• Title/Summary/Keyword: ethical value

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Why Do We Pay for Advertising Models?: Suggestions for Maximizing Advertising Effectiveness

  • Han, Sang-Ho;Cho, Hee-Young;Yang, Hoe-Chang
    • Asian Journal of Business Environment
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    • v.4 no.1
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    • pp.15-23
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    • 2014
  • Purpose - In this study, we inspected the effects of public-service advertising (PSA) and commercial advertisements on consumers' social and emotional values. Specifically, we include source credibility on advertising models as a mediating variable to compare the path difference between the social and emotional value of consumers, and to test the appropriateness of advertising expenses. Research design, data, and methodology - A total of 219 copies of effective questionnaires were used and methodologies such as Cronbach's alpha, paired samples t-test, and structural equation modeling (SEM) were conducted. Results - The results showed that the consumer model was effective at PSA, while celebrities and CEOs were effective at commercial advertising. Further, only credibility (among source credibility) made a significant difference in the test of PSA models of both PSA and commercial advertising that consumers preferred. Conclusions - The advertising model types varied depending on advertising types (for example, PSA and commercial advertising). Therefore, celebrities and CEOs appearing in commercial advertising should have no ethical or moral defect by self-control, and marketers should elect the model considering such a fact.

Roles of Health Technology Assessment for Better Health and Universal Health Coverage in Korea (우리나라 보건의료 발전을 위한 의료기술평가의 역할)

  • Lee, Young Sung
    • Health Policy and Management
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    • v.28 no.3
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    • pp.263-271
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    • 2018
  • Health technology assessment (HTA) is defined as multidisciplinary policy analysis to look into the medical, economic, social, and ethical implications of the development, distribution, and use of health technology. Following the recent changes in the social environment, there are increasing needs to improve Korea's healthcare environment by, inter alia, assessing health technologies in an organized, timely manner in accordance with the government's strategies to ensure that citizens' medical expenses are kept at a stable level. Dedicated to HTA and research, the National Evidence-based Healthcare Collaborating Agency (NECA) analyzes and provides grounds on the clinical safety, efficacy, and economic feasibility of health technologies. HTA offers the most suitable grounds for decision making not only by healthcare professionals but also by policy makers and citizens as seen in a case in 2009 where research revealed that glucosamine lacked preventive and treatment effects for osteoarthritis and glucosamine was subsequently excluded from the National Health Insurance's benefit list to stop the insurance scheme from suffering financial losses and citizens from paying unnecessary medical expenses. For the development of HTA in Korea, the NECA will continue exerting itself to accomplish its mission of providing policy support by health technology reassessment, promoting the establishment and use of big data and HTA platforms for public interest, and developing a new value-based HTA system.

The Characteristic of Eco-friendly Trend in Fabric since 2000 (2000년 이후 패션소재에 나타난 친환경 경향과 그 특징)

  • Kim, Jiseon;Yum, Haejung
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.75-89
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    • 2013
  • In 2000s, the interest of ROHAS has been increased and the environmental problem has begun to be discussed as the environmental and global value, not the individual perspective. And the standard of value for eco-friendly awareness has been expanded to the economic category. The trend of eco-friendly fabric can be divided into 3 periods depending on the property. The period for natural fabric with visual effects(2002~2004) can be summarized as the creation of natural shape using the natural image, the interaction of cotton and the technology from the visual perspective. In the period of functional conjunction with eco-friendliness and technology(2005~2008), the eco-friendly awareness through the conjunction of technology and nature and the re-cycling, and the responsibility to the environment had been increased. In the period of sustainable development for nature and environment(2009~2011), it showed the conjunction with nature and the integration with technology and eco-friendly issues. Therefore, the characteristic of eco-friendly trend in fabric since 2000 can be said; firstly, the high-quality fabric has been developed with technological development for the functional progress. Secondly, the ethical creativity has been displayed with the development and utilization of eco-friendly recycling materials. Thirdly, the materials reflected with eco-friendly issues have emerged.

Research Trend Analysis of the Retail Industry: Focusing on the Department Store (유통업태 연구동향 분석: 백화점을 중심으로)

  • Hoe-Chang YANG
    • The Journal of Economics, Marketing and Management
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    • v.11 no.5
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    • pp.45-55
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    • 2023
  • Purpose: As one of the continuous studies on the offline distribution industry, the purpose of this study is to find ways for offline stores to respond to the growth of online shopping by identifying research trends on department stores. Research design, data and methodology: To this end, this study conducted word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and dynamic topic modeling using Python 3.7 on a total of 551 English abstracts searched with the keyword 'department store' in scienceON as of October 10, 2022. Results: The results of word frequency analysis and co-occurrence frequency analysis revealed that research related to department stores frequently focuses on factors such as customers, consumers, products, satisfaction, services, and quality. BERTopic and LDA analyses identified five topics, including 'store image,' with 'shopping information' showing relatively high interest, while 'sales systems' were observed to have relatively lower interest. Conclusions: Based on the results of this study, it was concluded that research related to department stores has so far been conducted in a limited scope, and it is insufficient to provide clues for department stores to secure competitiveness against online platforms. Therefore, it is suggested that additional research be conducted on topics such as the true role of department stores in the retail industry, consumer reinterpretation, customer value and lifetime value, department stores as future retail spaces, ethical management, and transparent ESG management.

Understanding of Clinical Trials and Application to the Real Practice (임상시험의 단계별 이해 및 실제)

  • Choi, SungKu
    • Korean Journal of Biological Psychiatry
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    • v.19 no.4
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    • pp.153-158
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    • 2012
  • Understanding of a clinical trial is essential in developing clinical guideline and adopting evidence based practice. In designing and executing clinical trials, following ethical requirements should be considered : social value, scientific validity, fair subject selection, informed consent, favorable risk-benefit ratio, institutional review board, and respect for human subjects. According to the stage of drug development, purpose of trials, accumulated scientific data, clinical trials for drug development are classified as phase 1, 2, 3, and 4. Phases of clinical trials can be overlapped and the judgment of entering into the next phase should be considered highly strategically. In reading, evaluating and interpreting clinical trial reports, various skills and challenges exist. Patient sample composition, trial duration, selection of endpoints, responders and non-responders, placebo effect, patient recruitment, and extrapolation to the real world are the examples of those challenges. Treatment success will come from the well balanced approach of evidence based decision making and consideration of specific single case.

Introduction of Visceral Pain Model to Test of Visceral Nociception in the Rats (백서의 내장 신경통 연구를 위한 Visceral Pain Model(VPM)의 소개)

  • Lee, Chul-Woo
    • The Korean Journal of Pain
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    • v.8 no.1
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    • pp.25-30
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    • 1995
  • Anlgesic agents against visceral pain typically rely on a noxious chemical irritation of the peritoneum, e. g., acetic acid and phenylquinone writhing test. While useful, this type of assay depends upon an acute inflammation and the release of local alogens. Further, ethical and scientific constraints prevent repeated assessments in a single animal, thereby compounding the difficulty of assessing tolerance development to analgesic agents. To overcome these constraints, Colburn et al. developed a model for mechanical visceral pain model (VPM) based on a repeatable and reversible duodenal distention in the rat. A chronic indwelling intraduodenal balloon catheter is well tolerated and upon inflation produces a writhing response graded in proportion to distention. This response is inhibited by morphine in a dose dependent manner. We found that a model for visceral pain was thought to be a great value.

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Aesthetic characteristics of fashion in the transitional period of the 21st century(Part I) : Qualitative study (21세기로의 전환기에 표현된 패션의 미학적 특성(제1보) : 정성분석을 중심으로)

  • 이봉덕;양숙희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1649-1659
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    • 2002
  • It is anticipated that, in the 21st century, aesthetic sense will be altered radically with the introduction of new value systems and ethical standards. At the beginning of the 21st century, new aesthetic senses and identities have already emerged and exerted influence to the society, arts and fashion trends. The purpose of this study is to analyze the aesthetic characteristic of the transitional period of the 21st century. This study employed the qualitative analysis and the main aesthetic characteristics of the 21st transitional period were found as hybrid, technicism, neo-retro, new naturalism, and multi-nationalism. The transitional fashion in the 21s1 century mirrors the post-modern trends with diversity and indeterminacy as the basis of changes. It is expected that this pattern will continue to extend persistent and dominant influence to the future fashion industry. In the subsequent study, quantitative analysis wi]1 be conducted to verify the aesthetic characteristics analyzed in this study.

Empirical Study on Variables Affecting Consumer Ethics Related to Fashion (패션 소비윤리에 영향을 미치는 변인에 관한 연구)

  • Lee, Seung-Hee;Noh, You-Na
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.141-150
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    • 2007
  • The purpose of this study was to examine variables affecting fashion consumer ethics. 202 consumers living in Seoul and its suburb participated in this study. Data were analyzed by using descriptive statistics, factor analysis and multiple regression for this study. As the results, consumer ethics was classified into three factors such as 'Purposely illegal behavior', 'Tacitly illegal behavior' and 'Socialized illegal behavior' factors. Second, regarding ethics judgement, machiavellianism only had affected consumer ethics. Results showed that 'Tacitly illegal behavior' and 'Socialized illegal behavior' of consumer ethics affected consumer ethics on Fashion Products. Finally, results of multiple regression revealed that psychological factors such as compensatory purchasing, materialism and propensity of religion accounted for 19% of the explained variance in fashion consumer ethics. Based on these results, a fashion educational program about consumer ethics related to fashion industry would be suggested.

Revising the Korean Newspaper Advertising Code of Ethics: An Empirical Investigation Leveraging Expert Interviews and Analytic Hierarchy Process (AHP) Surveys

  • Yoo, Seung-Chul;Kang, Seung-Mi
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.135-148
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    • 2023
  • The Code of Ethics for Newspaper Advertising in Korea, first implemented in 1976 and subsequently revised in 1976, 1996, and 2021, is a critical regulatory instrument for the country's advertising sector. However, the specialized domain of "advertising ethics," particularly the "code of advertising ethics," remains under-explored. This research addresses this scholarly gap, providing an empirical analysis of the 2021 amendment's revision trajectory. This study employs a robust methodological approach, integrating expert interviews and small-group AHP-based surveys. This approach allows for a comprehensive understanding of the revision needs, referencing existing ethical codes studies, and comparing similar ethics codes nationally and internationally. The research further investigates key challenges such as personal data protection and copyright issues in the rapidly evolving digital media landscape, while preserving the existing code's inherent value. The findings are expected to significantly contribute to the emerging field of advertising ethics in Korea, offering practical implications for future code revisions.

Comparative Analysis of the Ethical Values of Physical Therapy: Focused on Physical Therapists and Physical Therapy Students (물리치료 윤리적 가치관에 대한 비교 분석: 물리치료학과 학생과 물리치료사를 대상으로)

  • Ahn, Chungjoa;Kim, Myungchul;Lee, Minsoo;Kim, Seungkyun
    • Journal of The Korean Society of Integrative Medicine
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    • v.4 no.2
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    • pp.37-51
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    • 2016
  • Purpose: This research was to discover the value of ethics of physical therapy students and physical therapists. This study was launched to provide the bedrock for this field of study by means of getting the data about the current address of value of ethics. Methods: This investigation was conducted with 900 students from seven different universities in Republic of Korea (3, 4-year colleges) and with 350 clinical physical therapists who are currently working in the national capital region. The tool for the research was to revamp and supplement ethics codes in Korean Physical Therapy Association and a set of questions of Jeom Hui Youk (1992), Young Ran Choi (2001), etcetera and each question was provided with different points by the set of measurement we created. The collected data were analyzed by using SPSS 21.0 statistical program. Results: Comparing the average ethics score both on the general information of both groups and the value of ethics of both groups, we were sure to say that the average ethics score of ethics value was significantly more meaningful than that of general information. Conclusion: Physical therapy students establish a correct ethics values and physical therapists should have training in ethic values education are combined accordingly to correct the wrong ethically values and clearly established.