선물 증여행위란 증여자와 수령자의 특수한 행동양태로, 선물 증여상황에서 발생되는 양자 간의 정서와 만족도는 매우 중요한 요소이다. 이와 같은 선물 증여행위는 최근 모바일의 보급과 성장에 따라 모바일 환경에서도 빈번히 이루어지고 있다. 이에 따라 국내에서는 기프티콘 (Gifticon)으로 불리 우는 모바일 선물에 대한 연구들이 이루어지고 있지만 증여자 측면의 이용행태와 동기에만 집중하였다는 한계점이 존재한다. 이에 본 연구는 더 나아가 (1) 기프티콘 증여상황에서의 역할에 따른 정서차이를 알아보고자 하였으며, (2) 역할과 상호간 친밀도가 선물 만족도에 미치는 영향에 대해 알아보고자 하였다. 그 결과 수령자의 경우에는 증여자보다 흥분, 짜릿함과 같은 긍정적인 정서를 더욱 높게 느끼고, 친밀도에 상관없이 높은 선물 만족도를 느꼈으나 증여자의 경우, 친밀도에 따라서 선물 만족도가 달라지는 것을 발견할 수 있었다. 본 연구는 점점 성장하고 있는 모바일 시장에서 이루어지는 새로운 선물 증여행위에 대한 심리적 고찰과 동시에 역할 및 친밀도에 따른 소비자의 만족도를 알아봄으로써 새로운 선물 시장에 실무적 함의를 제시할 수 있으리라 기대한다.

• 마케팅과학연구
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• 제14권
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• pp.193-212
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• 2004

본 연구는 다양한 리테일 엔터테인먼트 요소에 대한 소비자 반응을 조사하고 이러한 소비자 반응이 소비자 특성에 따라 다른지를 분석함으로써 활용도 높은 엔터테인먼트 요소를 구별하여 소매업체가 표적집단에 적합한 엔터테인먼트 요소를 선정, 활용하는데 필요한 기초자료를 제공하는데 목적이 있다. 리테일 엔터테인먼트 인텍스는 엔터테인먼트시설, 식 음료시설, 쇼핑품목, 생활서비스, 점포환경, 기본마케팅요소 등을 포함하는 49개 문항으로 개발되었다. 각 요소에 대해 소비자가 인식하는 즐거움정도와 이용의도를 분석한 결과, 전반적으로 즐거움인식과 이용의도에서 중요한 요소들은 특정한 엔터테인먼트 시설이나 식 음료시설보다는 기본적인 마케팅과 점포환경인 것을 알 수 있었다. 엔터테인먼트에 대한 반응에서 성별과 연령에 따른 비교적 뚜렷한 차이를 볼 수 있어 표적집단의 특성에 따라 활용할 엔터테인먼트요소가 다를 수 있음을 시사한다. 이러한 연구결과는 리테일 엔터테인먼트가 마케팅 믹스로 통합되어 개념화될 것을 제안한다.

• 한국조경학회지
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• 제20권1호
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• pp.69-79
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• 1992

Effects of the gardening program on the mentally retarded persons were assessed on the inadaptive behavior and the social maturity for 1 to 2 years and 2 months in Seoul Welfare Center for the Mentally Retarded. The results were as follows; 1. The mentally retarded persons treated with the gardening program for 1 to 2 years and 2 months showed and improvement of the inadaptive behavior as compared with the pre-gradening program. The second(the enervation and the social isolation) and fourth (the excessive behavior and the deviant behavior) sects among the four of Inadaptive Behavior Checklist showed and improvement of the inadaptive behavior. And first sect(crying, excitement, and anger) of Inadaptive Behavior Checklist greatly showed and improvement of the inadaptive behavior. 2. The mentally retarded persons were improved in their social maturity through the gradening program for 1 to 2 years and 2 months as compared with pre-gradening program. Both a social age and social quotient were quite a bit increased. 3. Females showed improvment in the inadaptive behavior and the social maturity by the gardening program when compared to males, but the difference between male and female was not striking. 4. Both the higher IQ group from 55 to 70 and the lower IQ group from 40 to 54 showed improvment in the inadaptive behavior by the gardening program, but the difference between two groups was not obvious. However, the higher IQ group through the gardening program increased the social maturity more than the lower IQ group. 5. In both the gardening program periods for 1 to 1 year and 2 months and those for 2 years and 2 months the inadaptive behavior and the social maturity showed an improvment when compared to pre-gardening program, but the difference between two groups was not conspicuous.

• Journal of Information Technology Applications and Management
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• 제19권2호
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• pp.79-96
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• 2012

Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

• Bioinformatics and Biosystems
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• 제1권1호
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• pp.28-37
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• 2006

Recent studies in molecular biology and proteomics have identified a significant number of novel diagnostic, prognostic, and therapeutic disease markers. However, validation of these markers in clinical specimens with traditional histopathological techniques involves low throughput and is time consuming and labor intensive. Tissue microarrays (TMAs) offer a means of combining tens to hundreds of specimens of tissue onto a single slide for simultaneous analysis. This capability is particularly pertinent in the field of cancer for target verification of data obtained from cDNA micro arrays and protein expression profiling of tissues, as well as in epidemiology-based investigations using histochemical/immunohistochemical staining or in situ hybridization. In combination with automated image analysis, TMA technology can be used in the global cellular network analysis of tissues. In particular, this potential has generated much excitement in cardiovascular disease research. The following review discusses recent advances in the construction and application of TMAs and the opportunity for developing novel, highly sensitive diagnostic tools for the early detection of cardiovascular disease.

• 한국보건간호학회지
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• 제28권3호
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• pp.574-589
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• 2014

Purpose: This study was designed for understanding their experiences through qualitative research method. There is a growing concern about what the trainee school health teachers experience during teaching practice period, the first experience as a teacher. Method: Data collection was conducted on 2012-2014, using the student teaching practice self-reports. Participants included 43 school health preliminary teacher's teaching practice from G colleges. The study conducted a qualitative analysis by utilizing computer assisted qualitative data analysis software(CAQDAS), NVivo 10. Results: The trainees experienced that tension, excitement and fear was changed to joy, rewarding and gratitude. They defined the practice as a standard of the possibility in the capacity of a future teacher. It was a hard job without a sense of accomplishment. They thought that too much works in school health teacher and thanks to the school and teacher for the teaching opportunities. They think teaching as a hard job to endure without a sense of accomplishment. Conclusion: Findings of this study allow for a comprehensive understanding of trainees. It was investigated the suggestions for the improvement of a teaching practice. The challenge need to the expand school health teacher placement and more research.

• 한국조경학회지
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• 제33권1호
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• pp.1-9
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• 2005

The purpose of this study is to form a night-view at a university to satisfy users through case studies of four representative university campuses with analyzing the lighting conditions and facility satisfaction. The result of this study is following. From the present lighting status, there are 664(l9types) lightings at Kyunghee University, 350(17types) at Sungkyunkwan University and 437(l9types) at Ajou University. Main materials of the lightings are metal, iron and stainless. Moreover, most illuminants are white-colored metal-halide lamp. There is no specially designed lighting facility because ready-made goods were used. Furthermore, the locations of lightings are not suitable so some are useless. Most main spatial illuminations are not satisfying outdoor standard, so it can be concluded that the designs of present campuses are not carrying on with-out plans. From the result, present campus lighting does not satisfy the desire of users in aesthetic and functional point of view but consider the luminosity. However, even though the luminosity does not standardize the law. It is because the design does not reflect a suitable standard with desire of users and it does not have a long term plan. Moreover, the campus design has no study about development plan even though it has enough green area which has a potential possibility to overcome the lack of green areas in a city. Therefore, it is needed to design a comprehensive campus plan which satisfies the desire of students and residents with considering promotion of excitement and harmony through adjusting luminosity of the lighting facilities and supplying various lighting resources.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제3권12호
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• pp.537-546
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• 2014

본 논문에서는 사용자 및 전문가 평점에 기반하여 여행계획을 자동으로 생성하여 여행에 앞서 효율적인 스토리텔링 여행을 체험할 수 있도록 지원하는 연구를 진행하였다. 효율적인 여행계획의 자동생성을 위하여, 입력된 전문가 평점 및 사용자들의 평점들을 토대로 우선순위를 바꿔 나타낼 수 있도록 하였으며, 점진적 계층 방식을 이용하여 생성된 스토리텔링 기반의 추천코스를 통합하여 전체 여행계획 생성이 가능하도록 하였다. 이렇게 생성된 여행계획은 일반 동영상 및 파노라마 동영상을 통하여 실제 위치를 체험해 볼 수 있도록 하여 사용자들에게 여행지에 대한 기대감을 높일 수 있도록 하였다. 또한, 휴리스틱 기법을 이용하여 시스템의 사용이 많아질수록 보다 효율적인 여행계획 생성이 이루어질 수 있도록 하였다. 연구된 내용은 안드로이드 운영체제 환경에서 구현 및 테스트하여 새로운 방식의 여행계획 자동생성에 효율성을 입증하였다. 본 연구에서는 파노라마 동영상을 통한 체험 방식의 도입과 사용자 평점 기반의 효율적인 여행계획의 자동구성방법을 제시하여, 내 외국인의 여행계획 구성에 대한 활용뿐만 아니라 궁극적으로 관광활성화에도 기여할 수 있을 것이라 기대된다.

• 한국의류산업학회지
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• 제15권4호
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• 만화애니메이션 연구
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• 통권13호
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• pp.115-131
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• 2008

본 연구는 관객이 극장용 애니메이션을 관람하고 평가하는 과정에서 어떠한 요인들이 영향을 끼치는지 분석하였다. 연구대상은 관람 후 네티즌 평점 리뷰 게시판의 평점과 언급된 평가 내용들을 중심으로 하였고, 소비형태의 평가를 측정하기 위해 선행연구를 기초로 실용적 속성과 감성적 속성으로 분류하였다. 연구결과, 실용적 속성에서는 스토리, 캐릭터, 연출, 배경미술, 배경음악 성우더빙, 특수효과 제작사 등이 평가변인들로 나타났고, 감성적 속성에서는 재미 감동, 만족, 매력, 환상, 긴장 등의 평가변인들이 나타났다. 특히 두 속성간의 변인들은 개별적으로 유의미한 정적 상관관계를 보였으며, 두 속성간의 관계가 관람 후 애니메이션 평가에 영향을 끼치는 것으로 예측되었다. 결론적으로, 애니메이션 관객은 구체적인 실용적 속성들에 대한 감성적 경험을 매개과정으로 작품 전체를 평가한다는 해석이 가능하다.